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It is undoubted that marketing is an essential element of a small business’ success. The problem is that a lot of small business owners don’t know what it takes to make marketing effective for them. They are experts in their field, but they simply lack the time to master the rapidly evolving field of online marketing. […]

As an SAP partner, it is your role to provide strategic business consulting, system design, solutions integration, and project implementation of SAP solutions. To achieve this effectively, you must have an effective marketing strategy. Here are ten tips to improve your marketing strategies as an SAP partner. 1: Understand your audience The number one aspect of any […]

Data-driven marketing is a set of tactics and techniques that make extensive use of data obtained through customer interactions. Let us explore what data-driven marketing is and how you can develop a data-driven marketing strategy for your company. We recommend exploring and following the five steps detailed in our article for your data-driven marketing strategy […]

Intelligent technology solutions are being quickly adopted by many businesses to promote operational efficiency and enhance the customer experience. Artificial intelligence (AI) marketing platforms are typical of these clever solutions. These platforms allow marketers to develop a more detailed, all-encompassing picture of their target audiences. This optimization process’s artificial intelligence-driven insights can increase conversions while lightening the […]

There is no denying it, the answer to that is yes! Although this blog focuses on start-ups and small businesses. It is essential to remember that a marketing strategy is an essential component for all businesses’ success regardless of their type, stage, and size. We cannot operate or hope to survive without having a marketing […]

In marketing, a unique value proposition can be defined as a concise statement demonstrating the benefits a company provides to its customers with its product or service. It is a ”clear, simple statement of the tangible and intangible benefits that the company will provide, along with the approximate price it will charge each customer segment […]

In 2023, a market with characteristics of high transparency and high authenticity  will be favored by people. More than ever before, consumers will prioritize privacy, social responsibility, inclusivity, and representation. Brands need to adapt based on the shift in consumer behavior to catch up with the primary trend and keep making themselves hyper-competitive within the […]

Do you have favorite celebrities? Have you bought anything that they endorsed? I still remember when Fenty Beauty launched its first product in Sephora; each of my friends bought a lipstick that Rihanna used in the poster. Rihanna’s success in the beauty industry shows the significant commercial value that every superstar has. As social media […]

As technology progresses, AI (Artificial Intelligence) is being utilized more and more in everyday life. AI is expected to grow approximately 54% each year, meaning that it will soon be all around us, providing valuable processes to various factors of our lives. AI produces intelligent technological solutions to increase businesses’ efficiency, productivity, profit, and customer experience […]

No matter the turnover and niche, a company must have a well-designed marketing strategy. It is the foundation for building a profitable business. But unfortunately, not all marketers and entrepreneurs understand the importance of developing it, which is why they can lose their profits. Moreover, a lack of knowledge that a marketing strategy can provide […]

Market development, market research, product distribution, sales strategy, public relations, and customer support are all part of marketing. Marketing is required at all stages of a company’s selling journey. It can use various platforms, social media channels, and internal teams to identify its audience, communicate with it, amplify its voice, and build brand loyalty over time. […]

What we have come to realise is that companies are facing uncertain times and unlike the pandemic, the way we react to the changes in buyer behaviour is a ‘make or break’ situation. With a little over five weeks until Xmas, you may be inclined to ‘turn the breaks on’. But that may not be […]

What traditional marketing do you remember? Do you miss it? I remember the days I sneaked into my room after the party, finding my grandpa snoring on the sofa. In those days, television is our primary source of information and entertainment.

Diversified marketing strategies work, but not when you try to use all of them at once. Finding the right balance and choosing a tailor-made strategy for your brand is critical. Trends allow a short push in terms of visibility, but strategies are long-term and build brand identity. So as we head into 2023, it is […]

What is Google’s Ads Data Hub? Google’s Ads Data Hub is a cloud-based service that allows advertisers, agencies and measurement partners to conduct customized analyses of their campaigns. The service is currently in closed beta and has not yet been released to the public. However, there are already many companies and organizations using the service. […]

When opposed to selling to end users (B2C), selling to other businesses (B2B) may be a challenging endeavor, particularly when the item or service being marketed is intangible. In most cases, people worry more about the quality of the goods than the advantages that the purchaser would get from purchasing it. Following these procedures would [...]

Finding the ideal marketing plan for your company has grown more difficult due to the present obsession with marketing methods. A robust marketing strategy will reach the target audience to repeat customers, including those who have never heard about your brand. However, without a defined process, you will throw things to the wall to see what […]

Is your business a small or medium-sized enterprise? Are you still hesitating about having a marketing strategy? Are you struggling with not making enough money? For most business giants, the gist of success is not creating beautiful products. Instead, they focus on promoting and marketing. But think about it, what if you have good products, […]

The way businesses market their products and services in the modern world is ever-changing. With significant advancements in digital transformation, the demands of the market shift, and consumers have multiple channels to communicate these expectations. With the volatile nature of any market, businesses must ensure they can keep up with modernized forms of marketing their [...]

The IT world is one of the fastest evolving and growing worlds. And keeping up with it is essential to stay ahead of the competition, and one of the best ways to do so is by marketing the business, so more and more people are aware of it. But what exactly is a marketing strategy? […]

Q4 is an integral part of the year for most companies when you can put all your sales and marketing in order. It's the last three months of the year when companies mainly summarize everything that happens. It can be crucial for the business. This is the time for stabilizing achievements and strengths of the [...]

Do you want to promote your brand and increase your sales via social media platforms? Social media plays a vital role in our customers’ lives in the digital era. Social media marketing will be your best option if your business seeks a convenient way to communicate and engage with your customers. Once your business gains […]

In August 2021, Tesla CEO Elon Musk announced at the Tesla AI Day that he would build a humanoid bot to ‘navigate through a world built for humans and eliminate dangerous, repetitive and boring tasks.’ At the time, Musk had nothing to show for this aside from a human dressed as a robot that accompanied […]

When it comes to a small business, deciding on the best technology stack to consider for managing its marketing tasks can be challenging. This can be due to the costs of these applications and service tools, especially if you're just starting out with a minimal budget. That being said, your business must have marketing tools [...]

ROI can simply be interpreted as the ratio that net profits take up of the overall cost. ROI is often the most critical estimation standard in a marketing campaign because it shows how efficiently the marketing budget spends on developing potential customers and increasing sales, etc. In determining ROI, no matter which marketing strategy you’re using, […]

As a serial entrepreneur, I have always watched with interest people who enter and win awards. It’s been a pastime of mine that has created curiosity around the paths that other entrepreneurs take. But it has taken almost 25 years in business for me to realize that entering awards needs to be at the forefront […]

Why choose S/4HANA when marketing to B2B? What exactly is S/4HANA? One of the founders of SAP oversaw the creation of a brand-new database known as HANA. HANA is short for Hasso's New Architecture (Hasso Plattner is one of SAP's five founders) aka High-Performance Analytical Application A completely new version of SAP Business Suite, SAP S/4HANA, is explicitly [...]

Does setting a short-term or long-term goal sound daunting? Especially when you think of short-term or long-term goals, you will find yourself racking your brain and questioning goals and how they differ from one another. No need to worry because doing so can help you create more effective (and attainable) goals overall, creating both short-term [...]

In this digital age, branding forms an integral part of any marketing plan. Branding is the process of creating a certain image in the minds of the customers which helps the firm to sell its product and services. One of the best examples of excellent branding is Coca-Cola, rather than their product being the focus, [...]

When it comes to marketing budgets, many marketing teams can contest that they wish they had more to play with. Especially after the pandemic of Covid-19, many businesses have not had the bounce back that others may have, leading to an even more lower marketing budget. But whether you’re dealing with budget cuts or not, [...]

The year 2020 gave individuals across the globe a subtle push to follow their dreams and start a small business. It was the year of home bakers, thrift stores, crochet, art, and unique start-ups. The year is 2022, and a well-defined marketing strategy could put you back on the map if your small business took a backseat. [...]

Marketing Strategy Technology That Will Change Your Business With an ever-growing to-do list, businesses are always looking for new strategies that will enhance their efficiency. With the exponential growth of technology, marketing strategies and trends are constantly shifting to keep up – placing additional pressure on companies to create unique work. Marketing is just one [...]

As a platform with over 830 million registered users, LinkedIn is the most used social media platform for businesses and employees. Besides being a platform for jobseekers and employers that are recruiting, LinkedIn is now a must-use for marketers to level up their digital marketing skills. LinkedIn Sales Navigator is viewed as the premium version [...]

At every second of every day, there a new start-up takes birth in this world. What does this mean for your existing business? New competitors in the industry means a new option for the customers to switch to. What can your company do about this? Nothing. You cannot control the external environment of your business. [...]

The importance of email marketing has been discussed countless times as part of a good marketing strategy. We could talk about how to optimize emails and improve them or which common mistakes to avoid, but does any of that truly matter if we don't know whether they are generating any valuable results? Are the email [...]

Like many IT consultancies, you don't just serve small and medium-sized businesses; you are one yourself. Small and medium-sized businesses require a healthy flow of new customers. However, many IT consulting firms heavily rely on word-of-mouth alone. Suppose you want to expand your IT consulting firm with predictable and repeatable marketing results. In that case, [...]

Google’s algorithm changes on average 12 times each day. For those who have spent time in the SEO world, you’d know how this can impact your web page. One minute you’re all ecstatic because your website has shown up on the first page of Google, only to see the next day you’re on the 50th. [...]

The world has been closed down for far too long, and many companies are starting to venture out to the big conferences that are brave enough to go back to in-person. Robotic Marketer will be exhibiting at Big Data and AI World Singapore amongst thousands of other exhibitors, some who will invest big bucks into [...]

As tough as it can be keeping up with digital marketing trends, the industry continues to change vastly. For businesses to continue to be successful and for start-up businesses to succeed, it’s important to know what’s next in marketing and how you can get onboard of it fast. Last year, businesses had to adapt to [...]

During times when global prosperity is a bit frothy, marketing becomes challenging for marketers. These sales could be affected for multiple reasons: low disposable incomes, doubts for the future and transitioning lifestyle and consumption patterns. With constant downturns in the economy like the pandemic, conflict between nations and climate change, the consumers are experiencing low [...]

There are thousands of articles available online about the building and implementation of your marketing strategy. But what do you do after you have implemented the strategy? How do you analyze and present the performance of your marketing strategy? There are multiple options in which you can keep a record of the performance, analysis and [...]

With evolving times and markets, customers thrive on a new experience. It is natural for companies to run out of creative ideas to engage their audiences. At instances like these, it is very important that the company also has a competitive edge in the digital space amongst its competitors. If your website appears at the [...]

First of all, congratulations on having a business you are ready to market! The hardest part of any business is to get it started and off the ground - especially if you feel as though you have limited knowledge on some of the practical areas of making a business successful. Quite often we can come [...]

Manufacturing businesses often tend to stay and operate in their established space of existing clients, in terms of both buying and selling. This leads to limited growth that the company can achieve. Your manufacturing business must obtain a set of good and effective marketing strategies to enhance customer relations and create new ones. Until a [...]

Legal firms are looking for Business to Business (B2B) marketing strategies that have both high impact and are conservative by nature. It is crucial that your legal firm convey your service offering in a way that resonates. By developing a B2B marketing strategy that is creative and synergetic to your brand, in order to attract [...]

B2B marketing strategies have broadened over time, and to uphold a competitive advantage, accounting firms must adapt to these changes and utilize the multitude of strategies available to them for optimized results. Clients generally seek accounting firms with the idea that the client-agency relationship will be on a long-term scale, meaning that it is crucial [...]

When marketers and entrepreneurs are considering their business plan for the 2023 year, the alignment with their B2B marketing strategy becomes even more critical. There are many changes in the marketing landscape and as many companies have seen over the past few months, marketing practices are at the whim of the technology platforms we use [...]

The term ‘branding’ is defined as a marketing concept that shapes people’s perceptions of companies and their products within the marketplace. Typically, it comprises of a brand name, tagline, logo or symbol, and design. Branding also refers to the company’s core principles and the customer’s overall experience when interacting with the company. Branding involves developing […]

Lead generation ranks as one of the highest priorities for companies that work in Business to Business (or B2B) sectors, and this is doubly true for professional services businesses. These companies spend a lot of time and resources on lead generation since increasing revenue is linked to getting high quality leads and high value customers. […]

The social media giant’s 2 billion active users and millions of business pages represent the ultimate stomping ground for marketing looking to draw attention to their brands. With 82.7% of the Australian population claiming to be ‘always active’ on Facebook, the platform boasts the most rabid user-base of any social platform by far.

The importance of email marketing has been discussed countless times as part of a good marketing strategy. We could even talk about how to optimize emails and improve them or the common mistakes to avoid.  Nonetheless, does any of that truly matter if we don’t know if they are generating any valuable results? Are the […]

It’s the little things that count. Making an array of minor adjustments to your website can assist in achieving holistic improvement – relating to your site’s performance in organic search results, its overall online interface, and the users’ experience. The aim of Search Engine Optimization  is to magnify visibility of your business’ website through search […]

Before digital marketing has taken over social media, social media was only a platform for people to connect and virtually socialize. Businesses were using traditional marketing channels such as broadcasting, prints, billboards, and more. These marketing channels are costly and are no longer delivering impressive results as they once were because consumers are moving away […]

Any social marketer can attest to the fact that optimizing posts is a time-consuming task. Trying to find the perfect hashtags, creating custom images or tweaking content to reach your target audience on social media platforms can be a lot to handle.

Marketing is an integral part of any business. A Marketing Strategy refers to all the marketing efforts a company undertakes to attract new customers for their products or services. They employ these strategies throughout a course of time and each marketing campaign has several objectives that drive the need for its implementation.

When scrolling through social media newsfeeds, don’t we all take a quick peek into a new brand’s profile and tap the ‘follow’ button from time to time when their posts look aesthetically pleasing? Have you wondered if you follow the page for their content or just because their posts are visually appealing? As humans are […]

With so many marketing channels available, it can be hard to narrow down on the ones that can earn your Business-to-Business (B2B) the best ROI. You may be asking yourself, why should I try B2B marketing channels? I’m here to tell you exactly why you should.

In 2009, a now well-known slogan was introduced by Apple – ‘There’s an App for that’. The catchphrase was referring to the number of apps that Apple had available on its store, a store that can’t be accessed outside of its own network of devices. Now, more than a decade later, Apple aren’t the only […]

As the digital age has revolutionized the way we interact with each other, marketing has evolved to meet the changing demands of consumers. This evolution came in the form of digital marketing. Digital marketing is any marketing that is done online, whereas traditional marketing uses channels such as posters, billboards, TV ads, radio ads, and […]

Amongst marketers, there is a consensus when talking about the distraught feeling of when so much effort and time is put into a piece of work, only for it to be put in the bin or not even looked at for more than a second. Marketers would much rather have bad reviews than no reviews, […]

Marketers are always having to learn, adapt, adjust campaigns, and address a range of challenges. Today, marketing is so fast paced that it can be difficult to identify which areas you want to develop to facilitate stronger growth in 2022 and the future. If you’re a marketer who sees the same challenge every year, it […]

We are all looking for the next big thing, as we’ve seen a digital reform throughout all industries and how vital it is to have a presence in the digital space. It is easier said than done however, as much as we were collectively blindsided by the pandemic, we were also unprepared for the changes […]

It’s the time of year when you may have noticed a few EOFY signs in stores around you. The end of the financial year presents businesses with an opportunity to gain new customers and increase sales. It’s an ideal time to implement new marketing ideas to help improve sales. It may be overwhelming for businesses, […]

Marketing strategies for accountants are unique in that they must cut through people’s preconceived notions of what an accounting firm is. Typically, people only interact with accounting practices when they are required to, like when tax time rolls around. But with the right marketing strategies in place, you can set yourself up for success by […]

The importance of having a presence in the digital space has never been clearer. We are all looking for the next ‘big thing’ seeing as we’ve been able to witness a digital reform throughout all industries. Adapting, however, is not as easy as it seems. Businesses were collectively blindsided by the Covid-19 pandemic which meant […]

When a business begins building its online presence via social media, some of its main expectations are to get engagement from its audience so that they continue to develop its brand and gain more exposure. However, not all interactions with their audience are pleasant ones. Social media being a powerful tool, allows people to give […]

Machine learning has enormously benefited businesses in various ways. The Gartner research shows that more than 75% of companies will invest in big data in the next few years. So why has machine learning become so important to companies?

Social media has become a dominant force in our lives over the last few years, but some businesses and industries have been slow to adopt these new platforms. One of the areas of business that has been under using social media are accounting firms, as it can be difficult to see the connection between their [...]

With marketing being an ever-changing landscape of trends and ideas, analyzing your marketing strategy regularly is a good way to keep on top of your competition. Many marketing strategies, especially online and digital oriented strategies, have moved passed the phase of fad to being recognized as pillars of modern marketing. Other strategies fill a niche […]

When partnering with a marketing firm, it can be difficult to determine which of your available options is the best fit for your business. If you are looking to outsource your marketing, you will need to be able to filter out the firms that can’t meet the needs of your business and differentiate them from […]

Having a marketing strategy tailored to your specific industry is important. Every industry and business is different and provides a unique set of challenges and opportunities to marketers as they try and stand out from the crowd. Construction companies have many options on how to best market themselves, especially now that the internet and social […]

Social media plays an important role in modern marketing, with more than three billion people using social media every month, according to Marketing Insider Group. The popularity of social media platforms is an opportunity for you to connect with your audience in a way that is quicker and more personalised than ever before. By fully […]

A digital dashboard is a visual representation of marketing statistics such as data metrics, data points and KPI’s. It helps improve aspects such as turning data into business value by showing only the most important data points and better leverage statistics in order to improve business decisions. Every company should use a digital dashboard, but […]

Businesses are constantly competing with one another to gain more customers and drive sales; therefore, it is imperative that key marketing strategies are carried out thoroughly and effectively. Without effective marketing strategies put in place, there is ultimately a lack of focus resulting in your ability to target any of your business goals to diminish.

Every day more and more people are starting to realize the importance of marketing in the growth of their business, and we couldn’t be happier about it. But this has still left some businesses implementing different tactics, across different channels and targeting different audiences, which means that they are not getting the best possible results […]

Twitter is known for being the casual micro-blogging website that constantly changes as it is bombarded with the odd 500 million tweets that are made every day. Twitter provides in the moment updates and information that ranges from the daily habits of someone’s pet cat to information on political speeches and issues, and just about […]

From small businesses to large established companies, the way we run our business is always changing, developing and improving. Whether you run a small business, like a cafe or have a large scale established business, when offering your customers WIFI access, it’s likely to be done through password sharing. Although a simple process, the downside […]

Marketing has been around for longer than you think. Strategies have helped businesses grow for years, and with the inception of digital marketing and new technologies, the marketing community only seems to get bigger and bigger. Digitization and big data tools have helped brands tap into data pools to better understand the market and customer […]

Within the last few years, social media has turned our world upside down and for us marketers, it has taken over our lives. With new trends and platforms constantly coming to light, it’s hard to keep up and decide where to not only spend your money but your time and efforts as a business.

Most marketers inlude SEM and SEO techniques when promoting a marketing campaign online. However, as a client, audience or new marketer, an understanding of the difference between the two titles is crucial. Often used interchangeably, Search Engine Marketing (SEM) and Search Engine Optimisation (SEO), are traffic generating techniques that are different, yet indispensable to each […]

In a world filled with algorithms, hashtags, social media and the digital hype, the importance of human connections is often lost. Especially in the two years that we’ve been confined to our homes, owing to the global pandemic, digital experiences have taken over human ones. Today, as the situation eases, the growth of digital media […]

In an ever-evolving world, where technology is constantly changing, an understanding of how this newness can affect marketing strategies is crucial. Diving deep into the realm of the internet, its progression from “Web 1.0” to “Web 3.0” has left a massive impact on the different areas and dimensions of marketing. Let’s understand how the next […]

Source: Dynamic Business Public Relations is much like many other industries in that it is constantly evolving. Yes, the old-fashioned ways will continue – creating good rapport with journalists and scoring exposure on media platforms – but new opportunities for PR consultants are set to arise in 2023. Read More Source: Dynamic Business

Every business has a marketing plan. A marketer’s daily task is to execute that plan. As we go down the list and “tick all the boxes”, does that mean our marketing objectives are achieved? Despite following strictly every step of the plan, your company is still viable of being on the wrong track and falling […]

Zift has partnered with leading B2B marketing strategy technology and consulting company Robotic Marketer to deliver channel partners with an easy, affordable and smart way to develop marketing strategies aligned to business goals.

For those who like ‘old school’ gamification, and are attending today’s speech to marketing students at Georgia Tech by Mellissah Smith, the CEO of Robotic Marketer accompanied by her dog Jolie, you might find this handy.   Words to find: Data Scientist CMO Marketing Assistant Manager Coordinator Specialist Consultant Storyteller Brand CRM Creative Digital Strategist […]

Marketing is not about seeking customer attention or persuading them to purchase, but rather engaging customers to interact and to deliver meaningful values about the brand’s products and services. The pandemic certainly has posed many challenges to companies and their marketing teams, driving them to adapt to the newest social, economic, and technological trends. Stepping […]

I’ve always known that I have wanted to be a marketing manager. When I started out my career in the early 90’s, I wanted to achieve this by the time I was 30 years old. That was my expectation and the goal I set for myself. There are many ways a marketer climbs the corporate […]

When we started Robotic Marketer 5 years ago, the idea was to ensure that every company around the world had a marketing strategy in place. We did this to help  be more competitive in the market, and drive customer acquisition.

  Over recent years there has been a significant change in the way we promote a business and how we leverage marketing to drive sales and generate leads. Digital marketing in particular is now in full swing and has accelerated with the pandemic and recent advancement of technology. It’s critical that your business not only […]

Search engine optimization (SEO) is extremely important when it comes to your business’ performance. SEO is the process of improving your ranking when potential customers search for keywords related to your business. The better visibility your website has the more likely you are to attract possible leads and existing customers to your website. Improving SEO […]

Artificial intelligence is the ability of a digital computer or a computer-controlled robot to take over human tasks and effectively complete them. AI allows for the machine to display human-like abilities, such as learning, planning, talking, writing, and creating. As innovation in AI continues to break the boundaries across various industries, Corporate Vision believes it […]

It is important for companies to update marketing strategies with the ever-changing landscape of marketing online, especially with the growth of online digital assets such as bitcoin. With the new NFT’s should businesses get in early and start marketing before the trend?    What is an NFT? A Non-fungible token (NFT) transforms “digital works of […]

The world is abuzz with hype over how customers will experience brands through the metaverse and with the likes of Facebook and Microsoft throwing their weight behind the ‘next big thing’, the world is scrambling to work out whether it is just hype or do we all need to be early adopters and move our […]

In 2022, creating content with value is more important than ever. There are new and improved ways of doing things that are more effective, and most importantly, create the most noise. The COVID-19 pandemic has made us more and more detail orientated than ever before. That makes marketer’s jobs even harder than it already was. […]

If the pandemic has taught us anything over the past two years, it’s that your online presence matters. With some businesses operating entirely online and many consumers preferring to primarily shop online, how you appear on the internet will have a pivotal effect on the success of your company overall. Hence, a public relations (PR) […]

A comprehensive marketing strategy is at the crux of the business model of any successful company. Without it, new and old businesses simply have no hope of surviving in this digital age. A well-thought-out marketing strategy will provide your company with a roadmap of sorts, guiding you along the way to a successful promotion plan and implementation. This will […]

There is no question that as our marketing strategies continue to evolve to fit our rapidly changing technology, identifying innovative and dynamic solutions is sometimes impossible. With the growth of Artificial Intelligence and data marketing systems, identifying the trends and advancing your company’s plan moving forward is crucial in a high-performing and successful marketing strategy. […]

Successful marketing is subjective and will mean different things to different businesses and organizations. In 2022, with the effects of the COVID-19 pandemic still likely to be playing on businesses and organizations alike, success is likely to look different. When it comes to B2B marketing, it is no longer just about generating leads and knowing […]

A marketing strategy refers to a business’ overall game plan for reaching prospective consumers and turning them into customers of their products or services. Given the nature of the business environment, it is imperative that companies update their marketing strategies as their goals and the market itself evolves over time. That’s not to say that […]

Robotic Marketer is proud to announce that they have recently won the “Best AI-Enhanced Marketing Strategy Solutions Provider 2021 in North America” presented by Corporate Vision in the Artificial Intelligence Awards. The award was created to recognize companies who are leading the charge in digital transformation and honor the Artificial Intelligence pioneers who work tirelessly […]

Marketing is an ever-evolving industry, where new strategies are constantly emerging, however content marketing has always preceded other forms of marketing and will continue to, which has rightfully crowned content marketing as king. In a world where marketing strategies are the essence to a successful business, it often comes down to the brand with the […]

A marketing strategy is one of the first steps when planning a successful campaign. Overall, the marketing strategy gives your business the opportunity of reaching consumers and turning them into clients of your own product/service. However when planning a marketing strategy, there are multiple components that must be considered. The internal and external components of […]

According to an annual study conducted by Statista, there were 8,000 marketing technology solutions available to industry professionals in 2020. MarTech, as some may call it, is flourishing with a number of these tools becoming increasingly popular in the business landscape.

Small businesses can build effective marketing strategies with inexpensive marketing ideas and tactics that build brand awareness and achieve marketing objectives. Marketing is possible on a small budget or, in fact, no budget as you can adopt marketing strategies and ideas that will reach and engage your target audience. Marketing is a great way to […]

As the world becomes increasingly digital, the role of the traditional marketer is near dead. Digital marketing is taking over, and companies must embrace its offerings. Digital marketing brings significant opportunities for business growth and the ability to reach a wider audience, coupled with its cost-effective and easy to learn methods. To remain at the top of […]

When a consumer problem comes to mind, it’s usually followed by a quick Google search to find a solution to the problem. In a highly competitive global market where businesses are up against fierce competitors, SEO is an extremely beneficial tool in driving potential and existing customers to your website and provides the prospect of […]

Have you realized that there has been a shift from photo to video marketing for the past few years? One of the biggest challenges brands face when marketing their brand awareness is producing quality and shareable content. The internet is now a noisy place, and to make your brand stand out, and you need to [...]

It is an organization's purpose and identity to serve as both a foundation for growth and a mirror to reflect its presence in the world. It expresses why a company exists, what problems there are to answer, and who it aspires to be to each person it encounters, which is essential when 64% of consumers [...]

Take your organization to the next level by clearly understanding your target market, implementing effective marketing campaigns, and evaluating its effectiveness to reach stakeholders and achieve marketing objectives. Online marketing planning software is a cloud-based program designed to develop your products and services to meet your target market requirements. Strategic marketing planning software can be [...]

The world of technology has come a long way ever since society got its first computer built in the 1900s. Modern technology goes far beyond what we initially thought it would, from computers and dial phones to laptops, smart watches and pocket-sized phones, with the most current and cutting-edge technology being artificial intelligence (AI). Artificial [...]

Technology has enabled marketing to become increasingly automated. Technology once only reserved for big, capital-intensive companies, has now become more accessible for small to medium businesses.  In particular, marketing planning software is an example of one of these technologies which is being offered at an affordable price point.

Does your boss frequently communicate with you and provide constructive feedback to advance your skills? Effective dialogue between an employer and employee is an essential element of any companies' workplace culture. You don't have to be informing employees on a new process or announcing a new event. Instead, you can enhance team communications by facilitating [...]

Marketing has seen a significant shift over the years – from the types of mediums used, to the intricacies of content developed. Advancements in technological automation and the rise of marketing artificial intelligence have raised several questions about the future of marketing and the professionals that manage the science.

In today’s corporate world, change is an unavoidable reality. One of the most sought-after management abilities is the skill to master and exploit change, this is especially true in marketing, where the rate of change is always increasing. So, is the profession of the traditional marketer dead in an ever-changing world?

There is no doubt that the world we live in today is staggeringly different from the world that businesses were operating in 20 years ago. Technology has taken over many aspects of people’s day-to-day lives, with mobile phones, laptops, and televisions becoming a major influence. The advancement of technology in the past 20 years has […]

What is data-driven marketing? Data-driven marketing is a strategy that focuses on the approach of optimizing brand communications based on customer information. This looks at how consumer behavior has changed over the recent years with the help of technology, allowing consumer data to be analyzed and collected, then used to shape the nature of future […]

There are a number of reasons why a marketing strategy fails. Discover what they are to avoid making costly mistakes and secure the success of your business.

The purpose of marketing is to link your company’s value to the appropriate consumer base. It’s a basic concept with a million distinct strategies involved. Knowing which marketing approaches are viable and which are a waste of time can help reduce costs, increase awareness, and drive consumer engagement. Therefore, understanding which marketing strategies are best suited to […]

What is a marketing strategy? A marketing strategy is essentially a framework that outlines your company’s long-term direction and marketing objectives – typically leading to an ultimate gain in consumer conversions. It is a comprehensive plan that breaks down the whole process of the customer journey into how to effectively engage the customer at each […]

Everyone wants a website that sees a lot of traffic, high engagement and a high conversion rate. Unfortunately, with over 1.86 billion websites online, creating a highly engaging, competitive website that generates a lot of traffic is easier said than done. Fortunately for marketers, there are a range of tactics available to help build a […]

Big data is crucial to the success of any marketing campaign, especially in today’s modern-day. Big data enables precise identification of a target demographic and customers and seeks to understand their behavior in a way never previously quantifiable. Big data in marketing represents the new frontier for marketers, uncovering new consumer needs and market opportunities […]

Whether you are looking to build a new start-up website or make your current site more effective, understand how and what to do when creating a website is important. While creating a website on the surface may seem complicated with the number of variables and choices available, it’s a relatively straightforward process. As society places […]

…without marketing, of course. If you think your business can succeed without marketing, think again. Marketing is necessary for every stage of business operations: attracting new consumers, assisting in purchase evaluation, and keeping customers engaged long-term. Marketing is an invaluable asset used to help achieve business objectives. Creating a marketing strategy is the ultimate way […]

With marketing budgets among companies rising and the global marketing environment becoming harder to create differentiation, the basic marketing tools we once used are no longer adequate. Increasing companies are splashing aimless content through marketing channels in an attempt to attract attention. The reality is, it’s not working.

In 2021, marketers have access to more data about their consumers and using these insights can drive successful results for a business. For many businesses, it has required an update in the re-modelling of their obsolete marketing processes.

Most of the time we will use these terms interchangeably, not aware of their separate uses. On the surface, we may link these terms to a wide range of activities that promote a specific message and expand the awareness of a brand or product/service. However, in order to truly maximize your company’s promotional efficiency and […]

Some of the most common social media marketing mistakes are the ones you may not even know you’re making.

Often used interchangeably Sales and Marketing are two aspects of business that are intrinsically linked, yet at the same time, both very different. Failure to understand the difference will be to your business’s detriment.

The first step to having a streamlined Facebook ads campaign is to use the STP framework. Rather than focusing on a broad audience and actively alienating your customers, STP focuses on specific segments to ensure your message resonates.

When Covid-19 first hit in 2020, it impacted many aspects of our lives. Work from home measures were introduced, with lessons and meetings having to be conducted from our living rooms. Nights out were replaced with nights in, and eating out operated on a takeaway-only basis. However, a year on, we can see that the […]

Just like how technology is continually developing, the market is also changing. A digital presence is becoming more important, and increased competition makes the differentiation between competitors harder. Technology companies must continue to push the boundary of possible both in their technology development and their marketing strategies to remain competitive. Marketing ensures greater success for your business […]

Two terms that are thrown around often within the marketing space are the words strategy and tactics. Often used interchangeably, many marketers use such phrases to encompass the formative stages of marketing for a business. The misuse of these phrases comes as no surprise, however, as both encapsulate similar characteristics about the marketing process, but […]

Due to the pandemic, many future #marketers are being turned down for #internships, so we thought that we had better help solve this problem. While Robotic Marketer is a start-up, we have an abundance of knowledge and skills that we can pass onto future marketers seeking a career – particularly those hoping to enter the […]

Amidst the most unpredictable times of our generation, being able to adapt and adjust is now more important than ever. Focusing your attention on re-evaluating your marketing approach will provide you with the critical direction you need to stay competitive. 

Marketing is the most formidable tool for facilitating growth in your business. Executing carefully formulated marketing strategies is likely to welcome various benefits for your organization. Below are the steps you take to creating powerful marketing strategies any business can implement as part of their marketing plan. 

We live in a world where not all industries operate on the same level of innovation. Some industries boast impressive digitalisation and technology adoption, whereas others see no value in it, especially the more traditional sectors. But that is all soon to change.

Emerging technology companies can have bright business prospects, however, without the right marketing strategies in place, their ability to attain long-term goals is far from reach. You may ask; Why are such prospective companies still failing to succeed in their marketing? My answer to this question is quite simple.

When used right, video marketing is an incredibly powerful and successful marketing tool.

Many companies are wary of the practice of outsourcing. Despite reasonable skepticism, outsourcing may be an invaluable solution to strengthen your marketing department. Could it work for your business?

Advances in technology affect every part of our lives, so it’s without question that it has significantly changed the world of marketing too. Marketing consultants have to adapt their strategies to keep up with a very technology-driven society.

No matter if you are a team leader, a marketing manager, or a participant, running a marketing strategy workshop can be quite daunting – especially if you’re not prepared. Hosting a marketing strategy workshop allows those around you to understand the rationale behind marketing operations as well as the benefit it can have on your […]

Conducting a SWOT Analysis isn’t just something you learn to do for your Marketing Degree. Conducting a thorough review of your Strengths, Weaknesses, Opportunities and Threats is crucial for businesses looking to stand out for the crowd and generate more leads. Without understanding what is going well and what isn’t in your business, you won’t […]

More than anyone, technology companies are faced with the challenge of increasing online competition. Not only are the number of competitors growing, but the innovations and technologies they possess have the ability to challenge even key players in the market. Here, we have suggested 5 marketing strategies that technology companies should consider for their upcoming […]

The COVID-19 pandemic has led to a time of great change in our social lives as well as in our professional. The healthcare industry has been at the forefront of fighting the virus and has had to change the way they operate. Whilst many feel that marketing would not be the top priority for healthcare […]

Here’s the situation. You’ve come up with an incredible idea that you know is going to save businesses a considerable amount of time and money by solving a problem in a way no one has thought of yet (as far as you know). You’ve gone through the process of pitching it to investors and raised […]

You’ve decided to join the rest of the business world and develop your company’s social media page. You’ve taken what is a huge step, but it can leave you thinking one thing. What now?

The pandemic has exposed businesses to unprecedented working conditions with social distancing, remote working and restrictions in place. Facing a volatile environment where rules and ways of conducting business can change all the time, businesses are evidently pushed towards a sped-up digital transformation.

Today, no marketer can deny the importance of blogging in a marketing strategy. Blogs can increase customer engagement, drive traffic to your website, improve search engine optimization and gradually build up the brand’s authority in the industry. But not everyone is doing it right and below are the top rookie mistakes businesses make in blogging:

The pandemic came, arrived and pushed businesses to think differently especially with how they interact with technology especially in light of marketing.

As an industry set to balloon to nearly $7.4 billion in value on Instagram alone, influencer marketing is showing no signs of slowing down in 2021.

What is the point of sending hundreds of marketing emails to your target audience, but they never open it? It’s a waste of money, time and effort. Email is a very powerful marketing tool if you know how to do it right. Let’s learn 5 tips on how to improve email conversion rates. 

Do you know that, according to Facebook’s analytics, there are now more than 50 million small businesses using Facebook Pages to connect with their customers and 4 million of them are paying for Facebook advertising to reach more customers? However, despite the intensive competition in marketing, some businesses are still slow in integrating social media […]

I am currently in my final year of a marketing degree at University and amidst my first internship program. However, one sinister thing has quickly come to my attention… I really don’t know much. This shocking and eye-opening realisation has left me feeling quite ill-prepared. I assumed what I was learning at university would be […]

The two words “sales” and “marketing” are often used interchangeably in a business environment. But do you know they carry very different goals and functions?

LinkedIn marketing is the practice of using LinkedIn to make connections, improve brand awareness, generate leads, promote business relationships and partnerships, share content and drive traffic to your website. LinkedIn is an integral part of a successful B2B marketing strategy to expand professional networks. When you use LinkedIn to market your business, you gain access […]

Marketing automation is about turning your marketing practices or communication with customers into processes that are systemized and automated.

2020 witnessed a massive digital migration as everything shifted to the virtual space, easily fast-forwarding the anticipated digital transformation by years.

Your boring ad copy is killing sales!

Content marketing has become increasingly crucial to businesses these days.

Digital marketing is becoming more important than ever. But not every business owner is aware of how vital digital channels are for expanding business reach and connecting with the audiences. Still, have doubts? Here are five reasons why. More affordable The one big truth is that online marketing is much more affordable than traditional, brick-and-mortar […]

Ratings, reviews and word-of-mouth play a very important role in B2C consumers’ decision-making. In similar ways, B2B clients bank on case studies when evaluating potential vendors they will work with. Case studies are a collection of a business’ previous work that serves to exhibit their problem-solving capability. You can showcase various analysis and solutions that […]

Marketing has always been around with every product and service produced by a company. More importantly, businesses succeed when innovation and marketing work hand in hand. However, while most business leaders welcome innovation in their companies, they tend to neglect marketing. This has not only caused missed opportunities, but also capital and failure to the […]

What is content writing? Better yet, what is a content writer? When trying to answer this question you’ll come across a variety of definitions. Some say a content writer is a blog writer or a brand journalist, others may say they are a copywriter, a social media writer or a technical writer.

Source: Marketing Eye Australia The marketing strategy that worked well in 2018/2019, may not be the best course of action in 2021. For a start, the world has changed, buyer habits have become more savvy and the economy has a major influence. As a marketing professional, it is more important than ever to better read [...]

Clubhouse is an up-and-coming, invites-only, audio social media that was launched in mid-2020 (only on iPhone for now). Simply put, it is a live podcast app where people can attend “rooms,” and groups of personalities engage in interviews and discussions on a variety of topics. The application has been very relevant to the current pandemic […]

While a website is essential to a business, everyone uses it to achieve different goals. Some might use their business website to increase brand awareness, produce sales, and enhance growth through lead generation. Optimizing your website is essential to generate leads and requires a strategic approach. There are several ways you can optimize your website according […]

Marketing dynamics have changed dramatically in the past year, in the wake of a global pandemic, providing an ever-growing reason to be aggressive in your marketing strategy and find the pockets of opportunity dotted across the new terrain. With a reduction in the size of the global economy and the number of entrants remaining high […]

Influencer marketing has been around for a while, however, has often been seen as a B2C tactic; leading to its slow acceptance in B2B circles. While B2C companies were flourishing through the help of mega-influencers, B2Bs have been skewed towards more traditional ways of marketing. But, this is changing. Research suggests that 92% of people […]

Source: Marketing Eye Atlanta These days, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products or services are, there will always be hefty competition gunning for your customers. While it might be easy to start some sort of bidding war between you and your competition, […]

Email marketing is one of the major digital marketing strategies built on sending emails, developing, and maintaining relationships with existing and future clients. An effective email marketing strategy aims to convert potential clients into first-time buyers and then into recurring customers while providing valuable information. In 2018, Email marketing was ranked as one of the […]

In light of the pandemic, it has become nothing but obvious that businesses need to rethink their marketing strategies and digitalize their business. With many businesses shutting down in the last year, marketers are evolving and adopting a new way of thinking. Businesses require to take immediate action and amend their marketing strategies to survive […]

Source: Marketing Eye Australia Go-to-market strategies that are well thought through, strategic by nature and research-backed have a higher likelihood of success than those that rely on ad hoc marketing tactics or old methodologies. Having a good example of a go-to-market strategy will ensure that you learn from other companies’ successes and failures while endeavoring […]

With new websites emerging and updates to Google’s search algorithm being implemented constantly, it can be very difficult to hold or improve your search ranking today. That is why it is imperative that businesses are utilizing the best and most up-to-date SEO tools available to help boost their website rank to the top of search […]

The New Year has brought the opportunity for companies to adapt and refresh their digital marketing strategies. With the turbulence of 2020 now behind us, companies are looking to bolster growth in 2021 and recoup losses made at the beginning of the pandemic. Reimaging your marketing strategy is a way of investing in the long-term […]

Source: Marketing Eye Australia There is not a business on the planet that hasn’t thought about setting marketing goals for 2021, and at least given thought to how they are going to keep them. Most companies spend November and December bringing together key stakeholders in a business to discuss the next years business, sales and […]

There is this notion that marketing consultants should know it all. They are after all qualified in marketing and are employed to steer a company or brand, but here are some reasons why they may not exactly know everything. And why technology helps fill the gap. They have other clients. Your marketing consultant is just that: a consultant. […]

Websites have been a key aspect of digital strategy for many years now and despite the growth of social media, a well-designed website is still one of the most important aspects to ensuring success in the online space. If you’re skeptical as to how important a good website really is, read on to discover 10 […]

All businesses use marketing to position their brand in the minds of their desired target audience in the best way possible. Effective marketing will ultimately lead to increased sales and brand recognition, however, there are many dangers in current business practices that can result in marketing failure that you may be overlooking. That is why […]

With all the different types of content available to use and explore today, you could be forgiven for getting distracted and neglecting your blogs. But that stops today! Blogging has, and should still be, one of your top priorities when it comes to content marketing, as it is the perfect avenue for telling stories and […]

For years, businesses have invested in Search Engine Optimisation to expand their reach and become accessible to as many potential clients and customers as possible. However, with ever-evolving disruptions within the digital space and a ranking algorithm that is constantly changing, an adaptive SEO strategy is now vital for success. Social SEO, centering around improving […]

A new year means new opportunities to optimize your digital marketing strategy for maximum effectiveness. The fast-paced field of marketing is an ever-evolving practice that requires a trained eye that is on top of the myriad changes occurring on a day-to-day basis. Smart businesses stay ahead of digital marketing trends in order to ensure that […]

Where eCommerce and Social Media Collide We’ve already witnessed the introduction of eCommerce into social media most notably with Facebook Marketplace. This year, Instagram also launched its in-app shopping feature. Predictions for 2021 argue that this merger will become less of a trend and more of a permanent feature of online platforms as social media […]

Source: Marketing Eye Australia There is this notion that marketing consultants should know it all. They are after all qualified in marketing and are employed to steer a company or brand with their knowledge and expertise. Sitting in my office in South Yarra, Melbourne, I am reminded at just how much experience is in the […]

There is a never-ending list of ways businesses can improve their marketing strategies. These lists make it easy to focus on what to do, though they seldom spend enough time placing emphasis on what not to do. Even the most experienced marketing executives trip up sometimes and make easily avoidable mistakes. We’ve identified some of […]

Any experienced marketer will understand the value of staying on top of digital marketing trends as it pertains to staying afloat in the contemporary marketing landscape. To help your business pivot with the times, we’ve put together a list of the marketing trends likely to take precedence in 2021. Planning ahead Marketers have increasingly realized […]

Source: Marketing Eye Atlanta Content creation, in its simplest form, is storytelling. Telling stories is part of the fabric of humanity. Starting with cave drawings and folklore, the art of storytelling has transformed into what has become one of the fastest-growing and innovative industries today: entertainment. People go to see movies to get swept up […]

When people look for products or services online, the first thing they do is a keyword search.  The key to the success of a digital marketing strategy is by utilizing keywords and understanding your niche in the market. Keywords act as a catalyst between the user and the business. They connect the problem of the […]

There are a lot of different forms of marketing these days, you could be forgiven for losing track of which is which. This article focuses on how your business can effectively execute B2B or business-to-business content marketing; what it is, and why it is an important area for your business to have efficient marketing strategies […]

Source: Marketing Eye Australia With an abundance of digital marketing tools available to businesses to grow their reach online, there has never been a better time to develop your digital marketing strategy to generate sales. No matter what kind of business you own and whether it is B2B or B2C, your digital presence and marketing […]

There are currently so many marketing consulting firms large and small available to choose from that it can become a confusing process trying to find the right fit for your company. Here we will discuss some ways you can work out which marketing consulting firm is best for your technology company, and give you some […]

With only a little over a month to go, many businesses are buckling down and prepping for the new year. Smart businesses finding that by having a plan in place, they are 313% more likely to achieve their goals. Marketing is one of the most important things a business can do. Not only does it […]

As business owners move forward into 2021, many are considering the changes that need to be made to their marketing strategy for success in the New Year following the countless challenges of 2020. As the core channel through which businesses communicate their value with potential customers and retain clients in the long-term, marketing should always […]

Source: Marketing Eye Atlanta Sales enablement is the practice of aligning your sales and marketing efforts to generate leads and convert them to sales. While both departments have similar goals, they each take a different method to accomplish these goals. Companies that experience misalignment of the sales and marketing departments are often dysfunctional, struggling to […]

Source: HubSpot With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, […]

Source: Jeff Bullas Every brand wishes to become famous. Well, every entrepreneur, business owner, and marketer wishes for its brand to become famous. But as you might guess, popularity doesn’t happen overnight. Not for brands. They don’t wake up famous; instead, slowly and steadily, they grow brand awareness. What is brand awareness? Brand awareness defines the […]

Source: Marketing Eye Australia 2020 has been an interesting year in marketing, to say the least. Yes, we have all undeniably suffered under the conditions of the pandemic – but where there’s hardship there’s also an opportunity to be found and many of us have been forced into new and exciting places. When the normal […]

In recent years, the number of digital marketing tools available has increased tremendously, making digital marketing an especially powerful tool for businesses to convert leads and connect with clients. As an inherent part of the ever-changing digital marketing landscape, adapting to new digital marketing technologies is more important than ever to allow technology companies to […]

The incredible growth of marketing technology cannot be understated. We have seen from Gartner’s 2018-2019 study that marketing technology or “martech” is increasingly becoming a focal point of most businesses marketing budgets, accounting for roughly 29 percent of marketing expenditures on average in 2018. It has been one crazy year for businesses everywhere, but it […]

Google Analytics is a powerful free and paid web analytics tool for businesses to track their web or app performance. Launched on November 15, 2005, following the acquisition of Urchin Software, Google Analytics has changed significantly in the last 15 years. Google Analytics started with the vision to speed up website tracking results processing, cutting […]

Sharing a compelling and resonating story to your audience is a goal for any brand. Andrew Davis, a keynote speaker states, “Content builds relationships. Relationships are built on trust. Trust drives revenue.” From a business perspective, content creation is an integral part of presenting a brand. Nowadays, content creation is a must-have thing to effectively […]

As 2020 draws to a close, many entrepreneurs and business leaders are coming to terms with the underperformance of marketing tactics for the year, most notably as a result of COVID-19. This has prompted many to rethink their marketing strategy and readjust their outcome expectations. In alignment with the cardinal evolutionary practice of adapting in […]

Marketing is effective, but it isn’t easy. In today’s modern environment, marketing particularly digital marketing has rapidly evolved transforming the way businesses operate. It’s safe to say most business owners aren’t exactly marketing experts. In order to run an effective and successful business, they need help creating and implementing their marketing efforts. Building an entire […]

A common mistake many businesses make when it comes to social media engagement is placing a primary focus on increasing audience size alone. While audience size is an important factor, many businesses fail to prioritize their ​social media engagement as well which is just as important or even more important in some cases. Social media […]

It’s coming to the pointy end of 2020, and many technology companies haven’t taken full advantage of Market Development Funds (MDF Funds) made available by large multinational technology company vendors. The most successful channel partners always use their Market Development Funds (MDF Funds) wisely to generate leads and accelerate their business growth. Vendors have become […]

A good ​marketing strategy ​consists of a comprehensive collection of marketing techniques that enables a business to direct its resources towards the best opportunities in terms of increasing sales and achieving a sustainable advantage over the competition. A marketing strategy consists of short term and long term activities that contribute towards achieving business objectives. Remember […]

Source: Jeff Bullas One of the biggest tools at the disposal of any small business is social media. Unfortunately, I’ve seen a lot of small businesses struggling with their social media profile. Usually, they’re well-intentioned and don’t understand what they’re missing. Based on what I’ve seen in the industry, here are six reasons why small […]

Marketing is a competitive game that requires carefully planned and well-executed tactics in order to be successful. Misinformed decisions often result in wasted time, resources and energy something businesses cannot afford in the current climate. A marketing consultant has the ability to look at your business and identify where the problems lie, realize where the […]

It was 25 years ago, almost to the day, that I started as a young woman in the technology industry. At the time, I was an ambitious, vibrant, enthusiastic technology marketing specialist keen to make my mark on the world. Everyone was so inviting back then and always ensured that I had the support needed […]

Digital PR is used to build brand awareness in the form of immediate communication, strengthening your business’ exposure and search engine optimization. Small businesses can leverage digital PR through an assortment of online channels to help drive website traffic and improve search engine rankings. Ultimately to get your business’ message out there and build a […]

During a time of such uncertainty, it is likely you’ve thought about rethinking your marketing strategy. With reduced demand for your product or services, the thought of perhaps saving some money has likely crossed your mind. It is important to remember that your competitors are likely to be facing the same challenges so during these […]

Source: Marketing Eye Australia Remember Search Engine Optimising (SEO) ​ is a long-term game. To improve your site’s ranking (SEO) we’ve made a list ‘10 Ways to Improve SEO’. Follow these suggestions and watch your website rise the ranks to the top of search-engine results. Publish relevant content Quality content is the number one driver for your […]

Source: HubSpot While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn’t. What Is Keyword Research? Keyword research […]

According to Bob Hoffman, “Without strategy and planning, marketing is useless.” This is a belief shared by all marketers in which businesses cannot move forward in the right direction without careful preparation and tactical approach. Subsequently, this is where developing a marketing strategy is essential – a practical research methodology that can provide guidance in […]

Source: Optinmonster Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs. It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful. Without a strategy, success […]

It’s almost 2021 and it’s impossible to think of marketing without digital marketing. If you are a business owner, you are sure to be using at least one form of digital marketing in promoting your products and services. According to DigitalMarketer, “Digital marketing is the act of promoting and selling products and services by leveraging […]

Source: Lyfe Marketing For many, Pinterest is that social network where only women hang out and spend their time sharing beautiful pictures from all walks of life. But turns out, Pinterest is much more than that. If you know how Pinterest works, then, as a business, you can use it to your advantage. Many users […]

Executing a marketing strategy can be a tedious and overwhelming process, that is why marketing automation can be a marketer’s best friend! Marketing automation software automates and streamlines marketing activities and is most beneficial in areas such as email marketing, social media, and lead generation. It provides personalized experiences for clients, which results in an […]

Blogging, a concept that once used to represent an outlet for individuals to document their lives online has now transformed into an indispensable part of marketing. If your business doesn’t have a blog, chances are there is a huge scope of improvement in your marketing efforts. Blog marketing is the process of using blogs to […]

Source: Social Bakers No matter the platform, social media is known for its community of sharing content, thoughts, ideas, and opinions. And while we love to share, it’s also important to listen. In fact, social listening is an integral part of any marketing strategy and should always be at the forefront of decision making. What […]

Source: Hootsuite YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. YouTube counts two billion logged-in monthly users worldwide, and ranks […]

Source: Feed Otter Online forms are a great way for entrepreneurs to collect essential data for their business. It’s amazing what you can learn about your customers by asking them to fill out a simple form, or how easy it is to increase your email subscriber list by posting a sign-up form on your website. However, it’s […]

A website is an essential component for any operating business, especially for a small business. Now more than ever, it is necessary for business owners to ask key questions such as, “where are my customers found?” “where is my competition engaging with my target audience?”. The answer is easy, they are all online. Therefore, it […]

While podcasting is the newest marketing trend being embraced by marketers, you may be wondering whether it’s the way forward for your business. A podcast can be a space to create something your business truly loves and share it with your community. So, how can your business capitalize on this new marketing tool? According to […]

Source: Jeff Bullas eCommerce won’t be the same after this year’s events. While the whole planet was frozen by the coronavirus pandemic, offline stores found they couldn’t compete with even the smallest online stores when people’s lifestyles were limited by their homes or neighborhoods. But those who have just started online sales this year will […]

Source: Marketing Eye Australia Whether you are a start-up that didn’t get off the ground due to COVID, a small business, or a large corporation, you are faced with uncertain times and a very volatile marketplace which means that your online performance and in particular your digital marketing strategy may not be working quite as […]

Are you looking to improve the competitiveness of your brand online? Then leveraging SEO through content marketing may be the answer. Today, we spend the majority of our time online – using it practically for everything – from searching for our favorite brands to collecting reviews for our next purchase. There’s nothing that Google can’t […]

The City of Melbourne Council has announced that small business grants of up to $5,000 for Victorians doing it tough. The pandemic has left many businesses all around the world struggling to survive. In particular, as a result of the second wave and its corresponding lockdown, small businesses in Victoria are continuing to feel the [...]

Because technology is the answer to coping with the future.   Following the current trajectory of the world’s events, I think it’s safe to say that technology is at the forefront of managing the ‘new normal’. Today, there is mounting pressure on businesses to adapt quickly in order to stay afloat and it is this developing […]

Source: Oracle PartnerNetwork Blog What happens when your marketing strategy gets turned upside down, events are canceled, product roll-outs delayed and traditional marketing methods are no longer effective? The trajectory of your company has changed and as the next three to six months brings dramatic transformation in the way we do business; special attention needs [...]

Technological innovation and marketing strategy are unique and evolving disciplines, wide-ranging into relevant circumstances which are utilized by marketing teams to help facilitate an intended experience amongst consumers. Today, marketing strategy technology is a required approach, employed to ensure the business stays dynamic within a competitive landscape. For instance, Tableau and Salesforce expenditure rate is […]

Source: Business2Community Social media has absolutely revolutionized the many ways that brands can market to potential buyers. Through the ability to reach vast numbers of people, exposure to new brands is now easier than ever. Brand communities give products and their makers a chance to cultivate dedicated audiences that help boost word-of-mouth, which, as we […]

An emerging and soon to be dominating approach within marketing is devouring the traditional marketing methodology and becoming a visage of marketing. The future of marketing is digital. Traditional marketing has been seen as the cornerstone for marketing for ages, using methods such as television advertising, print media, and telemarketing. However, change is necessary and […]

More often than not, people are looking to voices they can trust for recommendations. Most influencers have spent years cultivating trust between themselves and their audience. When they recommend products, people listen. Influencer events are a powerful tool for brands that want to build a stronger relationship with their audience. With these events, brands invite influencers […]

Digital marketing has the ​potential to transform the way that your business reaches and engages with customers. While traditional marketing tactics require you to wait months to assess which strategies are working, digital marketing allows you to view results in ​real-time​. This gives you the chance to easily and quickly adapt your strategy and tactics […]

For whatever reason, there always has been a giant brick wall between digital marketing and the construction industry. It is as if, the construction industry perceives the term ‘digital marketing’ by associating with basic advertising instruments, such as issuing email marketing, promotional content, and online posts, without a proper marketing plan to enact without the […]

With an average of $44 ROI on email marketing there is no denying it’s benefits to expanding your business.  However, capturing those clients and ensuring they are making the click to consume can be hard. Let’s have a look at how you can convert your database and maximise your efforts. Welcome Emails This is one […]

Source: StoryChief When it comes to your content marketing strategy, blogging should be home base. The fact that there are 105 types of content is unsettling. As if we needed to be overwhelmed today. It’s time to get back to our storytelling roots. It’s time to blog. Here are 15 reasons your content strategy must include blogging: You’ll generate […]

Source: Marketing Eye Australia Are you having trouble converting your leads? It might be because you don’t have a lead nurturing process in place. Establishing strong lead nurturing tactics is crucial to growing your business. Without these processes, there is nothing to impact or influence the customer’s decision to make a purchase. To truly nurture […]

Source: Marketing Insider Group Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your best source of leads). How? Because you’re helping to encourage and motivate happy customers to speak about you positively to […]

In an era, post-COVID-19 the internet is taking over. Now a necessity to humans, companies are looking for newer ways to establish a long-lasting connection with their consumers over the internet.   Webinars are taking the business world by storm. A way to connect with your consumers, business partners, and employees in real-time, it breaks […]

Source: Element Three After an historic 11-year run, the bull market finally came to a close on March 11, 2020. This was one of the five longest bull markets in history, and the longest since the 1980s. So we had a good run. But the global impact of COVID-19 is making marketers everywhere poke their heads […]

Source: Jeff Bullas When you’re having a conversation with your friend, you’re usually relaxed. You’re not trying to impress them with your vocabulary or pretending to be someone else. But did you know that you can have conversations with your audience on your blog? You can speak to them the same way you talk to […]

Source: Marketing Eye Australia Implementing a live video experience for your brand is an incredible opportunity to bring your audience together. Whether you are filming product demonstrations or a roundtable interview, your audience can use your live broadcast as an opportunity to stay informed on what your business is doing. There are plenty of platforms […]

Unlike traditional forms of sales, inside sales representatives are highly trained individuals who are required to identify, nurture, and convert leads into customers through remote systems. This virtual form of selling is made possible with the rapid evolution of technology and is becoming highly dominant within B2B, technology, and high-ticket sectors. However, to remain competitive […]

Source: Jeff Bullas Ideally, your brand illustrates who your organization or company is and how it’s perceived by your customers. This means both marketing and product managers need to work closely to protect the overall brand value. Brand management, at its core, is all about sustaining, positioning, defining, crafting, and ensuring a good brand reputation. All in […]

While it is evident that Influencer Marketing can reap various benefits for a business, it is imperative to consider the potential mistakes brands make when utilizing this tool.   Influencer marketing is not as simple as choosing a popular Instagram account and throwing money at them. If used incorrectly, this approach can cost you thousands […]

Source: Marketing Eye Like every other business owner, a month ago I stopped in my tracks. I looked around, read everything I could and basically tried to fill my head with as much knowledge as possible. I know that I don’t know what I’m doing and right now more so than ever. I had so […]

The marketing landscape is constantly evolving, meaning marketers must continually adapt to stay competitive. The past few years have shown just how quickly consumer behavior trends and advancements in technology can shift the way in which marketing teams must approach their campaigns. However, this year has already brought about many challenges impacting the way in […]

Source: Medium A business runs through a rough road to attract leads. Needless to say- they ensure earning. Even, your profit margin can be scaled up beyond your expectations. But, the question is ‘How’. This is where the SEO comes into play. It can turn your business into a cash cow. But, your all expectations […]

Source: Marketing Eye While many companies are now scrambling to fix their websites in light of the fact that Google is determining whether or not many companies get sales or not, it’s not all dooms-day. A good website from idea stage to website strategy, design and development, can all be finished in one week – […]

Source: Jeff Bullas You’ve worked hard at putting together your webinar slides. You’ve fine-tuned your presentation to your liking. After a few run-throughs, you’re ready to launch. Ready, set… hold up. Before you invite your attendees, there’s one more step to check off your list: foolproofing. I know what you’re thinking, “What? Why bother? What could […]

Source: Neil Patel Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong today, and is possibly […]

Source: Wishpond Email marketing is making money moves. It constantly adjusts, adapts, and advances with the shifting technology landscape. However, its relevance in the modern marketing stack remains as prevalent as ever. Marketo estimates that checking email is the #1 activity on the internet with 94% of internet users getting online for this reason alone. Email […]

Source: Hootsuite Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare. Providers, agencies, and […]

Source: Kuno Creative How do you attract and handle leads? It’s a simple question, but few of the companies we talk to have a definitive answer. More often than not, there is no process in place for generating and managing leads from first conversion through sales closing. If a process exists, it’s commonly a mix of manual […]

Big data refers to extremely large and intricate data sets that require complex systems to extract information from them. Millions, if not trillions of data records are stored in these sets, potentially amounting upwards of 1024 terabytes. These records can be accumulated from a diverse range of sources; from social networks to medical records. Developing […]

As a brand in the B2B space, the COVID-19 or Coronavirus pandemic has changed how business is done. For most B2B companies, attending events is a major way through which quality leads are generated and eventually converted – allocating a significant portion (21%) of their marketing budget to event marketing alone. It is said that […]

Source: BloggingWizard Social media. It slowly crept into our lives, little by little. Until it was the focal point of our lives. Today, 7 in 10 Americans use social media, compared with only 5% in 2005. Businesses took notice, and social media has since revolutionized the way we do marketing. The benefits are endless with a […]

Source: HubSpot The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way […]

In a crisis situation such as the COVID-19 outbreak, effective communication strategies are crucial. Given the rapid spread of the virus, timely and consistent information must be distributed internally for staff and externally for patients and the general public. For staff, regular communication is necessary as it will help foster a positive working relationship, which […]

Source: Word Wizard In 2019 New Zealand woke up to the power of LinkedIn. In 2020, LinkedIn will become THE social media platform for business to business (B2B) commerce. Companies have begun realising the advantages of a corporate approach to LinkedIn and are now training staff on best practice. And during 2019, increasing numbers of […]

Source: Typeform Blog Lead generation in 2022 has changed. Why? Because not only are new technologies taking over the old-school fumbling of cold calling and email marketing, but most of our customers are no longer seeing us in a physical sense and the way we adapt to the work-from-home scenario will drive our ability capitalize […]

Source: Business2Community Just like Harry is better with Meghan and peanut butter is better with chocolate (admit it!) — SEO works better when your content is high quality. Here’s why … Higher quality content boosts your CTR (click-through-rate). Although the exact formula the elusive Google gods use remains a mystery, Google sees a high CTR […]

Source: Search Engine Watch While some strategies might remain partially the same, they will get a facelift in 2020. If you are looking to take your marketing to the next level in 2020, we’ve got some tips for you. Here are some of the best ways to get more out of your marketing campaigns this year: 1. […]

Source: Talkwalker 94% of marketers use influencer marketing because it drives 11x more ROI than traditional marketing. What is influencer marketing? Not – as voiced by many critics – a trend. It works. It works big! Reach a larger audience. Increase conversions, trust, ROI, and brand awareness. Here’s how… No longer can brands rely on […]

A successful business idea begins with a well-developed marketing strategy. While frequent adjustments and adaptations to your strategy may be necessary, it is imperative that your goals and plans are well defined from the get-go. Without a clear strategy in place, your business will lack the road map needed to achieve the end goal in […]

Source: Five Channels Video marketing has taken off and grown in popularity over the past few years. It is hard to find a content marketing strategy that does not include some type of video infusion. Social media platforms like Facebook and Instagram have popularized the trend with their live features. Before they jumped into the game, Twitter […]

Source: Orbit Media Studios If you’re using social media as a dumping ground for links, you’re doing it wrong. There’s more to social media than promoting your content. You’re missing out on the more social side of social media, like building your network and making friends. And your accounts won’t be much fun to follow. […]

Source: Business2Community The antiquated idea that automation will someday replace the human worker has long since been replaced by the realization that automation will not replace but rather enhance the employee experience. Fear of automation has transformed into demand. Because we now know, automation isn’t coming for our jobs – it’s helping us to do […]

Source: Business2Community COVID-19, otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing “social distancing” and staying home as much as possible. How does this affect your PR and marketing strategies? Let’s take a look at what you need to know and do during this difficult time. Perhaps you’ve personally seen […]

Source: Hubspot Before you break any email marketing habits or best practices, it’s important to first understand why they work. Once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy. In today’s ultra-competitive email landscape, you need to perform tests in order to find out […]

Amid the social distancing guidelines brought upon by the spread of Coronavirus, celebrities have taken to TikTok to share how they are passing time in quarantine. TikTok has become the new hub for stars and organisations to connect with fans and spread awareness on the pandemic. Lebron James performing a dance on TikTok The current […]

Source: Growth Marketing Pro A comprehensive podcast advertising guide by Growth Marketing Pro Hailey Friedman. In today’s ever-changing digital landscape, us savvy growth marketers have to be nimble and adaptable. Quickly embedding the latest technologies into our toolkit– fully devoted to following our audience wherever they may lead us. If you’re like me, and you’re on the hunt […]

Source: MOZ Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report […]

Social media platforms have experienced exponential growth since 2004. Despite almost half of the world’s population being active on social media, it still has not reached the peak of its popularity. With users spending an average of 3 hours on social media per day, businesses are experiencing countless opportunities to reach their audience through social […]

Source: Business2Community For many businesses and individuals, the past few years have been positive and included opportunities and avenues for growth. With the current COVID-19 pandemic that is spreading across much of Europe and the Americas, the present and future have become very uncertain. The clear focus now should be on taking care of those […]

Source: Marketing Eye Atlanta Everyone in the professional world has email. For many companies, it’s their primary avenue of communication. Marketers have been using email marketing campaigns for years, pushing products, events, and anything else they want their audience to engage with. If the majority of people are checking their email every day (most are […]

Source: Oberlo You can use Twitter to find new customers in the next five minutes – for free. Here’s how: Start by thinking about the problem your business solves or the happiness your business provides. Now, put yourself in your customers’ shoes and think about the phrases, keywords, and hashtags they might tweet to express a […]

These are uncertain times for us all and we now live in a world where life seems so different from what we’ve been used to. The reason for this shake up – COVID-19 or Coronavirus. This week, governments all around the world announced set guidelines that need to be followed in regards to travel, social […]

Source: Curata In 2015 my marketing agency, PR 20/20, was struggling to create enough content at scale while maintaining quality, a challenge faced by many marketing organizations. At the same time, advancements in marketing AI (artificial intelligence) convinced me that machine-assisted content could be a possibility in the near future. The big question I couldn’t get […]

Source: Conductor Spotlight The headlines are grim: Public Life Curtailed as Nations Step Up Restrictions, Corporate America Races to Respond to a Crisis That Upends Work, Coronavirus Closes School for Nearly 30 Million Children in U.S. 2020 is only 11 weeks old, but it feels like it’s already lasted a decade. The COVID-19 pandemic is upending economies around […]

Building an authentic brand will set you apart from competitors. Your brand goes far beyond a unique name and logo; it is ultimately how you would like consumers to perceive your business. As Jeff Bezos said, “Branding is what people say about you when you’re not in the room.” Therefore, it is up to you […]

We receive meaningless and irrelevant information from companies all the time; most of it landing in our spam folders. The truth is, traditional advertising methods are becoming less effective by the day. Rather than interrupting customers to get noticed, content marketing attracts customers to the business. Instead of pitching your products or services, you are […]

Source: The Marketing Centre Introduction Tried and tested best practice will make the best of whatever economic and political situation a business finds itself in, whether it’s the continued uncertainty around Britain’s future in the EU, the overheating and protectionist tendency of the US market, or the continuing rise of China and India. In this […]

Source: MarketingWeek With online marketing taking the world by storm, you might forget about the power still held in its offline alternative. One of those is tradeshow marketing: presenting your company, product or service at industry events. But if you think tradeshows only deliver great returns for specific types of business, you might be wrong. […]

Source: CoSchedule What does your ideal day at work look like? Does it involve constant emails and messages, digging through files just to find the right one, and worrying about missed deadlines… …or is it filled with managing high-performing content and working with a happy marketing team? If your current situation looks more like the […]

Source: Hubspot For most marketers, this will sound familiar. You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email […]

Women in AI are changing the way we use technology today. However, there is still a decent gender gap between men and women in the industry. Therefore, it is important to recognize some of the women that have heavily impacted the industry to drive change. Here are the top 8 influential women transforming the AI […]

Source: CompuKol Communications Many people have a fear of public speaking. As a business owner; however, you are probably faced with situations where have no choice but to get involved with some sort of public speaking. You can conquer your fears and your public speaking efforts can help your business’s marketing campaign. The secret behind […]

Source: Jeff Bullas In the dark-dark city, on the dark-dark street, in the dark-dark office, there was one dark-dark company, but no one knew about it because the company couldn’t tell people about itself… Modern information consumers want more than just data. People of this generation are used to getting accessible news, ideas, information, and […]

Source: Spokal Did you know that humans spend half of their waking time daydreaming? Our brains wander by nature, jumping from one thought to the next. If there’s nothing important for our minds to focus on, whether it be a conversation with a friend or the latest episode of Game of Thrones, they simply slip back […]

Source: Inc. According to Edison Research, 24% of Americans have listened to a podcast in the last month. Not only that, the popularity of podcasts continues to rise. To say that podcasts are having a moment would be an understatement. Beyond water cooler favorites like S-Town, many of the most popular podcasts fall into the categories […]

Source: Digital Marketing Institute Is it viral yet? Is it viral yet? While going viral should never be the objective of your video marketing campaign (never ever!), the term itself has seemed to have taken off this year, exploded even… Marketers, we’ve been hearing lots of stats like these: 5 billion videos are watched on YouTube every […]

Source: CoSchedule Create compelling, relevant content and readers will naturally flock to it. Simple, right? Not quite. Because what if your blog is never found? There are more than 1.7 billion websites today, and your blog can be buried at the bottom with only a handful of readers ever seeing it. So how can you change that? […]

Source: Business2Community Taking the time to update your approach to blogging for 2020 will keep your strategy fresh and effective! After all, each new year brings its own set of new blogging trends as digital media and consumer preferences evolve. Updates to search engines like Google and Bing also influence how search terms, or keywords, are […]

Source: Robot Shop Let’s face it; the future is here with us thanks to Artificial Intelligence (AI). AI is undergoing rapid evolution, and this has attracted multiple questions concerning its future. Notably, most industries in the world, including digital marketing industries, will benefit from this paradigm shift in technology, depending on how they embrace it. […]

Source: Business2Community With over 2.50 billion active users on Facebook, it’s safe to say that it’s the most popular social media platform for personal and business use. With that many users, mistakes are bound to happen. This blog will break down four top mistakes that business owners make and what can be done to avoid them. […]

Source: Hubspot There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time. But when you’re growing a business, it seems […]

The environment is constantly changing and as the ones responsible for our respective brands, keeping up the pace is of utmost importance. It is critical for us to learn (quickly) from our successes and failures and apply those lessons in real-time. So, instead of always looking to reinvent ourselves, why don’t we just emulate what […]

Source: Hubspot As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on […]

Source: Brafton Drip. drip. Drip. That’s the sound of digital marketing gold. Every marketer worth his or her salt knows that email drip campaigns can keep prospects engaged and maintain open lines of communication even when you’re not directly interacting with a sales lead. But, like anything else with digital marketing, there’s a fine line […]

Source: Prosperity Media SEO and Content Marketing Strategies for the Care and Support industry By 2056, 22% of Australia’s population will be 65 and over, according to the Australian Institute of Health and Welfare. This statistic has many implications, but if one thing’s for sure, it’s that the care sector is set for a huge amount […]

Source: UrgeMedia In today’s marketing environment, social media management goes far beyond just posting on Facebook & Instagram.  It’s critical to ensure that your brand’s social media activity coordinates with other time sensitive marketing efforts such as television advertising, email campaigns, or website developments. Having a central place for different teams across your organization to manage […]

Let’s be real: the year is 2020 and if you still haven’t figured out the YouTube thing yet, now is the time to get savvy at it. Why? Because as a content churning machine with over 50 million content creators collectively spewing out videos every single minute and more than 1.8 billion active users on […]

Source: Hootsuite It’s 2019—and Snapchat still has about 188 million active daily users. But it’s also still dwarfed by Instagram—which has 500 million daily users—and probably always will be. And that begs the question: why should your business invest in capturing attention and building an audience on Snapchat, the demonstrably less popular platform? Let me explain. […]

Source: CoSchedule Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. Plus, its benefits extend far beyond increasing sales. However, not all businesses are aware of […]

Facebook can be considered one of the most popular social media platforms out there, with 68% of US adults actively using it. So, if you plan to promote your brand, this is probably the first place to start. Understanding how you should market your product or service through Facebook has the capability to skyrocket your […]

Source: Hubspot For my master’s program at Syracuse University, we were required to attend two immersion weekends. These weekends were filled with networking events, guest speakers, and industry leader presentations. The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication. One of the immersions in Los […]

Selecting the right marketing agency to assist your organization in achieving and exceeding its goals is something that shouldn’t be taken lightly. This decision requires a lot of careful consideration because unfortunately not all marketing agencies are the same. Some possess a higher degree of experience and professionalism which is a greatly beneficial characteristic when […]

Source: Hubspot If you’re a blogger, you’ve probably asked your editor “how long should this blog post be” more times than you’d care to admit. And most of the time, you’ll hear an answer that sounds something like this: “However long it needs to be.” There’s certainly a nugget of truth in there — you […]

The right digital marketing plan can catapult a business ahead of the competition with strategic insights and actionable tactics. As such, digital marketing is shaping the future of marketing and market research states that there is a thin line between success and failure.   Digital media platforms are a very useful resource for businesses and their [...]

Over the past few weeks, the global stock market has taken a massive hit with share prices plummeting. And things aren’t looking like they’re going to bounce back anytime soon. This decline is primarily a consequence of the increasing prevalence of the Coronavirus disease (COVID-19), which is currently affecting 80 countries around the globe, with […]

Source: Public Relations Sydney Communicating with your target audience is not always an easy task, particularly for those of us who are not as experienced with talking to the media. To ensure you get your point across it is essential to establish your key messages before any communication with the media or your target audience. […]

Source: Impact Video and marketing go together like peanut butter and jelly. From traditional television commercials in the 1960s to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives. While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable […]

Since acquiring and merging with Musical.ly in 2017, TikTok, and its censored Chinese equivalent Douyin, have been downloaded more than 1.5 billion times. TikTok is a social media platform that allows users to upload short video clips of between 5 and 60 seconds. It is characterised by challenges that often become viral, spreading to other […]

Machine learning is a type of artificial intelligence that allows for the creation of predictive models and algorithms that are able to learn and improve without the need for human intervention. These programs are then able to anticipate consumer behaviour in order to optimise marketing campaigns. Several ways machine learning can impact digital marketing strategies […]

Source: Single Grain Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI […]

Source: Public Relations Sydney – From Around The Web Your target audience is the people who may be potentially interested in the business’ products or services. They could be customers, potential customers, stakeholders, clients and more. It’s important, particularly in PR, to identify who your target audience is to help you direct your messages and […]

Source: Lyfe Marketing Most consumers are looking online for information that will help them make smarter purchasing decisions. In fact, according to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website for today’s businesses. If you […]

Source: Business2Community Social media has another big name entering the competitive world that is seemingly dominated by Facebook and Instagram. Now, we have TikTok. What Is TikTok? It all started in 2014 with an app called musical.ly. Users could record clips of them lip syncing to music, usually running 15 seconds to one minute long. […]

Source: OptinMonster – From Around The Web Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels. In this guide, we’ll walk you through the entire process of […]

Source: Mod Girl Marketing Whatever kind of business you may have, there will always be competition. It’s good for business and keeps entrepreneurs on their toes by making products better and prices competitive. The same also goes for marketing. In today’s digital age, it’s impossible for a business to thrive without marketing. And because we […]

Blogs are considered to be an invaluable tool for organizations to utilize. However, their effectiveness is more than often overlooked by companies who either completely ignore blogs or do not utilize them to their full potential. Possessing a blog is a fantastic way of improving your Search Engine Optimisation (SEO). This is due to the […]

Source: Sprout Social While social media has technically been around for about 40 years, it wasn’t until after Facebook launched a little over a decade ago that companies began paying attention it as a powerful tool for marketing. It used to be that branding would be focused on print media, broadcast ads and newsletters (email […]

Source: Articulate Marketing The physical value of your products may be easy to calculate, but your consumers’ perceptions are what really determine the value your brand and products have in the marketplace. Because of this, your ability to build value into your brand and communicate that value to customers through your marketing is essential to […]

The rise of influencer marketing has grown substantially over the past few years, and it’s not going to stop anytime soon. Considered to be one of the most valuable forms of marketing present on social media, many companies are turning to influencers who operate in the relevant niche to promote their products and brand name […]

Marketing has evolved significantly in the recent decades – from door to door sales, cold calling, electronic direct mail (EDM) to the generation of artificial intelligence (AI). It is quite surprising that we still receive telemarketing calls today. With a very low conversion rate (less than 10%), this marketing tactic definitely needs to be improved […]

Source: Forbes – From Around The Web Gone are the days when marketing decisions were guided by intuition and experience. Important marketing decisions are now determined by big data. This refers to the study and application of big, complex datasets, which cannot be processed by traditional data-processing applications. These figures generate insights that can lead […]

Source: Digiday – From Around The Web RXBar is using influencers like they would an agency. The company is handing over the marketing of its new limited edition flavors to social stars, letting them create the content to promote the flavors and posting it on their channels. In doing so, the company is eschewing a more […]

Source: The NyseNasdaqLive News – From Around The Web Social Media Marketing (SMM) Company Services Market report is designed by detailed investigation procedure to collect all the necessary data. This report contains the brief profile of leading players in the industry along with their future plans and current developments. Further, report considers the revenue generated […]

Source: Modern Restaurant Management – From Around The Web Love it or hate it, Instagram is affecting your business.  With more than one billion accounts worldwide, it is time to accept that it is not going away soon; therefore it is time to embrace it.  The best part is that, when used correctly, your customers will start to do […]

Source: Open PR – From Around The Web The global Social Media Marketing Software Market 2019 research is a professional and in-depth study on the current state of the industry and provides a basic overview of the industry including definitions, classifications, applications and industry chain structure with the help of Top Key Players: Lithium Technologies, […]

Source: Followed App – From Around The Web Social media marketing is at an all-time high and it seems like everywhere you look these days, brands are trying to grab your attention. They’ve gotten quite good at it too. So how can someone like you and I stay in the game and maybe even ahead […]

Source: Followed App – From Around The Web Most Google My Business Scheduler tools will offer a bunch of other really useful features alongside creating and scheduling of posts. Google My Business has gained some serious popularity among big businesses and social media marketers in the past few years and it looks like small businesses are catching up […]

Source: Followed App – From Around The Web One of the big reasons why marketers love Facebook Audience Insights is its ability to connect with super-specific groups of people. Since Facebook has such a gigantic user-base (around 2.45 billion in 2019), the tool has no trouble finding the right people for your business. Marketing works […]

Source: Open PR – From Around The Web AI in Social Media Industry 2020-2026 Market research report covers the market landscape and their growth prospect over the coming years, this report covers the industry structure and even landscape, the problems along with business strategies and industry effectiveness. The purpose of the AI in Social Media […]

Source: Followed App – From Around The Web Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new […]

Regardless of the industry a business operates in or the products and services it offers, it needs a plan of action. Marketing is probably most important on the list of things it would need to do and having an effective plan ready to go has the potential to set it up for success. As a […]

A job interview for marketing was conducted in the 90s where a hopeful candidate was asked to sell their future employer a pen. Decades later, fresh graduates still face similar situations.   Let’s imagine that the young candidate walks nervously into the company of their dream. The interview begins. He is asked to introduce himself. […]

Every business wants to grow no matter how big or small they are. With large corporations that inherently have complex business structures, the responsibility for growth becomes more evident. Many of these companies are listed on the stock exchange and need to show growth and innovation.

Another Super Bowl has come and gone. Marketers have battled it out for the audiences’ attention- using all sorts of gimmicks and tactics to stand out in an ocean of competition. But it is only the very best that prevail to take home the trophy. Here no creative concept is too ambitious even the most […]

A friend of mine once said, “Instagram and Google can read my mind!”. While this was said in a satirical tone, he did make a very good point. At some stage in our life, we’ve wondered on how the internet knows all about our favourite brands. How on earth do marketers always send us emails […]

Determining a marketing budget can be a tricky thing. More often than not, companies tend to set strict limits to how much they are willing to spend. This decision is usually supported with the unsatisfactory outcomes of previous marketing campaigns. This fear is justified; however, it is necessary to also consider that decreased funding to […]

Artificial intelligence is already very prevalent in the business realm, whether we know it or not. There are plenty of concerns about how it might affect the workforce, but have we considered how it could influence the behavior of our customers? The customer experience has so many variables between the first signs of interest to […]

Marketing is effectively getting rid of the middle man – and putting tape on the mouths of marketers around the globe. Now, that is a little over the top, but it’s not too far from the truth and when you read this, you will see why.

You’ve streamlined your product. It’s ready to fly off the shelves in droves. But, where do you find customers that want to buy it? Don’t let your product die on the shelf or spoil in a digital cart. Develop a loyal target audience that fits perfectly fits your product design.

What’s your biggest marketing obstacle? Whether omitted or poorly executed, many companies fail to plan. But, there is a solution. Robotic Marketer makes askew plans are a thing of the past. Hurdle the barriers of traditional marketing and step into the future of strategic planning.

Strategic alliances maneuver your business toward increased sales and greater brand awareness in the market. Navigating these arrangements with complementary businesses can be difficult, however, they are quintessential in the strategic process.

CRM is a strategic approach to detailing and maintaining relationships with current and potential customers. Proper use of CRM tools streamlines your customer pipeline and pivots your business toward success. Let’s take a deeper dive.

Email marketing is one of the most pervading forms of media today. This channel boasts some 3.9 billion users, surpassing the total accounts of Facebook and Twitter, combined. If you’re not using email marketing to reach your target audience, you should be. So how exactly does your business integrate email marketing into its strategy?

TikTok! No…we’re not talking about a clock.  TikTok is the world’s fastest-growing social media platform and its numbers are staggering. 500 million users and 1.2 billion downloads make the app ripe for user engagement. However, is it possible for the B2B ventures to adopt this TikTok? Let’s see how they can tackle this Gen-Z app.

For many, Search Engine Optimization (SEO) is just another buzzword tossed in a sea of jargon promoted by marketers. However, SEO is much more than just a phrase. How can SEO become part of your game plan and marketing strategy for 2020?

Today, consumers are spending 33% of their time watching online video content. To keep up with these staggering figures, companies must keep video content in their wheelbarrow. So then, how do we integrate video into our marketing strategy?

Believe it or not, the phrases brand recognition and brand awareness aren’t synonymous. The jargon is similar, but they’re more fraternal than identical. While the differences are slight and must be approached in unique ways, a marketing strategy can be implemented to achieve both brand recognition and awareness.

The culture of startups and SMB is fast-paced, unpredictable and often ill-resourced. Often smaller businesses are good at what they do, but they don’t know how exactly to display it to others. Developing a marketing strategy is crucial even in the most minute stages of growth. If developed properly, it will jumpstart your business for […]

An old method (I might even say an archaic way) to see if spaghetti is done boiling was to throw a single noodle strand at a wall. If it stuck, it was done boiling and ready to eat. SMBs are trying the same thing with their approach to strategic marketing, only they are forgetting one […]

Approaching a CEO is a short hike, you just have to build up the confidence. Now, whether or not you truly get their attention is like summiting Everest. So how do we make the climb?

The landscape of Business to Business (B2B) is changing rapidly. Interactions between companies are taking far more personalized and less corporate tones than they did 10-15 years ago (even 5 years ago for that matter) and we have to evolve with those changes. So then what are some key insights that we can pay attention […]

The opportunities and outcomes afforded by technology strategies are innumerable. Let’s take a brief exploration of the technologies impacting business today. Robotic Marketer is a renaissance platform within technology strategies and combines multiple properties to refine your business model and give your company a desired competitive edge.

Search “marketing strategies” on Google. Soon you’ll be swimming in a flood of inquiries and Q&A pages on how to buff up your marketing plan for the next calendar year. However, when building their marketing plan, companies often exercise the wrong muscles. So how can you reset your goals and make sure your marketing is […]

The culture of content shifts like sand in a desert. As new mediums emerge from the woodworks, they change the landscape of user interaction. The introduction of live features–on Facebook, Instagram and LinkedIn–create sweeping and innovative changes that alter social media platforms. So, how should we use them?

Public Relations is a multifaceted process that involves a variety of roles and requires hours of planning. For many startups and small businesses, this discipline operates as a one-man show–or falls to the wayside. But, it doesn’t have to be this way! Today we’ll look at several tools to improve your PR and turn your […]

Last week, we talked about the importance of Key Performance Indicators (KPI) and how they can secure leads for your business. Next up on our list is Search Engine Optimization (SEO). Why is this feature so important and how exactly can you implement it within your business plan and marketing strategies?

The last decade witnessed a sharp transition—digital platforms rose to an imminent position as traditional print media cowered in the shadow of this new wave. We shouldn’t be surprised when new trends occur, but rather, attempt to predict them. We’ll give you glimpse into the future—artificial intelligence infrastructure is going to dominate the field of […]

Let’s discuss the bottom line—marketing is expensive. However, it doesn’t have to be the drain on your company’s already small budget. Our Robotic Marketing platform—which includes an online workshop and a 40-page marketing strategy—is only $1,950. We’re an all-in-one digital marketing and consulting agency ready to craft the perfect marketing plan for your business. It’s […]

Every industry has a means of measuring success. In every field, there’s a litmus test and standardized measurements to meet your objectives. Key Performance Indicators (or KPI’s) are the litmus test by which we can and should measure our goals in marketing! So what exactly are KPI’s and how can we dominate our field by […]

Often, we know far less than we’d like to admit. In a whirlwind of learning new industry jargon, client briefings and technical approaches to marketing, I’ve found myself in this position—admitting that I don’t always have all of the answers. This is my first week in a hybrid role, servicing projects for both Robotic Marketer […]

Robotic Marketer is an innovative solution that hurdles obstacles faced in traditional marketing plans. Our tech is attracting the interest of marketing executives, tech gurus and a plethora of thought leaders. We’d like to highlight a crucial member of our team–former NFL pro-bowl running back, Steven Jackson. He’s a thought leader on planning and keystone […]

Robotic Marketer has engineered a framework to ensure that small to medium sized businesses can craft a strategic marketing plan without exhausting capital or stretching resources too thin. Our Artificial Intelligence software gathers data and scours unprecedented amounts of information to give you a competitive advantage against competitors. But why should you use our software? […]

We’ve nearly arrived—it’s the end of Q3 and companies are sent scrambling into Q4. Startups and other small enterprises are wiping their brow, singing praises that they’ve survived another fiscal quarter! However, where many companies are winding down and waiting for the year to end, they should be strategically planning for Q1.

Event companies are finding it increasingly difficult to cut through a cluttered marketplace and establish their events as a go-to for their target audience. Unless you are a big brand with an established attendee list, your event may not achieve the desired attendance participation. Adobe Summit In March, we attended the #AdobeSummit in Las Vegas. […]

Starting a business from scratch, people mainly focus on sales and administrative practices. Sometimes, they are focused on the product or service, but what about marketing? Entrepreneurs are sometimes overwhelmed with wearing so many hats, and when it comes to marketing,  they may think it is costly and difficult to see a tangible outcome in […]

The word ‘brand ambassador’ gets thrown around all the time these days and has in fact become a common job title. Brands are frequently paying everyday people to go around to shops, offices and public places to interact with potential customers in order to generate positive brand image, brand awareness and word of mouth. But […]

Marketing has changed so much in the last few years. With technology growing and advancing every day, marketing is constantly being affected. We can credit these changes to technological advancements and artificial intelligence. However, due to these innovations, consumer expectations have been modified as well. We have to switch up the way we reach people […]

New ways of transportation are just around the corner and AI is at the forefront of this development. Autonomous cars, self-driving garbage trucks and drone air taxis are all in the near future for the world of transportation. Technology has come a long way, but just how advanced has it really become?  We now live […]

Does your business need a clear direction in regards to your marketing activities? Maybe you’ve tried the same strategy over and over again but it doesn’t quite take your business to the level you desire. If this is the case then it’s time for you to try something new! Robotic Marketer uses data-driven information and […]

You may be thinking what is a chatbot and how does it affect me? Well, a chatbot is an instant messaging system that answers any questions you may have while on a website. It saves time and effort by automating customer support. So, whether you are the one visiting the website or the company behind […]

Artificial Intelligence is one of the biggest talking points for digital marketing. It is truly changing the way we do business and transforming the world of e-commerce as well. However, there are a few common misconceptions about AI that need to be cleared up before we can get into how its revolutionizing e-commerce marketing.

For many the thought of their work activities being monitored might make them a bit uneasy, but that is the direction AI is headed. Artificial intelligence allows robots and technological systems to gather information, analyse outcomes, and produce final work and projects to you in record time. However, if that isn’t enough for you AI […]

Even though we’ve already argued many times about how AI is amazing and how it helps us daily, AI raises some awareness and fears amongst humans.

By now you have must have heard the news? Well if you haven’t, yes robots and artificial intelligence are taking over every aspect of our lives including our workspaces. But the real questions are, is it for the better or for the worse? The increased utilisation, integration and implementation of technology into our daily work […]

Cybersecurity has always been a tricky issue due to the high complexity of the industry and the always changing nature of the technology sector.

Like many other people, you dream to create your own business, or you already have one you want to improve. To this end, a marketing strategy is inevitable to build a strong business’s foundation in order to attract customers. Good thing for you, it’s easy to find instructions on how to create your marketing strategy […]

With AI continuing with its rapid development, in 2019, we’re expected to see some big strides yet again in numerous different industries as the hype of AI technologies is showing no sign of slowing down.

Some fear that as AI improves it will supplant workers, in turn creating ever-growing unemployment as humans become unable to compete economically with machines. But, on the contrary, AI can be seen as the greatest job engine the world has ever seen!