Robotic Marketer Blog Posts from August 2022

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Big Data and AI World Singapore: How Exhibitors Can Win More Deals

  • On : August 31, 2022

The world has been closed down for far too long, and many companies are starting to venture out to the big conferences that are brave enough to go back to in-person.

Robotic Marketer will be exhibiting at Big Data and AI World Singapore amongst thousands of other exhibitors, some who will invest big bucks into state-of-the-art displays and others who will largely just turn up and hope for the best.

The reality is simple. If you invest in buying a booth at a trade show, invest. Half doing anything never derives the results that you seek to accomplish out of any marketing or sales event.

When a marketing team has allocated budget to a conference like Big Data and AI World Singapore, it’s important to know your why.

  • Have you bought a stand to build your brand?
  • Are you looking for leads?
  • Are you seeking to find new partners for your business?
  • Are you hoping to connect to the investor world?
  • Are you launching a new product, innovation, solution or way of viewing the future of your industry?

 

For Robotic Marketer, it’s simple:

  • Create brand awareness amongst the industry and prospective customers
  • Generate leads for Robotic Marketer marketing strategy technology platform
  • Capitalise on our association with Global Victoria, an innovative government agency helping Victorian companies to sell their products and services to the world
  • Introduce Robotic Marketer to the Asia-Pacific media in attendance
  • Do product demonstrations for prospective customers
  • Capitalise on the large corporations with channel partnership programs in attendance to put Robotic Marketer marketing strategy technology platform on their market place for channel partners
  • Connect with potential investors including other AI and technology companies that would be complementary to scaling the Robotic Marketer business
  • Network in the industry and see the latest and greatest in ‘big data and AI’ innovation
  • Interview leaders in Big Data and AI for the Robotic Marketer podcast

This isn’t my first rodeo when it comes to trade shows, as I have been in marketing for 25+ years. It is however, our first real trade show for Robotic Marketer and as such, an important one. Now is the time to really leverage what we have built and the value it brings to customers.

What Robotic Marketer does

Robotic Marketer is a world-first AI powered marketing strategy technology platform that has revolutionised the way companies develop strategy. What was once a manual task, is now a pure play in data driven marketing strategy development. It is faster, smarter and more intuitive than how marketing strategies are developed today.

Why should attendees at Big Data and AI World in Singapore take notice of Robotic Marketer?

That is a good question that every exhibitor should ask themselves. For us, it is simple. Every company needs a marketing strategy. If you are doing it the old-fashion way, you are missing the opportunity of using data to drive better predictive analysis of future marketing strategies and campaigns resulting in better return on investment. Robotic Marketer is also faster and much smarter than what a normal marketer can accomplish. Do you want a marketing strategy that gets results, or a slapped together version that is copied year after year?

For companies that don’t have a marketing strategy in place, Robotic Marketer is a fast, affordable and critical platform that will help you develop, manage, execute and report on your marketing strategy performance.

The marketing plan for Robotic Marketer at Big Data and AI World in Singapore

  • Make sure we have a marketing strategy: While it’s easy because we have a technology that does just that, it is the most critical component to undertaking an investment in a tradeshow, particularly one that has the best of the best in attendance.
  • Set KPI’s: What do you want to get out of the tradeshow? What does that look like? What revenue goals do you have? What timeframe do you have around the revenue goals?
  • Booth design: Ensuring that your booth stands out in a sea of VC funded and big corporate budget displays is very hard, so smaller companies must be creative. Don’t be afraid to do things that truly stand out in the crowd. It’s not about size, it’s about impact. A cheaper option is always to hire a store window designer and ask them to design your booth. You may find yourself the centre of attention.
  • Public relations: We have 5 scheduled media releases to go out over the period of time that the Big Data and AI World in Singapore conference is being held. Pre-event, during the event and post. Look for:
    • Announcement of what you are launching at the event
    • Thought leadership on your area of expertise
    • Partnerships formed during the event
  • Email marketing: On the website for the event, there is a list of all the exhibitors and sponsors. How do each of the exhibitors and sponsors relate to your business? What are the opportunities of doing business with them? Also, focus on your own database. Invite your database to join you at the event. Provide incentive for them to come up to your stand.
  • Flyers, brochures: Whether it’s simply a case of the attendee swiping or QR coding your stand to get a brochure, or a physical brochure or flyer – the result is similar – except if you are creative. Ensure that your flyer is creative and stands out with high quality print.
  • Promotional products: Do not invest in promotional products that people throw away. If you are going down this route, choose products that people keep, need and use.
  • Brand uniform: Wear your brand with pride. Don’t hide behind a boring suit because that will not get you anywhere nor will it help you stand out.
Big Data-AI-World-Singapore

Making sure that you have QR code for downloading brochures, options for companies to buy smaller ticket item solutions on-site, and incentivising doing business will help your company achieve the goals for the conference.

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What’s Next in Marketing: How You Can Get Onboard Fast

  • On : August 30, 2022

As tough as it can be keeping up with digital marketing trends, the industry continues to change vastly. For businesses to continue to be successful and for start-up businesses to succeed, it’s important to know what’s next in marketing and how you can get onboard of it fast.

Last year, businesses had to adapt to many changes in virtual and hybrid business landscapes due to the Covid-19 pandemic.

Whilst we hope that there won’t be any pandemics or lockdowns anytime soon, these are the trends that will be approaching before you know it.

Influencer Marketing

Influencer marketing as we know it is the exposure of businesses’ brands and products through the experiences of influencers on social media platforms.

The public these days are quite distrusting of who or where they are getting their information from. Influencers take a fair amount of time and effort to attain their audiences and in turn gain to build a level of trust in the relationships they obtain.

“The core of Influencer Marketing lies in building a solid relationship to ensure mutual value creation” – Dr. Konstanze Alex Brown

A vast amount of the population tends to lean towards their favourite influencers’ opinions and reviews whilst knowing that if their influencer backs a product or service, then it’s definitely legit.

Building a long-term influencer-brand relationship will be the utmost of importance for the opportunity to build more authentic connections with their audiences.

Automation and AI

Artificial intelligence is the use of computer science that teaches machines to be able to do what humans would do but with a higher level of intelligence and speed. When it comes to problem-solving, learning, seeing etc, when it’s completed by computers it’s considered AI.

AI has been quickly taking over many tasks of our everyday lives such as the use of Siri, and social media platforms such as Facebook being able to recognise who’s in the photo and tag them, are among some examples of AI.

Businesses and marketers need to adapt to these changes and find opportunities within the AI era to correctly cater to their marketing strategies and goals.

A few different ways that businesses are using Artificial Intelligence today are:

  • Chatbots/virtual assistants
  • AI Content creations such as automated emails
  • Predictive marketing

For example, Robotic Marketer uses AI to provide more actionable insights into how to optimise your marketing plan, and in-depth analysis of competitors and the market in a smarter, more intuitive manner.

Using AI-focused marketing strategy software as such not only will provide you with the benefits listed above, but they will often offer your business workshops and consulting to understand and define your business goals.

TikTok

Whenever we think about social media and how it has changed not only the whole marketing industry but also in everyday life itself, the platform that first comes to mind is Tik Tok.

TikTok is used in over 150 countries with over 1 billion users and counting.

It has a massive engagement rate and allows brands to showcase their products and services in unique and creative videos to reach their audiences.

With fast-paced attention spans of online audiences in a variety of demographics, it has proven time and time again that if you haven’t created a TikTok account for your business, then you better do so right now.

Use These Marketing Trends to Grow Bigger and Better

Now that you are up to speed, you will be confident enough to say that you’re ready for what’s next in marketing.

The marketing industry is ever-changing especially with the vast improvements in technology and AI. But with these trends listed, it’ll give you that extra step ahead of your competitors and in your market.

Always be open to change and always try to adapt, or else your business will be left behind.

If you’re still feeling like there’s a lot that you need to understand in terms of the digital era and its trends, Robotic Marketer Blogs will assist you in all marketing-related topics, covering insightful marketing tips and tricks.

 

Author – Nathan Lay

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Uncertain market: how companies are cutting costs in marketing.

  • On : August 29, 2022

During times when global prosperity is a bit frothy, marketing becomes challenging for marketers. These sales could be affected for multiple reasons: low disposable incomes, doubts for the future and transitioning lifestyle and consumption patterns. With constant downturns in the economy like the pandemic, conflict between nations and climate change, the consumers are experiencing low self-confidence. This affects the buying behavior and spending areas that people prefer. The ability to predict these metrics are diminishing each following day. Which in turn makes the future and the market more uncertain than ever.

To combat these hurdles companies have been trying to cut costs in all departments. Marketing being an integral part of the business, this blog focuses on ways companies are trying to market themselves at reduced costs. Read on to find out five simple and basic ways cost minimization is possible in the marketing initiatives for your company during these unpredictable times.

Social media

Digital Marketing is the most trending and important mediums of marketing that exists right now. With the immense development of marketing opportunities at social media platforms, companies are spending huge amounts on strategies like, influencer marketing. To ensure that your company can optimize lead generation in this particular type of marketing with a budget in place, it is better to focus efforts on the platforms that are helpful in getting customers. Now some apps would get leads, but it is important to differentiate between leads and customers. The aim of marketing is to get long term customers that stay with the business and make more than one purchase. So, if in your case most conversions are seen from blogs and written content, the marketing team could focus on expanding this section on your website and forums like Quora to promote the brand. This research can be done from all the data that gets collected from the customers on a regular basis.

Customer target segments

After limiting the active media marketing channels for the brand, you can further save costs. To ensure higher rates of conversions, it is crucial to narrow down the target customer segment. This is possible via analytical software that gives insight into the type of people who have interacted the most with your content. This type could be classified on the basis of age, place of origin, gender, nationality, lifestyle, etc. What the business has to understand from this is once the characteristics is determined, the efforts should majorly be directed towards them. The posts that are put should have content that engages the target segment in a way that they are persuaded to visit your profile, website, etc. and make a purchase. This reduces the risk of producing marketing content that isn’t received by enough number of people; in turn making it profitable for the company if people outside this target segment are engaging with our content.

Working remotely

Instead of making amendments in the receiving end of the marketing communication channel, the company can also avoid unnecessary costs by changing a few things at the source. With the onset of the pandemic in recent years, people have become increasingly comfortable with the online or remote way to working. This method is more convenient for the employee and the employer as costs can be cut in terms of office logistics, etc. Hiring a remote marketing team also removes the barriers of getting people from other parts of the world integrated with the company. This gives the business an exposure to global perspectives, expanding its horizons to draw in customers from all markets. A remote marketing team brings in more opportunities than limitations which makes it a profitable cost cutting measure for your business.

Referral marketing

Another solution to marketing on a budget is through using a traditional marketing strategy with a modern twist. This way has become quite popular and it involves organic marketing! Referral marketing is a good strategy option that can help you get new customers without investing a lot in marketing. This strategy involves giving incentives to existing customers if they get new customers for the business. These incentives could be discounts, reward points in the loyalty program, vouchers, etc. This is a very effective way to enhance public relations for the company. Referral marketing also gives the business an idea on how satisfied their existing customers with their product and services. Yet again bringing in profitable options for the company to promote itself.

All the solutions that have been described above are based on the using your existing resources. But there is an innovation that provides major cost relief to your business in terms of investment in marketing. That is, Automated Marketing tools. These technologies derive and formulate marketing strategies for your company using information technology. These tools are designed to develop a strategy that is competitive to make you stand out amongst your competitors. Every strategy is tailored to be unique and serve your brand’s requirements the best. These tools completely cut out costs of hiring people, investing in the planning of campaigns to market the business. You just need to invest a small amount to outsource this tool and you are good to go! Robotic Marketer is one such technology that eliminates additional costs in marketing for your business. The marketing strategies are completely data-driven which backs its authenticity.

These were a few ways your company can emerge profitable even in terms of crisis. However, it should be kept in mind that even if you limit your social media platforms doesn’t mean that the brand’s presence is completely cut-off too. Limiting in this case refers to reducing the intensity of your marketing investments. Similarly, for target segments, they should be formulated very carefully. The reason being, if any potential customer is lost by the company, it will limit the business’ opportunity of expanding in a new market. If implemented properly, these solutions are extremely effective for your business.

 

Author – Ishita Jain

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What reports should your marketing department be producing?

  • On : August 26, 2022

There are thousands of articles available online about the building and implementation of your marketing strategy. But what do you do after you have implemented the strategy? How do you analyze and present the performance of your marketing strategy?

There are multiple options in which you can keep a record of the performance, analysis and details of your marketing strategies and initiatives. The most common and efficient is making a report. A report is equal parts comprehensive and concise. These reports are more generally used to understand and present any step taken in a business setting. This blog is focused on understanding the needs of making a marketing report and determining what types of marketing reports to focus on.

There are multiple types of reports that can be made to present and record all the different types of marketing practices and steps involved in developing a marketing strategy. Here are a few of the reports that you as a marketer should mostly focus on: General marketing report, Search Engine marketing report, Digital advertising report, Email marketing report, Content marketing report, Campaign reports and Ecommerce reports. 

General Marketing Report 

General Marketing Report is an overall picture of all the marketing activities under the umbrella of the marketing department in your company. This report presents all the activities combined together and a short outlook on each. The aim of this report is to identify successful or inefficient marketing strategies and justify the investment in terms of returns. ROI (Return on Investment) is one of the most important metrics in a business. The investment that a company puts in marketing should be justified and profitable. This report does exactly that and gives a brief overview of every marketing activity.

Search Engine Marketing report

Search Engine Marketing report deals with all metrics related to the search engines, like the rank of your website, pay per click and factors relevant to them. This report presents a detailed description of all the efforts that had been taken in terms of paid or unpaid advertisements and Search Engine Optimization. It traces a footprint of the businesses’ website on the online space and how the online marketing strategies that are concerned with search engines performed, both organically and paid. The pay per click advertisements also include heavy investments from the company, so it is important to analyze its performance and ROI results.

Digital Advertising reports

Digital Advertising reports deals with a wider spectrum of marketing efforts that are undertaken. The report puts data analytics metrics from these advertisements into one place. If your business puts a substantial chunk of investment in digital advertising for example, display ads in popular websites or shopping portals, it is necessary that your marketing departments make this report in regular intervals. This report would help you prove the usefulness of these efforts and justify the investment from the company. It would provide a break down on each and every advertisement that has been put up by the company, helping marketers understand which advertisements are receiving the most attention and generating profits.

Email Marketing reports

Email Marketing reports deal with a very specific part of a company’s marketing portfolio. Email marketing has become very important for every business in this time. Every company invests at least a percent of their total marketing budget and time in email marketing. These campaigns help businesses follow up with their customers and even attract new ones. The report for email marketing includes metrics like open rate, close rate, reply rate, visits from the button in the email, etc. These performances are then evaluated and a decision is made to keep working with the existing email marketing campaign or formulate a new one.

Content marketing report

Content marketing has been a relatively newer concept in marketing analysis, but it certainly is a very important one. The difference that a good content marketing campaign can make is indispensable. A content marketing report deals with all channels of content marketing that the business does. For example, videos, photos, blogs, etc. This report is a comprehensive discussion of the metrics that determine the company’s performance in their content marketing initiatives. These metrics include, engagement, insights like the demography of followers and growth in followers, etc. These factors majorly impact brand awareness and thus, sales of the business. So, a content marketing report provides good recommendations and analysis for the marketing department.

Every marketing campaign is run keeping in mind its specific set of goals, targeted audience and timeline. It is impossible for one report to summarize every campaign in it. Hence, the marketing department should produce single reports for each campaign in a detailed and focused manner. This report includes key performance indicators like ROI, impressions, engagement rate, etc. Which makes it easier for those who are reviewing the performance for this campaign.

Each business that provides any product or service requires an online presence. This online presence complements consumer convenience. Almost every commercial website has some sort of description or purchase option online. Hence it becomes crucial to keep in track the Ecommerce performance from time to time. The Ecommerce report is a detailed and quantified version of the ecommerce activities the business does. The report includes important metrics like, sales revenue, CPA (Cost Per Acquisition), ROI, etc. These metrics are considered to measure the overall sales performance of the company, making it a very important report to generate.

These reports are a good way of presenting the performance of any business. But it takes a deep understanding and knowledge when trying to interpret it. To align the marketing initiatives with business goals and understand relevant changes that should be implemented are some of the challenges. So, making these reports from time to time would stimulate business growth and also increase the marketing team’s and businesses’ ability to connect factors together into a meaningful picture of marketing strategies.

 

Author – Ishita Jain

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How to maximize lead generation effectiveness?

  • On : August 25, 2022

With evolving times and markets, customers thrive on a new experience. It is natural for companies to run out of creative ideas to engage their audiences. At instances like these, it is very important that the company also has a competitive edge in the digital space amongst its competitors. If your website appears at the top, people will click on it instinctively. This single click can give the company a very significant lead. These leads are the stepping stone for a business to communicate with their customers and convert them. So, lead generation refers to the start of a consumer’s interest in said company’s product or service. Currently, 63% of the companies find lead generation to be their biggest challenge. To cater to this issue, we have come up with a concise list of tips that you can follow to maximize the effectiveness of lead generation. Read on to explore ways to optimize the lead generation process for your business!

It is well established that the presence of your business on all digital platforms is necessary to understand the demands and wants of your target audience. However, just being present and analyzing will not create leads for the company. The marketing and PR team has to regularly ensure that the account in the name of the company remains active. They need to keep in mind that every single follower has the potential to transform into a customer. Each follower should feel a sense of belonging into the community you have created via your business and social media content. This is where personalized marketing comes in. Personalized marketing caters to each person individually drawing them towards our business. Here’s how this form of marketing can help you convert your audience into paying customers!

Unique content

Now the challenge is, due to the growing popularity of personalized marketing, every company has adopted this strategy. What should we do to stand out? Unique Content. What you present to the audience after personalized marketing makes the difference. Your content defines your vision as a business. All that a person sees and understands on your social media or website determines if they would be interested in your offerings. A distinct style that is only linked to your brand is what created reputation and a positive image in the audience’s mind.

Quantitative data

Another point that must be kept in mind while harnessing the actual power of the leads, is referring to the quantitative data on a regular basis. The quantitative data here is the marketing metrics, data collected by the cookies from website and other survey results that are collected by the marketing or public relations team. These estimates give a solid idea on where the company’s marketing strategy is lacking. The problems are then fixed to maximize lead generation. Marketing metrics like conversion rates will give a clear picture on how well the business is generating leads. There are multiple sources that are available to calculate your marketing performance. We have curated a list of these sources to measure marketing performance. Once you have gone through your business’s performance analytics, it is a good idea to tap into the data that is collected from the consumer. They can be your existing customers, people who have visited the website or social media for your company. This will help you too roughly build a profile for your ideal customer and then you can target your advertisements majorly to people who fit in these frames. Doing this saves costs and also maximizes the chances of generating successful leads.

Customer satisfaction

All the described efforts are to create a good first impression of your company in the consumer’s mind, but after you have found a lead and converted it into a customer, are the most important steps. Once you have formed this group of existing customers they are likely to recommend your business from their experience. Hence it becomes crucial for us as marketers to make sure that every consumer is satisfied before, during and most importantly after the purchase. We have taken steps to provide a great experience before and during the purchase. But to also continue this streak after the purchase the customer should be followed up on constantly. This leaves a positive long-lasting impression for the customers. As it is said, a satisfied customer will recommend 5 additional people but a dissatisfied customer will drive 10 new customers away. So, to avoid these mishaps from taking place, a well-structured follow up and feedback plan should be adopted to prevent detractors and encourage promoters for our company.

The tips provided in this article will ensure that you welcome new customers in the form of leads and grow your business. If implemented wisely and properly, these tips can do wonders for your company. However just driving in new customers is never sufficient to run a prospering business. There is a lot that goes in to make a successful company. Customer retention is one amongst the many indicators to a growing setup. To get useful tips and find solutions on more marketing related topics, visit the Marketing Eye website now!

 

Author – Ishita Jain

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With limited knowledge, how do you develop a marketing strategy?

  • On : August 19, 2022

First of all, congratulations on having a business you are ready to market! The hardest part of any business is to get it started and off the ground – especially if you feel as though you have limited knowledge on some of the practical areas of making a business successful. Quite often we can come up with the most brilliant ideas but have no idea of selling them. This is where having a well-thought-out marketing strategy comes in handy.

Hang on… but you might be thinking: “I have no bloody clue on where to start and what even is a marketing strategy?!”

Sit tight, this blog will help.

What is a Marketing Strategy?

Simply put, a marketing strategy is the long-term game plan on how a business can reach potential consumers and flip them into existing customers for the business. It can also strengthen the relationship with your customers as your company grows. Your marketing strategy can be continually developed and revised whilst providing a focus for you and your team to stay on the right track. When brainstorming a marketing strategy, you need to make sure it is aligned with your business goals and you have a clear understanding of the 4 Ps of marketing.

The 4 Ps of Marketing

  • Product
  • Place
  • Price
  • Promotion

 

The four P’s of marketing (also known as the Marketing Mix) was first introduced E. Jerome McCarthy an American marketing professor and author. He believed marketers have these 4 important pillars to think about when creating a marketing strategy. Within each of these 4 P’s, there are also important questions to consider in order to fully understand each one.

Product 

  • Who needs the product/service? How can it satisfy the customer?
  • What is the appearance?
  • How will it be used by the customer?
  • What is its name?
  • How does this stand out from his competitors?
  • At what price can it be sold to be profitable?
  • Where could it be used?

Place 

  • Where can this product/service be bought?
  • Instore? Online?
  • How can it be displayed the best?
  • Where can it be advertised to get the most attention from consumers?

Price

  • What is this product/service worth?
  • Does your product/service has existing price points within your region?
  • How does our price compare with the competitors?
  • Can you gain more customers from a price increase or decrease?

Promotion

  • Which is the best way to reach your audience?
  • When are the best times to promote your product/service?
  • How do your competitors promote?

 

Once you have an understanding of the 4 P’s of Marketing you are ready and well-equipped to take the following steps in order to create a great marketing strategy.

1. Understand your goals

Having a clear understanding of your goals and breaking those goals into smaller bite-sized chunks will help you with measurable progress and figure out what works and what doesn’t without having to fully change directions for one bigger goal.

2. Identify your customer

Knowing who your customers are by profiling will help you gather data and more insight into their behaviours. This will give you more power on how to sell appropriately and more efficiently to your target market.

3. Create your message

Once you have understood your goals and target audience you need to construct a clear and concise message. Let consumers know how your product/service can bring value to them.

4. Create your budget

Identity how much you want to spend on advertising your product/service. Are there cost-efficient ways and if so will that impact the number of potential customers you can bring across?

5. Effective channels

Finding the best channel to reach your audience is essential to not only gaining new customers but retaining existing ones. Which channels are the more effective in reaching your audience? Through paid advertising? Emailing? Social Media? Videos and podcasts?

6. Measure success

Understand the importance of metrics and data. This can help you judge how well your product/service is reaching your audience and how well it may be received. Having this data will allow you to make changes and improve your future results.

Having a well-thought-out marketing strategy is key to your business’s success. A suitable one for your business can have advantages such as an increase in sales, strong brand identity, and business growth. Not only can it help keep the business stay on track but provide a strategy on how you can effectively implement advertising to get the most audience engagement.

If all of this seems overwhelming or something you are considering putting in the “too hard basket” then simply log onto Robotic Marketer, and have artificial intelligence write your marketing strategy for you.

 

Author – Fion Trieu

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Top B2B Marketing Strategies for Manufacturing Businesses

  • On : August 18, 2022

Manufacturing businesses often tend to stay and operate in their established space of existing clients, in terms of both buying and selling. This leads to limited growth that the company can achieve. Your manufacturing business must obtain a set of good and effective marketing strategies to enhance customer relations and create new ones. Until a decade ago, it was acceptable to rely solely upon your clients referring you to new ones. But in this globalized market, having a marketing strategy to build a better clientele is extremely important.

Strategy #1: Target your Market

This kind of B2B marketing involves addressing very specific needs throughout the supply chain. Each stakeholder expects attention towards their needs. This is where the power of targeting comes in. The business should be particular about the market and segments of the supply chain they are looking to target. Focusing on a few parts of the market would help in generating better leads. While marketing to businesses, more information apart from factors like price, quality, brand, etc., drive the demand. Including things like credit period and post-purchase services are vital to a successful manufacturing B2B campaign. A manufacturing company also must put in more time, effort and resources to convert a lead into a customer. Since B2B marketing is longer and more complicated, it is essential that your manufacturing company has in place the best marketing strategy that works for your manufacturing company and optimizes the lead conversion regularly.

Strategy #2: Optimize your Website

Now, let’s talk about the most effective B2B strategies that will drive up the sales for your manufacturing business. First comes the most important representation of your business, your website. The website showcases all attributes of the company, their work ethic and their importance in the industry. It is extremely important to ensure that your website is up and running at all times. Often, web pages are not compatible with smaller devices like a smartphone, making it inaccessible for potential leads. Search engines do not show your website in relevant searches if it is not compatible with their device.

There should not be problems in loading a certain page or clicking on a pop-up. If the landing page takes an extra second to load, statistics show that you could lose 7% of your conversions. A lead makes their first impression of your manufacturing company via your website, so testing its working abilities and updating it constantly will give you an edge. Risking losing conversions is never a good idea for your manufacturing company. So, regular testing of the functioning of your website would lead to increased visitors and traffic.

Strategy #3: Use Email Marketing Services

Email Direct Marketing has become very effective with time. However, it is very easy for your emails to get lost in inboxes. To ensure your emails are being read by potential clients and target audiences, make sure that the subject lines are attractive. Once the person clicks on an email it is highly unlikely they would close it without reading. Each email should be short and concise. Nobody likes to read detailed, long emails for marketing efforts. Include more visual communication like pictures to engage the customer. Your emails should also be sent in a timely manner so the receiver remembers your manufacturing company subconsciously – which will impact their purchasing decisions later. With the help of cookies, your manufacturing business can set up an emailing system when a potential customer does a certain action. This creates a lasting positive impression in the customer’s mind. It is also important to keep a check on the analytics and statistics of your EDM campaigns to measure their success. To know more about all the metrics of your email marketing campaigns click here.

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Strategy #4: Combine Digital and Traditional Marketing

With the digital marketing efforts, it is also necessary for your company to make an impression in the target audience’s mind via some traditional marketing tactics. Regular participation in events designed specifically for your industry can help increase brand awareness. When your brand is more visible in such events where every attendee is a part of the industry, i.e. a lead, it can prove to be highly beneficial for your business. With exposure to new customer segments, these conferences will also help your business become a reputed brand in the industry.

While doing B2B marketing manufacturing businesses usually focus on more generalized platforms like Facebook, Twitter, Instagram, etc. No doubt these are great spaces to promote your manufacturing company. But it also is a generalized platform. As mentioned earlier, B2B marketing has very specific requirements. So, marketing on a general platform may not be very helpful for the brand. At the same time, digital platforms like LinkedIn are made for business networking. Start by building a strong presence in these spaces and then move on to the generalized apps. A consistent engagement with your audience will gather attention and traffic to your brand.

Taking efforts to employ Search Engine Optimization (SEO) for your manufacturing company is vital. You can make minor adjustments to your website to ensure that you appear at the top anytime someone searches for your industry or products, even competitors. Refer to our 2022 SEO Guide to up your marketing game!

Strategy #5: Have a Content Marketing

Another effective marketing strategy is publishing original written content. Every business starts with research when making a purchase decision. When your company has relevant, original and informative content available on your website, customers will have increased chances of conversion. It is the general human mentality to prefer buying from the source you have obtained your information from. This content can be in the form of short testimonials, blog posts, customer reviews, statistics, etc. The wider your array of written content, the higher the chances of getting more customers.

Manufacturing B2B marketing is much more complex than consumer marketing as the supply chain is much longer and each participant has to be catered to. There are several challenges that manufacturing businesses face while performing marketing efforts. It can be overwhelming for the manufacturing business who is specialized in creating a product to come up with campaigns to get more customers and keep up with the ever-evolving trends in marketing. To relieve your stress we are here to help, visit the Robotic Marketer website to get tailor-made and effective, data-driven marketing strategies for manufacturing companies.

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Highest Impact B2B Marketing Strategies for Legal Firms

  • On : August 18, 2022

Legal firms are looking for Business to Business (B2B) marketing strategies that have both high impact and are conservative by nature. It is crucial that your legal firm convey your service offering in a way that resonates. By developing a B2B marketing strategy that is creative and synergetic to your brand, in order to attract business and accelerate your firms growth, the steps will be in play for success.

You’re likely familiar with being marketed to as a consumer. This is what is referred to as Business to Consumer (B2C) marketing approach, however, B2B marketing requires a different methodology and data science suite. From a marketing perspective, the direction of a B2B marketing strategy is based on the intended target audience and where your legal firm is currently sitting within industry. Market position is helpful in setting where your legal firm sits in the market and who your professional services business is a challenger to.

What is a B2B Marketing Strategy?

A B2B marketing strategy refers to the development and implementation of an integrated marketing communications plan that outlines the promotional techniques that will be used to market your business to another business.

Several key components are factored in to a B2B marketing strategy, such as the business’ target market, an analysis of their direct competitors, their unique value proposition and the current media channels being used, just to name a few. These factors are taken into account to produce a comprehensive B2B marketing strategy that details how your business can grow in a strategically brand-aligned manner.

Robotic Marketer execute strategies like this to the next level – spearheading the industry with the use of innovative technology and artificial intelligence to produce intuitive, data-driven strategies. A development of B2B marketing strategies that provide actionable insights for your business and optimize your strategic approach to all customer touchpoints through the marketing mix are part of the reason why businesses are entrusting Robotic Marketer for B2B marketing strategy development, management, execution and reporting.

What is a B2B Marketing Agency?

A B2B marketing agency is a third-party marketing company with expertise in providing marketing and branding solutions to further promote your business’ product or service offering/s. A B2B agency will have experience in dealing with multiple clients, enabling them to adapt to the corporate needs of your business and deliver well-performing campaigns that make sense for your brand’s positioning within the market. A B2B marketing agency will be able to provide your business with experienced marketing professionals who understand the criterions of executing a successful B2B marketing strategy and the techniques required to target decision-makers within prospective-client organizations.

Marketing Eye, a significant player as an international B2B marketing agency, understands the importance of experience and professionalism within the B2B industry. They service clients in a variety of industries such as legal, technology, healthcare, manufacturing, service sector and more. This agency facilitates marketing services that help scale businesses – doing so day in, and day out. Get in touch with a marketing consultant today, to reinvent your marketing potential and take your business to the next level. We highly recommend it – and better still, they know the value of data-driven marketing strategies.

Why B2B Marketing?

Why is Business to Business (B2B) marketing important? More importantly, why should you consider improving your strategic approach to B2B marketing?

Firstly, B2B marketing is important because companies rely on the offerings of other businesses to ensure their own seamless and efficient business operations. Therefore, capitalizing on B2B opportunities is critical – and a B2B marketing strategy will enable you to do exactly that – through the improvement of brand image and awareness, and aiming to achieve top-of-mind awareness (TOMA) to yield potential clients.

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Additionally, is the importance of developing and strengthening of business to business relationships in order to increase potential of prospective clients and contribute to business revenue. Your legal firm should be considering improving their B2B relationships and networks as a form of marketing in itself – because the cost of a business selling to another is often substantial and that business may also need a particular product or service on a regular basis.

Types of Business to Business (B2B) Marketing Techniques for Legal Firms

There are three primary forms of B2B marketing that a business can incorporate into their strategy. These include:

  • Digital marketing for B2B:

    This involves marketing through digital channels such as social media, websites, online communities and more. Digital marketing initiatives can be easily tracked and analyzed, to measure their performance and effectiveness overall.

  • Traditional marketing for B2B:

    Although often more costly, a beneficiary form of marketing to build brand equity. Often executed through print, television, radio and out-of-home mediums. The trend back to traditional marketing strategies in 2022 and 2023 will help many businesses breakthrough the clutter of digital. 

  • Personal selling for B2B:

    ‘The oldest trick in the book’. A focus on face-to-face relationships and one’s ability to network with others. Difficult to scale, but great for conversion rates. Legal firms in particular rely on word-of-mouth and referral-based marketing, simply requiring a meeting to close a deal fast and move onto client engagement.

Strategic B2B Marketing Examples for Legal Firms

1. Choosing the Right B2B Promotional Channels

Whether you’re marketing through digital, traditional or personal platforms, selecting the correct promotional channels is critical in your B2B marketing process.

The most important thing in this instance is to correctly identify your consumer. Know your target audience and cater to not only their pain points, but to their needs. Highlight this through your promotional channels. For example, social media as a B2B digital marketing method requires an understanding of a business’ target market to create suitable content and select which networks to focus on. In this case, the optimization of a LinkedIn presence for a legal firm would be ideal.

2. Providing Value in B2B Context

The contemporary consumer is seeking business’ who value to their customers. When B2B marketing, ensure that you are communicating the ways in which your firm provides and can provide value to its clients. This can be done through content creation and distribution that is relevant and authentic to your brand and aligns with its narrative. A good tip is to focus on brand personality, and how the solutions you provide can improve the lives of others – not strictly the product or service itself.

3. B2B Reviews, Testimonials and Case Studies

This is one of the most effective B2B marketing techniques and is one that’s becoming increasingly popular in the marketing space. By allowing and publishing reviews on your website enables others to share their experiences using your firm’s services. In turn, your firm will build its credibility and improve its online brand image. Featuring testimonials and case studies of previous or current clients will also have the same effect – leveraging your business offering to potential customers who will trust in the high-quality outcomes of your work.

4. Business to Business (B2B) Search Engine Optimization (SEO)

SEO is extremely important for your business. A way to optimize your website it to identify competitor pain points and optimize the content on your website to gain a competitive advantage over your competitors. Equally, you can understand areas in which your other competitors thrive, SEO wise, and optimize your content accordingly.

 5. B2B Advertising

Advertising through social media and paid search can significantly improve conversions for your business if executed correctly. Paid search and social media is a great way to target your intended audience and communicate your business’ value. This is highly recommended and ultimately, has the potential to generate a great return on investment (ROI) for your business.

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TOP B2B MARKETING STRATEGIES FOR ACCOUNTING FIRMS

  • On : August 17, 2022

B2B marketing strategies have broadened over time, and to uphold a competitive advantage, accounting firms must adapt to these changes and utilize the multitude of strategies available to them for optimized results.

Clients generally seek accounting firms with the idea that the client-agency relationship will be on a long-term scale, meaning that it is crucial that an accounting firm is able to prove their success and the way in which they are able to exceed a client’s expectations.

It is critical that accounting firms adopt modern, more relevant B2B marketing techniques so that clients are attracted to the services they provide. Accounting firms use highly targeted marketing messages that require an in-depth knowledge of the value that the accounting firm offers its customer. To succeed within this area, it is beneficial that businesses stray away from out-dated marketing techniques. The aim is to move away from reliance on word-of-mouth to a more data-driven approach through digital marketing, content creation and websites that really show that they care about the customer.

When ascertaining what is the most effective marketing strategy for accounting firms, there is a plethora of marketing tactics available. That’s where strategy plays the most pivotal role. Through using platforms like Robotic Marketer, a world first AI generated marketing strategy technology platform that fast and efficiently develops comprehensive marketing strategies for your business – the work is done.

Accounting firms may choose to develop marketing strategies manually, which can take up to 6 weeks to do, and that’s if you don’t procrastinate. We suggest using a platform that develops, manages, executes and reports on your marketing strategy performance.

Why choose B2B marketing?

In making the tough decision on what accounting firms services to choose, clients will make this decision based solely on a business perspective, and who they believe will provide them with the best possible services they require. It is pivotal that accountancy firms utilise a plethora of B2B marketing strategies, to ensure that their clientele can trust them in handling their accountancy needs and doing it well.

Ultimately, it is the end goal of any business to convert potential clientele into long-term customers. Adopting a wide range of B2B marketing strategies for your accounting firm will allow your company to create meaningful and professional relationships with the businesses you intend to work with, ensuring their trust in you is secure and the chances of them straying elsewhere is limited.

B2B STRATEGY TIP #1: DO REGULAR RESEARCH

For a B2B marketing strategy to be effective, research is the first step in ensuring its effectiveness. Detailed studies will allow an accounting firm to serve their customers in the best way possible, whilst ensuring they are able to measure the performance of these strategies being implemented.

Research in marketing will allow a firm to understand which parts of their accountancy firm are successfully benefiting sales and their clientele, and which sectors are not. This will allow any given firm to make more profound and fine-tuned business decisions based on this constant research.

By committing to regular research, accounting firms can ensure they are heading in the right direction in terms of succeeding in their field, as well as getting the opportunity to learn from prior and current processes that might not be working and making changes to ensure that clients’ needs are being met.

Ultimately, this will provide firms with a broader idea of different and newer services they can offer, that can work to provide them with a point of difference from other competitors and increase their overall client outreach.

B2B STRATEGY #2: DOMINATE YOUR BUSINESS NICHE

The fastest growing and most successful accounting firms are considered specialists due to the way in which they operate in a targeted niche.

Many firms waste both time and money by pitching services to those who aren’t exactly looking. There can be a two-pronged outcome here – the first being that the customer is turned off and the second that it entices the customer to change their accounting services provider.  By specializing and having a niche-driven marketing strategy allows accountancy firms to expand into an extensive pool of potential clients that want exactly what your firm has up to offer.

By presenting your brand to businesses and individuals as a firm that predominantly specializes in a space where you could be considered a leader and expert, potential clients are able to easily determine the point of difference. They will be able to see the USP between you and your competitors and will influence decision making to the positive steering towards your firm. From here, they are able to make a smart and efficient business decision, as they are aware of exactly what you have to offer, and the way it can benefit them.

If a business is aware of exactly what you have to offer to cater to their needs, this can reduce the time and effort wasted on further research they may have to conduct in finding the perfect fit for their accounting needs.

Utilization of this B2B strategy will provide your accountancy firm with a simplified way of tracking the success of its marketing strategies, saving time, money and effort.

B2B STRATEGY #3: OPTIMIZE YOUR WEBSITE USER EXPERIENCE 

A website is generally considered the top marketing platform for generating leads, nurturing existing customer relationships and driving customers to education information sources related to their accounting and taxation requirements. Your online presence should provide users with vital information that gives them a clear understanding of the services that you offer and should be utilised as a tool for building a sense of trust and transparency between the firm and its potential clientele. This will also aid in proving the legitimacy of your firm to the public and gives credence to whether they should do business with you.

An accounting firm’s website should display the utmost professionalism and be an information-rich centre that is easily accessible to those who seek it. Your website works to generate leads, which will then lead to an increase in overall sales.

In considering all components, the attractiveness of a website tends to play a major role in creating traffic. Graphic design provides accountancy firms to create a visible difference between them and their competitors, purely based on what a consumer is visually seeing. The design of your website must be suitable for an extensive range of electronics, including laptops, desktops and phones. By creating a responsive design, a user’s experience is simplified and made to be a better experience.

In further utilizing this B2B marketing strategy, a high-performing website will allow accounting firms to expand their pool of potential clientele, by increasing their visibility. In simple terms, consumers must be able to easily find your accounting firm’s website, or else they may not even consider choosing it.

B2B STRATEGY #4: BECOME VISIBLE THROUGH SEO

Search engine optimization (SEO) refers to the process of improving your accounting firm’s site in hopes that visibility is increased, and people can find you. When individuals search keywords into search engines such as Google and Yahoo, it is important that your firm can organically increase visibility in search results and be at the top of the search engine.

SEO is an extremely beneficial B2B tool that should be utilized in the accountancy industry, as the world is not lacking accounting firms, therefore making yourself known to individuals is important.

There are trillions of searches made on a yearly basis, therefore it is extremely easy for your accounting firm to get lost in that pool of searches.

There are many avenues an accounting firm can take to create visibility through SEO, and through the creation of digital content and blogs through social media – firms are able to do exactly that.

Successfully identifying relevant keywords that are constantly being searched in the accounting industry allows for your firm to be able to create visibility and attraction to your website through these avenues.

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Top B2B Marketing Strategies for 2023

  • On : August 17, 2022

When marketers and entrepreneurs are considering their business plan for the 2023 year, the alignment with their B2B marketing strategy becomes even more critical.

There are many changes in the marketing landscape and as many companies have seen over the past few months, marketing practices are at the whim of the technology platforms we use to leverage our stronghold on communicating to customer bases.

First and foremost, it’s imperative that your marketing team is across changes that will effect marketing performance.

Google Analytics

As a trusted resource for measurement of marketing performance based on a company’s website, for B2B companies, trusting that all will run normally is a foolish mistake.

Google has announced that it is retiring Google Analytics and replacing it with Google Analytics 4 or GA4 as it will be known.

The good news is that this platform is more integrated and has an app-style analytics platform that will more accurately track website engagement. It works seamlessly with eCommerce sites, native apps and web apps to provide you with a more comprehensive overview of how your users interact with your brand and digital assets.

Alexa has also retired and this too will affect how third party reporting on digital performance is curated.

The ‘Top B2B Marketing Strategies for 2023’ will dig deep into customer and brand sentiment, and spiral based on economic movement and influence of the after-effect of COVID-19.

B2B marketing strategies that will be key in 2023 include:

B2B content marketing

Companies are at a whim of Google and any algorithm changes and this will be critical to the performance of your content. While social media platforms are key, getting customers and prospects from the social media platform to your website where they can gain further information and research your offerings is critical.

Omnichannel B2B marketing key

The changing dynamic between a buyer and seller has led to a higher dominance of omni-channel marketing programs. When developing a B2B marketing strategy, businesses need to anticipate and integrate the demands of the buyer-seller relationship.

Buyers and sellers are more likely to be working in hybrid work environment so allowances and marketing programs need to address this change.

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Digital marketing is here to stay

But beware… unless you have a downloadable, steer clear from over-saturated platforms that have too many sponsored links like LinkedIn. Companies that have increased their investment in digital advertising and sponsored content on LinkedIn are finding that the B2B platform lacks traction and while the “data” says that the advertisement or content gets views, few people are actually reading it or engaging with the advertisement or content.

Here lies a challenge for digital marketing strategies because a platform like LinkedIn is key to direct marketing to customers and prospects.

Amplifying video still proves to be an effective marketing investment, as does social media content  and blogging. Adwords and PPC can be effective if done right with many companies realizing for effectiveness they need to hire an external digital marketing agency that knows what they are doing.

With cutbacks in marketing head count, outsourcing is key

While this is not a marketing strategy per se, it has enormous effective on how we market our B2B businesses. Less marketing tactics are being deployed due to the lack of resources, so any investment in marketing tactics has to be well-spent. This means companies are choosing data-driven marketing strategies to cleverly get it right the first time, rather than relying on hit and miss marketing tactics.

From a data driven marketing strategy perspective, companies are choosing to use Robotic Marketer platform to fast, efficiently, cost-effectiveness and reliable data source for the direction of marketing tactics, resources and budget. Once you have done your marketing strategy using Robotic Marketer, your implementation plan is ready to integrate into project management software. Our company uses ASANA for B2B clients across technology, medical device, health, medical supplies, manufacturing, logistics, accounting, legal and financial services firms.

We also help our clients move from having all their marketing team in-house, by using Marketing Eye as the outsourced marketing team including fractional marketing manager, alleviating the stress of the skills shortage and over-payment of marketing talent that is existing in the market today. After a comprehensive marketing search ourselves, we found that marketers are seeking to increase their pay levels not by the rate of inflation, but a minimum of 30% based on market conditions and many asking for up to 100% of their existing salaries. Paying these exorbitant salaries will do nothing for the sustainability of a marketing career and will see more companies replace people with automated technologies and artificial intelligence (AI).

We also recommend that companies choose an BPO partner to outsource their administrative marketing needs. This may include anything from database entry, link building, database building, connecting with prospects on social media platforms such as LinkedIn and Twitter, engagement on social media platforms, running marketing campaigns using Hubspot, Marketo and other platforms. Content should still be carefully monitored and this is where you agency will come in handy. Our preferred BPO for outsourcing marketing administrative tasks is Fair Trade Outsourcing.

Building community

While building community is not something that many B2B marketers have invested heavily in, it is key to establishing closer links to prospects and customers. Hiring a community manager does not mean investing in a “marketing professional” that has a high salary range. It’s more about finding people that care about customers and prospects and truly want to build a connection with them through digital mediums and participation in the industry. Don’t be afraid to reach out to your industry association and start the conversation. Attend events and start seeking opportunities on how you can be more involved as a brand. The dividends will be shown clearly in your balance sheet.

Email marketing

If only email marketers knew that if I am interested in a topic and you are emailing me something that I want to see, reach and experience, then you have me for life. Sadly, email marketing tends to be more spam than an intimate knowledge of what we really want to read and experience. This will change in 2023 and your marketing strategy needs to show this. Build email marketing content that is interesting to your target audience.

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