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aaron-sebastian

How brand ambassadors can help your marketing plan succeed

The word ‘brand ambassador’ gets thrown around all the time these days and has in fact become a common job title. Brands are frequently paying everyday people to go around to shops, offices and public places to interact with potential customers in order to generate positive brand image, brand awareness and word of mouth.

But let’s take a step back first. What exactly is a brand ambassador? Well that’s a good question. Google defines a brand ambassador as a person, especially a celebrity, who is paid to endorse or promote a particular company’s products or services.

This is technically correct, but a modern-day brand ambassador does so much more. Rather than simply thinking about big-shot celebrities that are paid millions to endorse huge brands, you should be using every-day people, especially, your current employees, as brand ambassadors. Brand ambassadors promote your brand to people within their network or reference group, which in effect boosts brand awareness and revenue. If you hand-pick a bunch of inspiring, motivating, convincing individuals who actually love, use and know about your brand, these individuals, on any scale can help your marketing strategy succeed.

When considering who you are going to choose as brand ambassadors, think about your employees, and your customers. It’s very easy to put up a job ad looking for people to endorse your brand, but unless they know, love and use your brand, they are not going to be effective. The whole point of using brand ambassadors is to make an impact, and without having people that are meaningfully connected to your brand and products and can sell your brand based on their personal connection and usage, there is no point. People think if they hire people to become brand ambassadors their brand awareness and sales will instantly go up. This is not the case. I cannot stress this enough.

This is why you should focus on enabling your current employees to become ambassadors for your brand. In the technological age, we have an abundance of information at our finger tips, but we are always seeking other opinions, especially those that are truly informed. With this in mind, using your employees as brand ambassadors increase your social reach. While you can still reach audiences through traditional and digital marketing platforms and advertising, the voices of your customers and employees will resonate more with their social networks. People value the opinions of their in-group, so why not use this trend to your advantage? If your company has a few hundred to a few thousand employees, all of whom are advocating your company through sharing content, posting jobs, etc, alongside your marketers and paid advertising material, your employees, as brand ambassadors act as an organic marketing extension.

We are living in a transformational age where consumers want reliable and trustworthy information. Developing brand ambassadors and implementing them into your marketing strategy is key, and if you are not doing this yet, you are seriously behind. Social media is an increasingly powerful tool, and the people who work for and value your company will be the ones driving important conversations online. Complementing your marketing strategy with brand ambassadors will help you implement a strong and successful marketing plan and turn your marketing goals into a reality.

alex-wong

What is the future of marketing

Marketing has changed so much in the last few years. With technology growing and advancing every day, marketing is constantly being affected. We can credit these changes to technological advancements and artificial intelligence. However, due to these innovations, consumer expectations have been modified as well. We have to switch up the way we reach people and adjust to new improvements if we are going to stay in the know when it comes to the future of marketing.

What does the future of marketing mean for AI? Marketing is all about reaching consumers and creating relationships, but how can a robot do that? Well surprisingly, robots are better at reaching consumers than we are. Artificial intelligence takes customer data and processes it in order to more effectively reach an individual’s unique preferences and personality. According to Salesforce Research,  “51% of marketing leaders say that they currently use AI in some capacity, with a further 27% planning to start using it over the next two years.” Over half of marketing professionals utilize AI in some form because it is so successful. AI is both the present and the future of marketing.

Due to the increasingly common delivery of perfectly tailored ads consumers are now seeing exactly what they actually want to see. They have a sparked interest in the content they’re being exposed to, but because of this, their expectations have peaked as well. They now expect more amusing and compelling ads than ever before and they want them how they want when they want.

Consumers are so used to everything being so easily accessible on their mobile devices. If they’re getting ads then they want them significant to their likes and they want them on the go. We have to be able to keep up with these ever-increasing expectations that consumers have of modern marketing, and who knows what they’ll expect ten years down the road.

With the future of AI in marketing comes some drawbacks as well. Budgetary constraints, customer privacy concerns, and too few data scientists are all in danger of affecting the future of AI in marketing. It’s expensive to use such advanced technology and few are able to make such technologies accessible. On top of that, some experts are concerned that it may intrude on customer privacy. But if AI can be implemented respectfully and accurately it will continue to change the way we do marketing in the future.

The world of marketing is only expanding and we have to make sure we stay knowledgeable about where it’s headed. AI isn’t going anywhere, it will continue to grow and change just as customer expectations will. If we can stay in the know we can stay on top of the game.

marc-olivier-jodoin

How AI is playing a role in modern transportation

New ways of transportation are just around the corner and AI is at the forefront of this development. Autonomous cars, self-driving garbage trucks and drone air taxis are all in the near future for the world of transportation. Technology has come a long way, but just how advanced has it really become?

 We now live in a world where self-driving vehicles exist. It’s amazing that the things we’ve once seen on TV have now become a reality. The dream of driverless planes, trains, and cars have all been brought to life. There is even a form of machine learning that’s being used to predict traffic jams before they even happen. Early stages of luggage tracking are in the mix now as well. The idea is to use a built-in GPS to track your luggage on your phone wherever it may be. The technology also uses a built-in scale so you can check the weight of your bag as well. New technology is even being put towards promoting safety on the streets.

 Ford announced that it planned to submit a patent for a robotic police car. The vehicle would be able to issue tickets and violations to cars exceeding the speed limit. It would be done by scanning registration numbers and using CCTV footage. Next time you get a ticket it may not even be from a police officer. It’s quite impressive how these developments are being put into place.

 Now, most of these advanced forms of transportation won’t hit the market for quite some time, but what you might not know is that you already have some form of AI working in your vehicle right now. Sophisticated driver assist programs such as GPS routing and sensors to detect obstacles and other vehicles are all backed by AI. We are so used to these helpful forms of technology that we don’t often stop to think that they are a form of artificial intelligence.

All of these modern advancements may seem like the next best thing but with all this new technology we have to ask the question, is it safe? Do we trust robots to make major decisions for us as our lives are at stake? Thankfully, extra steps are being taken to make sure all forms of transportation are safe and sound before they hit the market, but safety is still a concern. However, if you don’t believe that cars should drive themselves you at least have to admit that this technology is pretty cool and that the opportunities are endless.

campaign-creators

A clever new way to market your business

Does your business need a clear direction in regards to your marketing activities? Maybe you’ve tried the same strategy over and over again but it doesn’t quite take your business to the level you desire. If this is the case then it’s time for you to try something new! Robotic Marketer uses data-driven information and in-depth analysis’ of competitors and the market to give your business the strategy that works best for you. We live in a world of technology so why not utilize it?

With so many businesses and so much competition out there, running effective marketing for your company has never been so important. By combining big data, artificial intelligence, and machine learning Robotic Marketer can create a marketing strategy for any type of business no matter the size or industry. Since Robotic Marketer is a technology-based company it can create results for you anytime and anywhere. The opportunity for every business to have a custom built strategy without the time, cost or resource restrictions has been made possible through Robotic Marketer.

Due to the progressive qualities of Robotic Marketer’s methods, you might have some uncertainties. Why should you trust a robot to make your marketing strategy? Well, it’s because Robotic Marketer gives your business results. We deliver you a 40-page marketing strategy and generate workshops to help you out along the way. In doing this we deliver your business a smarter more intuitive plan.

Through AI, Robotic Marketer is able to turn data into real strategic marketing outcomes. Data allows the robot to dig deeper, behind the algorithms of Google to tell you more about your customers and your competitors. Get to know the current market your business is in as well as the specifics of what your customers are looking for.

Robotic Marketer is breaking down the barriers of what traditional marketing looks like. It is an industry leader and innovator that replaces the old fashioned ways of marketing with a new and smarter solution. Robotic Marketer is the most powerful, productive, data science-based marketing strategy technology platform in the world today. So sit back relax and watch your business grow as the robot does all the hard work for you.

alex-knight

The undeniable rise of chatbots usage

You may be thinking what is a chatbot and how does it affect me? Well, a chatbot is an instant messaging system that answers any questions you may have while on a website. It saves time and effort by automating customer support. So, whether you are the one visiting the website or the company behind it, chatbots are beneficial to you.

The increase in the use of chatbots is because they are so convenient. “Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human,” said medium.com. The use of chatbots assists both the user and provider by offering help to customers in need. If you have a question, simply type it into the message box and receive an answer within seconds. No need for lengthy phone calls or bothersome emails, chatbots take away the inconveniences.

Now chatbots aren’t just used for customer satisfaction purposes. They can also collect information about users, help organize meetings, and reduce overhead costs. Collecting information about users is a very important part of its job. It gathers information on what type of websites the person uses and what activities they enjoy. After collecting the information, it can use it to target the customer’s specific interests and create content that would exclusively appeal to them. Tailored marketing content can increase attraction and drive up sales.

Besides enhancing social interaction and increasing sales chatbots can also be entertaining. There are two forms of chatbots the first is the simple chatbot. The simple chatbot uses prepared responses to answer customer questions. It can be programmed to give funny tips, tricks, and feedback. The chatbot may ask how someone’s day is going or give them small pick-me-ups throughout their stay on the website. The process is all around entertaining and informative for the user.

The second kind of bot is the smart chatbot. Instead of using pre-prepared responses the smart chatbot relies on artificial intelligence to create its feedback. In addition, all customer comments are recorded so that any problems with the website can be fixed and made more user-friendly. Both types of chatbots are great for convenience and making sure customers receive help and stay informed.

There’s no question as to why chatbots are becoming more popular. They are efficient, time-saving, and progressive. If you want your customers to remain satisfied, then chatbots are a great option for you. Make your marketing strategy more effective with the use of chatbots.

nathan-dumlao

How AI is revolutionising Ecommerce Marketing

Artificial Intelligence is one of the biggest talking points for digital marketing. It is truly changing the way we do business and transforming the world of e-commerce as well. However, there are a few common misconceptions about AI that need to be cleared up before we can get into how its revolutionizing e-commerce marketing.Read more