We must expose the Pandora’s box, educating businesses and the society as a whole on the concepts, algorithms and workings of Artificial Intelligence. This vital insight allows us as humans to better understand the current present day and the possibilities of further developments in Artificial Intelligence. In relation to the Marketing industry and Artificial Intelligence the greater knowledge and insight we have access to the more inclined we are going to want to invest our time and money into the systems and strategies that will be efficient, detailed and uniquely competitive to every business.
Artificial Intelligence is the near future, we might not want to think it now. Though its predicting, creating and paving the way in regards to business innovation, strategies and conceptual thinking. Though there’s one thing standing in the way from accepting Artificial Intelligence and that is Trust.
Trust is ability to hold and portray the honest belief and reliability in an individual or system. As humans, we have a tendency to not accept and fear things that we don’t understand and know, trust can only be formed through the constant utilisation of test and error of systems such as those of Artificial intelligence. This can be seen through the increased utilisation of digital technologies such as the internet, the more we are able to participate the greater our trust is in the system and procedures, our attitude’s are then positively changed.
Marketing and Artificial Intelligence
Artificial intelligence is already imbeded in marketing today through, search, programmatic advertising, market forecasting and now thanks to Robotic Marketer, marketing strategies are available. Artificial Intelligence is one of the most important and biggest trends in business today and all businesses especially marketing firms should be taking particular interest in this technology and using it to their advantage. This growth in artificial intelligence will allow marketing firms to gain more in-depth and data-driven marketing strategies and therefore give you a more effective marketing campaign.
This is one of the beauties of the Marketing Eye’s revolutionary system of Robotic Marketer, integrating the world of big data and Artificial Intelligence to produce marketing strategies to companies that involve the personal individualised feel, creative aspects and complexity to succeed. The great wonders of Robotic Marketer is that trust in the system is exponential due to the information, education and insight that is available to businesses.
The nature of marketing work is now changing, and that is a good thing. Many believe that artificial intelligence will take away important marketing jobs, but this is untrue. Artificial intelligence will, in fact, change the way marketers work and how they go about their everyday job. This change will ensure that marketers are getting the most out of their day by working more effectively. Marketers should welcome this change with open arms because at the end of the day, change in regards to technology and in particular artificial intelligence is the way our world is shifting.
Whether you like or even trust robots and artificial intelligence is irrelevant because this is rapidly becoming the way of the future. You’re better off jumping on board now and accepting that robots can help your business grow rather than refusing to accept the inevitable and letting your competitors beat you to it.
Written by Tom Durston
The public hysteria revolving around the rise of AI in the workplace has been well documented. The fear of humans first losing their jobs to computers followed by the common troupe of losing control of society is palpable. However, a concept previously left unsaid has been AI’s ability to think outside-of-the-box, or in this case the Robotic Marketer’s grasp on thinking uniquely and creatively. These traits have been what set marketer’s apart from the rest of the community. Creating novel, surprising and impactful campaigns which turn heads of customers and turn around companies’ fortunes. This has historically been the role of marketing, but where will this come from in the new age of marketing?
Specifically, how creative can a robot truly be? What can the public expect from a Robotic Marketer? These questions are dividing the marketing world. Some believe that a robot can’t compete with humans at all when its comes to innovating in a relevant way to a marketing problem. Others fear that not only will the Robotic Marketer be able to reason creatively, but it’ll do it better than human employees, causing a major overhaul in business procedure and the crash of a major profession.
The truth lies in between these two extremes. The Robotic Marketer’s creative ability cannot be underestimated, with its marketing decisions and rationale backed by computer logic and accuracy. It will offer up-to-date and relevant strategies which are highly likely to succeed for any business. However, the Robotic Marketer, at this stage and for the foreseeable future, will not be able to completely replace human marketers. These individuals can offer truly unique and innovative solutions to which the Robotic Marketer couldn’t even imagine, and such can focus on what makes them different from society, their creativity.
The beauty of the introduction of AI into marketing is the Robotic Marketer and regular marketer can work in tandem to improve the quality of marketing to heights never seen before. The logic and wide knowledge range of the AI combined with specific and nuance approach of a human will pose a formidable team. Exciting times ahead for all marketers, both software-based and flesh-and-bone.
Written by Stephanie Petrolo
The presence of artificial intelligence in the marketing and public relations industries, let alone the global community, has been met with a range of responses. Perhaps fear is the most prominent. There is a fear of the unknown. If AI runs to plan, will it minimise human input? Perhaps we should focus on how AI is in fact assisting us, particularly in the PR industry, rather than the opposite.
From self-driving cars to robotic receptionists and factory workers, we’re amidst a full span robotic takeover of a variety of jobs and daily tasks.
How are organisations responding?
It’s those tech-savvy organisations with innovation at the forefront of their operations who are embracing the latest technology and taking action to ensure their employees are trained and developed to take a step into their new or modified roles.
Losing jobs to technology is really nothing new if you think about it – even when humans haven’t been totally overrun they have learned to adapt to technology and machinery to become more efficient and accurate in what they do.
With continued advances in artificial intelligence, technology and robotics, businesses will need to stop and rethink their approach to getting the job done in the most competitive manner.
In our contemporary world, advanced technology and robotics are omnipresent. With the help of automation, artificial intelligence and data scrapping, businesses are faced with endless opportunities to reinvent what the future looks like.
Earlier in the week we were discussing the various robotics across the industries and stopped to think about how cool a robotic car would be. Do you remember back in the day when you had to physically roll your window down? Well, thanks to technology our cars are now equipped with Wi-Fi, voice control systems, fatigue detectors, reverse radars, GPS’, etc.
Moving into 2018 we’re seeing an increasing number of companies replacing a percentage of their workers with robotics and advanced technology in an attempt to increase productivity levels like never before and cut costs.
This shift to accepting and adopting a robotic workplace will be one of the biggest hurdles faced by corporate businesses over the years to come.
The workforce of tomorrow will require a completely different set of skills compared to recent times if they wish to navigate the future world of work efficiently.
Fact: It’s no longer a theoretical exercise to wonder if your job will quite literally be replaced by robotics, it’s reality.
The future is already here – businesses have started to employee robotic colleagues over human employees. It’s estimated that in five years’ time over 45% of the worlds fastest growing businesses will employee more robots (virtual assistants and smart machines) than people.
Did you know, that an IDC survey for Salesforce estimates that over 800,000 new jobs will be created within the customer relationship management sector?
More jobs, less jobs? This, for many years to come will be one of the leitmotifs in the continual debate on artificial intelligence and how it will affect employees as it advances and evolves.
“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” — Brian Halligan
We’re consistently stressing the importance of a marketing strategy, but why?