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Marketing automation is about turning your marketing practices or communication with customers into processes that are systemized and automated.

2020 witnessed a massive digital migration as everything shifted to the virtual space, easily fast-forwarding the anticipated digital transformation by years.

Your boring ad copy is killing sales!

Content marketing has become increasingly crucial to businesses these days.

Digital marketing is becoming more important than ever. But not every business owner is aware of how vital digital channels are for expanding business reach and connecting with the audiences. Still, have doubts? Here are five reasons why. More affordable The one big truth is that online marketing is much more affordable than traditional, brick-and-mortar […]

Ratings, reviews and word-of-mouth play a very important role in B2C consumers’ decision-making. In similar ways, B2B clients bank on case studies when evaluating potential vendors they will work with. Case studies are a collection of a business’ previous work that serves to exhibit their problem-solving capability. You can showcase various analysis and solutions that […]

Marketing has always been around with every product and service produced by a company. More importantly, businesses succeed when innovation and marketing work hand in hand. However, while most business leaders welcome innovation in their companies, they tend to neglect marketing. This has not only caused missed opportunities, but also capital and failure to the […]

What is content writing? Better yet, what is a content writer? When trying to answer this question you’ll come across a variety of definitions. Some say a content writer is a blog writer or a brand journalist, others may say they are a copywriter, a social media writer or a technical writer.

Source: Marketing Eye Australia The marketing strategy that worked well in 2018/2019, may not be the best course of action in 2021. For a start, the world has changed, buyer habits have become more savvy and the economy has a major influence. As a marketing professional, it is more important than ever to better read [...]

Clubhouse is an up-and-coming, invites-only, audio social media that was launched in mid-2020 (only on iPhone for now). Simply put, it is a live podcast app where people can attend “rooms,” and groups of personalities engage in interviews and discussions on a variety of topics. The application has been very relevant to the current pandemic […]

While a website is essential to a business, everyone uses it to achieve different goals. Some might use their business website to increase brand awareness, produce sales, and enhance growth through lead generation. Optimizing your website is essential to generate leads and requires a strategic approach. There are several ways you can optimize your website according […]

Marketing dynamics have changed dramatically in the past year, in the wake of a global pandemic, providing an ever-growing reason to be aggressive in your marketing strategy and find the pockets of opportunity dotted across the new terrain. With a reduction in the size of the global economy and the number of entrants remaining high […]

Influencer marketing has been around for a while, however, has often been seen as a B2C tactic; leading to its slow acceptance in B2B circles. While B2C companies were flourishing through the help of mega-influencers, B2Bs have been skewed towards more traditional ways of marketing. But, this is changing. Research suggests that 92% of people […]

Source: Marketing Eye Atlanta These days, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products or services are, there will always be hefty competition gunning for your customers. While it might be easy to start some sort of bidding war between you and your competition, […]

Email marketing is one of the major digital marketing strategies built on sending emails, developing, and maintaining relationships with existing and future clients. An effective email marketing strategy aims to convert potential clients into first-time buyers and then into recurring customers while providing valuable information. In 2018, Email marketing was ranked as one of the […]

In light of the pandemic, it has become nothing but obvious that businesses need to rethink their marketing strategies and digitalize their business. With many businesses shutting down in the last year, marketers are evolving and adopting a new way of thinking. Businesses require to take immediate action and amend their marketing strategies to survive […]

Source: Marketing Eye Australia Go-to-market strategies that are well thought through, strategic by nature and research-backed have a higher likelihood of success than those that rely on ad hoc marketing tactics or old methodologies. Having a good example of a go-to-market strategy will ensure that you learn from other companies’ successes and failures while endeavoring […]

With new websites emerging and updates to Google’s search algorithm being implemented constantly, it can be very difficult to hold or improve your search ranking today. That is why it is imperative that businesses are utilizing the best and most up-to-date SEO tools available to help boost their website rank to the top of search […]

The New Year has brought the opportunity for companies to adapt and refresh their digital marketing strategies. With the turbulence of 2020 now behind us, companies are looking to bolster growth in 2021 and recoup losses made at the beginning of the pandemic. Reimaging your marketing strategy is a way of investing in the long-term […]

Source: Marketing Eye Australia There is not a business on the planet that hasn’t thought about setting marketing goals for 2021, and at least given thought to how they are going to keep them. Most companies spend November and December bringing together key stakeholders in a business to discuss the next years business, sales and […]

There is this notion that marketing consultants should know it all. They are after all qualified in marketing and are employed to steer a company or brand, but here are some reasons why they may not exactly know everything. And why technology helps fill the gap. They have other clients. Your marketing consultant is just that: a consultant. […]

Websites have been a key aspect of digital strategy for many years now and despite the growth of social media, a well-designed website is still one of the most important aspects to ensuring success in the online space. If you’re skeptical as to how important a good website really is, read on to discover 10 […]

All businesses use marketing to position their brand in the minds of their desired target audience in the best way possible. Effective marketing will ultimately lead to increased sales and brand recognition, however, there are many dangers in current business practices that can result in marketing failure that you may be overlooking. That is why […]

With all the different types of content available to use and explore today, you could be forgiven for getting distracted and neglecting your blogs. But that stops today! Blogging has, and should still be, one of your top priorities when it comes to content marketing, as it is the perfect avenue for telling stories and […]

For years, businesses have invested in Search Engine Optimisation to expand their reach and become accessible to as many potential clients and customers as possible. However, with ever-evolving disruptions within the digital space and a ranking algorithm that is constantly changing, an adaptive SEO strategy is now vital for success. Social SEO, centering around improving […]

A new year means new opportunities to optimize your digital marketing strategy for maximum effectiveness. The fast-paced field of marketing is an ever-evolving practice that requires a trained eye that is on top of the myriad changes occurring on a day-to-day basis. Smart businesses stay ahead of digital marketing trends in order to ensure that […]

Where eCommerce and Social Media Collide We’ve already witnessed the introduction of eCommerce into social media most notably with Facebook Marketplace. This year, Instagram also launched its in-app shopping feature. Predictions for 2021 argue that this merger will become less of a trend and more of a permanent feature of online platforms as social media […]

Source: Marketing Eye Australia There is this notion that marketing consultants should know it all. They are after all qualified in marketing and are employed to steer a company or brand with their knowledge and expertise. Sitting in my office in South Yarra, Melbourne, I am reminded at just how much experience is in the […]

There is a never-ending list of ways businesses can improve their marketing strategies. These lists make it easy to focus on what to do, though they seldom spend enough time placing emphasis on what not to do. Even the most experienced marketing executives trip up sometimes and make easily avoidable mistakes. We’ve identified some of […]

Any experienced marketer will understand the value of staying on top of digital marketing trends as it pertains to staying afloat in the contemporary marketing landscape. To help your business pivot with the times, we’ve put together a list of the marketing trends likely to take precedence in 2021. Planning ahead Marketers have increasingly realized […]

Source: Marketing Eye Atlanta Content creation, in its simplest form, is storytelling. Telling stories is part of the fabric of humanity. Starting with cave drawings and folklore, the art of storytelling has transformed into what has become one of the fastest-growing and innovative industries today: entertainment. People go to see movies to get swept up […]

When people look for products or services online, the first thing they do is a keyword search.  The key to the success of a digital marketing strategy is by utilizing keywords and understanding your niche in the market. Keywords act as a catalyst between the user and the business. They connect the problem of the […]

There are a lot of different forms of marketing these days, you could be forgiven for losing track of which is which. This article focuses on how your business can effectively execute B2B or business-to-business content marketing; what it is, and why it is an important area for your business to have efficient marketing strategies […]

Source: Marketing Eye Australia With an abundance of digital marketing tools available to businesses to grow their reach online, there has never been a better time to develop your digital marketing strategy to generate sales. No matter what kind of business you own and whether it is B2B or B2C, your digital presence and marketing […]

There are currently so many marketing consulting firms large and small available to choose from that it can become a confusing process trying to find the right fit for your company. Here we will discuss some ways you can work out which marketing consulting firm is best for your technology company, and give you some […]

With only a little over a month to go, many businesses are buckling down and prepping for the new year. Smart businesses finding that by having a plan in place, they are 313% more likely to achieve their goals. Marketing is one of the most important things a business can do. Not only does it […]

As business owners move forward into 2021, many are considering the changes that need to be made to their marketing strategy for success in the New Year following the countless challenges of 2020. As the core channel through which businesses communicate their value with potential customers and retain clients in the long-term, marketing should always […]

Source: Marketing Eye Atlanta Sales enablement is the practice of aligning your sales and marketing efforts to generate leads and convert them to sales. While both departments have similar goals, they each take a different method to accomplish these goals. Companies that experience misalignment of the sales and marketing departments are often dysfunctional, struggling to […]

Source: HubSpot With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, […]

Source: Jeff Bullas Every brand wishes to become famous. Well, every entrepreneur, business owner, and marketer wishes for its brand to become famous. But as you might guess, popularity doesn’t happen overnight. Not for brands. They don’t wake up famous; instead, slowly and steadily, they grow brand awareness. What is brand awareness? Brand awareness defines the […]

Source: Marketing Eye Australia 2020 has been an interesting year in marketing, to say the least. Yes, we have all undeniably suffered under the conditions of the pandemic – but where there’s hardship there’s also an opportunity to be found and many of us have been forced into new and exciting places. When the normal […]

In recent years, the number of digital marketing tools available has increased tremendously, making digital marketing an especially powerful tool for businesses to convert leads and connect with clients. As an inherent part of the ever-changing digital marketing landscape, adapting to new digital marketing technologies is more important than ever to allow technology companies to […]

The incredible growth of marketing technology cannot be understated. We have seen from Gartner’s 2018-2019 study that marketing technology or “martech” is increasingly becoming a focal point of most businesses marketing budgets, accounting for roughly 29 percent of marketing expenditures on average in 2018. It has been one crazy year for businesses everywhere, but it […]

Google Analytics is a powerful free and paid web analytics tool for businesses to track their web or app performance. Launched on November 15, 2005, following the acquisition of Urchin Software, Google Analytics has changed significantly in the last 15 years. Google Analytics started with the vision to speed up website tracking results processing, cutting […]

Sharing a compelling and resonating story to your audience is a goal for any brand. Andrew Davis, a keynote speaker states, “Content builds relationships. Relationships are built on trust. Trust drives revenue.” From a business perspective, content creation is an integral part of presenting a brand. Nowadays, content creation is a must-have thing to effectively […]

As 2020 draws to a close, many entrepreneurs and business leaders are coming to terms with the underperformance of marketing tactics for the year, most notably as a result of COVID-19. This has prompted many to rethink their marketing strategy and readjust their outcome expectations. In alignment with the cardinal evolutionary practice of adapting in […]

Marketing is effective, but it isn’t easy. In today’s modern environment, marketing particularly digital marketing has rapidly evolved transforming the way businesses operate. It’s safe to say most business owners aren’t exactly marketing experts. In order to run an effective and successful business, they need help creating and implementing their marketing efforts. Building an entire […]

A common mistake many businesses make when it comes to social media engagement is placing a primary focus on increasing audience size alone. While audience size is an important factor, many businesses fail to prioritize their ​social media engagement as well which is just as important or even more important in some cases. Social media […]

It’s coming to the pointy end of 2020, and many technology companies haven’t taken full advantage of Market Development Funds (MDF Funds) made available by large multinational technology company vendors. The most successful channel partners always use their Market Development Funds (MDF Funds) wisely to generate leads and accelerate their business growth. Vendors have become […]

A good ​marketing strategy ​consists of a comprehensive collection of marketing techniques that enables a business to direct its resources towards the best opportunities in terms of increasing sales and achieving a sustainable advantage over the competition. A marketing strategy consists of short term and long term activities that contribute towards achieving business objectives. Remember […]

Source: Jeff Bullas One of the biggest tools at the disposal of any small business is social media. Unfortunately, I’ve seen a lot of small businesses struggling with their social media profile. Usually, they’re well-intentioned and don’t understand what they’re missing. Based on what I’ve seen in the industry, here are six reasons why small […]

Marketing is a competitive game that requires carefully planned and well-executed tactics in order to be successful. Misinformed decisions often result in wasted time, resources and energy something businesses cannot afford in the current climate. A marketing consultant has the ability to look at your business and identify where the problems lie, realize where the […]

It was 25 years ago, almost to the day, that I started as a young woman in the technology industry. At the time, I was an ambitious, vibrant, enthusiastic technology marketing specialist keen to make my mark on the world. Everyone was so inviting back then and always ensured that I had the support needed […]

Digital PR is used to build brand awareness in the form of immediate communication, strengthening your business’ exposure and search engine optimization. Small businesses can leverage digital PR through an assortment of online channels to help drive website traffic and improve search engine rankings. Ultimately to get your business’ message out there and build a […]

During a time of such uncertainty, it is likely you’ve thought about rethinking your marketing strategy. With reduced demand for your product or services, the thought of perhaps saving some money has likely crossed your mind. It is important to remember that your competitors are likely to be facing the same challenges so during these […]

Source: Marketing Eye Australia Remember Search Engine Optimising (SEO) ​ is a long-term game. To improve your site’s ranking (SEO) we’ve made a list ‘10 Ways to Improve SEO’. Follow these suggestions and watch your website rise the ranks to the top of search-engine results. Publish relevant content Quality content is the number one driver for your […]

Source: HubSpot While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn’t. What Is Keyword Research? Keyword research […]

According to Bob Hoffman, “Without strategy and planning, marketing is useless.” This is a belief shared by all marketers in which businesses cannot move forward in the right direction without careful preparation and tactical approach. Subsequently, this is where developing a marketing strategy is essential – a practical research methodology that can provide guidance in […]

Source: Optinmonster Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs. It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful. Without a strategy, success […]

It’s almost 2021 and it’s impossible to think of marketing without digital marketing. If you are a business owner, you are sure to be using at least one form of digital marketing in promoting your products and services. According to DigitalMarketer, “Digital marketing is the act of promoting and selling products and services by leveraging […]

Source: Lyfe Marketing For many, Pinterest is that social network where only women hang out and spend their time sharing beautiful pictures from all walks of life. But turns out, Pinterest is much more than that. If you know how Pinterest works, then, as a business, you can use it to your advantage. Many users […]

Executing a marketing strategy can be a tedious and overwhelming process, that is why marketing automation can be a marketer’s best friend! Marketing automation software automates and streamlines marketing activities and is most beneficial in areas such as email marketing, social media, and lead generation. It provides personalized experiences for clients, which results in an […]

Blogging, a concept that once used to represent an outlet for individuals to document their lives online has now transformed into an indispensable part of marketing. If your business doesn’t have a blog, chances are there is a huge scope of improvement in your marketing efforts. Blog marketing is the process of using blogs to […]

Source: Social Bakers No matter the platform, social media is known for its community of sharing content, thoughts, ideas, and opinions. And while we love to share, it’s also important to listen. In fact, social listening is an integral part of any marketing strategy and should always be at the forefront of decision making. What […]

Source: Hootsuite YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. YouTube counts two billion logged-in monthly users worldwide, and ranks […]

Source: Feed Otter Online forms are a great way for entrepreneurs to collect essential data for their business. It’s amazing what you can learn about your customers by asking them to fill out a simple form, or how easy it is to increase your email subscriber list by posting a sign-up form on your website. However, it’s […]

A website is an essential component for any operating business, especially for a small business. Now more than ever, it is necessary for business owners to ask key questions such as, “where are my customers found?” “where is my competition engaging with my target audience?”. The answer is easy, they are all online. Therefore, it […]

While podcasting is the newest marketing trend being embraced by marketers, you may be wondering whether it’s the way forward for your business. A podcast can be a space to create something your business truly loves and share it with your community. So, how can your business capitalize on this new marketing tool? According to […]

Source: Jeff Bullas eCommerce won’t be the same after this year’s events. While the whole planet was frozen by the coronavirus pandemic, offline stores found they couldn’t compete with even the smallest online stores when people’s lifestyles were limited by their homes or neighborhoods. But those who have just started online sales this year will […]

Source: Marketing Eye Australia Whether you are a start-up that didn’t get off the ground due to COVID, a small business, or a large corporation, you are faced with uncertain times and a very volatile marketplace which means that your online performance and in particular your digital marketing strategy may not be working quite as […]

Are you looking to improve the competitiveness of your brand online? Then leveraging SEO through content marketing may be the answer. Today, we spend the majority of our time online – using it practically for everything – from searching for our favorite brands to collecting reviews for our next purchase. There’s nothing that Google can’t […]

The City of Melbourne Council has announced that small business grants of up to $5,000 for Victorians doing it tough. The pandemic has left many businesses all around the world struggling to survive. In particular, as a result of the second wave and its corresponding lockdown, small businesses in Victoria are continuing to feel the […]

Because technology is the answer to coping with the future.   Following the current trajectory of the world’s events, I think it’s safe to say that technology is at the forefront of managing the ‘new normal’. Today, there is mounting pressure on businesses to adapt quickly in order to stay afloat and it is this developing […]

Source: Oracle PartnerNetwork Blog What happens when your marketing strategy gets turned upside down, events are canceled, product roll-outs delayed and traditional marketing methods are no longer effective? The trajectory of your company has changed and as the next three to six months brings dramatic transformation in the way we do business; special attention needs […]

Technological innovation and marketing strategy are unique and evolving disciplines, wide-ranging into relevant circumstances which are utilized by marketing teams to help facilitate an intended experience amongst consumers. Today, marketing strategy technology is a required approach, employed to ensure the business stays dynamic within a competitive landscape. For instance, Tableau and Salesforce expenditure rate is […]

Source: Business2Community Social media has absolutely revolutionized the many ways that brands can market to potential buyers. Through the ability to reach vast numbers of people, exposure to new brands is now easier than ever. Brand communities give products and their makers a chance to cultivate dedicated audiences that help boost word-of-mouth, which, as we […]

An emerging and soon to be dominating approach within marketing is devouring the traditional marketing methodology and becoming a visage of marketing. The future of marketing is digital. Traditional marketing has been seen as the cornerstone for marketing for ages, using methods such as television advertising, print media, and telemarketing. However, change is necessary and […]

More often than not, people are looking to voices they can trust for recommendations. Most influencers have spent years cultivating trust between themselves and their audience. When they recommend products, people listen. Influencer events are a powerful tool for brands that want to build a stronger relationship with their audience. With these events, brands invite influencers […]

Digital marketing has the ​potential to transform the way that your business reaches and engages with customers. While traditional marketing tactics require you to wait months to assess which strategies are working, digital marketing allows you to view results in ​real-time​. This gives you the chance to easily and quickly adapt your strategy and tactics […]

For whatever reason, there always has been a giant brick wall between digital marketing and the construction industry. It is as if, the construction industry perceives the term ‘digital marketing’ by associating with basic advertising instruments, such as issuing email marketing, promotional content, and online posts, without a proper marketing plan to enact without the […]

With an average of $44 ROI on email marketing there is no denying it’s benefits to expanding your business.  However, capturing those clients and ensuring they are making the click to consume can be hard. Let’s have a look at how you can convert your database and maximise your efforts. Welcome Emails This is one […]

Source: StoryChief When it comes to your content marketing strategy, blogging should be home base. The fact that there are 105 types of content is unsettling. As if we needed to be overwhelmed today. It’s time to get back to our storytelling roots. It’s time to blog. Here are 15 reasons your content strategy must include blogging: You’ll generate […]

Source: Marketing Eye Australia Are you having trouble converting your leads? It might be because you don’t have a lead nurturing process in place. Establishing strong lead nurturing tactics is crucial to growing your business. Without these processes, there is nothing to impact or influence the customer’s decision to make a purchase. To truly nurture […]

Source: Marketing Insider Group Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your best source of leads). How? Because you’re helping to encourage and motivate happy customers to speak about you positively to […]

In an era, post-COVID-19 the internet is taking over. Now a necessity to humans, companies are looking for newer ways to establish a long-lasting connection with their consumers over the internet.   Webinars are taking the business world by storm. A way to connect with your consumers, business partners, and employees in real-time, it breaks […]

Source: Element Three After an historic 11-year run, the bull market finally came to a close on March 11, 2020. This was one of the five longest bull markets in history, and the longest since the 1980s. So we had a good run. But the global impact of COVID-19 is making marketers everywhere poke their heads […]

Source: Jeff Bullas When you’re having a conversation with your friend, you’re usually relaxed. You’re not trying to impress them with your vocabulary or pretending to be someone else. But did you know that you can have conversations with your audience on your blog? You can speak to them the same way you talk to […]

Source: Marketing Eye Australia Implementing a live video experience for your brand is an incredible opportunity to bring your audience together. Whether you are filming product demonstrations or a roundtable interview, your audience can use your live broadcast as an opportunity to stay informed on what your business is doing. There are plenty of platforms […]

Unlike traditional forms of sales, inside sales representatives are highly trained individuals who are required to identify, nurture, and convert leads into customers through remote systems. This virtual form of selling is made possible with the rapid evolution of technology and is becoming highly dominant within B2B, technology, and high-ticket sectors. However, to remain competitive […]

Source: Jeff Bullas Ideally, your brand illustrates who your organization or company is and how it’s perceived by your customers. This means both marketing and product managers need to work closely to protect the overall brand value. Brand management, at its core, is all about sustaining, positioning, defining, crafting, and ensuring a good brand reputation. All in […]

While it is evident that Influencer Marketing can reap various benefits for a business, it is imperative to consider the potential mistakes brands make when utilizing this tool.   Influencer marketing is not as simple as choosing a popular Instagram account and throwing money at them. If used incorrectly, this approach can cost you thousands […]

Source: Marketing Eye Like every other business owner, a month ago I stopped in my tracks. I looked around, read everything I could and basically tried to fill my head with as much knowledge as possible. I know that I don’t know what I’m doing and right now more so than ever. I had so […]

The marketing landscape is constantly evolving, meaning marketers must continually adapt to stay competitive. The past few years have shown just how quickly consumer behavior trends and advancements in technology can shift the way in which marketing teams must approach their campaigns. However, this year has already brought about many challenges impacting the way in […]

Source: Medium A business runs through a rough road to attract leads. Needless to say- they ensure earning. Even, your profit margin can be scaled up beyond your expectations. But, the question is ‘How’. This is where the SEO comes into play. It can turn your business into a cash cow. But, your all expectations […]

Source: Marketing Eye While many companies are now scrambling to fix their websites in light of the fact that Google is determining whether or not many companies get sales or not, it’s not all dooms-day. A good website from idea stage to website strategy, design and development, can all be finished in one week – […]

Source: Jeff Bullas You’ve worked hard at putting together your webinar slides. You’ve fine-tuned your presentation to your liking. After a few run-throughs, you’re ready to launch. Ready, set… hold up. Before you invite your attendees, there’s one more step to check off your list: foolproofing. I know what you’re thinking, “What? Why bother? What could […]

Source: Neil Patel Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong today, and is possibly […]

Source: Wishpond Email marketing is making money moves. It constantly adjusts, adapts, and advances with the shifting technology landscape. However, its relevance in the modern marketing stack remains as prevalent as ever. Marketo estimates that checking email is the #1 activity on the internet with 94% of internet users getting online for this reason alone. Email […]

Source: Hootsuite Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare. Providers, agencies, and […]

Source: Kuno Creative How do you attract and handle leads? It’s a simple question, but few of the companies we talk to have a definitive answer. More often than not, there is no process in place for generating and managing leads from first conversion through sales closing. If a process exists, it’s commonly a mix of manual […]

Big data refers to extremely large and intricate data sets that require complex systems to extract information from them. Millions, if not trillions of data records are stored in these sets, potentially amounting upwards of 1024 terabytes. These records can be accumulated from a diverse range of sources; from social networks to medical records. Developing […]

Source: HubSpot As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on […]

As a brand in the B2B space, the COVID-19 or Coronavirus pandemic has changed how business is done. For most B2B companies, attending events is a major way through which quality leads are generated and eventually converted – allocating a significant portion (21%) of their marketing budget to event marketing alone. It is said that […]

Source: BloggingWizard Social media. It slowly crept into our lives, little by little. Until it was the focal point of our lives. Today, 7 in 10 Americans use social media, compared with only 5% in 2005. Businesses took notice, and social media has since revolutionized the way we do marketing. The benefits are endless with a […]

Source: HubSpot The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way […]

In a crisis situation such as the COVID-19 outbreak, effective communication strategies are crucial. Given the rapid spread of the virus, timely and consistent information must be distributed internally for staff and externally for patients and the general public. For staff, regular communication is necessary as it will help foster a positive working relationship, which […]

Source: Word Wizard In 2019 New Zealand woke up to the power of LinkedIn. In 2020, LinkedIn will become THE social media platform for business to business (B2B) commerce. Companies have begun realising the advantages of a corporate approach to LinkedIn and are now training staff on best practice. And during 2019, increasing numbers of […]

Source: Typeform Blog If you work in marketing, you probably already know what lead generation is. Or if you don’t, you frantically Googled and stumbled upon this page half-way through the marketing weekly. Hi. Long story short, there’s an infinite amount of ways to get more leads and signups. And every year this list gets longer. This […]

Source: Business2Community Just like Harry is better with Meghan and peanut butter is better with chocolate (admit it!) — SEO works better when your content is high quality. Here’s why … Higher quality content boosts your CTR (click-through-rate). Although the exact formula the elusive Google gods use remains a mystery, Google sees a high CTR […]

Source: Search Engine Watch While some strategies might remain partially the same, they will get a facelift in 2020. If you are looking to take your marketing to the next level in 2020, we’ve got some tips for you. Here are some of the best ways to get more out of your marketing campaigns this year: 1. […]

Source: Talkwalker 94% of marketers use influencer marketing because it drives 11x more ROI than traditional marketing. What is influencer marketing? Not – as voiced by many critics – a trend. It works. It works big! Reach a larger audience. Increase conversions, trust, ROI, and brand awareness. Here’s how… No longer can brands rely on […]

A successful business idea begins with a well-developed marketing strategy. While frequent adjustments and adaptations to your strategy may be necessary, it is imperative that your goals and plans are well defined from the get-go. Without a clear strategy in place, your business will lack the road map needed to achieve the end goal in […]

Source: Five Channels Video marketing has taken off and grown in popularity over the past few years. It is hard to find a content marketing strategy that does not include some type of video infusion. Social media platforms like Facebook and Instagram have popularized the trend with their live features. Before they jumped into the game, Twitter […]

Source: Orbit Media Studios If you’re using social media as a dumping ground for links, you’re doing it wrong. There’s more to social media than promoting your content. You’re missing out on the more social side of social media, like building your network and making friends. And your accounts won’t be much fun to follow. […]

Source: Business2Community The antiquated idea that automation will someday replace the human worker has long since been replaced by the realization that automation will not replace but rather enhance the employee experience. Fear of automation has transformed into demand. Because we now know, automation isn’t coming for our jobs – it’s helping us to do […]

Source: Business2Community COVID-19, otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing “social distancing” and staying home as much as possible. How does this affect your PR and marketing strategies? Let’s take a look at what you need to know and do during this difficult time. Perhaps you’ve personally seen […]

Source: Hubspot Before you break any email marketing habits or best practices, it’s important to first understand why they work. Once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy. In today’s ultra-competitive email landscape, you need to perform tests in order to find out […]

Amid the social distancing guidelines brought upon by the spread of Coronavirus, celebrities have taken to TikTok to share how they are passing time in quarantine. TikTok has become the new hub for stars and organisations to connect with fans and spread awareness on the pandemic. Lebron James performing a dance on TikTok The current […]

Source: Growth Marketing Pro A comprehensive podcast advertising guide by Growth Marketing Pro Hailey Friedman. In today’s ever-changing digital landscape, us savvy growth marketers have to be nimble and adaptable. Quickly embedding the latest technologies into our toolkit– fully devoted to following our audience wherever they may lead us. If you’re like me, and you’re on the hunt […]

Source: MOZ Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report […]

Social media platforms have experienced exponential growth since 2004. Despite almost half of the world’s population being active on social media, it still has not reached the peak of its popularity. With users spending an average of 3 hours on social media per day, businesses are experiencing countless opportunities to reach their audience through social […]

Source: Business2Community For many businesses and individuals, the past few years have been positive and included opportunities and avenues for growth. With the current COVID-19 pandemic that is spreading across much of Europe and the Americas, the present and future have become very uncertain. The clear focus now should be on taking care of those […]

Source: Marketing Eye Atlanta Everyone in the professional world has email. For many companies, it’s their primary avenue of communication. Marketers have been using email marketing campaigns for years, pushing products, events, and anything else they want their audience to engage with. If the majority of people are checking their email every day (most are […]

Source: Oberlo You can use Twitter to find new customers in the next five minutes – for free. Here’s how: Start by thinking about the problem your business solves or the happiness your business provides. Now, put yourself in your customers’ shoes and think about the phrases, keywords, and hashtags they might tweet to express a […]

These are uncertain times for us all and we now live in a world where life seems so different from what we’ve been used to. The reason for this shake up – COVID-19 or Coronavirus. This week, governments all around the world announced set guidelines that need to be followed in regards to travel, social […]

Source: Curata In 2015 my marketing agency, PR 20/20, was struggling to create enough content at scale while maintaining quality, a challenge faced by many marketing organizations. At the same time, advancements in marketing AI (artificial intelligence) convinced me that machine-assisted content could be a possibility in the near future. The big question I couldn’t get […]

Source: Conductor Spotlight The headlines are grim: Public Life Curtailed as Nations Step Up Restrictions, Corporate America Races to Respond to a Crisis That Upends Work, Coronavirus Closes School for Nearly 30 Million Children in U.S. 2020 is only 11 weeks old, but it feels like it’s already lasted a decade. The COVID-19 pandemic is upending economies around […]

Building an authentic brand will set you apart from competitors. Your brand goes far beyond a unique name and logo; it is ultimately how you would like consumers to perceive your business. As Jeff Bezos said, “Branding is what people say about you when you’re not in the room.” Therefore, it is up to you […]

We receive meaningless and irrelevant information from companies all the time; most of it landing in our spam folders. The truth is, traditional advertising methods are becoming less effective by the day. Rather than interrupting customers to get noticed, content marketing attracts customers to the business. Instead of pitching your products or services, you are […]

Source: The Marketing Centre Introduction Tried and tested best practice will make the best of whatever economic and political situation a business finds itself in, whether it’s the continued uncertainty around Britain’s future in the EU, the overheating and protectionist tendency of the US market, or the continuing rise of China and India. In this […]

Source: MarketingWeek With online marketing taking the world by storm, you might forget about the power still held in its offline alternative. One of those is tradeshow marketing: presenting your company, product or service at industry events. But if you think tradeshows only deliver great returns for specific types of business, you might be wrong. […]

Source: CoSchedule What does your ideal day at work look like? Does it involve constant emails and messages, digging through files just to find the right one, and worrying about missed deadlines… …or is it filled with managing high-performing content and working with a happy marketing team? If your current situation looks more like the […]

Source: Hubspot For most marketers, this will sound familiar. You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email […]

Women in AI are changing the way we use technology today. However, there is still a decent gender gap between men and women in the industry. Therefore, it is important to recognize some of the women that have heavily impacted the industry to drive change. Here are the top 8 influential women transforming the AI […]

Source: CompuKol Communications Many people have a fear of public speaking. As a business owner; however, you are probably faced with situations where have no choice but to get involved with some sort of public speaking. You can conquer your fears and your public speaking efforts can help your business’s marketing campaign. The secret behind […]

Source: Jeff Bullas In the dark-dark city, on the dark-dark street, in the dark-dark office, there was one dark-dark company, but no one knew about it because the company couldn’t tell people about itself… Modern information consumers want more than just data. People of this generation are used to getting accessible news, ideas, information, and […]

Source: Spokal Did you know that humans spend half of their waking time daydreaming? Our brains wander by nature, jumping from one thought to the next. If there’s nothing important for our minds to focus on, whether it be a conversation with a friend or the latest episode of Game of Thrones, they simply slip back […]

Source: Inc. According to Edison Research, 24% of Americans have listened to a podcast in the last month. Not only that, the popularity of podcasts continues to rise. To say that podcasts are having a moment would be an understatement. Beyond water cooler favorites like S-Town, many of the most popular podcasts fall into the categories […]

Source: Digital Marketing Institute Is it viral yet? Is it viral yet? While going viral should never be the objective of your video marketing campaign (never ever!), the term itself has seemed to have taken off this year, exploded even… Marketers, we’ve been hearing lots of stats like these: 5 billion videos are watched on YouTube every […]

Source: CoSchedule Create compelling, relevant content and readers will naturally flock to it. Simple, right? Not quite. Because what if your blog is never found? There are more than 1.7 billion websites today, and your blog can be buried at the bottom with only a handful of readers ever seeing it. So how can you change that? […]

Source: Business2Community Taking the time to update your approach to blogging for 2020 will keep your strategy fresh and effective! After all, each new year brings its own set of new blogging trends as digital media and consumer preferences evolve. Updates to search engines like Google and Bing also influence how search terms, or keywords, are […]

Source: Robot Shop Let’s face it; the future is here with us thanks to Artificial Intelligence (AI). AI is undergoing rapid evolution, and this has attracted multiple questions concerning its future. Notably, most industries in the world, including digital marketing industries, will benefit from this paradigm shift in technology, depending on how they embrace it. […]

Source: Business2Community With over 2.50 billion active users on Facebook, it’s safe to say that it’s the most popular social media platform for personal and business use. With that many users, mistakes are bound to happen. This blog will break down four top mistakes that business owners make and what can be done to avoid them. […]

Source: Hubspot There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time. But when you’re growing a business, it seems […]

The environment is constantly changing and as the ones responsible for our respective brands, keeping up the pace is of utmost importance. It is critical for us to learn (quickly) from our successes and failures and apply those lessons in real-time. So, instead of always looking to reinvent ourselves, why don’t we just emulate what […]

Source: Hubspot As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on […]

Source: Brafton Drip. drip. Drip. That’s the sound of digital marketing gold. Every marketer worth his or her salt knows that email drip campaigns can keep prospects engaged and maintain open lines of communication even when you’re not directly interacting with a sales lead. But, like anything else with digital marketing, there’s a fine line […]

Source: Prosperity Media SEO and Content Marketing Strategies for the Care and Support industry By 2056, 22% of Australia’s population will be 65 and over, according to the Australian Institute of Health and Welfare. This statistic has many implications, but if one thing’s for sure, it’s that the care sector is set for a huge amount […]

Source: UrgeMedia In today’s marketing environment, social media management goes far beyond just posting on Facebook & Instagram.  It’s critical to ensure that your brand’s social media activity coordinates with other time sensitive marketing efforts such as television advertising, email campaigns, or website developments. Having a central place for different teams across your organization to manage […]

Let’s be real: the year is 2020 and if you still haven’t figured out the YouTube thing yet, now is the time to get savvy at it. Why? Because as a content churning machine with over 50 million content creators collectively spewing out videos every single minute and more than 1.8 billion active users on […]

Source: Hootsuite It’s 2019—and Snapchat still has about 188 million active daily users. But it’s also still dwarfed by Instagram—which has 500 million daily users—and probably always will be. And that begs the question: why should your business invest in capturing attention and building an audience on Snapchat, the demonstrably less popular platform? Let me explain. […]

Source: CoSchedule Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. Plus, its benefits extend far beyond increasing sales. However, not all businesses are aware of […]

Facebook can be considered one of the most popular social media platforms out there, with 68% of US adults actively using it. So, if you plan to promote your brand, this is probably the first place to start. Understanding how you should market your product or service through Facebook has the capability to skyrocket your […]

Source: Hubspot For my master’s program at Syracuse University, we were required to attend two immersion weekends. These weekends were filled with networking events, guest speakers, and industry leader presentations. The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication. One of the immersions in Los […]

Selecting the right marketing agency to assist your organization in achieving and exceeding its goals is something that shouldn’t be taken lightly. This decision requires a lot of careful consideration because unfortunately not all marketing agencies are the same. Some possess a higher degree of experience and professionalism which is a greatly beneficial characteristic when […]

Source: Hubspot If you’re a blogger, you’ve probably asked your editor “how long should this blog post be” more times than you’d care to admit. And most of the time, you’ll hear an answer that sounds something like this: “However long it needs to be.” There’s certainly a nugget of truth in there — you […]

Source: Curate Bee The right digital marketing plan can catapult a business ahead of the competition. As such, you can actually say that digital marketing is shaping the future of marketing. However, brands won’t achieve digital marketing success if they don’t do extensive market research first. In a way, how market research is conducted serves as […]

Over the past few weeks, the global stock market has taken a massive hit with share prices plummeting. And things aren’t looking like they’re going to bounce back anytime soon. This decline is primarily a consequence of the increasing prevalence of the Coronavirus disease (COVID-19), which is currently affecting 80 countries around the globe, with […]

Source: Public Relations Sydney Communicating with your target audience is not always an easy task, particularly for those of us who are not as experienced with talking to the media. To ensure you get your point across it is essential to establish your key messages before any communication with the media or your target audience. […]

Source: Impact Video and marketing go together like peanut butter and jelly. From traditional television commercials in the 1960s to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives. While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable […]

Since acquiring and merging with Musical.ly in 2017, TikTok, and its censored Chinese equivalent Douyin, have been downloaded more than 1.5 billion times. TikTok is a social media platform that allows users to upload short video clips of between 5 and 60 seconds. It is characterised by challenges that often become viral, spreading to other […]

Machine learning is a type of artificial intelligence that allows for the creation of predictive models and algorithms that are able to learn and improve without the need for human intervention. These programs are then able to anticipate consumer behaviour in order to optimise marketing campaigns. Several ways machine learning can impact digital marketing strategies […]

Source: Single Grain Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI […]

Source: Public Relations Sydney – From Around The Web Your target audience is the people who may be potentially interested in the business’ products or services. They could be customers, potential customers, stakeholders, clients and more. It’s important, particularly in PR, to identify who your target audience is to help you direct your messages and […]

Source: Lyfe Marketing Most consumers are looking online for information that will help them make smarter purchasing decisions. In fact, according to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website for today’s businesses. If you […]

Source: Business2Community Social media has another big name entering the competitive world that is seemingly dominated by Facebook and Instagram. Now, we have TikTok. What Is TikTok? It all started in 2014 with an app called musical.ly. Users could record clips of them lip syncing to music, usually running 15 seconds to one minute long. […]

Source: OptinMonster – From Around The Web Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels. In this guide, we’ll walk you through the entire process of […]

Source: Mod Girl Marketing Whatever kind of business you may have, there will always be competition. It’s good for business and keeps entrepreneurs on their toes by making products better and prices competitive. The same also goes for marketing. In today’s digital age, it’s impossible for a business to thrive without marketing. And because we […]

Blogs are considered to be an invaluable tool for organizations to utilize. However, their effectiveness is more than often overlooked by companies who either completely ignore blogs or do not utilize them to their full potential. Possessing a blog is a fantastic way of improving your Search Engine Optimisation (SEO). This is due to the […]

Source: Sprout Social While social media has technically been around for about 40 years, it wasn’t until after Facebook launched a little over a decade ago that companies began paying attention it as a powerful tool for marketing. It used to be that branding would be focused on print media, broadcast ads and newsletters (email […]

Source: Dynamic Business Public Relations is much like many other industries in that it is constantly evolving. Yes, the old-fashioned ways will continue – creating good rapport with journalists and scoring exposure on media platforms – but new opportunities for PR consultants are set to arise in 2020. Read More Source: Dynamic Business

Source: Articulate Marketing The physical value of your products may be easy to calculate, but your consumers’ perceptions are what really determine the value your brand and products have in the marketplace. Because of this, your ability to build value into your brand and communicate that value to customers through your marketing is essential to […]

The rise of influencer marketing has grown substantially over the past few years, and it’s not going to stop anytime soon. Considered to be one of the most valuable forms of marketing present on social media, many companies are turning to influencers who operate in the relevant niche to promote their products and brand name […]

Marketing has evolved significantly in the recent decades – from door to door sales, cold calling, electronic direct mail (EDM) to the generation of artificial intelligence (AI). It is quite surprising that we still receive telemarketing calls today. With a very low conversion rate (less than 10%), this marketing tactic definitely needs to be improved […]

Source: Forbes – From Around The Web Gone are the days when marketing decisions were guided by intuition and experience. Important marketing decisions are now determined by big data. This refers to the study and application of big, complex datasets, which cannot be processed by traditional data-processing applications. These figures generate insights that can lead […]

Source: Digiday – From Around The Web RXBar is using influencers like they would an agency. The company is handing over the marketing of its new limited edition flavors to social stars, letting them create the content to promote the flavors and posting it on their channels. In doing so, the company is eschewing a more […]

Source: The NyseNasdaqLive News – From Around The Web Social Media Marketing (SMM) Company Services Market report is designed by detailed investigation procedure to collect all the necessary data. This report contains the brief profile of leading players in the industry along with their future plans and current developments. Further, report considers the revenue generated […]

Source: Modern Restaurant Management – From Around The Web Love it or hate it, Instagram is affecting your business.  With more than one billion accounts worldwide, it is time to accept that it is not going away soon; therefore it is time to embrace it.  The best part is that, when used correctly, your customers will start to do […]

Source: Open PR – From Around The Web The global Social Media Marketing Software Market 2019 research is a professional and in-depth study on the current state of the industry and provides a basic overview of the industry including definitions, classifications, applications and industry chain structure with the help of Top Key Players: Lithium Technologies, […]

Source: Followed App – From Around The Web Social media marketing is at an all-time high and it seems like everywhere you look these days, brands are trying to grab your attention. They’ve gotten quite good at it too. So how can someone like you and I stay in the game and maybe even ahead […]

Source: Followed App – From Around The Web Most Google My Business Scheduler tools will offer a bunch of other really useful features alongside creating and scheduling of posts. Google My Business has gained some serious popularity among big businesses and social media marketers in the past few years and it looks like small businesses are catching up […]

Source: Followed App – From Around The Web One of the big reasons why marketers love Facebook Audience Insights is its ability to connect with super-specific groups of people. Since Facebook has such a gigantic user-base (around 2.45 billion in 2019), the tool has no trouble finding the right people for your business. Marketing works […]

Source: Open PR – From Around The Web AI in Social Media Industry 2020-2026 Market research report covers the market landscape and their growth prospect over the coming years, this report covers the industry structure and even landscape, the problems along with business strategies and industry effectiveness. The purpose of the AI in Social Media […]

Source: Followed App – From Around The Web Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new […]

Regardless of the industry a business operates in or the products and services it offers, it needs a plan of action. Marketing is probably most important on the list of things it would need to do and having an effective plan ready to go has the potential to set it up for success. As a […]

A job interview for marketing was conducted in the 90s where a hopeful candidate was asked to sell their future employer a pen. Decades later, fresh graduates still face similar situations.   Let’s imagine that the young candidate walks nervously into the company of their dream. The interview begins. He is asked to introduce himself. […]

Every business wants to grow no matter how big or small they are. With large corporations that inherently have complex business structures, the responsibility for growth becomes more evident. Many of these companies are listed on the stock exchange and need to show growth and innovation.

Another Super Bowl has come and gone. Marketers have battled it out for the audiences’ attention- using all sorts of gimmicks and tactics to stand out in an ocean of competition. But it is only the very best that prevail to take home the trophy. Here no creative concept is too ambitious even the most […]

A friend of mine once said, “Instagram and Google can read my mind!”. While this was said in a satirical tone, he did make a very good point. At some stage in our life, we’ve wondered on how the internet knows all about our favourite brands. How on earth do marketers always send us emails […]

Determining a marketing budget can be a tricky thing. More often than not, companies tend to set strict limits to how much they are willing to spend. This decision is usually supported with the unsatisfactory outcomes of previous marketing campaigns. This fear is justified; however, it is necessary to also consider that decreased funding to […]

Artificial intelligence is already very prevalent in the business realm, whether we know it or not. There are plenty of concerns about how it might affect the workforce, but have we considered how it could influence the behavior of our customers? The customer experience has so many variables between the first signs of interest to […]

Marketing is effectively getting rid of the middle man – and putting tape on the mouths of marketers around the globe. Now, that is a little over the top, but it’s not too far from the truth and when you read this, you will see why.

You’ve streamlined your product. It’s ready to fly off the shelves in droves. But, where do you find customers that want to buy it? Don’t let your product die on the shelf or spoil in a digital cart. Develop a loyal target audience that fits perfectly fits your product design.

What’s your biggest marketing obstacle? Whether omitted or poorly executed, many companies fail to plan. But, there is a solution. Robotic Marketer makes askew plans are a thing of the past. Hurdle the barriers of traditional marketing and step into the future of strategic planning.

Strategic alliances maneuver your business toward increased sales and greater brand awareness in the market. Navigating these arrangements with complementary businesses can be difficult, however, they are quintessential in the strategic process.

CRM is a strategic approach to detailing and maintaining relationships with current and potential customers. Proper use of CRM tools streamlines your customer pipeline and pivots your business toward success. Let’s take a deeper dive.

Many companies are wary of the practice of outsourcing. Despite reasonable skepticism, outsourcing may be an invaluable solution to strengthen your marketing department. Could it work for your business?

Email marketing is one of the most pervading forms of media today. This channel boasts some 3.9 billion users, surpassing the total accounts of Facebook and Twitter, combined. If you’re not using email marketing to reach your target audience, you should be. So how exactly does your business integrate email marketing into its strategy?

TikTok! No…we’re not talking about a clock.  TikTok is the world’s fastest-growing social media platform and its numbers are staggering. 500 million users and 1.2 billion downloads make the app ripe for user engagement. However, is it possible for the B2B ventures to adopt this TikTok? Let’s see how they can tackle this Gen-Z app.

For many, Search Engine Optimization (SEO) is just another buzzword tossed in a sea of jargon promoted by marketers. However, SEO is much more than just a phrase. How can SEO become part of your game plan and marketing strategy for 2020?

Today, consumers are spending 33% of their time watching online video content. To keep up with these staggering figures, companies must keep video content in their wheelbarrow. So then, how do we integrate video into our marketing strategy?

Believe it or not, the phrases brand recognition and brand awareness aren’t synonymous. The jargon is similar, but they’re more fraternal than identical. While the differences are slight and must be approached in unique ways, a marketing strategy can be implemented to achieve both brand recognition and awareness.

The culture of startups and SMB is fast-paced, unpredictable and often ill-resourced. Often smaller businesses are good at what they do, but they don’t know how exactly to display it to others. Developing a marketing strategy is crucial even in the most minute stages of growth. If developed properly, it will jumpstart your business for […]

An old method (I might even say an archaic way) to see if spaghetti is done boiling was to throw a single noodle strand at a wall. If it stuck, it was done boiling and ready to eat. SMBs are trying the same thing with their approach to strategic marketing, only they are forgetting one […]

Approaching a CEO is a short hike, you just have to build up the confidence. Now, whether or not you truly get their attention is like summiting Everest. So how do we make the climb?

The landscape of Business to Business (B2B) is changing rapidly. Interactions between companies are taking far more personalized and less corporate tones than they did 10-15 years ago (even 5 years ago for that matter) and we have to evolve with those changes. So then what are some key insights that we can pay attention […]

The opportunities and outcomes afforded by technology strategies are innumerable. Let’s take a brief exploration of the technologies impacting business today. Robotic Marketer is a renaissance platform within technology strategies and combines multiple properties to refine your business model and give your company a desired competitive edge.

Search “marketing strategies” on Google. Soon you’ll be swimming in a flood of inquiries and Q&A pages on how to buff up your marketing plan for the next calendar year. However, when building their marketing plan, companies often exercise the wrong muscles. So how can you reset your goals and make sure your marketing is […]

The culture of content shifts like sand in a desert. As new mediums emerge from the woodworks, they change the landscape of user interaction. The introduction of live features–on Facebook, Instagram and LinkedIn–create sweeping and innovative changes that alter social media platforms. So, how should we use them?

Public Relations is a multifaceted process that involves a variety of roles and requires hours of planning. For many startups and small businesses, this discipline operates as a one-man show–or falls to the wayside. But, it doesn’t have to be this way! Today we’ll look at several tools to improve your PR and turn your […]

Last week, we talked about the importance of Key Performance Indicators (KPI) and how they can secure leads for your business. Next up on our list is Search Engine Optimization (SEO). Why is this feature so important and how exactly can you implement it within your business plan and marketing strategies?

The last decade witnessed a sharp transition—digital platforms rose to an imminent position as traditional print media cowered in the shadow of this new wave. We shouldn’t be surprised when new trends occur, but rather, attempt to predict them. We’ll give you glimpse into the future—artificial intelligence infrastructure is going to dominate the field of […]

Let’s discuss the bottom line—marketing is expensive. However, it doesn’t have to be the drain on your company’s already small budget. Our Robotic Marketing platform—which includes an online workshop and a 40-page marketing strategy—is only $1,950. We’re an all-in-one digital marketing and consulting agency ready to craft the perfect marketing plan for your business. It’s […]

Every industry has a means of measuring success. In every field, there’s a litmus test and standardized measurements to meet your objectives. Key Performance Indicators (or KPI’s) are the litmus test by which we can and should measure our goals in marketing! So what exactly are KPI’s and how can we dominate our field by […]

Often, we know far less than we’d like to admit. In a whirlwind of learning new industry jargon, client briefings and technical approaches to marketing, I’ve found myself in this position—admitting that I don’t always have all of the answers. This is my first week in a hybrid role, servicing projects for both Robotic Marketer […]

Robotic Marketer is an innovative solution that hurdles obstacles faced in traditional marketing plans. Our tech is attracting the interest of marketing executives, tech gurus and a plethora of thought leaders. We’d like to highlight a crucial member of our team–former NFL pro-bowl running back, Steven Jackson. He’s a thought leader on planning and keystone […]

Robotic Marketer has engineered a framework to ensure that small to medium sized businesses can craft a strategic marketing plan without exhausting capital or stretching resources too thin. Our Artificial Intelligence software gathers data and scours unprecedented amounts of information to give you a competitive advantage against competitors. But why should you use our software? […]

We’ve nearly arrived—it’s the end of Q3 and companies are sent scrambling into Q4. Startups and other small enterprises are wiping their brow, singing praises that they’ve survived another fiscal quarter! However, where many companies are winding down and waiting for the year to end, they should be strategically planning for Q1.

Event companies are finding it increasingly difficult to cut through a cluttered marketplace and establish their events as a go-to for their target audience. Unless you are a big brand with an established attendee list, your event may not achieve the desired attendance participation. Adobe Summit In March, we attended the #AdobeSummit in Las Vegas. […]

Starting a business from scratch, people mainly focus on sales and administrative practices. Sometimes, they are focused on the product or service, but what about marketing? Entrepreneurs are sometimes overwhelmed with wearing so many hats, and when it comes to marketing,  they may think it is costly and difficult to see a tangible outcome in […]

The word ‘brand ambassador’ gets thrown around all the time these days and has in fact become a common job title. Brands are frequently paying everyday people to go around to shops, offices and public places to interact with potential customers in order to generate positive brand image, brand awareness and word of mouth. But […]

Marketing has changed so much in the last few years. With technology growing and advancing every day, marketing is constantly being affected. We can credit these changes to technological advancements and artificial intelligence. However, due to these innovations, consumer expectations have been modified as well. We have to switch up the way we reach people […]

New ways of transportation are just around the corner and AI is at the forefront of this development. Autonomous cars, self-driving garbage trucks and drone air taxis are all in the near future for the world of transportation. Technology has come a long way, but just how advanced has it really become?  We now live […]

Does your business need a clear direction in regards to your marketing activities? Maybe you’ve tried the same strategy over and over again but it doesn’t quite take your business to the level you desire. If this is the case then it’s time for you to try something new! Robotic Marketer uses data-driven information and […]

You may be thinking what is a chatbot and how does it affect me? Well, a chatbot is an instant messaging system that answers any questions you may have while on a website. It saves time and effort by automating customer support. So, whether you are the one visiting the website or the company behind […]

Artificial Intelligence is one of the biggest talking points for digital marketing. It is truly changing the way we do business and transforming the world of e-commerce as well. However, there are a few common misconceptions about AI that need to be cleared up before we can get into how its revolutionizing e-commerce marketing.

For many the thought of their work activities being monitored might make them a bit uneasy, but that is the direction AI is headed. Artificial intelligence allows robots and technological systems to gather information, analyse outcomes, and produce final work and projects to you in record time. However, if that isn’t enough for you AI […]

Even though we’ve already argued many times about how AI is amazing and how it helps us daily, AI raises some awareness and fears amongst humans.

By now you have must have heard the news? Well if you haven’t, yes robots and artificial intelligence are taking over every aspect of our lives including our workspaces. But the real questions are, is it for the better or for the worse? The increased utilisation, integration and implementation of technology into our daily work […]

Cybersecurity has always been a tricky issue due to the high complexity of the industry and the always changing nature of the technology sector.

Like many other people, you dream to create your own business, or you already have one you want to improve. To this end, a marketing strategy is inevitable to build a strong business’s foundation in order to attract customers. Good thing for you, it’s easy to find instructions on how to create your marketing strategy […]

With AI continuing with its rapid development, in 2019, we’re expected to see some big strides yet again in numerous different industries as the hype of AI technologies is showing no sign of slowing down.

Some fear that as AI improves it will supplant workers, in turn creating ever-growing unemployment as humans become unable to compete economically with machines. But, on the contrary, AI can be seen as the greatest job engine the world has ever seen!

If you ever used Siri on your smartphone or saved your vacation memories on the cloud, you already know what Artificial Intelligence is but probably not how it works.

Machine learning technologies are constantly evolving before our eyes and continue to play an even bigger part in our everyday lives as technology continues to develop.

When thinking of artificial intelligence, we remember being beaten by our computer during a solitaire card game, or we imagine robots that have the ability to think like humans.

The analysis of large amounts of data is a very common practice in sales and marketing. All this can be achieved by an AI, which means considerable time-saving.

Years ago, the famous physicist Stephen Hawking saw the potential in AI and is the potential ability to “transform or destroy” society. This technology called Artificial intelligence still sounded surreal. Now, we know for sure that this technology is the future, we can make it be, but we need to ask the question “Should we”? […]

It is said that businesses who adopt Artificial Intelligence are 3.5 times more likely to grow their profit margin by up to five points more than industry peers.

We’ve seen artificial intelligence be implemented in many different fields such as smart cars, smartphones, social media and now we’re witnessing it in crime prevention.

These days AI is involved in most industries and the retail industry is no different. Already adopted by some retailers, over a quarter of retailers were deploying AI in 2018, investments in this new technology will continue to increase by 2022.

Contrary to popular belief, AI is not harmful to humans, but rather useful, this technology could even help humans develop their way of learning as well as develop themselves. It seems paradoxical, a science dedicated to learning from how we humans operate, it may actually return the favour by teaching us about ourselves, if it’s […]

It is apparent that the evolution of artificial intelligence has provided many specific benefits to many industries. With the ability to perceive its environment, interpret external data to learn and adapt, and take actions to maximise the success of goals, it is evident that the incorporation of AI technology in business can enhance company development […]

In the fast-paced era of technology, artificial intelligence is evolving at an alarming rate. Robots are beginning to possess the ability to learn and read human expressions, along with the ability to have a complete conversation with people.

Artificial Intelligence has very quickly established itself as a tool that is being commercially used in government and corporate systems on a large scale and it’s showing no signs of deceleration.

Growing up, everyone is taught about global warming, preserving the Earth, and steps to take to prevent further damage.

The place of AI in our society is becoming increasingly important and we are amazed by the capabilities developed by this technology. From a year to year, the trends around this new tool, which will soon be indispensable in our daily lives. Here are 5 trends to watch out for in 2019.

More and more every day, we hear about this new technology called Artificial Intelligence. This is not about to end! AI is spreading to many industries, but do we really know what “AI” means and how it works? It has been reported that the majority of people know what it stands for but don’t know […]

We’re surrounded by artificial intelligence daily. Yet there still are common myths and misunderstanding about Artificial intelligence which need to be dispelled. What exactly are these myths about AI technology?

With the rise of AI, everyone is beginning to see this technology as a working tool. As fascinating as AI can be, it allows tasks to be performed in record time and with great precision. So, what are the important tips to follow?

Many questions revolve around robots and AI, and in particular concerning feelings: “will this technology be able to reproduce human emotions? Feel empathy? Be less impersonal? Here, the question is: is it necessary that a robot has feelings and the ability to personal to conduct your next marketing workshop?

What do you think about AI? Exciting technology? Frightening? Or both?

One of the first references to AI dates to 1950 in an article by Alan Turing entitled “Computing Machinery and Intelligence”. The official birth of artificial intelligence took place a few years later at the 1956 Dartmouth Conference. This technology is therefore not invented recently and even many researchers have been working on this topic […]

Some people think that the future of marketing will be through artificial intelligence, while others believe that influencers are the key.

In a few years, each industry will be able to benefit from this new tool that everyone is hearing more and more about called Artificial Intelligence.

The time has passed whereby everyone does everything the traditional way. We are now living in a society which is continuously evolving and heavily dependant upon technology. This reliance on technology has led to the adoption of artificial intelligence in just about every aspect of life. Now we are seeing AI play its role in […]

There is an array of different stocks being offered on plenty of stock markets around the world. Therefore, the question comes up which industry is the most profitable one as well as which stock is the best choice to invest?  Especially, when looking at recent trends the most noticeable one is surely the current development […]

The answer is Yes. Robots can do everything these days. And I already know the name of this robot, it’s called Robotic Marketer!

When you hear “AI”, are you thinking about science a fiction film?

The world as we know it, is changing rapidly and is going through an array of technological innovation that is recognisable in literally every business industry. By utilising Artificial Intelligence, Machine Learning, Blockchain, Data Engineering and Cybersecurity, the new century has arrived and is called the Fourth Industrial Revolution. But after all those impressive technical […]

Everyone loves a good old dose of Law and Order every once and while. In 10 years’ time, our favourite characters and our real-life legal system will be flooded with an overwhelming amount of Artificial Intelligent robots and technology.

The roll out of a successful franchise business in both new and old markets has been tried and tested since the grandfather of franchising, Howard Deering Johnson, established his first restaurant franchise Quincy in Massachusetts in 1932.

Nowadays, AI is everywhere! At our jobs, when we use the internet, in our homes, pretty much simply everywhere. AI is a machine learning designed to simplify our life and make sure all we see on the internet or on our applications is relevant to our methods of consumption. A simple example is Netflix and […]

Recent events such as the global financial crisis in 2007/2008 demonstrate the tremendous impact that these financial institutions can have on the entire world.

Every business owner and business leaders working in the field of tourism and travel, must use the latest trends to ensure that they are constantly up to date with the market. Therefore, it’s crucial to keep up with the development of our fast-growing technology and integrate machine learning into your business strategy. However, there are […]

AI makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks. Using these technologies, computers can be trained to accomplish specific tasks by processing large amounts of data and recognizing patterns in data that no analyst would be able to accomplish without computer power.

All industries are being tremendously affected by the integration of artificial intelligence. From the health care sector to real estate to even the retail sector.

Two buzzwords that continuously keep popping up are artificial intelligence and machine learning, these words also seem to be used interchangeably as many people believe them to be the same. Although they are similar they are not quite the same, but many people believe perceived into thinking they are which hence leads to some confusion.

Artificial intelligence is no longer just contained in science fiction films. It is a part of our everyday lives and in the classrooms. As tools like Siri and Amazon’s Alexa, it is just beginning to see the possibilities of AI in education.

With the rapid expansion and ever-growing development of artificial intelligence and robots, the question on everybody’s mind is whether robots will take over in the future.

His name is constantly swirling around and around the media cyclone outlets, that has created an overwhelming and very much confronting storm filled with anxiety, fear and disbelief. Elon Musk is his name and he is nothing short of a just anybody, he is the billionaire inventor, founder and CEO of the greatest AI creation […]

There is no doubt that artificial intelligence is revolutionising the world we live in today. In particular when it comes to makes big decisions in terms of life and death. With the help of artificial intelligence (AI), even the medical industry can take advantage of the technology and improve the health care system which is […]

Every year Christmas seems to creep up on everyone, we start running around like headless chooks organising the Christmas party for work, buying our Kris Cringle presents for our colleagues and gorging out on cheese platters and champagne.

Robots are becoming increasingly advanced and sophisticated, and due to these advancements different industries are utilising this technology in interesting ways. Various industries are using robots in different ways to decrease staff costs, carry our shopping, do repetitive or dangerous tasks plus much more.

Did you use the Internet today? Visit Facebook? Buy from an online shopping website? Check the weather on your smartphone? Watch a funny YouTube video? Use Uber? Connect on LinkedIn? Text your co-worker about that funny YouTube video? If you did any of these activities, you generated an unimaginable amount of data.

As technology continues to evolve we must be prepared to take advantage of the digital and technical opportunities that present themselves to us. 2018 has saw huge change but there have been trends with have been constant throughout the year that everyone should be aware about.

One way or another the future of artificial intelligence (AI) will change everything in life. The history of artificial intelligence dates back centuries to when robots would appear in the myths of many ancient societies including Greek, Arabic, Egyptian and Chinese. Today, the field of artificial intelligence is smarter than ever and is evolving every […]

These terms sound very impressive, don’t they? But these concepts are not as complicated as they seem. They’re revolutionary and technology infused terms that will change the way we collect data and use these data sources to make analytical hypothesis and analysis’ on where the future is heading, especially in terms of Business.

These days, the effect of AI has been growing enormously, not only in our personal lives but also our work lives. The marketing industry has been immensely impacted by Artificial Intelligence systems, that will continuously have an impact for years and decades to come. People are beginning to believe that AI is threatening to destroy […]

Due to the fast-growing technology industry, a lot has recently changed in regards to how people go about their working lives. With the rise of big data and the use of artificial intelligence there comes an age of transformation especially within the marketing industry. The way we approach business is changing and evolving in a futuristic […]

It’s no secret that we are utilising Artificial Intelligence, or commonly referred to us as AI, in almost every industry these days. AI is slowly taking over businesses and the world as we know it. Artificial Intelligence is simply the advanced technology that solves problems by constantly learning over time and has the ability to […]

We are currently in an age where technology is advancing at an exponential rate, and as a result, is becoming more and more prominent in every field of business, including marketing.  Humans still cannot even fathom the technological advancements that we will be facing in the coming years, and as more growth occurs, as does its […]

Charlotte Gore I remember in school being made to watch I, Robot, a film where robots are a part of everyday life, making things easier and keeping humans safe. That is until they turn evil and try to take over the world. So yeah, that is pretty much what I had in mind when people […]

Sport plays an important role within our modern society and has so for centuries. For some, sport is important for the health and longevity benefits that they provide, for others, sport is a channel to socialise through; whether it’s by participating or by spectating. For most however, sport is a healthy source of entertainment; watching […]

Written by Stephanie Petrolo The influence of technology cannot be ignored. Advancements have connected us in ways we previously couldn’t imagine, allowing tasks to be completed efficiently. In business settings, technology has increased the pace of the work environment with a shift from analogue to digital. This is undoubtedly necessary as businesses need to be […]

Stephanie Petrolo The initiation of Artificial Intelligence in the workplace has been met with mixed responses. Some have been quick to embrace the technology whilst others are much more skeptical. In business, a more efficient work environment has been promised with the adoption of AI encouraged. Whether we are conscious or not, AI is already present […]

Angeliki Sfikas The big question On my way to work every morning, I see people on the train, their earphones in and their eyes are glued to their devices. Some are sending emails, others flicking through Facebook, few watching last night’s Instagram stories, scrolling through their Insta feed, because everyone knows, if you don’t Instagram […]

Angeliki Sfikas During the last decade, robots escaped the factory floor and started conquering big cities. Robots in assembly lines, robots in accounting, robots in welding, if all this sounds pretty normal to you, then you need to read about the following robots! 1. A Tooth Brushing Robot

Zac O’Hehir The future of militaries across the globe will have a heavy focus on artificial intelligence (AI). Militaries are heavily investing in robots because they believe they will play a key role in future defence force endeavours. Both the US and UK military are now utilising battlefield robots in combat exercises. These robots are […]

Written by Stephanie Petrolo Social media has become synonymous with our everyday lives. From connecting with friends and colleagues to communicating with services; a reliance on social media has been formed. The introduction of Artificial Intelligence on these platforms has promised to personalise and enhance our online experiences personally and professionally.

By Maud Garcia The cyber woman is born. The wait is over! Realbotix will launch their version of the cyber woman, specifically designed for male companionship, in September. This robot isn’t quite on Ex-Machina’s level but is insanely impressive nonetheless.

  In New York for a few days selling my wares and it becomes increasingly apparent that being a tech entrepreneur is much harder than first thought.

  By Angie Sfikas Do businesses benefit from robots? How reliable are they? Will a Robot take my job? These are just a few of the numerous questions when it comes to introducing robots into the business environment.

By Eleonore Kugle The world is changing every day and as a result, it’s becoming more and more efficient. But how is that actually possible? We only need to flashback 20 years prior- no Laptops, Tablets or Smartphones. If you wanted to catch up with some friends, you couldn’t just google maps the location of […]

By Megan Eaton Let’s face it, we aren’t the most active society, sure, we’ve got a few extremely talented athletes doing us all proud. But other than that, the stats for the everyday human aren’t in our favour. Studies show that the average amount of steps taken in the world are just over 5400 per […]

By Jaimie Cusack We must expose the Pandora’s box, educating businesses and the society as a whole on the concepts, algorithms, and workings of Artificial Intelligence. This vital insight allows us as humans to better understand the current present day and the possibilities of further developments in Artificial Intelligence. In relation to the Marketing industry […]

Written by Tom Durston   The public hysteria revolving around the rise of AI in the workplace has been well documented. The fear of humans first losing their jobs to computers followed by the common troupe of losing control of society is palpable. However, a concept previously left unsaid has been AI’s ability to think […]

Written by Stephanie Petrolo The presence of artificial intelligence in the marketing and public relations industries, let alone the global community, has been met with a range of responses. Perhaps fear is the most prominent. There is a fear of the unknown. If AI runs to plan, will it minimise human input? Perhaps we should […]

From self-driving cars to robotic receptionists and factory workers, we’re amidst a full span robotic takeover of a variety of jobs and daily tasks. How are organisations responding? It’s those tech-savvy organisations with innovation at the forefront of their operations who are embracing the latest technology and taking action to ensure their employees are trained […]

Losing jobs to technology is really nothing new if you think about it – even when humans haven’t been totally overrun they have learned to adapt to technology and machinery to become more efficient and accurate in what they do. With continued advances in artificial intelligence, technology and robotics, businesses will need to stop and […]

  In our contemporary world, advanced technology and robotics are omnipresent. With the help of automation, artificial intelligence and data scrapping, businesses are faced with endless opportunities to reinvent what the future looks like. Earlier in the week we were discussing the various robotics across the industries and stopped to think about how cool a […]

Moving into 2018 we’re seeing an increasing number of companies replacing a percentage of their workers with robotics and advanced technology in an attempt to increase productivity levels like never before and cut costs. This shift to accepting and adopting a robotic workplace will be one of the biggest hurdles faced by corporate businesses over […]

The workforce of tomorrow will require a completely different set of skills compared to recent times if they wish to navigate the future world of work efficiently. Fact: It’s no longer a theoretical exercise to wonder if your job will quite literally be replaced by robotics, it’s reality. The future is already here – businesses […]

Did you know, that an IDC survey for Salesforce estimates that over 800,000 new jobs will be created within the customer relationship management sector? More jobs, less jobs? This, for many years to come will be one of the leitmotifs in the continual debate on artificial intelligence and how it will affect employees as it […]

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” — Brian Halligan We’re consistently stressing the importance of a marketing strategy, but why?

Reality Check: Robots haven’t just landed in the workplace – they are already expanding their skills, increasing productivity and retention rates, and moving up the corporate ladder. Technology continues to bring unprecedented improvements into the workplace that essentially streamline processes and creates efficiency.

“Some jobs are better done by people, and some jobs are better done by machines.” Machine learning is slowly but surely creeping into our everyday lives in the workplace – no matter what you think, employees can no longer turn a blind eye to this topic. From maximising workplace efficiency by streamlining every day processes […]

“Humans and machines – each on their own – won’t be enough to drive businesses in the coming decades. Tomorrow’s leading enterprises will be those that know how to meld the two effectively” – Accenture. Those forward-thinking businesses who have adopted robotics, automation software and technologies, have increased their productivity by over 200% evidence suggest. […]

Is Robotic Process Automation the future of streamlining everyday business processes that no one really wants to do? Robotic Process Automation otherwise referred to as RPA fundamentally refers to a software robot that can be easily programmed to ‘mimic’ and complete simple tasks across multiple applications just as your general employees would. Think of this […]

When talking to my incredible team of people working at Marketing Eye, the sister company that has helped Robotic Marketer by providing invaluable voice recorded workshops and marketing strategies, they are so excited about what we are doing.