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Data-driven marketing is not just a fad, but instead a way that companies serious about getting results leverage the data they have accessible to drive targeted marketing strategies and campaigns. Robotic Marketer is a marketing platform that revolutionizes your marketing strategy by leveraging AI-powered tools and predictive analytics to deliver actionable insights, helping your business outpace competitors and drive […]

As Q4 approaches, many US companies face significant economic headwinds. Challenges such as inflation, supply chain disruptions and a decrease in consumer spending are creating an atmosphere of uncertainty. However, strategic marketing can serve as a reliable tool to navigate these turbulent times. Understanding the Economic Variables Before diving into marketing solutions, it’s important to […]

Local government candidates are increasingly seeking ways to stand out in elections where competition is fierce. One method that has gained traction is the use of AI-powered tools to enhance their campaign marketing strategies. These technologies are offering candidates a sophisticated edge, helping them connect with voters more effectively and efficiently. Understanding AI in Marketing […]

Performance marketing has become a critical strategy for businesses looking to maximize their advertising budget and drive measurable results. Unlike traditional marketing, where success is often difficult to quantify, performance marketing allows companies to pay only for specific outcomes—whether that’s clicks, leads, or sales. This approach ensures that every marketing dollar spent is directly tied […]

Creating a winning marketing strategy requires more than just experience and intuition—it demands data-driven insights and seamless execution. That’s where Robotic Marketer comes in. As the ultimate AI-powered marketing strategy platform, Robotic Marketer empowers businesses to plan, execute, and optimize their marketing strategies with unprecedented precision and efficiency. What is Robotic Marketer’s Marketing Strategy Platform? […]

Digital marketing is having its day right now and having the right tools to track and analyze your performance can really help you win at the game. At Robotic Marketer, we understand the importance of having a powerful digital marketing dashboard that not only provides real-time data but also offers actionable insights to improve your […]

As someone deeply embedded in the marketing and business world, I’ve always emphasized the importance of understanding your buyer. Recently, I experienced firsthand how crucial this is, during a quest to test drive and potentially purchase a new car. This journey took me to Maserati and Porsche dealerships, offering a stark contrast in sales approaches […]

In the current competitive SaaS (Software as a Service) market, it is essential to understand the customer journey in order to provide a personalized and seamless experience that can convert prospects into loyal customers. Customer journey mapping is a strategic tool that visualizes the path your customers take when interacting with your product or service. […]

The e-commerce ecosystem is constantly evolving, making it increasingly critical to understand the customer journey in order to provide a seamless and engaging buying experience that converts visitors into loyal customers. Customer journey mapping is a strategic approach that depicts how customers progress from initial awareness to post-purchase advocacy. This article will discuss the necessity […]

In the world of sports, winning a gold medal is often the pinnacle of an athlete’s career. Yet, Rachel Gunn—affectionately dubbed “Raygun”—managed to achieve something even more remarkable at the Paris Olympics. She didn’t just win a medal; she became a viral sensation, capturing the world’s attention in a way that no other athlete could, […]

Congratulations on earning your marketing degree! As you step into the exciting world of digital marketing, adopting artificial intelligence (AI) can be a wise move for your strategies. AI isn’t just a passing trend – it is a transformative tool that can be the perfect ally to your marketing efforts. Let us explore how you, […]

The Paris Olympics were not only a showcase of athletic prowess but also a testament to the transformative power of technology. One of the most significant technological advancements that played a vital role in the event was artificial intelligence (AI). From enhancing the fan experience to optimizing marketing strategies, AI was at the forefront of […]

Digital marketing is now primarily characterized by rapid shifts and a much-increased competition than before. To survive and succeed, organizations must adopt smart strategies that make full use of the technological advancements all around us. Artificial Intelligence (AI) has come up as a pivotal tool among those advancements, offering never-seen-before capabilities to optimize digital marketing […]

How many times have you walked into a store and recognized a product just by its packaging or heard a slogan that instantly reminded you of a company? This is the power of a strong brand strategy, an essential component for businesses striving to stand out amid the stiff competition. Let’s explore how a well-developed […]

In financial services, customer expectations are gradually soaring and competition is intensifying. So, businesses in this sector must look for an edge that helps them stand out from the rest. This edge lies in artificial intelligence (AI). With its ability to look into customer data, identify patterns and provide actionable insights, AI is altering how […]

The health industry is witnessing a remarkable transformation, driven by technological advancements. Among these, marketing dashboards have become indispensable tools for healthcare organizations. As businesses strive to fine-tune their marketing strategies, platforms like Robotic Marketer offer invaluable support in dealing with this intricate field. What Are Marketing Dashboards? Marketing dashboards are sophisticated tools that consolidate […]

Social media has graduated from a digital playground for leisurely pursuits into a complex battleground for businesses. With billions of users worldwide, a strong social media presence is no longer a luxury but a necessity. However, managing a successful social media campaign is a challenging task that requires a thorough understanding of audience behavior, rapid […]

The days of chaotic bidding wars and multiple offer scenarios are fading for real estate agents. They are now increasingly favoring the transformative power of AI in real estate marketing wherever traditional marketing tactics with limited reach and generic content are falling short. Artificial Intelligence (AI) has been pivotal in bringing about this shift, enhancing […]

Artificial intelligence (AI) has substantially changed the marketing industry, offering new tools and techniques to increase marketing efforts. This brings us to an essential question: what’s the difference between a marketing strategy using AI and a digital marketing strategy? It is important to understand the definitions and practical applications of both approaches to decide what […]

Gone are the days of generic member newsletters and tepid website updates. B2B industry associations now demand a more sophisticated approach – one that uses data, fosters authentic member engagement and positions the association as the undisputed thought leader in its vertical. Let us explore how industry association marketing is going through a gradual change […]

Undergoing a profound transformation, the political sector looks prepared to adopt to future-ready tactics. While traditional methods of campaigning still hold value, a new era has dawned – one fueled by the power of Artificial Intelligence (AI). This technology is fundamentally reshaping how political campaigns are strategized, executed, and ultimately, how politicians connect with the […]

Contact centers play an essential role in customer service and satisfaction. However, their function has expanded beyond merely handling calls; they are now an important aspect to a company’s marketing strategy. Contact centers can improve their customer engagement, build brand loyalty and increase sales by utilizing advanced marketing tactics. Let us explore how contact centers […]

The role of a marketer has become a career with a variety of aspects involved, that require a blend of creativity, strategic thinking and technical expertise. Aspiring marketers need to master a variety of skills and tools to stand out and secure impressive job prospects. Let’s take a look at the essential processes, structures, performance […]

Managing your marketing challenges requires proficient problem-solving abilities. This involves identifying the root causes of issues and developing innovative strategies to overcome them. Successful marketers need to stay adaptable, continuously learning and applying new techniques to stay ahead of competitors. By utilising a variety of well- executed strategies, you can successfully address and resolve marketing […]

Australian companies are utilising artificial intelligence (AI) to develop and refine their marketing strategies. This trend is a fundamental shift that promises to transform the way businesses connect with their audiences. We will look at why this change is happening, how AI is changing marketing strategies, the benefits it offers, and how companies like Robotic […]

Achieving constant success requires more than just having a creative flair and innovative ideas. It demands discipline. Consistently delivering results that create growth and build brands, disciplined marketers are the ones who rise above the rest. But what exactly makes discipline in marketing so essential, and how can you incorporate a disciplined approach to see […]

With the digital marketing landscape changing so rapidly by the day, it has become increasingly difficult to keep up with the changing trends. This is especially true if you are a small business owner in Australia, who is looking to elevate your marketing efforts and have limited resources allocated for the marketing activity. Well, in […]

It is important for small businesses to be clever and proficient in their marketing efforts to stand out and attract potential clients. B2B marketing strategies that implement a variety of tactics can help small businesses achieve their goals. Let us find out which fundamental marketing tactics every B2B small business should incorporate, the importance of […]

Bringing a fresh graduate into your marketing team can be a fantastic way to inject new ideas and perspectives into your organization. However, it’s fundamental to provide the right support and structure to ensure they become valuable contributors. Let us explore proficient strategies for onboarding, training and developing graduate marketers. Additionally, we will discuss the […]

Mastering various marketing strategies such as SEO can be really helpful in acquiring new customers. I’ve taken the liberty of being liberal when it comes to taking advice on board about keywords like YouTube advertising, online marketing courses, high ticket affiliate marketing, business marketing, social media strategy and more. So much so, that I am […]

As the founder of Robotic Marketer, I’ve had a front-row seat to a recurring and rather daunting reality: new marketers entering the workforce full of enthusiasm and confidence, only to be swiftly deflated by the complexities and demands of a real job. It’s a cycle I’ve seen play out time and time again. Fresh graduates, […]

For entrepreneurs, effective marketing is often the key to scaling, growth and achieving long-term success. With the advent of artificial intelligence (AI), marketing has gone through a sea change, offering tools and insights that were previously unimaginable. Let us discuss the importance of AI in marketing, the challenges entrepreneurs face with DIY marketing masterclasses and […]

Graduating from university is an exciting milestone, but stepping into the professional world can be daunting for new marketers. As they transition from theory to practice, the right guidance and support can help them grow into successful professionals. For businesses, investing in the growth of graduate marketers not only helps them evolve into effective marketing […]

If you want to be successful as a marketer amid stiff competition, you must learn how to bring in discipline in your marketing processes. A disciplined marketing process ensures that marketing activities are consistent, efficient and effectively aligned with your business goals. Let us understand how to structure marketing processes, campaigns and reporting, the resources […]

Right now, given the uncertainty of the economy, staying on top of marketing tasks can be daunting, especially for small to medium-sized businesses (SMBs). This is where the “Come Market Your Business With Me” program comes in. It utilizes daily webinars to guide businesses through their marketing journey. These webinars provide a structured cadence, ensuring […]

Understanding the End of Financial Year (EOFY) in Australia The End of Financial Year (EOFY) is a critical period for businesses in Australia. It marks the end of one financial year and the beginning of another, bringing with it a host of responsibilities and opportunities. For many, it’s a time to reflect on the past […]

Google Ads has long been a strong pillar of digital marketing, providing businesses with an effective platform to reach their target audience, drive traffic and boost sales. As we move into the second half of 2024, Google Ads continues to come up with new features, tools and strategies that marketers need to master. Let us […]

In e-commerce, delivering the right message at the right time is essential for driving customer engagement and sales. This is where content sequencing – strategically planning and delivering content based on customer behavior and preferences – comes into play. E-commerce businesses using platforms like Klaviyo and Shopify can significantly improve their content sequencing strategies by […]

As education goes through a sea change, universities are continually adapting their curricula to prepare students for the future. One of the most significant developments in recent years has been the integration of artificial intelligence (AI) into various fields of study. As AI becomes increasingly pervasive in business and technology, universities are recognizing the need […]

It is a fast and competitive market, and if you want to succeed, you better have a great marketing strategy in your arsenal as simply having a good one just does not cut it anymore. Traditional marketing methods, while still valuable, often fall short in addressing the changing needs of modern consumers. This is where […]

More often than not, the success of an organization majorly relies on its sales process. It serves as the backbone of your sales strategy, guiding your team from lead generation to closing deals and beyond. However, even the best sales processes need regular reviews to make sure they remain effective and aligned with your business […]

Businesses the world over are on the brink of a transformative leap where artificial intelligence (AI) reshapes the way we conceive, implement and measure the success of marketing strategies. Companies striving to stay ahead in a technology-driven market are turning to AI-powered solutions. Robotic Marketer, an AI-powered marketing tool, has come to exemplify this transformation. […]

As marketers, we are constantly on the lookout for ways to stand out from the crowd, to stay ahead of the rest in a fiercely competitive field. The introduction of AI-powered platforms has significantly shifted how we approach strategy and execution. Robotic Marketer, an all-in-one AI-powered platform, is a futuristic solution that takes care of […]

Artificial Intelligence (AI) is changing the way we perceive the marketing industry, offering more and more opportunities for businesses to connect with customers effectively and efficiently. AI marketing strategies use advanced algorithms and data analytics to refine marketing efforts, improve customer experiences and drive better results. Let us explore what AI marketing strategies are, why […]

For SAP partners, knowing how to make the most of Marketing Development Funds (MDF) can make a significant difference in driving success and achieving their business objectives. MDF funds, provided by SAP to its partners, offer a valuable opportunity to invest in marketing initiatives that promote SAP solutions, drive demand generation and ultimately impact revenue […]

In modern marketing practices, your tech stack serves as the engine that drives your campaigns, engages your audience and converts leads into loyal customers. From email marketing and automation platforms to CRM systems and social media tools, each component of your tech stack plays a very important role in shaping your marketing strategy and driving […]

If you’ve been on X today you would see that the partnership between Apple and OpenAI is all that anyone can talk about – and with good reason. This integration has marketers scrambling to understand its potential impact on marketing strategy execution and any resemblance of privacy. While some industry experts see a future filled […]

Your tech stack has the power to make or break your marketing efforts these days. From email marketing and automation tools to CRM platforms and social media management, each tech component in your marketing arsenal plays a vital role in driving engagement, conversions and overall business growth. However, with the abundance of options available, it […]

In marketing, staying ahead of the curve requires a smart approach that matches your business goals and objectives. Enter the Entrepreneurial Operating System (EOS), a powerful framework designed to help entrepreneurs and business leaders simplify their operations and achieve success. Let us explore how you can utilize EOS principles to develop and implement an effective […]

When businesses face financial strain, it might be tempting to slash your marketing budget as a quick fix. However, before making such cuts due to economic downturns or a business slump period, consider both the short-term savings and the long-term impacts. Reducing your marketing budget can offer immediate financial relief, but it also carries significant […]

Getting approval for a marketing budget can be a really challenging task for marketers, one that some may even dread, especially when there’s a mismatch between what management sees as necessary and what’s actually required to achieve the business goals. If your boss doesn’t understand the need for the proposed budget, you’ll need a smarter […]

Lead generation is vital for IT managed services firms looking to grow their client base and bring in more revenue. The competitive industry needs a well-thought-out approach to attract and convert high-quality leads. Let us look into effective lead generation strategies for IT managed services firms and explore how using tools like Robotic Marketer can […]

Managing a marketing budget effectively is important for businesses of all sizes and at all stages of development. Whether you’re launching a start-up, expanding a growing company or refining an established corporate budget, your approach to marketing spending can have great influence on your company’s ability to reach its objectives and grow in the desired […]

Businesses across India are looking for newer ways to drive better performance and maintain a competitive advantage as they ease into the new financial year. One of the biggest trends among Indian companies, regardless of their size or sector, has been the adoption of Artificial Intelligence (AI). With the artificial intelligence market in India expected […]

In the field of marketing technology (martech), collaboration isn’t just a buzzword – it is a necessity. As businesses increasingly seek integrated solutions that simplify operations and help improve data capabilities, major martech brands are joining forces. These collaborations not only expand their service offerings but also create formidable combinations that can reshape the market. […]

When it comes to franchise marketing, marketers often struggle with the challenge of balancing uniform brand messaging with localized marketing strategies. Franchisees need to feel the value of their marketing contributions, seeing tangible results in their local markets. This is where Robotic Marketer steps in, reimagining how franchise marketing could be managed and executed by […]

Marketing agencies are continually seeking ways to stay ahead of the curve, drive efficiencies, and deliver exceptional results for their clients. One of the most significant advancements enabling agencies to scale effectively is the integration of artificial intelligence (AI) into their operations. AI platforms are transforming the way marketing agencies function, from automating mundane tasks […]

Neural Interface Technology in Marketing As we stand on the brink of what could be the largest technological revolution in marketing, brain-computer interfaces (BCIs) such as those developed by Neuralink promise to redefine how businesses strategize and interact with their audiences. The integration of BCIs with marketing platforms like a future version of Robotic Marketer […]

The realm of marketing is undergoing a seismic shift with the integration of artificial intelligence (AI), redefining what it means to be a skilled marketer in the digital age. As industries adopt AI-driven tools for data analysis, customer engagement, and personalized marketing, there is a growing imperative for educational institutions, particularly universities, to evolve. They […]

Franchise marketing can feel like a leap of faith, with every dollar making a difference. It’s no wonder franchisees closely watch how their contributions are spent and what returns they can expect. And for franchisors, one of the critical challenges is justifying the marketing contributions required from franchisees. These franchise marketing contributions are typically pooled […]

The B2B business realm is competitive, and every marketer developing a B2B marketing strategy is well aware of this. In a sphere where efficiency and precision in marketing reign supreme, many businesses are now looking towards artificial intelligence (AI) to streamline operations, reduce human error, and cut costs. Implementing AI in your B2B marketing strategy, […]

As a mid-market business, hiring a Chief Marketing Officer (CMO) is decision not only impacts your marketing strategies but also influences your overall business trajectory. If you are aiming to take its market presence forward and drive growth, hiring the right CMO can be a game-changer, bringing in innovative ideas, strong leadership, and a robust […]

OpenAI recently launched GPT-4o, an unbelievable iteration of the GPT-4 model that powers its hallmark product, ChatGPT. This updated model is significantly faster and enhances capabilities across text, vision, and audio, according to OpenAI CTO Mira Murati. During a livestream announcement on Monday, Murati emphasized that GPT-4o will be free for all users, while paid […]

In a marketing career, standing out to your boss not only requires great performance but also showcasing a proactive and innovative approach to your work. To truly impress, you’ll need to stay on top of industry trends, continually sharpen your skills and utilize the latest technologies. There are many things over the years that I […]

As non-profit organizations continuously seek innovative and cost-effective solutions to improve their marketing efforts, integrating advanced technologies like artificial intelligence (AI) has become a vital strategy. Robotic Marketer, an AI-powered platform, stands out as particularly beneficial for non-profits due to its ability to develop, manage, execute, and report on marketing strategy performance efficiently. This blog […]

As the fiscal year draws to a close, it’s a critical time for reflection and reassessment for businesses across the spectrum. Marketing agencies, in particular, find themselves under the microscope. With budgets being reviewed and marketing effectiveness being scrutinized, agencies are being put on notice. Let’s look into why this annual review period is seeing […]

In an age where efficiency is of utmost importance, businesses are constantly looking for ways to reduce costs and improve productivity. One of the most promising avenues for achieving these goals in the marketing domain is through automation. Specifically, AI-driven automation tools are transforming how marketing tasks are performed, from writing emails to strategizing and […]

In the fast-paced world of marketing, staying updated with the latest trends, insights, and strategies is crucial for any professional looking to climb up the career ladder. Whether you’re aiming to improve your skill set, stay ahead of industry trends, or simply get that well-deserved promotion, here are 10 websites that could be essential tools […]

In the bustling business realm of Maryland, marketing agencies strive to outshine competitors and capture the attention of companies seeking marketing strategy expertise. Among these agencies, Robotic Marketer leads the way in innovation, harnessing the power of Artificial Intelligence (AI) to gain a strategic edge. Let’s explore how Robotic Marketer utilizes AI for competitive analysis […]

In the rapidly evolving aged care industry, facilities face the dual challenge of standing out in a crowded market and effectively communicating with residents and stakeholders. Robotic Marketer is at the forefront of addressing these challenges, offering aged care facilities a powerful solution for developing affordable, comprehensive marketing strategies and simplifying content creation for newsletters […]

It’s a battlefield out there when it comes to AI in marketing – that’s for sure! As a marketing expert, staying ahead of the curve requires not just tireless hustle of navigating one platform from another and quantifying which platform has an advantage over another. While Artificial Intelligence (AI) has emerged as a powerful ally […]

Are you a business owner or marketer aiming to make it big in the competitive business environment of New York City? With its active markets and broad client base, New York is the hub of opportunities and presents numerous prospects for expanding your business. However, managing complex marketing strategies in such a rapidly-changing business scene […]

This partnership is something that we saw coming simply because at the heart of Hubspot, it’s a cheap buy. They have secured a substantial database that can drive more sales to LinkedIn. Companies don’t want to move from one platform to another. They want integration and ease of use. Robotic Marketer knows this first-hand with […]

Marketing teams often find themselves at a crossroads when trying to align marketing goals and budget allocation for the same. In the realm of business strategy, allocation of marketing budgets represents a critical juncture between planning and execution. The introduction of Artificial Intelligence (AI) has brought a transformative approach to budgeting, helping businesses to allocate […]

Even those who are not related to the real estate industry are aware that in the real estate universe, every second counts. Targeted advertising has emerged like a super-power for this industry, transforming the way properties are promoted and transactions are facilitated. As we navigate the nuances of 2024, the integration of artificial intelligence (AI) […]

In marketing teams, the integration of Artificial Intelligence (AI) is not just reshaping strategies but also team dynamics. As AI becomes a more common fixture in marketing departments, understanding the psychological makeup of human team members in this new context becomes crucial. As we explore how psyche profiling can be optimized for a modern marketing […]

Everyone’s been there. When a colleague or someone on your team pulls out everything they can to stop you doing something albeit implementing new technology, a new technique or methodology or a completely new direction for your business.  Businesses are often caught between the traditional approaches or ‘what they’ve always done’ and the new world […]

The advent of artificial intelligence (AI) in the marketing sector has sparked a seismic shift, challenging the traditional paradigms of the industry and inciting a blend of enthusiasm and unease among marketing professionals. As AI tools automate repetitive tasks and encroach upon creative and analytical roles, the entire landscape of marketing is being redefined – […]

As I reflect on my three-decade-long journey in marketing, I’m struck by the myriad shifts and turns that my career has taken. From a junior writing script for my boss on a typewriter to a founder of groundbreaking marketing technology. The lessons learned along the way are both plentiful and invaluable. Some were easier to […]

Very few people can keep up with the changing pace of marketing, and the emergence of AI Marketing Strategy Generators as they mark a revolutionary leap. These tools promise to harness the power of artificial intelligence (AI) and machine learning (ML) to create marketing strategies that are not only innovative but are also deeply rooted […]

Marketing has been necessary for businesses for decades if not centuries. Despite this there has been a recent trends of pushback against comprehensive marketing strategies from certain CEOs. This resistance represents a significant misunderstanding of the power and importance of marketing in today’s digital field. This article investigates the reasons behind this skepticism and why […]

Who would have thought that a company would hire someone to play all day on Instagram. For many marketers and influencers, this is their dream job. More and more businesses are turning to social media, particularly Instagram, as their primary marketing tool even though this move is risky. While Instagram is great, it should only […]

The fusion of psychology and data analytics has been at the center of crafting marketing strategies for decades. These days this conjunction not only captivates audiences but converts. Today we present a synthesis that attempts to provide an understanding of consumer behavior. Enabling marketers to craft campaigns that resonate on a deeply personal level. As […]

In the world of marketing, marketing strategies remain a cornerstone of a business’ success. As we journey through 2024, it’s clear that the paradigms of marketing have undergone significant transformations. Traditional methodologies have evolved, giving way to innovative approaches that leverage the latest technological advancements. In this exploration, we delve into the essence of marketing […]

Optimizing your website for higher conversion rates is essential in the competitive online environment. This detailed guide will provide you with actionable steps to increase your website’s conversion effectiveness while prioritizing Search Engine Optimization (SEO) throughout the process.  Understanding the Intersection of Conversion Optimization and SEO  Conversion optimization and SEO are two sides of the […]

The annals of marketing are littered with cautionary tales of content campaigns that fell flat. Businesses invest significant resources – time, money, and creative energy – only to be met with no response. Why? Because in we’re all fatigued by content-saturation.  While content coming from AI might look OK it is nearly always generic and […]

We are living in a digital revolution, with data readily available, businesses are increasingly embracing data-centric marketing tactics to guide their choices and campaigns towards triumph. This thorough manual will explore the core of data-led marketing strategies, their advantages, and strategies for their efficient deployment to attain business expansion.

The search engine world is evolving, which means reaching your target audience and raising awareness about your cause is crucial for any non-profit organization. But with marketing budgets constraints, it gets challenging to compete with larger businesses for online visibility. 

Comparing the marketing strategies of Robotic Marketer and Mailchimp involves looking at two companies that operate within the digital marketing space but offer different services and potentially cater to varying audiences. Robotic Marketer focuses on marketing strategy development using AI and data analytics, while Mailchimp is best known for its email marketing services alongside offering […]

Marketing strategies developed for Gen Z and Millennials require unique perspectives due to the different characteristics, values and media consumption habits of these two generations. Both groups are technologically savvy, but their preferences and behaviors can greatly influence the effectiveness of marketing campaigns, especially in lifestyle products like sunglasses. Here’s a comparison of strategies that […]

The integration of Artificial Intelligence (AI) into marketing strategies marks a significant transformation in how businesses connect with their audience. Personalization through AI isn’t just a new tactic; it’s becoming essential for companies that want to deepen their relationships with customers. This approach is redefining customer engagement by offering uniquely tailored experiences, proving that understanding […]

The established norms that once dictated marketing strategies are proving insufficient in the face of complex consumer behaviors, technological advancements and a global marketplace in constant flux. This comprehensive exploration focuses on the pivotal role of AI-driven marketing platforms, with a special emphasis on the groundbreaking capabilities of Robotic Marketer. We aim not only to […]

We all know that the traditional way of developing marketing strategies is dead and buried. They lack relevancy and don’t use the data available particularly given that any company today has more digital marketing assets than they are non-digital. The emergence of Artificial Intelligence (AI) has revolutionized various aspects of business, and marketing is no […]

Kanye West, known for his groundbreaking music and bold persona, made headlines with his unique marketing strategy during the Super Bowl. By advertising his products during the event and pricing them at $20 each, he generated a staggering $20 million in sales within days. Let’s systematically look at the details of Kanye’s marketing strategy, why […]

Designing a marketing strategy and breaking it down into actionable components, including content marketing, and then moving onto reporting and analysis, involves a systematic approach. Here’s a flow that encapsulates this process:

It has become undeniable that traditional marketing strategies and tactics are struggling to keep businesses afloat in the current market. The advent of artificial intelligence (AI) has signaled a new epoch in marketing, a time where data-driven insights, automation, and personalization are not just buzzwords but essential elements in driving the success of businesses. As […]

Google Ads undergoes continuous changes all the time. In the past year, advertisers have gained access to additional AI tools, experienced changes in attribution models, and witnessed numerous updates throughout the platform. So, what’s in store for Google Ads this year in 2024? Changing Trends in 2024 Due to the growth of AI, we can […]

In the dynamic world of marketing technology, progression confidently advances rather than stumbling through missteps. Novel platforms consistently arise, resembling digital blooms, presenting the appeal of amplified growth and engagement. However, with the proliferation of intricacies and heightened competition, traversing this vibrant landscape may resemble a challenging, blindfolded marathon. Worry not, weary marketers! Robotic Marketer […]

Businesses use innovative technologies to be competitive in the constantly changing digital world of today. With the use of algorithms and data analytics, artificial intelligence (AI) is revolutionizing marketing by improving decision-making and delivering tailored experiences. Customer engagement has been transformed by the use of AI in marketing, which has grown from a novel concept […]

This question is top of mind for many business owners and marketing professionals alike. There is a sense of excitement that robots can do your marketing, without dropping the ball, forgetting to do the basics or having a sick day. It’s music to many entrepreneurs ears. I founded Robotic Marketer based on this premise and […]

In 2024, private education has become very competitive. Places like Canada have now placed immediate restrictions on student enrolment, and funding is being investigated at a deeper level. This has led to the fact that developing and implementing effective marketing strategies is crucial for attracting and retaining students to remain sustainable. For private schools, the […]

In the universe of marketing, where the rules of engagement constantly get better, staying ahead is not just an advantage – it’s the only way to survive. In this time and age of digital dominance, the conventional methods that once defined marketing strategies are becoming obsolete. That’s when Robotic Marketer steps in, the world’s first […]

In the vast expanses of modern agriculture, where the need to feed a growing global population collides with the challenges of climate change and resource constraints, a new revolution is taking root – AI farming. As we stand on the cusp of a transformative era for agriculture, the integration of artificial intelligence (AI) is emerging […]

Real estate is the kind of industry in which the ability to make informed decisions is not just a strategic advantage; it’s the strong foundation of success. As we step into 2024, the real estate industry is witnessing a profound change in so many ways, especially in the marketing sphere, moreover by data-driven decision-making. It […]

In an era driven by technology, the synergy of artificial intelligence (AI) and social impact has emerged as a super-strong force for not-for-profit organizations. As these entities strive to create meaningful change, the utilization of advanced technologies becomes paramount, with AI leading the charge. Let’s take a look at the profound impact of AI on […]

In the complex network of SAP (Systems, Applications, and Products in Data Processing) Channel Partners and managed services, standing out isn’t just a challenge; it’s an art and a science. As a marketing consultant known for my straight-shooting advice, let’s cut through the noise and get to the heart of what it takes to distinguish […]

Welcome to the future of marketing, where Artificial Intelligence (AI) isn’t just an option; it’s the only way of staying ahead. As an experienced marketing consultant with a track record of observing trends shift over time, allow me to emphasize that AI marketing strategy technology isn’t a fleeting trend. It’s a groundbreaking force that’s redefining […]

In the high-stakes world of marketing agencies, staying ahead isn’t just an ambition; it’s absolutely a necessity. The competition is relentless, and the margin for error is razor thin. As a marketing consultant who pulls no punches, let me lay it out straight: if your agency isn’t using Robotic Marketer to develop, manage, execute, and […]

These days, AI has permeated every facet of our lives, including the domain of marketing strategy. AI marketing strategy and AI strategy generators have emerged as transformers, changing the industry with extraordinary efficiency and insights. Let’s analyze Robotic Marketer’s impact and explore how to leverage this technology for better client outcomes. The AI Strategy Revolution […]

Welcome to the controversial, complicated, and undeniably compelling world of AI in marketing agencies. This isn’t a tale of man versus machine; it’s the story of man and machine, and how this complex relationship is reshaping the very fabric of the marketing industry. AI is here, and it’s not just changing the game; it’s creating […]

There is a plethora of AI tools in the market today, many heavily funded and coming up on your Google and Bing searches and social media feeds. These more popular AI tools are well-funded and spend a lot on advertising and influencer marketing, so it’s hard to ascertain which one’s are standouts and the one’s […]

The power of storytelling is extraordinary, and works like magic in marketing, more so in the not-for-profit organizations. It is the narrative that connects donors to the cause, and motivates volunteers, ultimately driving the mission forward. In this tech-savvy era, Artificial Intelligence (AI) emerges as a potent ally, revolutionizing nonprofit storytelling, connecting them with their […]

The customer is always right.” It’s the age-old mantra that’s echoed through the annals of history, instilled in every marketer and service provider. But let’s be honest, it’s outdated, oversimplified, and, quite frankly, sometimes downright wrong. As a marketing consultant who’s not afraid to ruffle a few feathers, I’m here to tell you that while […]

The role of a marketing manager has never been more complex or challenging than now. This isn’t a usual, softened view of the challenges. Instead, it’s a direct look at the tough, actual problems affecting marketing managers now. From the constant advancement of technology and AI to the persistent need for top-quality team performance, executing […]

Nowadays, the symbiotic relationship between influencers and brands has reached new heights with the integration of Artificial Intelligence (AI). As we make our way through 2024, each day we look at our social media, we will observe that the fusion of AI and influencer marketing is not just a trend but a paradigm shift, truly […]

In 2024, the marketing industry is entering a new and even more exciting phase. The strategies that once stood as stalwarts of the industry are now relics of a bygone era. In this changing environment, the mantra to growth is clear: Old-school marketing strategies won’t cut it in 2024. Let’s take a closer look at […]

SEO has long stood as a cornerstone, a seemingly immovable force in a sea of change. Yet, recent developments and statements from Google have shaken the foundations of what we thought we knew about SEO. As one of the leading marketing strategists, it’s time to address the elephant in the room: the increasing inaccuracies of […]

In the digital expanse of 2024, data is the new currency. As a marketing strategist and consultant, understanding how to analyze data sets and effectively utilize your tech stack is not just an advantage; it’s a necessity. This document aims to guide you through the intricacies of data analysis in marketing and how to leverage […]

Nowadays in marketing, where data-driven strategies hold all the power, Robotic Marketer emerges as a transformative force, transcending the limitations of conventional tools. This extraordinary AI-powered marketing strategy platform is not just a tool; it’s the real deal that upgrades businesses and takes them to newer heights of success. Here’s how Robotic Marketer exceeds expectations […]

The expectations for marketers are complex and multifaceted and often are out of sought after with senior management and sales. As a consultant with McKinsey, I’ve observed the interplay of demands and deliverables from both leadership and marketing functions. Herein, I’ll articulate the insights into the expectations from a CEO and B2B marketer’s standpoint, describing […]

As we approach 2024, the marketing strategy phenomenon continues its exciting evolution, setting new trends. The key to staying ahead isn’t just in understanding current trends but in anticipating future ones. Let us dissect the multifaceted nature of marketing strategies, highlight companies that have mastered the art of strategy, and look at how tools like […]

Like any other thriving industry, in manufacturing too, staying ahead requires more than just advanced technology and efficient production processes; it demands a mindful approach to marketing that aligns with the evolving needs of the industry. As we grow through the era of Industry 4.0, where data is one of the biggest ally, the integration […]

ChatGPT stands out as a versatile tool, especially in the marketing industry, offering marketers a new frontier for creativity and efficiency. ChatGPT, a variant of the GPT (Generative Pretrained Transformer) model, excels in generating human-like text. It can assist in content creation, data analysis, and customer engagement strategies. Here’s how marketers can best utilize ChatGPT […]

Mastering the art of marketing strategy is the nucleus of success in the digital era. A perfected marketing strategy becomes a roadmap, guiding businesses through the complex universe of market trends, consumer behavior, and competitive dynamics. Let’s delve into the essential components of a marketing strategy, the insights and data necessary for its development, the […]

As we step into 2024, the digital advertising universe is experiencing a significant shift, largely driven by advances in AI and machine learning. Google Ads, a crucial player in this domain, is at the forefront of this transformation, offering sophisticated tools and features that redefine the traditional approach to online advertising. Here’s what’s unfolding: Embracing […]

In logistics, the integration of Artificial Intelligence (AI) is completely transforming the way businesses operate, strategize, and market their services. As the industry embraces digital transformation, AI is emerging as a catalyst for optimizing operations, enhancing customer experiences, and reshaping marketing strategies to meet the demands of tomorrow’s logistics industry. Here are a few things […]

As we step into 2024, YouTube’s role in digital marketing is more significant than ever. With the continued rise of video content, understanding how to leverage YouTube for advertising is crucial for any business looking to make an impact. The subsequent steps outline a vital guide to successful YouTube Advertising: Understanding Your Audience: The first […]

As we have just entered this new, exciting year, the potential for marketing success is more promising than ever, thanks to the integration of Artificial Intelligence (AI) into strategic resolutions. For businesses looking to amplify their marketing efforts and set the tone for success, embracing AI-powered resolutions offers a transformative path forward. Precision Planning with […]

Starting with a new business venture or launching a product demands more than just a great idea—it requires some marketing strategies that begin early in the year. The benefits of initiating a well-thought-out marketing strategy from the start are not speculative; they are grounded in real-world advantages that can make a substantial impact on the […]

In the marketing field, the integration of Artificial Intelligence (AI) isn’t just a trend; it’s a seismic shift that’s reshaping the way brands connect with their audience. Looking into the future, the horizon of AI in marketing unfolds with promises of innovation, personalization, and unparalleled efficiency. Hyper-Personalization Beyond Expectations The future of AI in marketing […]

In the manufacturing industry, staying ahead of the curve is crucial for sustainable growth. As technology continues to evolve, the integration of Artificial Intelligence (AI) into marketing strategies has emerged as a game-changer for manufacturers. Let us explore the significance of AI marketing strategies, their implementation, and the tangible benefits they offer to manufacturing businesses. […]

In an era dominated by the digital industry and unpredictable consumer preferences, businesses across all the industries are grappling with the pressing need for innovative marketing strategies. The complexity of modern markets demands solutions that go beyond traditional approaches, and this is where the role of Artificial Intelligence (AI) becomes paramount. The advent of an […]

Marketing agencies today face several challenges, from maintaining quality control and profitability to scaling their operations efficiently. The dynamic nature of the marketing industry, coupled with the shifting skills landscape and the need for timely go-to-market strategies, adds complexity to these challenges. However, the advent of advanced tools like Robotic Marketer offers promising solutions to […]

These days agencies face the constant challenge of staying ahead of the curve. As the demand for a more sophisticated, data-driven marketing strategy increases, the need for advanced tools to manage and analyze these strategies becomes paramount. This is where an AI-powered digital marketing dashboard, like the one offered by Robotic Marketer, comes into play. […]

In 2024 one thing has become apparent, becoming a marketing strategy expert is about much more than understanding the basics of promotion and sales – it’s understanding AI. It’s also about delving deep into analytics, embracing innovative technologies with inbuilt AI, and adopting a mindset geared towards growth and efficiency. Becoming a marketing strategy expert […]

Amidst the relentless competition shaping the current business sphere, having a strong go-to-market (GTM) strategy is essential for any company. Especially those looking to launch a new product or service, or to enter a new market. A well-thought-out go-to-market strategy is the foundation of a successful launch. It can make the difference between a hit […]

Keeping up with the evolving world of Artificial Intelligence (AI), various tools such as Grok, Gemini, and ChatGPT have emerged, each offering unique capabilities and features. Let’s study the comparative analysis of Grok and Gemini as they stand as competitors to ChatGPT, highlighting their strengths and distinct functionalities. Understanding Grok, Gemini, and ChatGPT Before diving […]

As we sail through the fluctuating seas of the business world, I’ve witnessed first-hand how the tide is turning. ChatGPT was more than a revelation for my business; Robotic Marketer, it was a life raft in tumultuous waters. Initially, the concept that AI could craft comprehensive marketing strategies was met with skepticism. People simply didn’t […]

Embracing the continuous evolution in digital marketing and AI-powered marketing tools, Gemini has carved out a significant niche for itself. Offering a unique blend of features and capabilities, Gemini distinguishes itself from other AI tools in several key areas. Let’s try to understand why Gemini is increasingly becoming the preferred choice for marketers. Understanding Gemini’s […]

More than 80% of industry experts integrate some form of AI technology into their online marketing activities to enhance their marketing strategy. As we step into January 2024, businesses are looking to implement their marketing strategies not just effectively, but flawlessly. Yes, the traditional approach of evaluating objectives, assessing channels, and collecting customer feedback is […]

The marketing industry has been predicted to move at a much faster pace in 2024. The past 12 months have seen significant shifts in how businesses approach marketing, especially in the B2B sector. Let us look at a few contemporary marketing strategy examples, drawing from recent changes and industry best practices. We’ll also discuss the […]

In the super-exciting and vibrant field of app development, launching a new app requires not just innovative technology but also a smart marketing strategy. Artificial Intelligence (AI) has become a game-changer in this regard, with tools like Robotic Marketer and ChatGPT offering powerful capabilities to streamline and enhance the app launch process. The Role of […]

In the marketing industry, Artificial Intelligence (AI) has been a topic of both excitement and skepticism. While some hail it as a revolutionary tool, others approach it with caution. Let’s delve into the minds of marketing managers, exploring their genuine thoughts and experiences regarding the use of AI in marketing. AI in Marketing: A Game-Changer […]

With 2024 expected to be the year AI matures, many businesses, including Robotic Marketer, are learning to utilize AI in their everyday processes. There’s been a lot written on the internet on AI marketing and in particular, AI marketing strategy. The distinction between an AI marketing strategy and an AI marketing plan is unclear for […]

Contact centres play a pivotal role in customer engagement and brand representation. In the constantly shifting terrain of digital marketing, developing effective contact centre marketing strategies is crucial. Let’s look at how tools like Robotic Marketer can be integrated with internal marketing programs to enhance the effectiveness and efficiency of contact centres. The Importance of […]

Riding the wave of innovation in the digital marketing space, Gemini emerges as a groundbreaking tool. It offers new possibilities for marketers looking to enhance their marketing programs. Gemini, a sophisticated AI-powered platform, is poised to revolutionize the way marketing strategies are developed, executed, and evaluated. The digital marketing landscape is continually changing, and keeping […]

Nowadays, AI tools like Robotic Marketer, ChatGPT, Bard, Gemini, and Grok have become integral to marketing strategies, offering efficiency and data-driven insights like never before. However, there comes a point in every marketing campaign where relying solely on AI falls short, and the need for human creativity becomes paramount. So let’s explore that critical juncture […]

As we embrace 2024, the marketing world continues to be reshaped by Artificial Intelligence (AI), offering groundbreaking tools that are vital for any marketer looking to stay ahead. These AI tools span across diverse areas of marketing, providing innovative solutions that enhance efficiency and effectiveness. Let’s explore the top 9 AI tools that are essential […]

For marketers striving to make a mark in the exceedingly competitive building supplies industry, having an effective marketing strategy is crucial. With advancements in technology, particularly in Artificial Intelligence (AI) and tools like Robotic Marketer, building supplies companies are finding new ways to enhance their marketing efforts and stand out in the market. Understanding the […]

In the highly regulated and extremely competitive market of pharmaceuticals, marketing plays a very important role. With advancements in Artificial Intelligence (AI) and the rise of platforms like Robotic Marketer, the pharmaceutical marketing platform is undergoing a transformative change, creating unique points of difference that set brands apart. The Unique Challenges of Pharmaceutical Marketing Marketing […]

As a marketer, you must have noticed the rise of AI-driven tools. Exemplified by ChatGPT, these have ignited a transformative revolution in the industry. These advanced tools are reshaping the way businesses engage with their audience. By providing innovative solutions for personalized communication, content generation, and customer interaction. It’s not merely a trend but a […]

The CBD oil market is  experiencing rapid growth due to increasing consumer awareness of its potential health benefits. This surge in demand is particularly fueled by a shift toward holistic wellness. To reach a wider audience amid strict regulations, effective marketing is key. Businesses need to build trust through clear communication, educational content, and smart […]

The e-commerce industry poses several challenges for marketers. This is due to intense competition, rapidly changing consumer preferences, and the need for highly effective data-driven digital strategies to stand out on the crowded online platforms. For marketers in e-commerce or e-commerce professionals, leveraging the right technological tools can be the difference between success and stagnation. […]

In digital marketing, Artificial Intelligence (AI) is turning out to be an incredible tool that holds a lot of power. As a marketing expert, I’ve witnessed firsthand how AI-driven solutions like Robotic Marketer are revolutionizing the field, offering bespoke strategies that stand in stark contrast to more generic AI platforms such as Bard, ChatGPT, Gemini, […]

With the rapid development of Artificial Intelligence (AI), there has been a surge in courses claiming to create AI experts overnight. However, caution is advised: many of these programs oversimplify AI’s capabilities, especially in specialized fields like marketing strategy. Understanding the limitations of generic AI platforms and the necessity of bespoke solutions like Robotic Marketer […]

As of 2022, the US boasts approximately 9,103 digital advertising agency businesses, marking a 21.2% increase from 2021. Meanwhile, in Australia, as of 2023, there are over 9,367 advertising agency businesses, reflecting a 3.2% rise from 2022. In this growing digital market, the allure of AI-powered tools like ChatGPT, Bard, Gemini, and Grok for strategy […]

In e-commerce, success comes from employing a number of effective tools and strategic insight. Shopify and Klaviyo have become staples in the digital storefront and email marketing realms, respectively. However, integrating these with Robotic Marketer, especially considering its digital dashboard that unifies Shopify and Klaviyo data, elevates this experience, harnessing the power of AI for […]

Like any other industry and companies, marketing plays an extremely important role in promoting health services companies and attracting patients to their facilities. However, during times when patient numbers may be lower than expected, it becomes crucial to implement targeted marketing strategies. This helps to create awareness and drive patient engagement. So, let us take […]

Success in the e-commerce maze involves overcoming numerous challenges. While the digital marketplace burgeons with opportunities, it also presents a myriad of complexities that can lead to the downfall of many businesses. Marketing experts with a nuanced understanding of the industry have observed certain commonalities among e-commerce ventures that fail to meet their objectives. Let’s […]

For professional services firms, lead generation is a crucial aspect of driving growth and success. Implementing the right marketing model can significantly impact the effectiveness of lead generation strategies. In this blog, we will explore various marketing models and their influence on lead generation for professional services firms. We will also identify the model best […]

The pathway to exit is a critical journey for businesses, representing the culmination of their efforts and growth. Whether it’s a merger, acquisition, IPO, or any other form of exit strategy, marketing plays a pivotal role in influencing this trajectory. Let’s explore how these strategies significantly impact a company’s pathway to exit, helping them achieve […]

Marketing is constantly evolving, and as we look ahead to 2024, it’s important for businesses, especially small to medium-sized ones, to stay ahead of the competition. This blog post will explore the top 10 marketing tactics that are set to make a significant impact in the coming year. Personalization at Scale The Power of Customization […]

As digital marketing continues to develop, the introduction of advanced AI platforms like Gemini, Grok, and ChatGPT marks a significant shift in how small to medium-sized businesses approach their marketing strategies. As we approach 2024, the challenge for many is choosing which of these AI marketing tools is the most suitable for their unique needs. […]

Software as a Service (SaaS) businesses face fierce competition when it comes to gaining brand awareness in the market. Countless new startups are emerging, and established players are competing for attention. Achieving brand recognition can be daunting. Yet, with proper strategies and focus, SaaS companies can overcome challenges. They can create a strong market presence. […]

Across marketing platforms, the advent of AI tools like Grok, Gemini, ChatGPT, and the innovative Robotic Marketer has redefined how we approach our craft. As a marketing expert, particularly one focused on AI and career transformation, I’ve witnessed first-hand the seismic shift these tools have brought about, and how marketers can adapt and thrive as […]

As organizations face constant challenges to adapt to an economy that is sinking, a consumer buying behavior that only data can understand, and cultural shifts, looking at what models empower organizations to greater success is a worthy use of time. Successful companies understand that the key to sustainable growth lies in aligning their internal elements […]

For small to medium sized businesses, staying ahead of the curve is imperative. This is the only way to survive what is predicted as a turbulent few years ahead. As new platforms like Threads and TikTok gain prominence, marketers face the challenge of evolving their strategies. As small to medium sized businesses develop marketing strategies, […]

In the ever-evolving field of marketing, where innovation and adaptability are key, we delve into the substantial benefits of harnessing AI throughout your marketing endeavors. AI Marketing, AI Marketing Strategy, and Digital Transformation Leveraging AI are not mere buzzwords; they are the driving force behind the latest trends in IT consulting for 2024. With technologies […]

The role of AI in marketing is continuously evolving. As we approach 2024, it’s important for marketers to stay aware of the latest developments. There are many benefits and challenges of integrating AI into your marketing strategies, such as that of advanced tools like Robotic Marketer, ChatGPT, and Elon Musk’s Grok AI. The Rise of […]

Imagine you could automate your marketing tasks, personalize your messages, and optimize your campaigns with the help of artificial intelligence. Sounds too good to be true, right? Well, it’s not. In 2024, AI is a necessity for marketers who want to stay ahead of the competition. By the end of this guide, you should understand […]

Planning a growth strategy can be challenging. You’re constantly juggling multiple tasks, trying to understand your customers, and looking for ways to stand out in a crowded market. The sheer volume of data can be overwhelming, and making sense of it all to create effective marketing strategies is a daunting task. Without the right tools, […]

Marketing is a dynamic and creative field that requires constant innovation and adaptation. However, it also demands discipline and focus to execute a well-defined strategy and achieve the desired outcomes. In this blog, we will explore how artificial intelligence (AI) can help marketers develop and implement effective marketing strategies without getting sidetracked by distractions or […]

The marketing world is no longer what it once was. Traditional strategies and intuition-based decisions are giving way to data-driven, AI-powered approaches. This shift leaves many marketers feeling out of depth, struggling to keep pace with the technological advancements that are defining the new age of marketing.

With productivity levels of competitors going through the roof and scaling of campaigns using AI creating an uneven playing field, it’s fair to say that Artificial Intelligence (AI) has become an indispensable ally for marketers. From developing marketing strategies to executing campaigns, AI tools are redefining efficiency and effectiveness. But there are 8 AI tools […]

Marketing is a crucial and challenging activity for any business, as it involves creating and communicating value propositions, building and maintaining relationships, and influencing and satisfying customers. Marketing is also constantly evolving and adapting to the changing environment and technology, such as the rise of social media, e-commerce, and mobile devices.    That’s where brand ambassadors […]

Two buzzwords that continuously keep popping up in the field of marketing are artificial intelligence (AI) and machine learning (ML). These words also seem to be used interchangeably as many people believe them to be the same. Although they are similar, they are not quite the same, but many people are perceived into thinking they […]

Unlocking the Potential of AI in Marketing Strategy The marketing landscape is evolving at a breakneck pace, with AI at the helm of this transformation. Staying ahead in the competitive realm of marketing demands innovation, agility, and foresight. Recognizing this, we’re excited to introduce the Elevate 100 Club. A pioneering bootcamp designed to empower marketing […]

What to do when your boss has too high expectations of you as a marketer? In the ever-evolving world of marketing, being caught in the crosshairs of high expectations from your boss is a common scenario. With the advent of new tools and technologies, especially AI, the pressure to deliver exceptional results has intensified. How […]

In the dynamic world of marketing, where consumer behaviors shift as rapidly as technological advancements, Artificial Intelligence (AI) has emerged as a game-changer. With the launch of the Elevate 100 Club, a transformative program designed to integrate AI into marketing strategies, a new era of marketing beckons – one that promises precision, efficiency, and unparalleled […]

Artificial Intelligence (AI) has become a powerful tool for executing marketing strategies. AI technologies like Robotic Marketer for strategy development and management, and ChatGPT for content creation, are revolutionizing marketing strategy implementation. Let’s explore how you can leverage AI in your marketing, and how programs like the Elevate 100 Club are instrumental in this journey. 

Artificial Intelligence (AI) is redefining the marketing landscape and so finding the right course to upskill in AI is essential for marketers. The Elevate 100 Club is an intensive bootcamp which stands out for marketers seeking to harness AI’s full potential. In this blog, we delve into why this program is considered the best AI […]

The answer is Yes. Robots can do everything these days, including writing marketing strategies. Writing a marketing strategy is not an easy task, it requires a lot of time, effort, research, analysis, creativity, and evaluation. However, what if there was a robot that could do it for you? This is not a science fiction scenario, […]

For many, Pinterest is that social network where only women hang out and spend their time-sharing beautiful pictures from all walks of life. Pinterest currently has 459 million users worldwide, including 98 million in the US.  But turns out, Pinterest is much more than that. If you know how Pinterest works, then, as a business, […]

In the dynamic realm of marketing, the only constant is change. Over the past few years, this change has been accelerated by the relentless growth and evolution of technology. As we step into 2023, the landscape of marketing is undergoing a profound transformation, driven by the pervasive influence of artificial intelligence (AI). AI has a […]

Crime is a serious and persistent problem that affects millions of people around the world. Crime can cause physical, emotional, and financial harm to individuals, communities, and societies. Crime can also undermine the rule of law, human rights, and social justice. Crime prevention and control are therefore essential for ensuring public safety, security, and well-being.    […]

AI is often misunderstood and feared, but we should not be afraid of this amazing technology. AI is not here to take over, but to help us grow and learn. AI can work with us, not against us, and help us discover new things about ourselves and the world. AI can boost our learning potential […]

The marketing world is witnessing a revolutionary change, driven by the adoption of Artificial Intelligence (AI). In an industry where time is money, AI marketing tools are becoming indispensable for their ability to enhance productivity, streamline processes and deliver deeper insights. This blog delves into the transformative impact of AI on marketing strategies and how […]

Machine learning is a branch of artificial intelligence that enables machines to learn from data and improve their performance without explicit programming. Machine learning has been transforming various fields and industries, including marketing. Marketing is the process of creating, delivering and communicating value to customers and stakeholders. Marketing success depends on how well marketers can […]

In the on-going business whirlwind, a clear marketing strategy isn’t just a guide—it’s your secret weapon against fierce competition and constant change. As we stand on the precipice of a new year, small to medium-sized businesses (SMBs) are gearing up to chart their marketing course for 2024. Why not take the most strategic approach there […]

In business, where change is your constant companion and competition is your relentless adversary, a well-defined marketing strategy becomes a distinction between exponential growth and mere survival. Yet, surprisingly, many businesses either lack a documented marketing strategy or have one that remains largely ignored. If you are “414% more likely to achieve your business goals […]

The intersection of creativity and artificial intelligence (AI) has become a focal point of discussion, generating a blend of excitement and apprehension in the marketing landscape. According to a survey by Forbes Advisor, 64% of businesses expect AI to increase their overall productivity. As we step into 2023, the role of AI, particularly embodied by […]

The global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026. Digital marketing is shaping the future of marketing, and the right digital marketing plan can catapult a business ahead of the competition with strategic insights and actionable tactics. Digital marketing is the […]

When thinking of artificial intelligence, we remember being beaten by our computer during a solitaire card game, or we imagine robots that can think like humans. In the worst case, Artificial Intelligence refers to post-apocalyptic scenarios where robots take control of the world. However, AI is more of that. It has become an essential part […]

As technology continues to evolve, we must be prepared to take advantage of the digital and technical opportunities that present themselves to us. From redefining business strategies to empowering sectors like healthcare and education, the technological tide of 2023 beckons us to embrace a future where transformative possibilities abound. Here are the top 10 technological […]

In the dynamic realm of marketing, staying ahead requires not only cutting-edge technologies but also insightful thought leaders who understand the intricate dance between discipline, communication, and goal setting. Robotic Marketer, an innovative solution revolutionizing traditional marketing, is at the forefront of this transformation. In this exploration, we delve into the crucial role played by […]

In the ever-evolving landscape of technology, Artificial Intelligence (AI) stands as a formidable force reshaping industries and influencing the core fabric of our society. AI is expected to see an annual growth rate of 37.3% from 2023 to 2030, reaching a market size of $407 billion by 2027. As we stand on the brink of […]

E-commerce is one of the fastest-growing sectors in the digital world, with millions of customers shopping online every day. It is expected that by 2023, 22% of global retail sales will be made through e-commerce. However, with this growth comes increased competition and higher expectations from customers. How can e-commerce businesses stand out and deliver […]

The analysis of large amounts of data is a very common practice in sales and marketing. All this can be achieved by an AI, which means considerable timesaving. A survey by SEMrush found that 53% of marketers use AI for data analysis, which is the most common use case for AI in marketing. We can […]

We’ve all been there: the relentless routine of the 9-5 grind, drowning in the monotony of mundane tasks, and feeling more like robots than the creative marketers we aspire to be. But what if I told you that AI can put an end to this seemingly endless cycle? AI isn’t here to replace us; it’s […]

What do you know about AI? That it’s some robot getting ready to take over the world? That it’s a science fiction fantasy? It could not be a part our reality. It could not be real – or could it?

Artificial Intelligence (AI) has revolutionised marketing. The integration of AI tools has ushered in a new era of efficiency, personalisation, and data-driven decision-making. From chatbots to predictive analytics, AI has become an indispensable tool for marketing executives seeking to stay ahead of the curve. However, lurking beneath the surface of these cutting-edge technologies is a […]

Marketing is a dynamic and competitive field that requires constant creativity and innovation to stand out from the crowd. However, coming up with new and original ideas can be challenging and time-consuming, especially when you must deal with limited resources, tight deadlines, and changing customer preferences.    That’s where AI can help. Forbes Advisory survey revealed […]

The Role of AI in Optimising Marketing Strategy In today’s fast-paced digital landscape, we’re constantly challenged to stay ahead of the curve, adapt to new technologies, and ensure our strategies are not just competitive, but cutting-edge. The world of marketing is evolving, and Artificial Intelligence (AI) is at the forefront of this transformation. AI is […]

The legal industry is one of the most competitive and dynamic sectors in the world. With the rapid changes in technology, regulations, and consumer behaviour, law firms need to adapt and innovate to stay ahead of the curve and attract new clients.   However, many law firms are still lagging when it comes to digital marketing. […]

Market research is a dynamic process that involves collecting and analyzing valuable market insights. Its objective is to identify and characterize target customers, assess competitive landscapes, and formulate effective marketing strategies. Historically, conducting market research required significant time and resources due to manual data compilation and analysis. Nevertheless, artificial intelligence (AI), a game-changer in this […]

The healthcare industry stands at the forefront of innovation and transformation in today’s rapidly evolving world. Advancements in technology, particularly in the realm of artificial intelligence (AI) and machine learning (ML), are reshaping how healthcare providers approach patient care, diagnostics, treatment, and even marketing strategies. This convergence of cutting-edge technologies and healthcare’s steadfast commitment to […]

Marketing plays a very important role in promoting health services companies and attracting patients to their facilities. It’s not only crucial for the health services companies, but also for the patients to know about the facilities these companies offer, to get the necessary help in critical conditions. However, during times when patient numbers may be […]

The pathway to exit is a critical journey for businesses, representing the culmination of their efforts and growth. Whether it’s a merger, acquisition, IPO, or any other form of exit strategy, marketing plays a pivotal role in influencing this trajectory. Let’s take a look at how marketing strategies and initiatives can significantly impact a company’s […]

Navigating the intricate terrain of marketing, firms and marketers do their best to exceed client expectations with impressive results. Yet, the constantly evolving landscape and soaring client demands pose challenges to upholding quality marketing consistently. When you compare the market, you’ll discover that this challenge is widespread among almost every marketer today. Let’s study such […]

Amidst the kaleidoscope of marketing changes and rising competition, businesses must wield their visionary lens to unlock the doorways to success. As new platforms like Threads and TikTok gain prominence, marketers face the challenge of evolving their strategies to optimise the full potential of these emerging channels. Let’s delve into the evolving world of marketing […]

As the marketing sphere continues to move forward, unfolding several exciting trends every step of the way, staying updated and creating relatable strategies has become the need of the hour. Today, the integration of Artificial Intelligence (AI) has transformed the marketing industry, offering innovative solutions that drive success across the marketing spectrum. Let us explore […]

  With new digital marketing techniques evolving and adapting to the market demographic, it is difficult for marketers to predict what customers will prefer. As many customer demographics change and interact differently depending on country of origin and lifestyle, marketers have the difficult job of trying to utilize the newest technology, social media, and working […]

With competition getting more aggressive as the market experiences turmoil, achieving sales targets and outperforming the competition requires a strategic and technology-driven approach. To catalyze go-to-market strategies and optimize sales success, many companies have turned to commercial operations teams and sales plays. However, deploying sales plays in an ad hoc manner and struggling to maximize […]

When it comes to a global network of channel partners, staying ahead of the competition requires innovative, strong sales and integration teams, customer success stories and the power of data-driven marketing strategies. With the rise of artificial intelligence (AI) technology, marketers now have a powerful tool at their disposal to turn-up the way they approach […]

In the fast-paced world of marketing, staying ahead of the curve is essential for success. Enter Threads, Meta’s groundbreaking social media platform poised to revolutionize the marketing landscape. Designed to challenge the status quo and provide new opportunities for marketing professionals, Threads offers unique features and possibilities that can enhance brand visibility, engagement, and audience […]

SAP channel partners are faced with some of the biggest challenges in the past decade in generating demand and capturing the attention of potential customers. Not only is competition at an all-time high, budgets are being slashed and companies need to know that they will get a ROI from their technology investments. To succeed in […]

The amount of robotics companies being launched today is at the highest level in history. Namely, because of the rise of artificial intelligence and machine learning. While many robotics companies are great at developing technology, they are not necessarily adept at developing a marketing strategy or marketing plan aligned to promoting their new robotics venture. […]

Introduction: Artificial Intelligence (AI) has revolutionized the marketing industry by providing powerful tools and technologies that can enhance efficiency, drive personalization, and optimize marketing strategies. However, for AI marketing tools to truly succeed, they must be designed to replicate and complement a marketer’s mindset. In this blog, we will explore the importance of aligning AI […]

Marketing strategies are the backbone of every successful business. Traditionally, these strategies have relied on human expertise and intuition to identify target audiences, craft compelling messages, and drive customer engagement. However, with the rise of artificial intelligence (AI), a new era of marketing strategy has emerged—one that challenges the conventional teachings and practices of even […]

Technology has been advancing speedily over the last decade, and AI has emerged as a game-changer for marketers. It is capable of assisting them with creating innovative strategies to connect with their audience, optimizing campaigns, and driving business growth. From intelligent chatbots capable of personalized interactions to advanced analytics platforms leveraging machine learning algorithms, these […]

In today’s digital landscape, achieving marketing success requires leveraging the right tools and technologies. Seamless integrations play a crucial role in maximizing the potential of your marketing efforts. In this blog, we will explore the key benefits of integrating Robotic Marketer with various third-party tools, and how they can help marketers unleash the power of […]

In the dynamic and ever-evolving world of marketing, the quest for ideal technologies to supercharge productivity is an ongoing challenge for agencies. With a myriad of choices available, the key lies in navigating through the options and selecting technologies that align seamlessly with the unique needs of each marketing agency. As we delve into 2023, […]

A well-defined and strategically executed marketing plan is crucial for businesses to thrive, particularly in today’s uncertain market. With the help of Robotic Marketer, an AI-powered marketing strategy technology platform, you can now develop a comprehensive marketing strategy and implementation plan that ensures optimal time and resource allocation month by month in a matter of […]

In the dynamic landscape of technological trends, the use of Artificial Intelligence (AI) has permeated various facets of our daily lives, including the professional sphere. For many the thought of their work activities being monitored might make them a bit uneasy, but that is the direction AI is headed. Now before you go and rethink […]

AI marketing tools are becoming indispensable for marketing agencies looking to boost their productivity, streamline workflows and enhance efficiency. At the forefront of this new way in which marketing agencies are leverage AI is Robotic Marketer, a platform that is redefining how marketing strategies are developed and executed. The Integration of AI in Marketing Strategies […]

In the modern world, marketing is no longer creating a catchy slogan or a stunning advertisement. We are in a data driven world. Marketing has become about analysing this data, understanding the consumer behaviour, and leveraging technology to deliver personalised experiences.

Today User experience (UX) design has become an essential component of successful businesses. UX design focuses on creating products and services that are easy to use, intuitive, and enjoyable for the end-user. It involves understanding users’ needs, preferences, and behaviors and designing solutions that meet those needs effectively.

In today’s fast-paced world, attention spans are shorter than ever, making it challenging for businesses to grab the attention of their target audience. Instagram Reels, a short-form video feature, has emerged as a game-changer in digital marketing. Reels are an engaging way to showcase products, tell a brand’s story, and connect with followers. With over […]

In today’s digital landscape, content marketing has become an essential component of any successful marketing strategy. However, creating content that resonates with your target audience and drives engagement and conversions can be challenging. One critical aspect of content marketing is identifying the right keywords to target with your content. Without a solid understanding of the […]

LinkedIn is a powerful platform for marketing campaigns, providing businesses with a wide range of tools to reach out to potential customers and engage with their audience. However, creating a marketing campaign is only the first step. It’s important to know how to measure the success of your efforts and adjust your strategies accordingly. This […]

The success of any business depends on several factors, but perhaps the most crucial is the satisfaction of its employees. Employee satisfaction refers to the level of contentment and happiness that employees experience while working for a company. When employees are satisfied, they tend to be more engaged, productive, and loyal, which translates to better […]

For companies of all sizes, video marketing has become an integral component of a successful marketing plan. Consumers like to interact with businesses that offer visual appeal and engaging content in today’s digital age, and video marketing delivers both. Videos are a practical approach to conveying your brand’s message, highlighting your goods or services, and […]

Economic uncertainty can be a challenging time for businesses. During periods of economic downturn or instability, companies often struggle to maintain their revenue and customer base. However, effective marketing strategies can help companies to weather economic uncertainty by attracting and retaining customers, increasing brand awareness, and developing long-term customer loyalty. All these factors contribute to […]

Any business intending to expand sales and clientele must set marketing and sales objectives. The achievement of business goals and long-term success is guaranteed by having a clear and detailed marketing strategy. Yet it can be challenging to decide what those objectives should be or how to achieve them. Therefore, a rigorous planning and preparation […]

In today’s digital age, a website is a crucial component of any business’s online presence. It is often the first point of contact that potential customers have with a brand, and it can make or break the user’s experience. Therefore, it’s important to have a website development strategy that will maximize impact and ensure that […]

The marketing landscape is constantly evolving so brands are always seeking new and innovative ways to connect with their audiences as AR/VR. In recent years, the rise of augmented reality (AR) and virtual reality (VR) has opened new opportunities for creating immersive brand experiences that captivate and engage consumers in ways never before imaginable. With […]

In the world of digital marketing, search engine marketing (SEM) is a crucial component of any effective marketing strategy. At the heart of SEM lies keyword research, which involves identifying the specific keywords and phrases that your target audience is searching for.

The use of artificial intelligence (AI) in marketing has transformed the way businesses develop, execute, and report on their marketing campaigns. With the impending launch of GPT-4, the next generation of OpenAI’s large language model (LLM), the possibilities for AI-powered marketing are set to grow even further.

In 2023, lead generation will be different. Why? As most of our customers no longer interact with us in person and new technologies are replacing old ones, like search engines and email marketing, how we adjust to the work-from-home environment will determine how well we can use customer experience to generate leads for our sales […]

As a marketer, you know that understanding your target audience and creating a compelling brand message is critical to driving business growth. But how do you ensure that your marketing programs are delivering the results you need? The answer lies in creating a personalized and data-driven marketing strategy. According to a report by Grand View […]

Once Upon a Time: Sarah’s Quest for Business Growth Once upon a time, amidst the dynamic world of small businesses, there lived an entrepreneur named Sarah. Despite her unwavering dedication, Sarah found herself facing a formidable challenge – her business, though running for several years, wasn’t experiencing the growth she had envisioned. Having experimented with […]

Marketing is an essential aspect of any business strategy, as it plays a crucial role in promoting a brand, building customer relationships, and generating revenue. Without effective marketing strategies, even the best products or services may go unnoticed in a crowded market. Therefore, it is vital for businesses to develop and implement marketing strategies that […]

In today’s digital age, businesses are constantly searching for new and effective ways to reach their target audience and stay ahead of the competition. One of the most effective tools available in this pursuit is the marketing blog. Marketing blogs provide a wealth of information, insight, and tips to help businesses improve their marketing strategies, […]

As the world increasingly adopts digital technology, the marketing field constantly changes, frequently emerging new methods and approaches. For businesses to remain competitive, they must keep abreast of the latest marketing tactics and strategies. This discussion will delve into the top five marketing trends that are currently relevant.

In the 21st century, terrorism is not necessarily bombs, biological weapons, or holding people hostage, but instead has to do with hackers and cyberspace. Because of the great degree of industry complexity and the dynamic nature of the technology sector, cybersecurity has always been a challenging topic.

All business plans must include a marketing strategy since it describes how a company will connect with its target market and accomplish its objectives. For example, a business can boost sales, differentiate itself from rivals, and build brand awareness with a solid marketing plan. 

Online advertising has become a key part of any business’s marketing strategy and when it comes to online advertising, Google Ads are undoubtedly one of the most powerful and effective platforms available. With over 246 million unique visitors in the United States alone, Google is the most widely used search engine in the world, making […]

When it comes to marketing strategy, many companies choose to use in-house resources intricately involved in the brand and marketing activities of the organization.

Augmented Reality (AR) is a technology that overlays digital information and graphics on top of the real-world environment, creating an immersive experience. AR has been gaining popularity in various fields, including marketing and by integrating AR into marketing campaigns, businesses can create engaging and interactive experiences for their customers, thereby enhancing brand awareness, customer engagement, […]

In today’s digital age, marketers have access to a plethora of data that can be leveraged to create personalized marketing experiences for customers. Personalization is about creating relevant and individualized experiences for customers by tailoring messages to their unique preferences, interests, and behavior.

Search engine optimization (SEO) is the process of optimizing your website and content to improve its ranking in search engine results pages (SERPs) and is a critical component of any successful digital marketing strategy. According to data from Google, the top three organic search results get 75% of all clicks, which demonstrates the importance of […]

People like using the internet for several purposes, whether they are shopping, booking flights, checking in with friends, or simply looking up information. The effectiveness of user experience has a significant impact on all of these different online functions.

The first “e” enterprises launched in the early 1990s and never looked back. The internet has grown significantly in the thirty years since then. The main advantage of internet commerce is that you can do it for substantially less money and in comparatively shorter amounts of time by reaching a wide range of global prospects. The […]

ChatGPT, an advanced language model developed by OpenAI, has made a significant impact on the marketing industry, revolutionizing the way teams communicate and work.

Enhancing User Experience with AI in Social Media is transforming the way that social media platforms operate and interact with their users. From personalized recommendations and chatbots to engagement predictions and automatic captioning systems, AI is playing an increasingly important role in enhancing the user experience.

AI in social media marketing is experiencing a transformation as a result of artificial intelligence being used in businesses. There are a variety of benefits that AI can provide to social media marketing, such as the ability to increase efficiency, to improve targeting, and to enhance customer experiences. AI can, however, present some challenges when […]

Artificial Intelligence (AI) has been making its mark and fundamentally changing almost every software category and many industries and it is now ready to revolutionize the world of digital marketing. With the integration of AI technology into the Microsoft Bing search engine, it is set to change the way marketers’ approach both search engine optimization […]

AI and Contextual marketing are a modern approach to marketing that leverages the context in which an advertisement is displayed to deliver a more relevant and personalized experience to the audience. It involves utilizing data, technology, and machine learning to understand the audience, their behaviours, and the context in which they are engaging with content […]

The marketing field is constantly evolving, and the incorporation of artificial intelligence (AI) and automation is rapidly changing the industry. These technologies have the potential to revolutionize the way companies interact with their customers and make decisions about their marketing strategies.

Voice-activated devices, such as Amazon Echo and Google Home, have revolutionized the way consumers interact with technology and search for information.

The digital marketing landscape has undergone significant changes in recent years, with new technologies and advancements emerging at a rapid pace. To remain competitive in this ever-evolving market, it’s essential for businesses and marketers to stay informed and proactive in adapting to these advancements.

Marketing plan is a crucial aspect of any business, as it helps to promote products or services and attract new customers. However, creating a successful marketing plan can be a daunting task for many business owners. In this guide, we will provide a step-by-step process for crafting the perfect marketing plan.

The future of e-commerce is extremely promising as more and more consumers are preferring online shopping to meet their needs. In 2020 only 17.8% of sales were generated globally from online purchases which is expected to increase to 20.8% in 2023. The growth of e-commerce market share is expected to remain unabated and reach 23% […]

Marketing campaigns are crucial for the growth and success of any business. However, with the increasing competition in the market, it has become essential to measure these campaigns’ return on investment (ROI) to ensure that they are effectively reaching and converting potential customers.

AI on Digital Marketing is rapidly changing the way businesses approach digital marketing. From automated customer service to personalized content and ad targeting, AI is transforming the way businesses interact with their customers. One of the biggest advantages of this in digital marketing is its ability to analyze large amounts of data and provide insights […]

Creating a strong call-to-action (CTA) is essential for boosting conversion rates on your website. A CTA is a button or link that prompts visitors to take a specific action, such as making a purchase, filling out a form, or signing up for a newsletter. The goal of a CTA is to convert visitors into customers […]

Due to its success rate, Email marketing is a tactic that many businesses use. The popularity of Email Marketing has resulted in companies and marketing groups having to come up with fresh ideas and cutting-edge strategies to set themselves apart from rivals. email marketing strategy has a number of advantages, including being economical and a […]

Understanding the customer journey is essential for creating a seamless experience for your customers. It is the process a customer goes through when interacting with your brand, from initial awareness to post-purchase evaluation. By mapping out the different stages of the customer journey, businesses can identify pain points and opportunities for improvement, and create targeted […]

Creating a strong brand identity in a crowded market can be a challenging task. With so many competitors vying for the attention of consumers, it’s essential to stand out and make a lasting impression.

Referral marketing is a cost-effective and powerful way to grow a business. By leveraging the power of word-of-mouth recommendations from satisfied customers, businesses can attract new customers and increase revenue.

Email marketing is one of the most effective ways to reach customers, and with the advent of artificial intelligence (AI), it is becoming even more sophisticated. AI is able to analyze vast amounts of data, providing valuable insights that can be used to improve email marketing campaigns. Personalization, automation, predictive analysis, and spam filtering are […]

Lead generation is a crucial aspect of any business, as it identifies and qualifies potential customers for a product or service. However, in today’s digital age, companies face an ever-increasing amount of data, making it challenging to identify and engage with potential customers. 

The study of building computers and software that can carry out activities that ordinarily need human intelligence is known as artificial intelligence (AI). Natural language processing (NLP), picture identification, and decision-making have seen tremendous advancements in AI in recent years, and it has already started to change content marketing.

Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content. This is to attract and engage a clearly defined audience, with the goal of driving profitable customer action. In the context of public relations, content marketing can be a powerful tool for building brand awareness and credibility, and for generating […]

Customer experience is the overall impression that a customer has of a company and its products or services, based on all their interactions with the business. In modern marketing, customer experience is increasingly being recognized as a key differentiator for businesses, as consumers have more choices than ever before and are more likely to switch […]

It’s understandable why video marketing has become so popular in recent years. The rise of streaming platforms like YouTube and the widespread adoption of smartphones has made it easier for businesses to create and share video content.

If you’re into makeup or the beauty industry, you will be familiar with the substantial success of the makeup brand Charlotte Tilbury in recent years. Despite the company being present for a few years, it’s only recently the company has gained traction and skyrocketed into the spotlight. Due to social media platforms such as Tik […]

Email marketing is a cost-effective and efficient way for businesses to reach and engage with their target audience. You can build relationships, drive sales, and increase brand awareness by sending targeted, personalized messages to your email subscribers. First, however, it’s essential to follow best practices to ensure the success of your email marketing campaigns.   […]

Ten years ago, only A-list superstars could sway consumer opinion. Since everyone can now become an influencer, brands have additional options to connect with their target audience. You hardly ever scroll through your preferred social media site without coming across an influencer marketing tactic. As a company, creating a focused influencer marketing strategy is a […]

Businesses need to choose a marketing firm that fits their needs and goals well. This may require researching different consultants and their areas of expertise and seeking recommendations from other businesses. As a result of the rapid technological advancements in recent years, businesses must keep up with these changes to maintain their competitive edge and profitability. […]

Consumer behaviour and expectations continue to evolve and change over time. Therefore businesses are forced to re-evaluate how an organization communicate and engages with their customers. One way in which this can be achieved is through an omnichannel approach.

In the world of rapid technological advancements, businesses must prioritize components such as search engine optimization (SEO). However, if this element is overlooked, it can often result in substantial limitations to a company which can, in turn, have detrimental impacts on its profitability and growth.

Are you looking to enhance your marketing? Finding a marketing team that is reliable, innovative and trustworthy can be challenging especially when growing your business. A good marketing firm can help you reach new customers, increase brand awareness, and drive sales while bringing new ideas to the table to optimize performance and marketing outcomes. With so many […]

It is an organisation’s purpose to serve as a base for growth and a mirror to reflect its presence in the world. It expresses why a company exists, what problems there are to answer, and who it aspires to be to each person it encounters. Which is essential when 64% of consumers say shared values […]

Artificial intelligence (AI) has the potential to revolutionize the way businesses approach marketing. By automating certain tasks and providing valuable insights, AI can help companies save time and resources while also improving their marketing efforts. However, before you can start using AI in your marketing strategy, you need to know how to develop a plan […]

In the ever-evolving landscape of business, the need for an effective and innovative marketing strategy has never been more crucial. If you find yourself stuck in a loop with repetitive strategies that don’t quite elevate your business to the desired level, it’s time to explore a new avenue. Robotic Marketer, a pioneer in data-driven marketing […]

In today’s digital age, the use of data in a meaningful way is business critical. Robotic Marketers AI powered marketing strategies are world renowned as being the benchmark for marketing strategy development. They do what other marketing strategies are not able to accomplish – that’s using data in a business critical way. Many businesses are […]

Marketing automation is a powerful way for businesses to streamline their marketing efforts and improve efficiency. Robotic Marketer is a AI-powered marketing platform that helps businesses automate the development of marketing strategies and plans. It offers detailed information on various marketing processes, including email marketing, social media posting, and lead generation. There is a reason […]

You may feel invisible when marketing with a strategy, as if you are shouting into a crowded room and no one is paying attention.

In present times, many marketers are starting to include AI into their marketing strategies. For marketing, AI can be used in various ways such as processing customer data, tailoring personalised messages, automated decision making and the list goes on. The point is – there are many great uses for AI in marketing. But with that […]

Now more so than ever, marketing strategy has gained prominence and importance with it being one of the top priorities for marketers and entrepreneurs in January 2023. A comprehensive marketing strategy is at the heart of the business model of any successful company. Without it, new and old businesses simply have no hope of surviving. A well-thought-out marketing strategy […]

The way consumers now find, assess, and buy goods and services has changed due to technology, which has increased the significance of digital marketing.

On the contrary to popular belief, B2B marketing does differ from B2C marketing. B2B marketing is about convincing an organisation (meaning a large group of people), on the other hand, B2C is simply about catering directly to consumer’s needs. Therefore, B2B marketing is vastly about creating positive relationships and being detail oriented about the product […]

You’ve come up with an idea that you know is going to save businesses a considerable amount of time and money by solving a problem in a way no one has thought of yet (as far as you know). You’ve gone through the process of pitching it to investors and raised enough capital to develop […]

In 2023, digital marketing will continue to gain popularity and is becoming increasingly important for businesses. However, not every business owner is aware of how vital digital channels are for expanding business reach and connecting with their audiences. Still, have doubts? Here are five reasons why digital marketing is essential for business success. 1. More […]

These days, the world is driven by content. With production and consumption of content at an all-time high, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products or services are, there will always be hefty competition gunning for your customers.

As the world moves online, websites have become a key aspect of digital marketing strategies. While the growing popularity of social media has elevated marketing tactics, a well-designed website is still crucial to the success of any business in the online space.

A new year means, businesses worldwide are setting new goals for success. Setting goals is only half the battle. As a marketer you’ll win the war knowing you were able to execute every one of your goals successfully. Most companies spend the end of the year working on marketing goals by conducting workshops and discussions […]

A dynamic and ever-evolving field, marketing. The most effective digital marketing techniques evolve along with modern consumer and technological developments. Because of this, every business requires a solid marketing plan with clearly defined goals and milestones. Your chances of achieving the objectives you’ve set for your organisation are significantly increased once you have the correct […]

Martech is short for marketing technology. It refers to the software that marketers use to optimize their marketing strategy, achieve their objectives and improve performance. A Martech stack is used to refer to a grouping of marketing technologies that a business uses. These technologies improve both the time and cost efficiencies of businesses as they […]

Metrics are crucial. They establish operational discipline, aid in evaluating the efficacy of critical tasks, and confirm that the objectives of the business are being met. For marketers, metrics can convey important messages. They convey messages about how we evaluate our impact on the organisation and establish goals for how we aim to contribute to […]

What is Marketing Mix, and how is it different for B2B? The four Ps of marketing makes up what is known as the marketing mix. Many people need to realize that the 4Ps are more often linked with business-to-consumer (B2C) marketing than business-to-business (B2B) marketing. There are two more “Ps” that must be taken into […]

There is no industry in which the interoffice telephone system is not an integral element of the overall marketing plan. Even though it might simplify their advertising efforts, some businesses need to evaluate the significance of the technology they have invested in. Below are five practical ways a business can benefit from investing in a […]

It is undoubted that marketing is an essential element of a small business’ success. The problem is that a lot of small business owners don’t know what it takes to make marketing effective for them. They are experts in their field, but they simply lack the time to master the rapidly evolving field of online marketing. […]

As an SAP partner, it is your role to provide strategic business consulting, system design, solutions integration, and project implementation of SAP solutions. To achieve this effectively, you must have an effective marketing strategy. Having done more than 200 marketing strategies for SAP Partners globally, we have learned that there are certain areas of marketing that […]

Data-driven marketing is a set of tactics and techniques that make extensive use of data obtained through customer interactions. Let us explore what data-driven marketing is and how you can develop a data-driven marketing strategy for your company. We recommend exploring and following the five steps detailed in our article for your data-driven marketing strategy […]

Intelligent technology solutions are being quickly adopted by many businesses to promote operational efficiency and enhance the customer experience. Artificial intelligence (AI) marketing platforms are typical of these clever solutions. These platforms allow marketers to develop a more detailed, all-encompassing picture of their target audiences. This optimization process’s artificial intelligence-driven insights can increase conversions while lightening the […]

There is no denying it, the answer to that is yes! Although this blog focuses on start-ups and small businesses. It is essential to remember that a marketing strategy is an essential component for all businesses’ success regardless of their type, stage, and size. We cannot operate or hope to survive without having a marketing […]

In marketing, a unique value proposition can be defined as a concise statement demonstrating the benefits a company provides to its customers with its product or service. It is a ”clear, simple statement of the tangible and intangible benefits that the company will provide, along with the approximate price it will charge each customer segment […]

In 2023, a market with characteristics of high transparency and high authenticity  will be favored by people. More than ever before, consumers will prioritize privacy, social responsibility, inclusivity, and representation. Brands need to adapt based on the shift in consumer behavior to catch up with the primary trend and keep making themselves hyper-competitive within the […]

Do you have favorite celebrities? Have you bought anything that they endorsed? I still remember when Fenty Beauty launched its first product in Sephora; each of my friends bought a lipstick that Rihanna used in the poster. Rihanna’s success in the beauty industry shows the significant commercial value that every superstar has. As social media […]

As technology progresses, AI (Artificial Intelligence) is being utilized more and more in everyday life. AI is expected to grow approximately 54% each year, meaning that it will soon be all around us, providing valuable processes to various factors of our lives. AI produces intelligent technological solutions to increase businesses’ efficiency, productivity, profit, and customer experience […]

No matter the turnover and niche, a company must have a well-designed marketing strategy. It is the foundation for building a profitable business. But unfortunately, not all marketers and entrepreneurs understand the importance of developing it, which is why they can lose their profits. Moreover, a lack of knowledge that a marketing strategy can provide […]

Market development, market research, product distribution, sales strategy, public relations, and customer support are all part of marketing. Marketing is required at all stages of a company’s selling journey. It can use various platforms, social media channels, and internal teams to identify its audience, communicate with it, amplify its voice, and build brand loyalty over time. […]

What we have come to realise is that companies are facing uncertain times and unlike the pandemic, the way we react to the changes in buyer behaviour is a ‘make or break’ situation. With a little over five weeks until Xmas, you may be inclined to ‘turn the breaks on’. But that may not be […]

What traditional marketing do you remember? Do you miss it? I remember the days I sneaked into my room after the party, finding my grandpa snoring on the sofa. In those days, television is our primary source of information and entertainment.

Diversified marketing strategies work, but not when you try to use all of them at once. Finding the right balance and choosing a tailor-made strategy for your brand is critical. Trends allow a short push in terms of visibility, but strategies are long-term and build brand identity. So as we head into 2023, it is […]

What is Google’s Ads Data Hub? Google’s Ads Data Hub is a cloud-based service that allows advertisers, agencies and measurement partners to conduct customized analyses of their campaigns. The service is currently in closed beta and has not yet been released to the public. However, there are already many companies and organizations using the service. […]

When opposed to selling to end users (B2C), selling to other businesses (B2B) may be a challenging endeavor, particularly when the item or service being marketed is intangible. In most cases, people worry more about the quality of the goods than the advantages that the purchaser would get from purchasing it. Following these procedures would [...]

Finding the ideal marketing plan for your company has grown more difficult due to the present obsession with marketing methods. A robust marketing strategy will reach the target audience to repeat customers, including those who have never heard about your brand. However, without a defined process, you will throw things to the wall to see what […]

Is your business a small or medium-sized enterprise? Are you still hesitating about having a marketing strategy? Are you struggling with not making enough money? For most business giants, the gist of success is not creating beautiful products. Instead, they focus on promoting and marketing. But think about it, what if you have good products, […]

The way businesses market their products and services in the modern world is ever-changing. With significant advancements in digital transformation, the demands of the market shift, and consumers have multiple channels to communicate these expectations. With the volatile nature of any market, businesses must ensure they can keep up with modernized forms of marketing their [...]

The IT world is one of the fastest evolving and growing worlds. And keeping up with it is essential to stay ahead of the competition, and one of the best ways to do so is by marketing the business, so more and more people are aware of it. But what exactly is a marketing strategy? […]

Q4 is an integral part of the year for most companies when you can put all your sales and marketing in order. It's the last three months of the year when companies mainly summarize everything that happens. It can be crucial for the business. This is the time for stabilizing achievements and strengths of the [...]

Do you want to promote your brand and increase your sales via social media platforms? Social media plays a vital role in our customers’ lives in the digital era. Social media marketing will be your best option if your business seeks a convenient way to communicate and engage with your customers. Once your business gains […]

Elon Musk, the visionary CEO of Tesla, has long been at the forefront of technological innovation. His latest venture into robotics, embodied by the humanoid robot ‘Optimus,’ represents a significant leap towards integrating robots into everyday life. This article explores the development of Optimus and its implications for the future, using Musk’s work as a […]

When it comes to a small business, deciding on the best technology stack to consider for managing its marketing tasks can be challenging. This can be due to the costs of these applications and service tools, especially if you're just starting out with a minimal budget. That being said, your business must have marketing tools [...]

ROI can simply be interpreted as the ratio that net profits take up of the overall cost. ROI is often the most critical estimation standard in a marketing campaign because it shows how efficiently the marketing budget spends on developing potential customers and increasing sales, etc. In determining ROI, no matter which marketing strategy you’re using, […]

As a serial entrepreneur, I have always watched with interest people who enter and win awards. It’s been a pastime of mine that has created curiosity around the paths that other entrepreneurs take. But it has taken almost 25 years in business for me to realize that entering awards needs to be at the forefront […]

Why choose S/4HANA when marketing to B2B? What exactly is S/4HANA? One of the founders of SAP oversaw the creation of a brand-new database known as HANA. HANA is short for Hasso's New Architecture (Hasso Plattner is one of SAP's five founders) aka High-Performance Analytical Application A completely new version of SAP Business Suite, SAP S/4HANA, is explicitly [...]

Does setting a short-term or long-term goal sound daunting? Especially when you think of short-term or long-term goals, you will find yourself racking your brain and questioning goals and how they differ from one another. No need to worry because doing so can help you create more effective (and attainable) goals overall, creating both short-term [...]

In this digital age, branding forms an integral part of any marketing plan. Branding is the process of creating a certain image in the minds of the customers which helps the firm to sell its product and services. One of the best examples of excellent branding is Coca-Cola, rather than their product being the focus, [...]

When it comes to marketing budgets, many marketing teams can contest that they wish they had more to play with. Especially after the pandemic of Covid-19, many businesses have not had the bounce back that others may have, leading to an even more lower marketing budget. But whether you’re dealing with budget cuts or not, [...]

The year 2020 gave individuals across the globe a subtle push to follow their dreams and start a small business. It was the year of home bakers, thrift stores, crochet, art, and unique start-ups. The year is 2022, and a well-defined marketing strategy could put you back on the map if your small business took a backseat. [...]

Marketing Strategy Technology That Will Change Your Business With an ever-growing to-do list, businesses are always looking for new strategies that will enhance their efficiency. With the exponential growth of technology, marketing strategies and trends are constantly shifting to keep up – placing additional pressure on companies to create unique work.

As a platform with over 830 million registered users, LinkedIn is the most used social media platform for businesses and employees. Besides being a platform for jobseekers and employers that are recruiting, LinkedIn is now a must-use for marketers to level up their digital marketing skills. LinkedIn Sales Navigator is viewed as the premium version [...]

At every second of every day, there a new start-up takes birth in this world. What does this mean for your existing business? New competitors in the industry means a new option for the customers to switch to. What can your company do about this? Nothing. You cannot control the external environment of your business. [...]

Like many IT consultancies, you don't just serve small and medium-sized businesses; you are one yourself. Small and medium-sized businesses require a healthy flow of new customers. However, many IT consulting firms heavily rely on word-of-mouth alone. Suppose you want to expand your IT consulting firm with predictable and repeatable marketing results. In that case, [...]

Google’s algorithm changes on average 12 times each day. For those who have spent time in the SEO world, you’d know how this can impact your web page. One minute you’re all ecstatic because your website has shown up on the first page of Google, only to see the next day you’re on the 50th. [...]

The world has been closed down for far too long, and many companies are starting to venture out to the big conferences that are brave enough to go back to in-person. Robotic Marketer will be exhibiting at Big Data and AI World Singapore amongst thousands of other exhibitors, some who will invest big bucks into [...]

As tough as it can be keeping up with digital marketing trends, the industry continues to change vastly. For businesses to continue to be successful and for start-up businesses to succeed, it’s important to know what’s next in marketing and how you can get onboard of it fast. Last year, businesses had to adapt to [...]

During times when global prosperity is a bit frothy, marketing becomes challenging for marketers. These sales could be affected for multiple reasons: low disposable incomes, doubts for the future and transitioning lifestyle and consumption patterns. With constant downturns in the economy like the pandemic, conflict between nations and climate change, the consumers are experiencing low [...]

There are thousands of articles available online about the building and implementation of your marketing strategy. But what do you do after you have implemented the strategy? How do you analyze and present the performance of your marketing strategy? There are multiple options in which you can keep a record of the performance, analysis and [...]

With evolving times and markets, customers thrive on a new experience. It is natural for companies to run out of creative ideas to engage their audiences. At instances like these, it is very important that the company also has a competitive edge in the digital space amongst its competitors. If your website appears at the [...]

First of all, congratulations on having a business you are ready to market! The hardest part of any business is to get it started and off the ground - especially if you feel as though you have limited knowledge on some of the practical areas of making a business successful. Quite often we can come [...]

Manufacturing businesses often tend to stay and operate in their established space of existing clients, in terms of both buying and selling. This leads to limited growth that the company can achieve. Your manufacturing business must obtain a set of good and effective marketing strategies to enhance customer relations and create new ones. Until a [...]

Legal firms are looking for Business to Business (B2B) marketing strategies that have both high impact and are conservative by nature. It is crucial that your legal firm convey your service offering in a way that resonates. By developing a B2B marketing strategy that is creative and synergetic to your brand, in order to attract [...]

B2B marketing strategies have broadened over time, and to uphold a competitive advantage, accounting firms must adapt to these changes and utilize the multitude of strategies available to them for optimized results. Clients generally seek accounting firms with the idea that the client-agency relationship will be on a long-term scale, meaning that it is crucial [...]

When marketers and entrepreneurs are considering their business plan for the 2023 year, the alignment with their B2B marketing strategy becomes even more critical. There are many changes in the marketing landscape and as many companies have seen over the past few months, marketing practices are at the whim of the technology platforms we use [...]

The term ‘branding’ is defined as a marketing concept that shapes people’s perceptions of companies and their products within the marketplace. Typically, it comprises of a brand name, tagline, logo or symbol, and design. Branding also refers to the company’s core principles and the customer’s overall experience when interacting with the company. Branding involves developing […]

Lead generation ranks as one of the highest priorities for companies that work in Business to Business (or B2B) sectors, and this is doubly true for professional services businesses. These companies spend a lot of time and resources on lead generation since increasing revenue is linked to getting high quality leads and high value customers. […]

The social media giant’s 2 billion active users and millions of business pages represent the ultimate stomping ground for marketing looking to draw attention to their brands. With 82.7% of the Australian population claiming to be ‘always active’ on Facebook, the platform boasts the most rabid user-base of any social platform by far.

The importance of email marketing has been discussed countless times as part of a good marketing strategy. We could even talk about how to optimize emails and improve them or the common mistakes to avoid.  Nonetheless, does any of that truly matter if we don’t know if they are generating any valuable results? Are the […]

It’s the little things that count. Making an array of minor adjustments to your website can assist in achieving holistic improvement – relating to your site’s performance in organic search results, its overall online interface, and the users’ experience. The aim of Search Engine Optimization  is to magnify visibility of your business’ website through search […]

Before digital marketing has taken over social media, social media was only a platform for people to connect and virtually socialize. Businesses were using traditional marketing channels such as broadcasting, prints, billboards, and more. These marketing channels are costly and are no longer delivering impressive results as they once were because consumers are moving away […]

Any social marketer can attest to the fact that optimizing posts is a time-consuming task. Trying to find the perfect hashtags, creating custom images or tweaking content to reach your target audience on social media platforms can be a lot to handle.

Marketing is an integral part of any business. A Marketing Strategy refers to all the marketing efforts a company undertakes to attract new customers for their products or services. They employ these strategies throughout a course of time and each marketing campaign has several objectives that drive the need for its implementation.

When scrolling through social media newsfeeds, don’t we all take a quick peek into a new brand’s profile and tap the ‘follow’ button from time to time when their posts look aesthetically pleasing? Have you wondered if you follow the page for their content or just because their posts are visually appealing? As humans are […]

With so many marketing channels available, it can be hard to narrow down on the ones that can earn your Business-to-Business (B2B) the best ROI. You may be asking yourself, why should I try B2B marketing channels? I’m here to tell you exactly why you should.

In 2009, a now well-known slogan was introduced by Apple – ‘There’s an App for that’. The catchphrase was referring to the number of apps that Apple had available on its store, a store that can’t be accessed outside of its own network of devices. Now, more than a decade later, Apple aren’t the only […]

As the digital age has revolutionized the way we interact with each other, marketing has evolved to meet the changing demands of consumers. This evolution came in the form of digital marketing. Digital marketing is any marketing that is done online, whereas traditional marketing uses channels such as posters, billboards, TV ads, radio ads, and […]

Amongst marketers, there is a consensus when talking about the distraught feeling of when so much effort and time is put into a piece of work, only for it to be put in the bin or not even looked at for more than a second. Marketers would much rather have bad reviews than no reviews, […]

Marketers are always having to learn, adapt, adjust campaigns, and address a range of challenges. Today, marketing is so fast paced that it can be difficult to identify which areas you want to develop to facilitate stronger growth in 2022 and the future. If you’re a marketer who sees the same challenge every year, it […]

We are all looking for the next big thing, as we’ve seen a digital reform throughout all industries and how vital it is to have a presence in the digital space. It is easier said than done however, as much as we were collectively blindsided by the pandemic, we were also unprepared for the changes […]

It’s the time of year when you may have noticed a few EOFY signs in stores around you. The end of the financial year presents businesses with an opportunity to gain new customers and increase sales. It’s an ideal time to implement new marketing ideas to help improve sales. It may be overwhelming for businesses, […]