10 Key Elements to Include in Your Website Development Strategy for Maximum Impact
In today’s digital age, a website is a crucial component of any business’s online presence. It is often the first point of contact that potential customers have with a brand, and it can make or break the user’s experience. Therefore, it’s important to have a website development strategy that will maximize impact and ensure that […]
Unlocking the Future of Marketing with AR/VR: How to Create Immersive Brand Experiences
The marketing landscape is constantly evolving so brands are always seeking new and innovative ways to connect with their audiences as AR/VR. In recent years, the rise of augmented reality (AR) and virtual reality (VR) has opened new opportunities for creating immersive brand experiences that captivate and engage consumers in ways never before imaginable. With […]
The Power of Keyword Research in Search Engine Marketing (SEM)
In the world of digital marketing, search engine marketing (SEM) is a crucial component of any effective marketing strategy. At the heart of SEM lies keyword research, which involves identifying the specific keywords and phrases that your target audience is searching for.
GPT-4 and Robotic Marketer: The Future of AI-Powered Marketing
The use of artificial intelligence (AI) in marketing has transformed the way businesses develop, execute, and report on their marketing campaigns. With the impending launch of GPT-4, the next generation of OpenAI’s large language model (LLM), the possibilities for AI-powered marketing are set to grow even further.
A guide to Lead Generation in 2023
In 2023, lead generation will be different. Why? As most of our customers no longer interact with us in person and new technologies are replacing old ones, like search engines and email marketing, how we adjust to the work-from-home environment will determine how well we can use customer experience to generate leads for our sales […]
Transform Your Marketing Strategy with AI: Create a Personalized Plan that Drives Business Growth
As a marketer, you know that understanding your target audience and creating a compelling brand message is critical to driving business growth. But how do you ensure that your marketing programs are delivering the results you need? The answer lies in creating a personalized and data-driven marketing strategy, which can be achieved through the “Develop […]
Once upon a time I needed to write a marketing strategy
Once upon a time, a small business owner named Sarah had a problem. She had been running her business for several years but wasn’t seeing the growth she had hoped for. She had tried different marketing strategies in the past, but they never seemed to work as well as she had anticipated. She knew she […]
DIY AI marketing strategy for Pipedrive, HubSpot, Sendinblue, Salesforce and Nimble users
Marketing is an essential aspect of any business strategy, as it plays a crucial role in promoting a brand, building customer relationships, and generating revenue. Without effective marketing strategies, even the best products or services may go unnoticed in a crowded market. Therefore, it is vital for businesses to develop and implement marketing strategies that […]
Tips and best practices on how to use marketing blogs to stay ahead of the competition
In today’s digital age, businesses are constantly searching for new and effective ways to reach their target audience and stay ahead of the competition. One of the most effective tools available in this pursuit is the marketing blog. Marketing blogs provide a wealth of information, insight, and tips to help businesses improve their marketing strategies, […]
5 Top Trending Marketing Tactics – relevant right now
As the world increasingly adopts digital technology, the marketing field constantly changes, frequently emerging new methods and approaches. For businesses to remain competitive, they must keep abreast of the latest marketing tactics and strategies. This discussion will delve into the top five marketing trends that are currently relevant.
Will AI be able to protect itself from hackers?
In the 21st century, terrorism is not necessarily bombs, biological weapons, or holding people hostage, but instead has to do with hackers and cyberspace. Because of the great degree of industry complexity and the dynamic nature of the technology sector, cybersecurity has always been a challenging topic.
How to write the Best Marketing Strategy possible In 2023
All business plans must include a marketing strategy since it describes how a company will connect with its target market and accomplish its objectives. For example, a business can boost sales, differentiate itself from rivals, and build brand awareness with a solid marketing plan.
How to Use Google Ads to Drive Traffic and Sales: Tips and Best Practices
Online advertising has become a key part of any business’s marketing strategy and when it comes to online advertising, Google Ads are undoubtedly one of the most powerful and effective platforms available. With over 246 million unique visitors in the United States alone, Google is the most widely used search engine in the world, making […]
Marketing Strategy: How to use benchmarking and industry best practice
When it comes to marketing strategy, many companies choose to use in-house resources intricately involved in the brand and marketing activities of the organization.
Augmented Reality in Marketing: Engaging Customers with Immersive Experiences
Augmented Reality (AR) is a technology that overlays digital information and graphics on top of the real-world environment, creating an immersive experience. AR has been gaining popularity in various fields, including marketing and by integrating AR into marketing campaigns, businesses can create engaging and interactive experiences for their customers, thereby enhancing brand awareness, customer engagement, […]
The Power of Personalization in Digital Marketing: How to Tailor Your Message to Your Target Audience
In today’s digital age, marketers have access to a plethora of data that can be leveraged to create personalized marketing experiences for customers. Personalization is about creating relevant and individualized experiences for customers by tailoring messages to their unique preferences, interests, and behavior.
Unlocking the Secrets of SEO: Tips and Tricks for Better Search Rankings
Search engine optimization (SEO) is the process of optimizing your website and content to improve its ranking in search engine results pages (SERPs) and is a critical component of any successful digital marketing strategy. According to data from Google, the top three organic search results get 75% of all clicks, which demonstrates the importance of […]
The Importance of User Experience (UX) in Marketing: How to Improve Customer Engagement
People like using the internet for several purposes, whether they are shopping, booking flights, checking in with friends, or simply looking up information. The effectiveness of user experience has a significant impact on all of these different online functions.
How to Generate Leads in Digital Marketing?
The first “e” enterprises launched in the early 1990s and never looked back. The internet has grown significantly in the thirty years since then. The main advantage of internet commerce is that you can do it for substantially less money and in comparatively shorter amounts of time by reaching a wide range of global prospects. The […]
The impact of ChatGPT on Marketing Team Communication and Productivity
ChatGPT, an advanced language model developed by OpenAI, has made a significant impact on the marketing industry, revolutionizing the way teams communicate and work.
Enhancing User Experience with AI in Social Media
Enhancing User Experience with AI in Social Media is transforming the way that social media platforms operate and interact with their users. From personalized recommendations and chatbots to engagement predictions and automatic captioning systems, AI is playing an increasingly important role in enhancing the user experience.
The Benefits and Challenges of Implementing AI in Social Media Marketing
AI in social media marketing is experiencing a transformation as a result of artificial intelligence being used in businesses. There are a variety of benefits that AI can provide to social media marketing, such as the ability to increase efficiency, to improve targeting, and to enhance customer experiences. AI can, however, present some challenges when […]
How AI powered Microsoft Bing will be game changing for marketers
Artificial Intelligence (AI) has been making its mark and fundamentally changing almost every software category and many industries and it is now ready to revolutionize the world of digital marketing. With the integration of AI technology into the Microsoft Bing search engine, it is set to change the way marketers’ approach both search engine optimization […]
AI and Contextual Marketing: Targeting the Right Audience at the Right Time
AI and Contextual marketing are a modern approach to marketing that leverages the context in which an advertisement is displayed to deliver a more relevant and personalized experience to the audience. It involves utilizing data, technology, and machine learning to understand the audience, their behaviours, and the context in which they are engaging with content […]
The future of marketing : How AI and automation are transforming the industry
The marketing field is constantly evolving, and the incorporation of artificial intelligence (AI) and automation is rapidly changing the industry. These technologies have the potential to revolutionize the way companies interact with their customers and make decisions about their marketing strategies.
The impact of voice-activated devices on modern marketing
Voice-activated devices, such as Amazon Echo and Google Home, have revolutionized the way consumers interact with technology and search for information.
The future of digital marketing and the impact of emerging technologies
The digital marketing landscape has undergone significant changes in recent years, with new technologies and advancements emerging at a rapid pace. To remain competitive in this ever-evolving market, it’s essential for businesses and marketers to stay informed and proactive in adapting to these advancements.
Crafting the Perfect Marketing Plan: A Step-by-Step Guide
Marketing plan is a crucial aspect of any business, as it helps to promote products or services and attract new customers. However, creating a successful marketing plan can be a daunting task for many business owners. In this guide, we will provide a step-by-step process for crafting the perfect marketing plan.
The future of e-commerce and its impact on marketing strategies
The future of e-commerce is extremely promising as more and more consumers are preferring online shopping to meet their needs. In 2020 only 17.8% of sales were generated globally from online purchases which is expected to increase to 20.8% in 2023. The growth of e-commerce market share is expected to remain unabated and reach 23% […]
Maximizing ROI: Measuring the Success of Your Marketing Campaigns
Marketing campaigns are crucial for the growth and success of any business. However, with the increasing competition in the market, it has become essential to measure these campaigns’ return on investment (ROI) to ensure that they are effectively reaching and converting potential customers.
The impact of AI on Digital Marketing
AI on Digital Marketing is rapidly changing the way businesses approach digital marketing. From automated customer service to personalized content and ad targeting, AI is transforming the way businesses interact with their customers. One of the biggest advantages of this in digital marketing is its ability to analyze large amounts of data and provide insights […]
How to Create a Strong Call-to-Action that Boosts Conversion Rates
Creating a strong call-to-action (CTA) is essential for boosting conversion rates on your website. A CTA is a button or link that prompts visitors to take a specific action, such as making a purchase, filling out a form, or signing up for a newsletter. The goal of a CTA is to convert visitors into customers […]
How to Create an Effective Email Marketing Campaign
Due to its success rate, Email marketing is a tactic that many businesses use. The popularity of Email Marketing has resulted in companies and marketing groups having to come up with fresh ideas and cutting-edge strategies to set themselves apart from rivals. email marketing strategy has a number of advantages, including being economical and a […]
Understanding the Customer Journey: How to Create a Seamless Experience
Understanding the customer journey is essential for creating a seamless experience for your customers. It is the process a customer goes through when interacting with your brand, from initial awareness to post-purchase evaluation. By mapping out the different stages of the customer journey, businesses can identify pain points and opportunities for improvement, and create targeted […]
Tips to creating a Strong Brand Identity in a Crowded Market
Creating a strong brand identity in a crowded market can be a challenging task. With so many competitors vying for the attention of consumers, it’s essential to stand out and make a lasting impression.
How to create and execute an effective referral marketing program
Referral marketing is a cost-effective and powerful way to grow a business. By leveraging the power of word-of-mouth recommendations from satisfied customers, businesses can attract new customers and increase revenue.
The impact of AI on email marketing and how to use it to your advantage
Email marketing is one of the most effective ways to reach customers, and with the advent of artificial intelligence (AI), it is becoming even more sophisticated. AI is able to analyze vast amounts of data, providing valuable insights that can be used to improve email marketing campaigns. Personalization, automation, predictive analysis, and spam filtering are […]
The benefits of integrating AI in your lead generation strategy
Lead generation is a crucial aspect of any business, as it identifies and qualifies potential customers for a product or service. However, in today’s digital age, companies face an ever-increasing amount of data, making it challenging to identify and engage with potential customers.
AI and its impact on content marketing
The study of building computers and software that can carry out activities that ordinarily need human intelligence is known as artificial intelligence (AI). Natural language processing (NLP), picture identification, and decision-making have seen tremendous advancements in AI in recent years, and it has already started to change content marketing.
The benefits of content marketing for public relations
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content. This is to attract and engage a clearly defined audience, with the goal of driving profitable customer action. In the context of public relations, content marketing can be a powerful tool for building brand awareness and credibility, and for generating […]
The Importance of Customer Experience in Modern Marketing
Customer experience is the overall impression that a customer has of a company and its products or services, based on all their interactions with the business. In modern marketing, customer experience is increasingly being recognized as a key differentiator for businesses, as consumers have more choices than ever before and are more likely to switch […]
The Rise of Video Marketing and Its Impact on Brands
It’s understandable why video marketing has become so popular in recent years. The rise of streaming platforms like YouTube and the widespread adoption of smartphones has made it easier for businesses to create and share video content.
The Benefits Of Using Customer Testimonials In Marketing
If you’re into makeup or the beauty industry, you will be familiar with the substantial success of the makeup brand Charlotte Tilbury in recent years. Despite the company being present for a few years, it’s only recently the company has gained traction and skyrocketed into the spotlight. Due to social media platforms such as Tik […]
Email marketing best practices and tips for success
Email marketing is a cost-effective and efficient way for businesses to reach and engage with their target audience. You can build relationships, drive sales, and increase brand awareness by sending targeted, personalized messages to your email subscribers. First, however, it’s essential to follow best practices to ensure the success of your email marketing campaigns. […]
The power of influencer marketing and how to utilise it effectively
Ten years ago, only A-list superstars could sway consumer opinion. Since everyone can now become an influencer, brands have additional options to connect with their target audience. You hardly ever scroll through your preferred social media site without coming across an influencer marketing tactic. As a company, creating a focused influencer marketing strategy is a […]
The three different types of marketing consultants
Businesses need to choose a marketing firm that fits their needs and goals well. This may require researching different consultants and their areas of expertise and seeking recommendations from other businesses. As a result of the rapid technological advancements in recent years, businesses must keep up with these changes to maintain their competitive edge and profitability. […]
How to implement an omnichannel approach from the best digital marketing company
Consumer behaviour and expectations continue to evolve and change over time. Therefore businesses are forced to re-evaluate how an organization communicate and engages with their customers. One way in which this can be achieved is through an omnichannel approach.
Why SEO is critical to the best digital marketing company
In the world of rapid technological advancements, businesses must prioritize components such as search engine optimization (SEO). However, if this element is overlooked, it can often result in substantial limitations to a company which can, in turn, have detrimental impacts on its profitability and growth.
How to Source the Right Marketing Firm in Melbourne
Are you looking to enhance your marketing? Finding a marketing team that is reliable, innovative and trustworthy can be challenging especially when growing your business. A good marketing firm can help you reach new customers, increase brand awareness, and drive sales while bringing new ideas to the table to optimize performance and marketing outcomes. With so many […]
If Your Brand Lacks Identity, Your Team Lacks Purpose in 2023
It is an organisation’s purpose to serve as a base for growth and a mirror to reflect its presence in the world. It expresses why a company exists, what problems there are to answer, and who it aspires to be to each person it encounters. Which is essential when 64% of consumers say shared values […]
How to Develop an AI Marketing Strategy
Artificial intelligence (AI) has the potential to revolutionize the way businesses approach marketing. By automating certain tasks and providing valuable insights, AI can help companies save time and resources while also improving their marketing efforts. However, before you can start using AI in your marketing strategy, you need to know how to develop a plan […]
A clever new way to market your business in 2023
Does your business need a clear direction in regard to your marketing activities? Maybe you’ve tried the same strategy repeatedly, but it doesn’t quite take your business to the level you desire. If this is the case, then it’s time for you to try something new! Robotic Marketer uses data-driven information and in-depth analyses of […]
AI powered marketing strategies business critical
In today’s digital age, the use of data in a meaningful way is business critical. Robotic Marketers AI powered marketing strategies are world renowned as being the benchmark for marketing strategy development. They do what other marketing strategies are not able to accomplish – that’s using data in a business critical way. Many businesses are […]
Why marketers are using OpenAI and Robotic Marketer
Marketing automation is a powerful way for businesses to streamline their marketing efforts and improve efficiency. Robotic Marketer is a AI-powered marketing platform that helps businesses automate the development of marketing strategies and plans. It offers detailed information on various marketing processes, including email marketing, social media posting, and lead generation. There is a reason […]
The best marketing strategies to launch a business
You may feel invisible when marketing with a strategy, as if you are shouting into a crowded room and no one is paying attention.
Does AI Develop Marketing Strategies?
In present times, many marketers are starting to include AI into their marketing strategies. For marketing, AI can be used in various ways such as processing customer data, tailoring personalised messages, automated decision making and the list goes on. The point is – there are many great uses for AI in marketing. But with that […]
Top Five Reasons Why Companies Fail without a Comprehensive Marketing Strategy
Now more so than ever, marketing strategy has gained prominence and importance with it being one of the top priorities for marketers and entrepreneurs in January 2023. A comprehensive marketing strategy is at the heart of the business model of any successful company. Without it, new and old businesses simply have no hope of surviving. A well-thought-out marketing strategy […]
11 Reasons You Need A Digital Marketing Strategy In 2023
The way consumers now find, assess, and buy goods and services has changed due to technology, which has increased the significance of digital marketing.
Five B2B Marketing Strategies For Technology Companies
On the contrary to popular belief, B2B marketing does differ from B2C marketing. B2B marketing is about convincing an organisation (meaning a large group of people), on the other hand, B2C is simply about catering directly to consumer’s needs. Therefore, B2B marketing is vastly about creating positive relationships and being detail oriented about the product […]
How to develop a go-to-market strategy
You’ve come up with an idea that you know is going to save businesses a considerable amount of time and money by solving a problem in a way no one has thought of yet (as far as you know). You’ve gone through the process of pitching it to investors and raised enough capital to develop […]
What an effective content marketing strategy looks like
These days, the world is driven by content. With production and consumption of content at an all-time high, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products or services are, there will always be hefty competition gunning for your customers.
Here’s how websites are crucial to your digital strategy
As the world moves online, websites have become a key aspect of digital marketing strategies. While the growing popularity of social media has elevated marketing tactics, a well-designed website is still crucial to the success of any business in the online space.
4 reasons to set up a marketing strategy for your business
A dynamic and ever-evolving field, marketing. The most effective digital marketing techniques evolve along with modern consumer and technological developments. Because of this, every business requires a solid marketing plan with clearly defined goals and milestones. Your chances of achieving the objectives you’ve set for your organisation are significantly increased once you have the correct […]
What Role Does Martech Play in Your Marketing Budget?
Martech is short for marketing technology. It refers to the software that marketers use to optimize their marketing strategy, achieve their objectives and improve performance. A Martech stack is used to refer to a grouping of marketing technologies that a business uses. These technologies improve both the time and cost efficiencies of businesses as they […]
Do marketing metrics show the true picture?
Metrics are crucial. They establish operational discipline, aid in evaluating the efficacy of critical tasks, and confirm that the objectives of the business are being met. For marketers, metrics can convey important messages. They convey messages about how we evaluate our impact on the organisation and establish goals for how we aim to contribute to […]
6Ps of B2B Marketing
What is Marketing Mix, and how is it different for B2B? The four Ps of marketing makes up what is known as the marketing mix. Many people need to realize that the 4Ps are more often linked with business-to-consumer (B2C) marketing than business-to-business (B2B) marketing. There are two more “Ps” that must be taken into […]
5 effective ways of marketing for Mitel Partners
There is no industry in which the interoffice telephone system is not an integral element of the overall marketing plan. Even though it might simplify their advertising efforts, some businesses need to evaluate the significance of the technology they have invested in. Below are five practical ways a business can benefit from investing in a […]
Why Startups and Small Businesses Need A Marketing Strategy
It is undoubted that marketing is an essential element of a small business’ success. The problem is that a lot of small business owners don’t know what it takes to make marketing effective for them. They are experts in their field, but they simply lack the time to master the rapidly evolving field of online marketing. […]
10 Most Effective Marketing Strategies for SAP Partners
As an SAP partner, it is your role to provide strategic business consulting, system design, solutions integration, and project implementation of SAP solutions. To achieve this effectively, you must have an effective marketing strategy. Here are ten tips to improve your marketing strategies as an SAP partner. 1: Understand your audience The number one aspect of any […]
The Ultimate Guide to Data-driven Marketing Strategy Development
Data-driven marketing is a set of tactics and techniques that make extensive use of data obtained through customer interactions. Let us explore what data-driven marketing is and how you can develop a data-driven marketing strategy for your company. We recommend exploring and following the five steps detailed in our article for your data-driven marketing strategy […]
What is AI Marketing? Do I Need It?
Intelligent technology solutions are being quickly adopted by many businesses to promote operational efficiency and enhance the customer experience. Artificial intelligence (AI) marketing platforms are typical of these clever solutions. These platforms allow marketers to develop a more detailed, all-encompassing picture of their target audiences. This optimization process’s artificial intelligence-driven insights can increase conversions while lightening the […]
Does My Small Business Need A Marketing Strategy?
There is no denying it, the answer to that is yes! Although this blog focuses on start-ups and small businesses. It is essential to remember that a marketing strategy is an essential component for all businesses’ success regardless of their type, stage, and size. We cannot operate or hope to survive without having a marketing […]
How do I develop a Unique Value Proposition?
In marketing, a unique value proposition can be defined as a concise statement demonstrating the benefits a company provides to its customers with its product or service. It is a ”clear, simple statement of the tangible and intangible benefits that the company will provide, along with the approximate price it will charge each customer segment […]
Top 12 Marketing Trends of 2023
In 2023, a market with characteristics of high transparency and high authenticity will be favored by people. More than ever before, consumers will prioritize privacy, social responsibility, inclusivity, and representation. Brands need to adapt based on the shift in consumer behavior to catch up with the primary trend and keep making themselves hyper-competitive within the […]
10 Celebrities that endorse B2B companies
Do you have favorite celebrities? Have you bought anything that they endorsed? I still remember when Fenty Beauty launched its first product in Sephora; each of my friends bought a lipstick that Rihanna used in the poster. Rihanna’s success in the beauty industry shows the significant commercial value that every superstar has. As social media […]
Is AI Critical to Marketing Strategy Success?
As technology progresses, AI (Artificial Intelligence) is being utilized more and more in everyday life. AI is expected to grow approximately 54% each year, meaning that it will soon be all around us, providing valuable processes to various factors of our lives. AI produces intelligent technological solutions to increase businesses’ efficiency, productivity, profit, and customer experience […]
The importance and relevance of a marketing strategy
No matter the turnover and niche, a company must have a well-designed marketing strategy. It is the foundation for building a profitable business. But unfortunately, not all marketers and entrepreneurs understand the importance of developing it, which is why they can lose their profits. Moreover, a lack of knowledge that a marketing strategy can provide […]
Rules for marketing to children
Market development, market research, product distribution, sales strategy, public relations, and customer support are all part of marketing. Marketing is required at all stages of a company’s selling journey. It can use various platforms, social media channels, and internal teams to identify its audience, communicate with it, amplify its voice, and build brand loyalty over time. […]
There is no time like the present: outsourced marketing
What we have come to realise is that companies are facing uncertain times and unlike the pandemic, the way we react to the changes in buyer behaviour is a ‘make or break’ situation. With a little over five weeks until Xmas, you may be inclined to ‘turn the breaks on’. But that may not be […]
Why is traditional marketing making a big comeback
What traditional marketing do you remember? Do you miss it? I remember the days I sneaked into my room after the party, finding my grandpa snoring on the sofa. In those days, television is our primary source of information and entertainment.
10 of the best marketing strategies this year
Diversified marketing strategies work, but not when you try to use all of them at once. Finding the right balance and choosing a tailor-made strategy for your brand is critical. Trends allow a short push in terms of visibility, but strategies are long-term and build brand identity. So as we head into 2023, it is […]
Enhanced Data Insights for your Google Ads
What is Google’s Ads Data Hub? Google’s Ads Data Hub is a cloud-based service that allows advertisers, agencies and measurement partners to conduct customized analyses of their campaigns. The service is currently in closed beta and has not yet been released to the public. However, there are already many companies and organizations using the service. […]
Best ways to market a B2B business selling Mitel solutions
Creating Marketing Strategy in 4 Steps
Finding the ideal marketing plan for your company has grown more difficult due to the present obsession with marketing methods. A robust marketing strategy will reach the target audience to repeat customers, including those who have never heard about your brand. However, without a defined process, you will throw things to the wall to see what […]
The top 10 benefits of having a marketing strategy
Is your business a small or medium-sized enterprise? Are you still hesitating about having a marketing strategy? Are you struggling with not making enough money? For most business giants, the gist of success is not creating beautiful products. Instead, they focus on promoting and marketing. But think about it, what if you have good products, […]
Why is an omnichannel approach to marketing so popular
The Best Marketing Strategies for IT Consulting Firms
The IT world is one of the fastest evolving and growing worlds. And keeping up with it is essential to stay ahead of the competition, and one of the best ways to do so is by marketing the business, so more and more people are aware of it. But what exactly is a marketing strategy? […]
The best B2B marketing plan for Q4
How to create a social media marketing strategy
Do you want to promote your brand and increase your sales via social media platforms? Social media plays a vital role in our customers’ lives in the digital era. Social media marketing will be your best option if your business seeks a convenient way to communicate and engage with your customers. Once your business gains […]
How robots will become part of everyday life thanks to Musk
In August 2021, Tesla CEO Elon Musk announced at the Tesla AI Day that he would build a humanoid bot to ‘navigate through a world built for humans and eliminate dangerous, repetitive and boring tasks.’ At the time, Musk had nothing to show for this aside from a human dressed as a robot that accompanied […]
What Tech Stack Every Small Business Should Have
How to show ROI with marketing strategies
ROI can simply be interpreted as the ratio that net profits take up of the overall cost. ROI is often the most critical estimation standard in a marketing campaign because it shows how efficiently the marketing budget spends on developing potential customers and increasing sales, etc. In determining ROI, no matter which marketing strategy you’re using, […]
Entering Awards as a Marketing Strategy
As a serial entrepreneur, I have always watched with interest people who enter and win awards. It’s been a pastime of mine that has created curiosity around the paths that other entrepreneurs take. But it has taken almost 25 years in business for me to realize that entering awards needs to be at the forefront […]
Best ways to market a B2B business selling S/4HANA
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Top B2B Marketing Strategies for 2023
Why Is Branding crucial in a Marketing Strategy?
The term ‘branding’ is defined as a marketing concept that shapes people’s perceptions of companies and their products within the marketplace. Typically, it comprises of a brand name, tagline, logo or symbol, and design. Branding also refers to the company’s core principles and the customer’s overall experience when interacting with the company. Branding involves developing […]
The Best Lead Generation Tactics For Professional Services
Lead generation ranks as one of the highest priorities for companies that work in Business to Business (or B2B) sectors, and this is doubly true for professional services businesses. These companies spend a lot of time and resources on lead generation since increasing revenue is linked to getting high quality leads and high value customers. […]
5 Tips to Market a Business Better on Facebook
The social media giant’s 2 billion active users and millions of business pages represent the ultimate stomping ground for marketing looking to draw attention to their brands. With 82.7% of the Australian population claiming to be ‘always active’ on Facebook, the platform boasts the most rabid user-base of any social platform by far.
Email Marketing Analytics: How to Measure And Report On Key Metrics
The importance of email marketing has been discussed countless times as part of a good marketing strategy. We could even talk about how to optimize emails and improve them or the common mistakes to avoid. Nonetheless, does any of that truly matter if we don’t know if they are generating any valuable results? Are the […]
Your Ultimate Guide to Search Engine Optimization in 2022
It’s the little things that count. Making an array of minor adjustments to your website can assist in achieving holistic improvement – relating to your site’s performance in organic search results, its overall online interface, and the users’ experience. The aim of Search Engine Optimization is to magnify visibility of your business’ website through search […]
How social media has changed the whole marketing industry
Before digital marketing has taken over social media, social media was only a platform for people to connect and virtually socialize. Businesses were using traditional marketing channels such as broadcasting, prints, billboards, and more. These marketing channels are costly and are no longer delivering impressive results as they once were because consumers are moving away […]
How To Make the Most of Social Media Analytics Tools?
Any social marketer can attest to the fact that optimizing posts is a time-consuming task. Trying to find the perfect hashtags, creating custom images or tweaking content to reach your target audience on social media platforms can be a lot to handle.
How to know if your Marketing Strategy is working?
Marketing is an integral part of any business. A Marketing Strategy refers to all the marketing efforts a company undertakes to attract new customers for their products or services. They employ these strategies throughout a course of time and each marketing campaign has several objectives that drive the need for its implementation.
10 Design Tips to Improve Social Media Marketing
When scrolling through social media newsfeeds, don’t we all take a quick peek into a new brand’s profile and tap the ‘follow’ button from time to time when their posts look aesthetically pleasing? Have you wondered if you follow the page for their content or just because their posts are visually appealing? As humans are […]
5 Must-Try B2B Marketing Channels
With so many marketing channels available, it can be hard to narrow down on the ones that can earn your Business-to-Business (B2B) the best ROI. You may be asking yourself, why should I try B2B marketing channels? I’m here to tell you exactly why you should.
How To Use Software’s to Improve Marketing Tactics
In 2009, a now well-known slogan was introduced by Apple – ‘There’s an App for that’. The catchphrase was referring to the number of apps that Apple had available on its store, a store that can’t be accessed outside of its own network of devices. Now, more than a decade later, Apple aren’t the only […]
How Traditional Marketing Can Still Be Used in The Digital Era
As the digital age has revolutionized the way we interact with each other, marketing has evolved to meet the changing demands of consumers. This evolution came in the form of digital marketing. Digital marketing is any marketing that is done online, whereas traditional marketing uses channels such as posters, billboards, TV ads, radio ads, and […]
How To Create Marketing Newsletters People Will Actually Read
Amongst marketers, there is a consensus when talking about the distraught feeling of when so much effort and time is put into a piece of work, only for it to be put in the bin or not even looked at for more than a second. Marketers would much rather have bad reviews than no reviews, […]
The Biggest Challenge In Marketing Is You
Marketers are always having to learn, adapt, adjust campaigns, and address a range of challenges. Today, marketing is so fast paced that it can be difficult to identify which areas you want to develop to facilitate stronger growth in 2022 and the future. If you’re a marketer who sees the same challenge every year, it […]
8 Digital Media and Advertising Predictions for 2022 – Part2
We are all looking for the next big thing, as we’ve seen a digital reform throughout all industries and how vital it is to have a presence in the digital space. It is easier said than done however, as much as we were collectively blindsided by the pandemic, we were also unprepared for the changes […]
5 end of financial year marketing ideas to boost sales
It’s the time of year when you may have noticed a few EOFY signs in stores around you. The end of the financial year presents businesses with an opportunity to gain new customers and increase sales. It’s an ideal time to implement new marketing ideas to help improve sales. It may be overwhelming for businesses, […]
Best marketing strategies for an accounting practice
Marketing strategies for accountants are unique in that they must cut through people’s preconceived notions of what an accounting firm is. Typically, people only interact with accounting practices when they are required to, like when tax time rolls around. But with the right marketing strategies in place, you can set yourself up for success by […]
8 Digital Media and Advertising Predictions for 2022
The importance of having a presence in the digital space has never been clearer. We are all looking for the next ‘big thing’ seeing as we’ve been able to witness a digital reform throughout all industries. Adapting, however, is not as easy as it seems. Businesses were collectively blindsided by the Covid-19 pandemic which meant […]
How to Deal with Social Media Trolls and Spammers
When a business begins building its online presence via social media, some of its main expectations are to get engagement from its audience so that they continue to develop its brand and gain more exposure. However, not all interactions with their audience are pleasant ones. Social media being a powerful tool, allows people to give […]
4 Critical Reasons for Why Machine Learning Takes So Long
Machine learning has enormously benefited businesses in various ways. The Gartner research shows that more than 75% of companies will invest in big data in the next few years. So why has machine learning become so important to companies?
Everything you need to know about social media for accounting firms
7 Marketing Strategies Every Business Must Deploy This Month
With marketing being an ever-changing landscape of trends and ideas, analyzing your marketing strategy regularly is a good way to keep on top of your competition. Many marketing strategies, especially online and digital oriented strategies, have moved passed the phase of fad to being recognized as pillars of modern marketing. Other strategies fill a niche […]
What Questions Should I Ask a Marketing Firm Before Hiring?
When partnering with a marketing firm, it can be difficult to determine which of your available options is the best fit for your business. If you are looking to outsource your marketing, you will need to be able to filter out the firms that can’t meet the needs of your business and differentiate them from […]
Most Effective Marketing Strategies for A Construction Company
Having a marketing strategy tailored to your specific industry is important. Every industry and business is different and provides a unique set of challenges and opportunities to marketers as they try and stand out from the crowd. Construction companies have many options on how to best market themselves, especially now that the internet and social […]
Why You Need Social Media in Your Marketing Strategy
Social media plays an important role in modern marketing, with more than three billion people using social media every month, according to Marketing Insider Group. The popularity of social media platforms is an opportunity for you to connect with your audience in a way that is quicker and more personalised than ever before. By fully […]
Is There A Digital Dashboard For Marketing Strategy?
A digital dashboard is a visual representation of marketing statistics such as data metrics, data points and KPI’s. It helps improve aspects such as turning data into business value by showing only the most important data points and better leverage statistics in order to improve business decisions. Every company should use a digital dashboard, but […]
6 Things Every Marketing Strategy Should Include
Businesses are constantly competing with one another to gain more customers and drive sales; therefore, it is imperative that key marketing strategies are carried out thoroughly and effectively. Without effective marketing strategies put in place, there is ultimately a lack of focus resulting in your ability to target any of your business goals to diminish.
Why does your business need a marketing strategy?
Every day more and more people are starting to realize the importance of marketing in the growth of their business, and we couldn’t be happier about it. But this has still left some businesses implementing different tactics, across different channels and targeting different audiences, which means that they are not getting the best possible results […]
How To Set Up Twitter Communities As Part Of Your Marketing Strategy
Twitter is known for being the casual micro-blogging website that constantly changes as it is bombarded with the odd 500 million tweets that are made every day. Twitter provides in the moment updates and information that ranges from the daily habits of someone’s pet cat to information on political speeches and issues, and just about […]
Facebook WIFI: What It Is and Why Your Business Needs It
From small businesses to large established companies, the way we run our business is always changing, developing and improving. Whether you run a small business, like a cafe or have a large scale established business, when offering your customers WIFI access, it’s likely to be done through password sharing. Although a simple process, the downside […]
Leveraging Data Insights From External Sources: The Missing Chip To A Successful Marketing Strategy
Marketing has been around for longer than you think. Strategies have helped businesses grow for years, and with the inception of digital marketing and new technologies, the marketing community only seems to get bigger and bigger. Digitization and big data tools have helped brands tap into data pools to better understand the market and customer […]
5 Social Media Trends To Watch Out For In 2022
Within the last few years, social media has turned our world upside down and for us marketers, it has taken over our lives. With new trends and platforms constantly coming to light, it’s hard to keep up and decide where to not only spend your money but your time and efforts as a business.
SEM & SEO: The What, Why And How To Use These Tactics For Your Marketing Campaign
Most marketers inlude SEM and SEO techniques when promoting a marketing campaign online. However, as a client, audience or new marketer, an understanding of the difference between the two titles is crucial. Often used interchangeably, Search Engine Marketing (SEM) and Search Engine Optimisation (SEO), are traffic generating techniques that are different, yet indispensable to each […]
The Importance Of Building Human Connections In A Digital Age
In a world filled with algorithms, hashtags, social media and the digital hype, the importance of human connections is often lost. Especially in the two years that we’ve been confined to our homes, owing to the global pandemic, digital experiences have taken over human ones. Today, as the situation eases, the growth of digital media […]
What’s Web 3.0 And How Does It Impact Your Marketing?
In an ever-evolving world, where technology is constantly changing, an understanding of how this newness can affect marketing strategies is crucial. Diving deep into the realm of the internet, its progression from “Web 1.0” to “Web 3.0” has left a massive impact on the different areas and dimensions of marketing. Let’s understand how the next […]
Is a Marketing Strategy Just a To Do List?
Every business has a marketing plan. A marketer’s daily task is to execute that plan. As we go down the list and “tick all the boxes”, does that mean our marketing objectives are achieved? Despite following strictly every step of the plan, your company is still viable of being on the wrong track and falling […]
How Your Business Can Develop A B2B Marketing Strategy
Zift has partnered with leading B2B marketing strategy technology and consulting company Robotic Marketer to deliver channel partners with an easy, affordable and smart way to develop marketing strategies aligned to business goals.
Georgia Tech Gamification Clues
For those who like ‘old school’ gamification, and are attending today’s speech to marketing students at Georgia Tech by Mellissah Smith, the CEO of Robotic Marketer accompanied by her dog Jolie, you might find this handy. Words to find: Data Scientist CMO Marketing Assistant Manager Coordinator Specialist Consultant Storyteller Brand CRM Creative Digital Strategist […]
What Marketing Looks Like in 2022, and How Marketers Should Adapt
Marketing is not about seeking customer attention or persuading them to purchase, but rather engaging customers to interact and to deliver meaningful values about the brand’s products and services. The pandemic certainly has posed many challenges to companies and their marketing teams, driving them to adapt to the newest social, economic, and technological trends. Stepping […]
How to fast track to marketing management
I’ve always known that I have wanted to be a marketing manager. When I started out my career in the early 90’s, I wanted to achieve this by the time I was 30 years old. That was my expectation and the goal I set for myself. There are many ways a marketer climbs the corporate […]
How Businesses Become More Competitive
When we started Robotic Marketer 5 years ago, the idea was to ensure that every company around the world had a marketing strategy in place. We did this to help be more competitive in the market, and drive customer acquisition.
10 Marketing Strategies You Need in 2022
Over recent years there has been a significant change in the way we promote a business and how we leverage marketing to drive sales and generate leads. Digital marketing in particular is now in full swing and has accelerated with the pandemic and recent advancement of technology. It’s critical that your business not only […]
SEO Marketing Tactics You Should Avoid
Search engine optimization (SEO) is extremely important when it comes to your business’ performance. SEO is the process of improving your ranking when potential customers search for keywords related to your business. The better visibility your website has the more likely you are to attract possible leads and existing customers to your website. Improving SEO […]
How AI Has Changed Digital Marketing Forever
Artificial intelligence is the ability of a digital computer or a computer-controlled robot to take over human tasks and effectively complete them. AI allows for the machine to display human-like abilities, such as learning, planning, talking, writing, and creating. As innovation in AI continues to break the boundaries across various industries, Corporate Vision believes it […]
Should NFT’s be in your marketing strategy?
It is important for companies to update marketing strategies with the ever-changing landscape of marketing online, especially with the growth of online digital assets such as bitcoin. With the new NFT’s should businesses get in early and start marketing before the trend? What is an NFT? A Non-fungible token (NFT) transforms “digital works of […]
Is the metaverse just marketing hype?
The world is abuzz with hype over how customers will experience brands through the metaverse and with the likes of Facebook and Microsoft throwing their weight behind the ‘next big thing’, the world is scrambling to work out whether it is just hype or do we all need to be early adopters and move our […]
How to Create a Marketing Strategy That Responds to Disruption
In 2022, creating content with value is more important than ever. There are new and improved ways of doing things that are more effective, and most importantly, create the most noise. The COVID-19 pandemic has made us more and more detail orientated than ever before. That makes marketer’s jobs even harder than it already was. […]
8 Reasons Why Your Business Should Focus on PR in 2022
If the pandemic has taught us anything over the past two years, it’s that your online presence matters. With some businesses operating entirely online and many consumers preferring to primarily shop online, how you appear on the internet will have a pivotal effect on the success of your company overall. Hence, a public relations (PR) […]
5 Reasons Companies Fail without a Comprehensive Marketing Strategy
A comprehensive marketing strategy is at the crux of the business model of any successful company. Without it, new and old businesses simply have no hope of surviving in this digital age. A well-thought-out marketing strategy will provide your company with a roadmap of sorts, guiding you along the way to a successful promotion plan and implementation. This will […]
Is Robotic Marketer the Answer to High Performing Marketing Strategies?
There is no question that as our marketing strategies continue to evolve to fit our rapidly changing technology, identifying innovative and dynamic solutions is sometimes impossible. With the growth of Artificial Intelligence and data marketing systems, identifying the trends and advancing your company’s plan moving forward is crucial in a high-performing and successful marketing strategy. […]
How to Create an Effective B2B Marketing Strategy In 2022
Successful marketing is subjective and will mean different things to different businesses and organizations. In 2022, with the effects of the COVID-19 pandemic still likely to be playing on businesses and organizations alike, success is likely to look different. When it comes to B2B marketing, it is no longer just about generating leads and knowing […]
Updating Your Marketing Strategy is Critical in Seeing Success
A marketing strategy refers to a business’ overall game plan for reaching prospective consumers and turning them into customers of their products or services. Given the nature of the business environment, it is imperative that companies update their marketing strategies as their goals and the market itself evolves over time. That’s not to say that […]
Voted Best AI-Enhanced Marketing Strategy Solutions Provider – by Corporate Vision in the Artificial Intelligence Awards 2021
Robotic Marketer is proud to announce that they have recently won the “Best AI-Enhanced Marketing Strategy Solutions Provider 2021 in North America” presented by Corporate Vision in the Artificial Intelligence Awards. The award was created to recognize companies who are leading the charge in digital transformation and honor the Artificial Intelligence pioneers who work tirelessly […]
Why Content Marketing is King
Marketing is an ever-evolving industry, where new strategies are constantly emerging, however content marketing has always preceded other forms of marketing and will continue to, which has rightfully crowned content marketing as king. In a world where marketing strategies are the essence to a successful business, it often comes down to the brand with the […]
The 5 Critical Components of a Leading Marketing Strategy
A marketing strategy is one of the first steps when planning a successful campaign. Overall, the marketing strategy gives your business the opportunity of reaching consumers and turning them into clients of your own product/service. However when planning a marketing strategy, there are multiple components that must be considered. The internal and external components of […]
5 Ways Financial Services Firms are Winning Using Marketing Technology
According to an annual study conducted by Statista, there were 8,000 marketing technology solutions available to industry professionals in 2020. MarTech, as some may call it, is flourishing with a number of these tools becoming increasingly popular in the business landscape.
5 Inexpensive Marketing Ideas For Small Businesses
Small businesses can build effective marketing strategies with inexpensive marketing ideas and tactics that build brand awareness and achieve marketing objectives. Marketing is possible on a small budget or, in fact, no budget as you can adopt marketing strategies and ideas that will reach and engage your target audience. Marketing is a great way to […]
Top 6 Free Courses for Digital Marketing
As the world becomes increasingly digital, the role of the traditional marketer is near dead. Digital marketing is taking over, and companies must embrace its offerings. Digital marketing brings significant opportunities for business growth and the ability to reach a wider audience, coupled with its cost-effective and easy to learn methods. To remain at the top of […]
The Importance Of SEO and How You Can Improve Yours
When a consumer problem comes to mind, it’s usually followed by a quick Google search to find a solution to the problem. In a highly competitive global market where businesses are up against fierce competitors, SEO is an extremely beneficial tool in driving potential and existing customers to your website and provides the prospect of […]
Why Your Marketing Campaign Will Fail Without Videos
If Your Brand Lacks Identity, Your Team Lacks Purpose
Top 10 Benefits of a Strategic Marketing Planning Software
How to Enhance your Marketing Strategy with AI
What is Marketing Planning Software and How Can it Help Your Business?
Technology has enabled marketing to become increasingly automated. Technology once only reserved for big, capital-intensive companies, has now become more accessible for small to medium businesses. In particular, marketing planning software is an example of one of these technologies which is being offered at an affordable price point.
Internal Communications: Why’s It Important & How To Develop An Effective Strategy
Is the Role of the Traditional Marketer Dead?
Marketing has seen a significant shift over the years – from the types of mediums used, to the intricacies of content developed. Advancements in technological automation and the rise of marketing artificial intelligence have raised several questions about the future of marketing and the professionals that manage the science.
Automation and the Marketing Discipline
In today’s corporate world, change is an unavoidable reality. One of the most sought-after management abilities is the skill to master and exploit change, this is especially true in marketing, where the rate of change is always increasing. So, is the profession of the traditional marketer dead in an ever-changing world?
The Power Of SEO
There is no doubt that the world we live in today is staggeringly different from the world that businesses were operating in 20 years ago. Technology has taken over many aspects of people’s day-to-day lives, with mobile phones, laptops, and televisions becoming a major influence. The advancement of technology in the past 20 years has […]
A Guide To Data-Driven Marketing Strategies
What is data-driven marketing? Data-driven marketing is a strategy that focuses on the approach of optimizing brand communications based on customer information. This looks at how consumer behavior has changed over the recent years with the help of technology, allowing consumer data to be analyzed and collected, then used to shape the nature of future […]
7 Reasons Why Marketing Strategies Fail
There are a number of reasons why a marketing strategy fails. Discover what they are to avoid making costly mistakes and secure the success of your business.
Which Marketing Strategy is Right for my Business?
The purpose of marketing is to link your company’s value to the appropriate consumer base. It’s a basic concept with a million distinct strategies involved. Knowing which marketing approaches are viable and which are a waste of time can help reduce costs, increase awareness, and drive consumer engagement. Therefore, understanding which marketing strategies are best suited to […]
Why Marketing Strategy Is Fundamental To Marketing Success
What is a marketing strategy? A marketing strategy is essentially a framework that outlines your company’s long-term direction and marketing objectives – typically leading to an ultimate gain in consumer conversions. It is a comprehensive plan that breaks down the whole process of the customer journey into how to effectively engage the customer at each […]
Your Strategic SEO Checklist to Building a High Traffic Website
Everyone wants a website that sees a lot of traffic, high engagement and a high conversion rate. Unfortunately, with over 1.86 billion websites online, creating a highly engaging, competitive website that generates a lot of traffic is easier said than done. Fortunately for marketers, there are a range of tactics available to help build a […]
Why Big Data Is So Important To Marketing
Big data is crucial to the success of any marketing campaign, especially in today’s modern-day. Big data enables precise identification of a target demographic and customers and seeks to understand their behavior in a way never previously quantifiable. Big data in marketing represents the new frontier for marketers, uncovering new consumer needs and market opportunities […]
Creating A Website Isn’t As Daunting As It Sounds – Here’s How To Start One
Whether you are looking to build a new start-up website or make your current site more effective, understand how and what to do when creating a website is important. While creating a website on the surface may seem complicated with the number of variables and choices available, it’s a relatively straightforward process. As society places […]
Be Ready To Fail…
…without marketing, of course. If you think your business can succeed without marketing, think again. Marketing is necessary for every stage of business operations: attracting new consumers, assisting in purchase evaluation, and keeping customers engaged long-term. Marketing is an invaluable asset used to help achieve business objectives. Creating a marketing strategy is the ultimate way […]
Why Marketing Isn’t For Everyone
With marketing budgets among companies rising and the global marketing environment becoming harder to create differentiation, the basic marketing tools we once used are no longer adequate. Increasing companies are splashing aimless content through marketing channels in an attempt to attract attention. The reality is, it’s not working.
The Need For A Data-driven Marketing Strategy In 2022
In 2021, marketers have access to more data about their consumers and using these insights can drive successful results for a business. For many businesses, it has required an update in the re-modelling of their obsolete marketing processes.
7 Reasons Why Marketing is More Than Advertising
Most of the time we will use these terms interchangeably, not aware of their separate uses. On the surface, we may link these terms to a wide range of activities that promote a specific message and expand the awareness of a brand or product/service. However, in order to truly maximize your company’s promotional efficiency and […]
How to Suck at Social Media Marketing
Some of the most common social media marketing mistakes are the ones you may not even know you’re making.
Why Marketing is Not Sales
Often used interchangeably Sales and Marketing are two aspects of business that are intrinsically linked, yet at the same time, both very different. Failure to understand the difference will be to your business’s detriment.
How to Design a Streamlined Facebook Ads Campaign
The first step to having a streamlined Facebook ads campaign is to use the STP framework. Rather than focusing on a broad audience and actively alienating your customers, STP focuses on specific segments to ensure your message resonates.
How Covid-19 Has Changed Marketing Forever
When Covid-19 first hit in 2020, it impacted many aspects of our lives. Work from home measures were introduced, with lessons and meetings having to be conducted from our living rooms. Nights out were replaced with nights in, and eating out operated on a takeaway-only basis. However, a year on, we can see that the […]
10 Marketing Strategies Your Technology Company Needs to Use
Just like how technology is continually developing, the market is also changing. A digital presence is becoming more important, and increased competition makes the differentiation between competitors harder. Technology companies must continue to push the boundary of possible both in their technology development and their marketing strategies to remain competitive. Marketing ensures greater success for your business […]
Marketing Strategy Vs Tactics: What’s The Difference?
Two terms that are thrown around often within the marketing space are the words strategy and tactics. Often used interchangeably, many marketers use such phrases to encompass the formative stages of marketing for a business. The misuse of these phrases comes as no surprise, however, as both encapsulate similar characteristics about the marketing process, but […]
Virtual Marketing Internship Program
Due to the pandemic, many future #marketers are being turned down for #internships, so we thought that we had better help solve this problem. While Robotic Marketer is a start-up, we have an abundance of knowledge and skills that we can pass onto future marketers seeking a career – particularly those hoping to enter the […]
Why Now Is The Best Time To Re-evaluate Your Marketing Approach
Amidst the most unpredictable times of our generation, being able to adapt and adjust is now more important than ever. Focusing your attention on re-evaluating your marketing approach will provide you with the critical direction you need to stay competitive.
Steps to Creating Powerful Marketing Strategies to Grow your Business Faster
Marketing is the most formidable tool for facilitating growth in your business. Executing carefully formulated marketing strategies is likely to welcome various benefits for your organization. Below are the steps you take to creating powerful marketing strategies any business can implement as part of their marketing plan.
Why Technology Adoption Is Now Compulsory
We live in a world where not all industries operate on the same level of innovation. Some industries boast impressive digitalisation and technology adoption, whereas others see no value in it, especially the more traditional sectors. But that is all soon to change.
Why your Technology company is falling behind – The Do’s and Don’ts of Marketing in Tech
Emerging technology companies can have bright business prospects, however, without the right marketing strategies in place, their ability to attain long-term goals is far from reach. You may ask; Why are such prospective companies still failing to succeed in their marketing? My answer to this question is quite simple.
Why Your Marketing Strategy Is Dead In The Water Without Video
When used right, video marketing is an incredibly powerful and successful marketing tool.
2021, The Year to Outsource Your Marketing Department
Many companies are wary of the practice of outsourcing. Despite reasonable skepticism, outsourcing may be an invaluable solution to strengthen your marketing department. Could it work for your business?
5 Ways Technology is Changing Marketing Consulting
Advances in technology affect every part of our lives, so it’s without question that it has significantly changed the world of marketing too. Marketing consultants have to adapt their strategies to keep up with a very technology-driven society.
How to host an effective marketing strategy workshop
No matter if you are a team leader, a marketing manager, or a participant, running a marketing strategy workshop can be quite daunting – especially if you’re not prepared. Hosting a marketing strategy workshop allows those around you to understand the rationale behind marketing operations as well as the benefit it can have on your […]
Why Every Business must have a SWOT Analysis
Conducting a SWOT Analysis isn’t just something you learn to do for your Marketing Degree. Conducting a thorough review of your Strengths, Weaknesses, Opportunities and Threats is crucial for businesses looking to stand out for the crowd and generate more leads. Without understanding what is going well and what isn’t in your business, you won’t […]
5 Marketing Strategies for Technology Companies
More than anyone, technology companies are faced with the challenge of increasing online competition. Not only are the number of competitors growing, but the innovations and technologies they possess have the ability to challenge even key players in the market. Here, we have suggested 5 marketing strategies that technology companies should consider for their upcoming […]
Healthcare Marketing In The Post-COVID Era
The COVID-19 pandemic has led to a time of great change in our social lives as well as in our professional. The healthcare industry has been at the forefront of fighting the virus and has had to change the way they operate. Whilst many feel that marketing would not be the top priority for healthcare […]
The Ultimate Guide to Developing a Go-to-Market Strategy
Here’s the situation. You’ve come up with an incredible idea that you know is going to save businesses a considerable amount of time and money by solving a problem in a way no one has thought of yet (as far as you know). You’ve gone through the process of pitching it to investors and raised […]
I’ve made a business page on social media, now what? 3 Important tips to help your business take that next step.
You’ve decided to join the rest of the business world and develop your company’s social media page. You’ve taken what is a huge step, but it can leave you thinking one thing. What now?
Why Accounting Firms Can No Longer Skip On Marketing
The pandemic has exposed businesses to unprecedented working conditions with social distancing, remote working and restrictions in place. Facing a volatile environment where rules and ways of conducting business can change all the time, businesses are evidently pushed towards a sped-up digital transformation.
Attention! These are the Top Mistakes to Avoid in Blogging
Today, no marketer can deny the importance of blogging in a marketing strategy. Blogs can increase customer engagement, drive traffic to your website, improve search engine optimization and gradually build up the brand’s authority in the industry. But not everyone is doing it right and below are the top rookie mistakes businesses make in blogging:
Creating Personality for your Artificial Intelligence (AI) and Chatbots
The pandemic came, arrived and pushed businesses to think differently especially with how they interact with technology especially in light of marketing.
6 Tips for Developing Your Influencer Marketing Strategy
As an industry set to balloon to nearly $7.4 billion in value on Instagram alone, influencer marketing is showing no signs of slowing down in 2021.
Email Marketing: 5 Tips To Improve Conversion Rates
What is the point of sending hundreds of marketing emails to your target audience, but they never open it? It’s a waste of money, time and effort. Email is a very powerful marketing tool if you know how to do it right. Let’s learn 5 tips on how to improve email conversion rates.
3 Mistakes That We Can Learn From Businesses That Don’t Use Social Media (& How To Avoid Them)
Do you know that, according to Facebook’s analytics, there are now more than 50 million small businesses using Facebook Pages to connect with their customers and 4 million of them are paying for Facebook advertising to reach more customers? However, despite the intensive competition in marketing, some businesses are still slow in integrating social media […]
5 Things That Marketing Degrees Will Not Teach You
I am currently in my final year of a marketing degree at University and amidst my first internship program. However, one sinister thing has quickly come to my attention… I really don’t know much. This shocking and eye-opening realisation has left me feeling quite ill-prepared. I assumed what I was learning at university would be […]
What Are The Differences Between Sales & Marketing – And How To Align Them
The two words “sales” and “marketing” are often used interchangeably in a business environment. But do you know they carry very different goals and functions?
5 LinkedIn Mistakes You Need to Stop Making
LinkedIn marketing is the practice of using LinkedIn to make connections, improve brand awareness, generate leads, promote business relationships and partnerships, share content and drive traffic to your website. LinkedIn is an integral part of a successful B2B marketing strategy to expand professional networks. When you use LinkedIn to market your business, you gain access […]
How to Set Up Marketing Automation for your Business
Marketing automation is about turning your marketing practices or communication with customers into processes that are systemized and automated.
How Developing Marketing Strategies Has Changed In 2021
2020 witnessed a massive digital migration as everything shifted to the virtual space, easily fast-forwarding the anticipated digital transformation by years.
5 Key Ways to Make Your Ad Copy Less Boring
Your boring ad copy is killing sales!
5 Reasons Why Content Marketing Matters Now More Than Ever
Content marketing has become increasingly crucial to businesses these days.
5 Reasons Why Digital Marketing Matters Now More Than Ever
Digital marketing is becoming more important than ever. But not every business owner is aware of how vital digital channels are for expanding business reach and connecting with the audiences. Still, have doubts? Here are five reasons why. More affordable The one big truth is that online marketing is much more affordable than traditional, brick-and-mortar […]
Importance Of Case Studies To B2B Business
Ratings, reviews and word-of-mouth play a very important role in B2C consumers’ decision-making. In similar ways, B2B clients bank on case studies when evaluating potential vendors they will work with. Case studies are a collection of a business’ previous work that serves to exhibit their problem-solving capability. You can showcase various analysis and solutions that […]
5 Reasons Why Marketing Matters More Than Ever
Marketing has always been around with every product and service produced by a company. More importantly, businesses succeed when innovation and marketing work hand in hand. However, while most business leaders welcome innovation in their companies, they tend to neglect marketing. This has not only caused missed opportunities, but also capital and failure to the […]
What is content writing? Plus 8 tips to take your content to the next level.
What is content writing? Better yet, what is a content writer? When trying to answer this question you’ll come across a variety of definitions. Some say a content writer is a blog writer or a brand journalist, others may say they are a copywriter, a social media writer or a technical writer.
How To Challenge Your Marketing Strategy To Get Better Results
How To Develop A Clubhouse Strategy
Clubhouse is an up-and-coming, invites-only, audio social media that was launched in mid-2020 (only on iPhone for now). Simply put, it is a live podcast app where people can attend “rooms,” and groups of personalities engage in interviews and discussions on a variety of topics. The application has been very relevant to the current pandemic […]
3 Things You Should Have On Your Website To Convert More Leads
While a website is essential to a business, everyone uses it to achieve different goals. Some might use their business website to increase brand awareness, produce sales, and enhance growth through lead generation. Optimizing your website is essential to generate leads and requires a strategic approach. There are several ways you can optimize your website according […]
4 Marketing Trends to Outrank the Competition in 2021
Marketing dynamics have changed dramatically in the past year, in the wake of a global pandemic, providing an ever-growing reason to be aggressive in your marketing strategy and find the pockets of opportunity dotted across the new terrain. With a reduction in the size of the global economy and the number of entrants remaining high […]
Marketing Strategy for B2B – Influencer Marketing
Influencer marketing has been around for a while, however, has often been seen as a B2C tactic; leading to its slow acceptance in B2B circles. While B2C companies were flourishing through the help of mega-influencers, B2Bs have been skewed towards more traditional ways of marketing. But, this is changing. Research suggests that 92% of people […]
How To Develop An Effective Content Marketing Strategy
Source: Marketing Eye Atlanta These days, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products or services are, there will always be hefty competition gunning for your customers. While it might be easy to start some sort of bidding war between you and your competition, […]
The Ultimate Guide To Email Marketing
Email marketing is one of the major digital marketing strategies built on sending emails, developing, and maintaining relationships with existing and future clients. An effective email marketing strategy aims to convert potential clients into first-time buyers and then into recurring customers while providing valuable information. In 2018, Email marketing was ranked as one of the […]
How Marketers Are Adapting To A New Way Of Thinking
In light of the pandemic, it has become nothing but obvious that businesses need to rethink their marketing strategies and digitalize their business. With many businesses shutting down in the last year, marketers are evolving and adopting a new way of thinking. Businesses require to take immediate action and amend their marketing strategies to survive […]
The Best Go-To-Market Strategy Examples
Source: Marketing Eye Australia Go-to-market strategies that are well thought through, strategic by nature and research-backed have a higher likelihood of success than those that rely on ad hoc marketing tactics or old methodologies. Having a good example of a go-to-market strategy will ensure that you learn from other companies’ successes and failures while endeavoring […]
Top 8 SEO Tools for Monitoring Your Website in 2021
With new websites emerging and updates to Google’s search algorithm being implemented constantly, it can be very difficult to hold or improve your search ranking today. That is why it is imperative that businesses are utilizing the best and most up-to-date SEO tools available to help boost their website rank to the top of search […]
10 Statistics That Will Impact Your Marketing Strategy in 2021
The New Year has brought the opportunity for companies to adapt and refresh their digital marketing strategies. With the turbulence of 2020 now behind us, companies are looking to bolster growth in 2021 and recoup losses made at the beginning of the pandemic. Reimaging your marketing strategy is a way of investing in the long-term […]
How To Set Marketing Goals And Keep Them
Source: Marketing Eye Australia There is not a business on the planet that hasn’t thought about setting marketing goals for 2021, and at least given thought to how they are going to keep them. Most companies spend November and December bringing together key stakeholders in a business to discuss the next years business, sales and […]
Why Marketing Consultants Don’t Know It All
There is this notion that marketing consultants should know it all. They are after all qualified in marketing and are employed to steer a company or brand, but here are some reasons why they may not exactly know everything. And why technology helps fill the gap. They have other clients. Your marketing consultant is just that: a consultant. […]
Top 10 Reasons Why Your Website Is Crucial To Your Digital Strategy
Websites have been a key aspect of digital strategy for many years now and despite the growth of social media, a well-designed website is still one of the most important aspects to ensuring success in the online space. If you’re skeptical as to how important a good website really is, read on to discover 10 […]
10 Reasons Why You Are Failing in Marketing Your Business in 2021
All businesses use marketing to position their brand in the minds of their desired target audience in the best way possible. Effective marketing will ultimately lead to increased sales and brand recognition, however, there are many dangers in current business practices that can result in marketing failure that you may be overlooking. That is why […]
8 Reasons Why You Need a Blog Content Strategy
With all the different types of content available to use and explore today, you could be forgiven for getting distracted and neglecting your blogs. But that stops today! Blogging has, and should still be, one of your top priorities when it comes to content marketing, as it is the perfect avenue for telling stories and […]
8 Steps For Social SEO Success
For years, businesses have invested in Search Engine Optimisation to expand their reach and become accessible to as many potential clients and customers as possible. However, with ever-evolving disruptions within the digital space and a ranking algorithm that is constantly changing, an adaptive SEO strategy is now vital for success. Social SEO, centering around improving […]
5 Reasons Why You Need a New Digital Marketing Strategy in 2021
A new year means new opportunities to optimize your digital marketing strategy for maximum effectiveness. The fast-paced field of marketing is an ever-evolving practice that requires a trained eye that is on top of the myriad changes occurring on a day-to-day basis. Smart businesses stay ahead of digital marketing trends in order to ensure that […]
The Ultimate Guide to Social Media Marketing in 2021
Where eCommerce and Social Media Collide We’ve already witnessed the introduction of eCommerce into social media most notably with Facebook Marketplace. This year, Instagram also launched its in-app shopping feature. Predictions for 2021 argue that this merger will become less of a trend and more of a permanent feature of online platforms as social media […]
Why Your Marketing Consultant Doesn’t Know It All
Source: Marketing Eye Australia There is this notion that marketing consultants should know it all. They are after all qualified in marketing and are employed to steer a company or brand with their knowledge and expertise. Sitting in my office in South Yarra, Melbourne, I am reminded at just how much experience is in the […]
Commonly Made Marketing Mistakes (and How to Avoid Them)
There is a never-ending list of ways businesses can improve their marketing strategies. These lists make it easy to focus on what to do, though they seldom spend enough time placing emphasis on what not to do. Even the most experienced marketing executives trip up sometimes and make easily avoidable mistakes. We’ve identified some of […]
What Will Marketing Look Like In 2021
Any experienced marketer will understand the value of staying on top of digital marketing trends as it pertains to staying afloat in the contemporary marketing landscape. To help your business pivot with the times, we’ve put together a list of the marketing trends likely to take precedence in 2021. Planning ahead Marketers have increasingly realized […]
How Storytelling Can Improve Your Content Marketing Strategy
Source: Marketing Eye Atlanta Content creation, in its simplest form, is storytelling. Telling stories is part of the fabric of humanity. Starting with cave drawings and folklore, the art of storytelling has transformed into what has become one of the fastest-growing and innovative industries today: entertainment. People go to see movies to get swept up […]
The Importance Of Keywords To Your Digital Marketing
When people look for products or services online, the first thing they do is a keyword search. The key to the success of a digital marketing strategy is by utilizing keywords and understanding your niche in the market. Keywords act as a catalyst between the user and the business. They connect the problem of the […]
The Top Marketing Strategies Deployed By B2B Content Marketers
There are a lot of different forms of marketing these days, you could be forgiven for losing track of which is which. This article focuses on how your business can effectively execute B2B or business-to-business content marketing; what it is, and why it is an important area for your business to have efficient marketing strategies […]
How To Use Digital Marketing To Generate Sales
Source: Marketing Eye Australia With an abundance of digital marketing tools available to businesses to grow their reach online, there has never been a better time to develop your digital marketing strategy to generate sales. No matter what kind of business you own and whether it is B2B or B2C, your digital presence and marketing […]
How To Choose The Best Consulting Firm For Your Technology Company
There are currently so many marketing consulting firms large and small available to choose from that it can become a confusing process trying to find the right fit for your company. Here we will discuss some ways you can work out which marketing consulting firm is best for your technology company, and give you some […]
How To Increase Your ‘Net New Leads’ With The Right Marketing Strategy
With only a little over a month to go, many businesses are buckling down and prepping for the new year. Smart businesses finding that by having a plan in place, they are 313% more likely to achieve their goals. Marketing is one of the most important things a business can do. Not only does it […]
Why You Are Likely To Succeed With A Marketing Strategy
As business owners move forward into 2021, many are considering the changes that need to be made to their marketing strategy for success in the New Year following the countless challenges of 2020. As the core channel through which businesses communicate their value with potential customers and retain clients in the long-term, marketing should always […]
How To Know If Your Marketing And Sales Teams Aren’t Aligned
Source: Marketing Eye Atlanta Sales enablement is the practice of aligning your sales and marketing efforts to generate leads and convert them to sales. While both departments have similar goals, they each take a different method to accomplish these goals. Companies that experience misalignment of the sales and marketing departments are often dysfunctional, struggling to […]
3 Tools to Measure Brand Awareness and Why You Should
Source: Jeff Bullas Every brand wishes to become famous. Well, every entrepreneur, business owner, and marketer wishes for its brand to become famous. But as you might guess, popularity doesn’t happen overnight. Not for brands. They don’t wake up famous; instead, slowly and steadily, they grow brand awareness. What is brand awareness? Brand awareness defines the […]
The Advantages of A Marketing Strategy
Source: Marketing Eye Australia 2020 has been an interesting year in marketing, to say the least. Yes, we have all undeniably suffered under the conditions of the pandemic – but where there’s hardship there’s also an opportunity to be found and many of us have been forced into new and exciting places. When the normal […]
How To Use Digital Marketing To Win More Deals
In recent years, the number of digital marketing tools available has increased tremendously, making digital marketing an especially powerful tool for businesses to convert leads and connect with clients. As an inherent part of the ever-changing digital marketing landscape, adapting to new digital marketing technologies is more important than ever to allow technology companies to […]
The Ultimate Marketing Technology Stack for 2021
The incredible growth of marketing technology cannot be understated. We have seen from Gartner’s 2018-2019 study that marketing technology or “martech” is increasingly becoming a focal point of most businesses marketing budgets, accounting for roughly 29 percent of marketing expenditures on average in 2018. It has been one crazy year for businesses everywhere, but it […]
How Google Analytics has changed
Google Analytics is a powerful free and paid web analytics tool for businesses to track their web or app performance. Launched on November 15, 2005, following the acquisition of Urchin Software, Google Analytics has changed significantly in the last 15 years. Google Analytics started with the vision to speed up website tracking results processing, cutting […]
How to curate the most effective content
Sharing a compelling and resonating story to your audience is a goal for any brand. Andrew Davis, a keynote speaker states, “Content builds relationships. Relationships are built on trust. Trust drives revenue.” From a business perspective, content creation is an integral part of presenting a brand. Nowadays, content creation is a must-have thing to effectively […]
Developing a smart marketing strategy
As 2020 draws to a close, many entrepreneurs and business leaders are coming to terms with the underperformance of marketing tactics for the year, most notably as a result of COVID-19. This has prompted many to rethink their marketing strategy and readjust their outcome expectations to increase revenue and performance. In alignment with the cardinal […]
Reasons Why Everyone’s Outsourcing Their Marketing
Marketing is effective, but it isn’t easy. In today’s modern environment, marketing particularly digital marketing has rapidly evolved transforming the way businesses operate. It’s safe to say most business owners aren’t exactly marketing experts. In order to run an effective and successful business, they need help creating and implementing their marketing efforts. Building an entire […]
How to Increase your Social Media Engagement
A common mistake many businesses make when it comes to social media engagement is placing a primary focus on increasing audience size alone. While audience size is an important factor, many businesses fail to prioritize their social media engagement as well which is just as important or even more important in some cases. Social media […]
The Best Way To Use Market Development Funds : Technology
It’s coming to the pointy end of 2020, and many technology companies haven’t taken full advantage of Market Development Funds (MDF Funds) made available by large multinational technology company vendors. The most successful channel partners always use their Market Development Funds (MDF Funds) wisely to generate leads and accelerate their business growth. Vendors have become […]
Components of a Good Marketing Strategy
A good marketing strategy consists of a comprehensive collection of marketing techniques that enables a business to direct its resources towards the best opportunities in terms of increasing sales and achieving a sustainable advantage over the competition. A marketing strategy consists of short term and long term activities that contribute towards achieving business objectives. Remember […]
Reasons Why Small Business Social Media Pages Fail
Source: Jeff Bullas One of the biggest tools at the disposal of any small business is social media. Unfortunately, I’ve seen a lot of small businesses struggling with their social media profile. Usually, they’re well-intentioned and don’t understand what they’re missing. Based on what I’ve seen in the industry, here are six reasons why small […]
10 Characteristics of a Good Marketing Consultant
Marketing is a competitive game that requires carefully planned and well-executed tactics in order to be successful. Misinformed decisions often result in wasted time, resources and energy something businesses cannot afford in the current climate. A marketing consultant has the ability to look at your business and identify where the problems lie, realize where the […]
How Being A Woman In Technology Smashed My Confidence
It was 25 years ago, almost to the day, that I started as a young woman in the technology industry. At the time, I was an ambitious, vibrant, enthusiastic technology marketing specialist keen to make my mark on the world. Everyone was so inviting back then and always ensured that I had the support needed […]
3 Ways Small Businesses can use Digital PR
Digital PR is used to build brand awareness in the form of immediate communication, strengthening your business’ exposure and search engine optimization. Small businesses can leverage digital PR through an assortment of online channels to help drive website traffic and improve search engine rankings. Ultimately to get your business’ message out there and build a […]
Rethinking Your Marketing Strategy
During a time of such uncertainty, it is likely you’ve thought about rethinking your marketing strategy. With reduced demand for your product or services, the thought of perhaps saving some money has likely crossed your mind. It is important to remember that your competitors are likely to be facing the same challenges so during these […]
10 Ways to Improve SEO
Source: Marketing Eye Australia Remember Search Engine Optimising (SEO) is a long-term game. To improve your site’s ranking (SEO) we’ve made a list ‘10 Ways to Improve SEO’. Follow these suggestions and watch your website rise the ranks to the top of search-engine results. Publish relevant content Quality content is the number one driver for your […]
How to Do Keyword Research for SEO: A Beginner’s Guide
Source: HubSpot While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn’t. What Is Keyword Research? Keyword research […]
How to Develop a Marketing Strategy in 5 Easy Steps
According to Bob Hoffman, “Without strategy and planning, marketing is useless.” This is a belief shared by all marketers in which businesses cannot move forward in the right direction without careful preparation and tactical approach. Subsequently, this is where developing a marketing strategy is essential – a practical research methodology that can provide guidance in […]
5 Reasons Why it’s Time to Rethink Your Digital Marketing
It’s almost 2021 and it’s impossible to think of marketing without digital marketing. If you are a business owner, you are sure to be using at least one form of digital marketing in promoting your products and services. According to DigitalMarketer, “Digital marketing is the act of promoting and selling products and services by leveraging […]
How Pinterest Works to Boost Your Business & Sales
Source: Lyfe Marketing For many, Pinterest is that social network where only women hang out and spend their time sharing beautiful pictures from all walks of life. But turns out, Pinterest is much more than that. If you know how Pinterest works, then, as a business, you can use it to your advantage. Many users […]
The Benefits of Marketing Automation
Executing a marketing strategy can be a tedious and overwhelming process, that is why marketing automation can be a marketer’s best friend! Marketing automation software automates and streamlines marketing activities and is most beneficial in areas such as email marketing, social media, and lead generation. It provides personalized experiences for clients, which results in an […]
The Ultimate Guide to Blogging
Blogging, a concept that once used to represent an outlet for individuals to document their lives online has now transformed into an indispensable part of marketing. If your business doesn’t have a blog, chances are there is a huge scope of improvement in your marketing efforts. Blog marketing is the process of using blogs to […]
5 Reasons Why A Website Is Important For A Small Business
A website is an essential component for any operating business, especially for a small business. Now more than ever, it is necessary for business owners to ask key questions such as, “where are my customers found?” “where is my competition engaging with my target audience?”. The answer is easy, they are all online. Therefore, it […]
Should Podcasting Be A Part Of Your Marketing Strategy?
While podcasting is the newest marketing trend being embraced by marketers, you may be wondering whether it’s the way forward for your business. A podcast can be a space to create something your business truly loves and share it with your community. So, how can your business capitalize on this new marketing tool? According to […]
How Artificial Intelligence is Building The Future of eCommerce
Source: Jeff Bullas eCommerce won’t be the same after this year’s events. While the whole planet was frozen by the coronavirus pandemic, offline stores found they couldn’t compete with even the smallest online stores when people’s lifestyles were limited by their homes or neighborhoods. But those who have just started online sales this year will […]
5 Reasons You Need A New Digital Marketing Strategy
Source: Marketing Eye Australia>Marketing Eye Australia Whether you are a start-up that didn’t get off the ground due to COVID, a small business, or a large corporation, you are faced with uncertain times and a very volatile marketplace which means that your online performance and in particular your digital marketing strategy may not be working […]
How To Leverage SEO To Improve Your Content Marketing Strategy
Are you looking to improve the competitiveness of your brand online? Then leveraging SEO through content marketing may be the answer. Today, we spend the majority of our time online – using it practically for everything – from searching for our favorite brands to collecting reviews for our next purchase. There’s nothing that Google can’t […]
Small Business Grants Now Available To Victorians
Why You Need The Help Of Marketing Strategy Technology
Because technology is the answer to coping with the future. Following the current trajectory of the world’s events, I think it’s safe to say that technology is at the forefront of managing the ‘new normal’. Today, there is mounting pressure on businesses to adapt quickly in order to stay afloat and it is this developing […]
How a Marketing Strategy Technology is the Best Option for your Marketing Team
Technological innovation and marketing strategy are unique and evolving disciplines, wide-ranging into relevant circumstances which are utilized by marketing teams to help facilitate an intended experience amongst consumers. Today, marketing strategy technology is a required approach, employed to ensure the business stays dynamic within a competitive landscape. For instance, Tableau and Salesforce expenditure rate is […]
The Future of Marketing is Digital
An emerging and soon to be dominating approach within marketing is devouring the traditional marketing methodology and becoming a visage of marketing. The future of marketing is digital. Traditional marketing has been seen as the cornerstone for marketing for ages, using methods such as television advertising, print media, and telemarketing. However, change is necessary and […]
The 5 Benefits of Hosting An Influencer Event! (Post COVID-19)
More often than not, people are looking to voices they can trust for recommendations. Most influencers have spent years cultivating trust between themselves and their audience. When they recommend products, people listen. Influencer events are a powerful tool for brands that want to build a stronger relationship with their audience. With these events, brands invite influencers […]
The Importance of Digital Marketing in a Marketing Strategy
Digital marketing has the potential to transform the way that your business reaches and engages with customers. While traditional marketing tactics require you to wait months to assess which strategies are working, digital marketing allows you to view results in real-time. This gives you the chance to easily and quickly adapt your strategy and tactics […]
The Misconceptions of Digital Marketing in the Construction Industry
For whatever reason, there always has been a giant brick wall between digital marketing and the construction industry. It is as if, the construction industry perceives the term ‘digital marketing’ by associating with basic advertising instruments, such as issuing email marketing, promotional content, and online posts, without a proper marketing plan to enact without the […]
How to Grow Your B2B with Email Marketing
With an average of $44 ROI on email marketing there is no denying it’s benefits to expanding your business. However, capturing those clients and ensuring they are making the click to consume can be hard. Let’s have a look at how you can convert your database and maximise your efforts. Welcome Emails This is one […]
4 Useful Strategies To Nurture Leads
Source: Marketing Eye Australia Are you having trouble converting your leads? It might be because you don’t have a lead nurturing process in place. Establishing strong lead nurturing tactics is crucial to growing your business. Without these processes, there is nothing to impact or influence the customer’s decision to make a purchase. To truly nurture […]
5 Reasons Why Webinars Are Great for Your Business
In an era, post-COVID-19 the internet is taking over. Now a necessity to humans, companies are looking for newer ways to establish a long-lasting connection with their consumers over the internet. Webinars are taking the business world by storm. A way to connect with your consumers, business partners, and employees in real-time, it breaks […]
How To Use Live Broadcasts For Your Company
Source: Marketing Eye Australia Implementing a live video experience for your brand is an incredible opportunity to bring your audience together. Whether you are filming product demonstrations or a roundtable interview, your audience can use your live broadcast as an opportunity to stay informed on what your business is doing. There are plenty of platforms […]
How to Up Your Inside Sales Capabilities
Unlike traditional forms of sales, inside sales representatives are highly trained individuals who are required to identify, nurture, and convert leads into customers through remote systems. This virtual form of selling is made possible with the rapid evolution of technology and is becoming highly dominant within B2B, technology, and high-ticket sectors. However, to remain competitive […]
How Companies Use AI To Improve Brand Management
Source: Jeff Bullas Ideally, your brand illustrates who your organization or company is and how it’s perceived by your customers. This means both marketing and product managers need to work closely to protect the overall brand value. Brand management, at its core, is all about sustaining, positioning, defining, crafting, and ensuring a good brand reputation. All in […]
5 Common Mistakes To Avoid When Building Your Influencer Strategy
While it is evident that Influencer Marketing can reap various benefits for a business, it is imperative to consider the potential mistakes brands make when utilizing this tool. Influencer marketing is not as simple as choosing a popular Instagram account and throwing money at them. If used incorrectly, this approach can cost you thousands […]
What does marketing mean in 2020?
The marketing landscape is constantly evolving, meaning marketers must continually adapt to stay competitive. The past few years have shown just how quickly consumer behavior trends and advancements in technology can shift the way in which marketing teams must approach their campaigns. However, this year has already brought about many challenges impacting the way in […]
How To Build An Awesome Lead Generating Website
Source: Marketing Eye While many companies are now scrambling to fix their websites in light of the fact that Google is determining whether or not many companies get sales or not, it’s not all dooms-day. A good website from idea stage to website strategy, design and development, can all be finished in one week – […]
5 Dangerous Webinar Mistakes (And How to Avoid Them)
Source: Jeff Bullas You’ve worked hard at putting together your webinar slides. You’ve fine-tuned your presentation to your liking. After a few run-throughs, you’re ready to launch. Ready, set… hold up. Before you invite your attendees, there’s one more step to check off your list: foolproofing. I know what you’re thinking, “What? Why bother? What could […]
How Big Data Can Lead To A Better Marketing Strategy
Big data refers to extremely large and intricate data sets that require complex systems to extract information from them. Millions, if not trillions of data records are stored in these sets, potentially amounting upwards of 1024 terabytes. These records can be accumulated from a diverse range of sources; from social networks to medical records. Developing […]
How To Generate Leads Digitally During The Coronavirus Outbreak
As a brand in the B2B space, the COVID-19 or Coronavirus pandemic has changed how business is done. For most B2B companies, attending events is a major way through which quality leads are generated and eventually converted – allocating a significant portion (21%) of their marketing budget to event marketing alone. It is said that […]
The Importance of Marketing for the Healthcare industry in the time of COVID-19
In a crisis situation such as the COVID-19 outbreak, effective communication strategies are crucial. Given the rapid spread of the virus, timely and consistent information must be distributed internally for staff and externally for patients and the general public. For staff, regular communication is necessary as it will help foster a positive working relationship, which […]
How to Nail an Award-Winning Marketing Strategy
A successful business idea begins with a well-developed marketing strategy. While frequent adjustments and adaptations to your strategy may be necessary, it is imperative that your goals and plans are well defined from the get-go. Without a clear strategy in place, your business will lack the road map needed to achieve the end goal in […]
How TikTok has Become the Number One Social Media Platform with Coronavirus
Amid the social distancing guidelines brought upon by the spread of Coronavirus, celebrities have taken to TikTok to share how they are passing time in quarantine. TikTok has become the new hub for stars and organisations to connect with fans and spread awareness on the pandemic. Lebron James performing a dance on TikTok The current […]
The Ultimate Guide to Social Media Marketing
Social media platforms have experienced exponential growth since 2004. Despite almost half of the world’s population being active on social media, it still has not reached the peak of its popularity. With users spending an average of 3 hours on social media per day, businesses are experiencing countless opportunities to reach their audience through social […]
5 Email Marketing Practices That Don’t Work
Source: Marketing Eye Atlanta Everyone in the professional world has email. For many companies, it’s their primary avenue of communication. Marketers have been using email marketing campaigns for years, pushing products, events, and anything else they want their audience to engage with. If the majority of people are checking their email every day (most are […]
How To Leverage Social Media During A Time Of Social Distancing
These are uncertain times for us all and we now live in a world where life seems so different from what we’ve been used to. The reason for this shake up – COVID-19 or Coronavirus. This week, governments all around the world announced set guidelines that need to be followed in regards to travel, social […]
The Ultimate Guide to Branding
Building an authentic brand will set you apart from competitors. Your brand goes far beyond a unique name and logo; it is ultimately how you would like consumers to perceive your business. As Jeff Bezos said, “Branding is what people say about you when you’re not in the room.” Therefore, it is up to you […]
The Ultimate Guide to Content Marketing Strategy
We receive meaningless and irrelevant information from companies all the time; most of it landing in our spam folders. The truth is, traditional advertising methods are becoming less effective by the day. Rather than interrupting customers to get noticed, content marketing attracts customers to the business. Instead of pitching your products or services, you are […]
8 of the Most Influential Women in AI
Women in AI are changing the way we use technology today. However, there is still a decent gender gap between men and women in the industry. Therefore, it is important to recognize some of the women that have heavily impacted the industry to drive change. Here are the top 8 influential women transforming the AI […]
The Viral Power of Storytelling in Content Marketing
Source: Jeff Bullas In the dark-dark city, on the dark-dark street, in the dark-dark office, there was one dark-dark company, but no one knew about it because the company couldn’t tell people about itself… Modern information consumers want more than just data. People of this generation are used to getting accessible news, ideas, information, and […]
5 Ways To Stalk Your Competitors
The environment is constantly changing and as the ones responsible for our respective brands, keeping up the pace is of utmost importance. It is critical for us to learn (quickly) from our successes and failures and apply those lessons in real-time. So, instead of always looking to reinvent ourselves, why don’t we just emulate what […]
5 Ways To Maximize Your YouTube Marketing Strategy
Let’s be real: the year is 2020 and if you still haven’t figured out the YouTube thing yet, now is the time to get savvy at it. Why? Because as a content churning machine with over 50 million content creators collectively spewing out videos every single minute and more than 1.8 billion active users on […]
10 Tips To An Award Winning Facebook Marketing Strategy
Facebook can be considered one of the most popular social media platforms out there, with 68% of US adults actively using it. So, if you plan to promote your brand, this is probably the first place to start. Understanding how you should market your product or service through Facebook has the capability to skyrocket your […]
5 Traits of a Professional Marketing Agency
Selecting the right marketing agency to assist your organization in achieving and exceeding its goals is something that shouldn’t be taken lightly. This decision requires a lot of careful consideration because unfortunately not all marketing agencies are the same. Some possess a higher degree of experience and professionalism which is a greatly beneficial characteristic when […]
The Importance of Market Research in Digital Marketing
The Impacts Of The Global Market Drop On Your Marketing Department
Over the past few weeks, the global stock market has taken a massive hit with share prices plummeting. And things aren’t looking like they’re going to bounce back anytime soon. This decline is primarily a consequence of the increasing prevalence of the Coronavirus disease (COVID-19), which is currently affecting 80 countries around the globe, with […]
The Dramatic Rise of TikTok Marketing
Since acquiring and merging with Musical.ly in 2017, TikTok, and its censored Chinese equivalent Douyin, have been downloaded more than 1.5 billion times. TikTok is a social media platform that allows users to upload short video clips of between 5 and 60 seconds. It is characterised by challenges that often become viral, spreading to other […]
The Impact Of Machine Learning On Digital Marketing Strategy
Machine learning is a type of artificial intelligence that allows for the creation of predictive models and algorithms that are able to learn and improve without the need for human intervention. These programs are then able to anticipate consumer behaviour in order to optimise marketing campaigns. Several ways machine learning can impact digital marketing strategies […]
4 Reasons Why Having a Blog Helps You With Your SEO
Blogs are considered to be an invaluable tool for organizations to utilize. However, their effectiveness is more than often overlooked by companies who either completely ignore blogs or do not utilize them to their full potential. Possessing a blog is a fantastic way of improving your Search Engine Optimisation (SEO). This is due to the […]
How Has Influencer Marketing Changed In 2020?
The rise of influencer marketing has grown substantially over the past few years, and it’s not going to stop anytime soon. Considered to be one of the most valuable forms of marketing present on social media, many companies are turning to influencers who operate in the relevant niche to promote their products and brand name […]
How Will Technology Replace Marketing Functions In 2020?
Marketing has evolved significantly in the recent decades – from door to door sales, cold calling, electronic direct mail (EDM) to the generation of artificial intelligence (AI). It is quite surprising that we still receive telemarketing calls today. With a very low conversion rate (less than 10%), this marketing tactic definitely needs to be improved […]
5 Reasons Why You Need A Marketing Strategy
Regardless of the industry a business operates in or the products and services it offers, it needs a plan of action. Marketing is probably most important on the list of things it would need to do and having an effective plan ready to go has the potential to set it up for success. As a […]
Future Of Marketing Is AI: Are You Embracing It?
A job interview for marketing was conducted in the 90s where a hopeful candidate was asked to sell their future employer a pen. Decades later, fresh graduates still face similar situations. Let’s imagine that the young candidate walks nervously into the company of their dream. The interview begins. He is asked to introduce himself. […]
The One Reason The World’s Largest Companies Choose Robotic Marketer
Every business wants to grow no matter how big or small they are. With large corporations that inherently have complex business structures, the responsibility for growth becomes more evident. Many of these companies are listed on the stock exchange and need to show growth and innovation.
The Top 5 Super Bowl Ads of 2020
Another Super Bowl has come and gone. Marketers have battled it out for the audiences’ attention- using all sorts of gimmicks and tactics to stand out in an ocean of competition. But it is only the very best that prevail to take home the trophy. Here no creative concept is too ambitious even the most […]
The Role of Big Data in the World of Marketing
A friend of mine once said, “Instagram and Google can read my mind!”. While this was said in a satirical tone, he did make a very good point. At some stage in our life, we’ve wondered on how the internet knows all about our favourite brands. How on earth do marketers always send us emails […]
A Case For Increasing Your Marketing Budget
Determining a marketing budget can be a tricky thing. More often than not, companies tend to set strict limits to how much they are willing to spend. This decision is usually supported with the unsatisfactory outcomes of previous marketing campaigns. This fear is justified; however, it is necessary to also consider that decreased funding to […]
Does Artificial Intelligence Influence Consumer Behavior?
Artificial intelligence is already very prevalent in the business realm, whether we know it or not. There are plenty of concerns about how it might affect the workforce, but have we considered how it could influence the behavior of our customers? The customer experience has so many variables between the first signs of interest to […]
The rising influence of spatial marketing
Marketing is effectively getting rid of the middle man – and putting tape on the mouths of marketers around the globe. Now, that is a little over the top, but it’s not too far from the truth and when you read this, you will see why.
Know Your Audience, Engage Actively With Target Audiences
You’ve streamlined your product. It’s ready to fly off the shelves in droves. But, where do you find customers that want to buy it? Don’t let your product die on the shelf or spoil in a digital cart. Develop a loyal target audience that fits perfectly fits your product design.
Robotic Marketer: A Simple Solution. Make Marketing Easy.
What’s your biggest marketing obstacle? Whether omitted or poorly executed, many companies fail to plan. But, there is a solution. Robotic Marketer makes askew plans are a thing of the past. Hurdle the barriers of traditional marketing and step into the future of strategic planning.
Increase Market Control with Strategic Alliances
Strategic alliances maneuver your business toward increased sales and greater brand awareness in the market. Navigating these arrangements with complementary businesses can be difficult, however, they are quintessential in the strategic process.
Sinking in a Sea of Customers? Swim with CRM
CRM is a strategic approach to detailing and maintaining relationships with current and potential customers. Proper use of CRM tools streamlines your customer pipeline and pivots your business toward success. Let’s take a deeper dive.
Email Marketing, More Influential Than Facebook and Twitter Combined?
Email marketing is one of the most pervading forms of media today. This channel boasts some 3.9 billion users, surpassing the total accounts of Facebook and Twitter, combined. If you’re not using email marketing to reach your target audience, you should be. So how exactly does your business integrate email marketing into its strategy?
B2B Enterprise And The Early Adoption of TikTok App
TikTok! No…we’re not talking about a clock. TikTok is the world’s fastest-growing social media platform and its numbers are staggering. 500 million users and 1.2 billion downloads make the app ripe for user engagement. However, is it possible for the B2B ventures to adopt this TikTok? Let’s see how they can tackle this Gen-Z app.
SEO, Just Another Useless Buzzword?
For many, Search Engine Optimization (SEO) is just another buzzword tossed in a sea of jargon promoted by marketers. However, SEO is much more than just a phrase. How can SEO become part of your game plan and marketing strategy for 2020?
‘Lights, Camera, Keep Up’: The Age of Strategic Video Marketing
Today, consumers are spending 33% of their time watching online video content. To keep up with these staggering figures, companies must keep video content in their wheelbarrow. So then, how do we integrate video into our marketing strategy?
Promotional Strategies that Build Brand Recognition and Awareness
Believe it or not, the phrases brand recognition and brand awareness aren’t synonymous. The jargon is similar, but they’re more fraternal than identical. While the differences are slight and must be approached in unique ways, a marketing strategy can be implemented to achieve both brand recognition and awareness.
Marketing Strategy by the Numbers: Budget, Price Point and Profitability
The culture of startups and SMB is fast-paced, unpredictable and often ill-resourced. Often smaller businesses are good at what they do, but they don’t know how exactly to display it to others. Developing a marketing strategy is crucial even in the most minute stages of growth. If developed properly, it will jumpstart your business for […]
The ‘Why’ Behind Marketing Strategies: Don’t Just ‘See What Sticks’
An old method (I might even say an archaic way) to see if spaghetti is done boiling was to throw a single noodle strand at a wall. If it stuck, it was done boiling and ready to eat. SMBs are trying the same thing with their approach to strategic marketing, only they are forgetting one […]
How to Capture the Focus of CEOs in Strategic Marketing
Approaching a CEO is a short hike, you just have to build up the confidence. Now, whether or not you truly get their attention is like summiting Everest. So how do we make the climb?
B2B Dynamics Are Changing, Here’s How to Adapt
The landscape of Business to Business (B2B) is changing rapidly. Interactions between companies are taking far more personalized and less corporate tones than they did 10-15 years ago (even 5 years ago for that matter) and we have to evolve with those changes. So then what are some key insights that we can pay attention […]
The Renaissance Platform of Technology Strategy: Robotic Marketer
The opportunities and outcomes afforded by technology strategies are innumerable. Let’s take a brief exploration of the technologies impacting business today. Robotic Marketer is a renaissance platform within technology strategies and combines multiple properties to refine your business model and give your company a desired competitive edge.
Is It Time to Reset your Marketing for 2020?
Search “marketing strategies” on Google. Soon you’ll be swimming in a flood of inquiries and Q&A pages on how to buff up your marketing plan for the next calendar year. However, when building their marketing plan, companies often exercise the wrong muscles. So how can you reset your goals and make sure your marketing is […]
“And We’re Live!”: How Live Video Streaming Impacts User Interaction
The culture of content shifts like sand in a desert. As new mediums emerge from the woodworks, they change the landscape of user interaction. The introduction of live features–on Facebook, Instagram and LinkedIn–create sweeping and innovative changes that alter social media platforms. So, how should we use them?
10 Tools to Improve Your PR
Public Relations is a multifaceted process that involves a variety of roles and requires hours of planning. For many startups and small businesses, this discipline operates as a one-man show–or falls to the wayside. But, it doesn’t have to be this way! Today we’ll look at several tools to improve your PR and turn your […]
SEO and The Robots Improving It
Last week, we talked about the importance of Key Performance Indicators (KPI) and how they can secure leads for your business. Next up on our list is Search Engine Optimization (SEO). Why is this feature so important and how exactly can you implement it within your business plan and marketing strategies?
Marketing Strategy Technology, Predicting Trends in 2019
The last decade witnessed a sharp transition—digital platforms rose to an imminent position as traditional print media cowered in the shadow of this new wave. We shouldn’t be surprised when new trends occur, but rather, attempt to predict them. We’ll give you glimpse into the future—artificial intelligence infrastructure is going to dominate the field of […]
Don’t Break the Bank, Save With Our Robotic Consultant
Let’s discuss the bottom line—marketing is expensive. However, it doesn’t have to be the drain on your company’s already small budget. Our Robotic Marketing platform—which includes an online workshop and a 40-page marketing strategy—is only $1,950. We’re an all-in-one digital marketing and consulting agency ready to craft the perfect marketing plan for your business. It’s […]
KPIs Are Dominating, Here’s Why You Should Pay Attention
Every industry has a means of measuring success. In every field, there’s a litmus test and standardized measurements to meet your objectives. Key Performance Indicators (or KPI’s) are the litmus test by which we can and should measure our goals in marketing! So what exactly are KPI’s and how can we dominate our field by […]
Outpace the Learning Curve: Establish Team Culture that Cultivates Success
Often, we know far less than we’d like to admit. In a whirlwind of learning new industry jargon, client briefings and technical approaches to marketing, I’ve found myself in this position—admitting that I don’t always have all of the answers. This is my first week in a hybrid role, servicing projects for both Robotic Marketer […]
Former NFL Running Back, Steven Jackson, Strengthens Robotic Marketer Team and Hurdles Industry Obstacles
Robotic Marketer is an innovative solution that hurdles obstacles faced in traditional marketing plans. Our tech is attracting the interest of marketing executives, tech gurus and a plethora of thought leaders. We’d like to highlight a crucial member of our team–former NFL pro-bowl running back, Steven Jackson. He’s a thought leader on planning and keystone […]
Enhance Your Marketing Strategy with our Intuitive Robotic Assistant
Robotic Marketer has engineered a framework to ensure that small to medium sized businesses can craft a strategic marketing plan without exhausting capital or stretching resources too thin. Our Artificial Intelligence software gathers data and scours unprecedented amounts of information to give you a competitive advantage against competitors. But why should you use our software? […]
Don’t Stumble into the Next Fiscal Year, Discover a Robotic Solution
We’ve nearly arrived—it’s the end of Q3 and companies are sent scrambling into Q4. Startups and other small enterprises are wiping their brow, singing praises that they’ve survived another fiscal quarter! However, where many companies are winding down and waiting for the year to end, they should be strategically planning for Q1.
Marketing strategies for events companies
Event companies are finding it increasingly difficult to cut through a cluttered marketplace and establish their events as a go-to for their target audience. Unless you are a big brand with an established attendee list, your event may not achieve the desired attendance participation. Adobe Summit In March, we attended the #AdobeSummit in Las Vegas. […]
Why every business should have a marketing strategy?
Starting a business from scratch, people mainly focus on sales and administrative practices. Sometimes, they are focused on the product or service, but what about marketing? Entrepreneurs are sometimes overwhelmed with wearing so many hats, and when it comes to marketing, they may think it is costly and difficult to see a tangible outcome in […]
How brand ambassadors can help your marketing plan succeed
The word ‘brand ambassador’ gets thrown around all the time these days and has in fact become a common job title. Brands are frequently paying everyday people to go around to shops, offices and public places to interact with potential customers in order to generate positive brand image, brand awareness and word of mouth. But […]
What is the future of marketing 2019
Marketing has changed so much in the last few years. With technology growing and advancing every day, marketing is constantly being affected. We can credit these changes to technological advancements and artificial intelligence. However, due to these innovations, consumer expectations have been modified as well. We have to switch up the way we reach people […]
How AI is playing a role in modern transportation
New ways of transportation are just around the corner and AI is at the forefront of this development. Autonomous cars, self-driving garbage trucks and drone air taxis are all in the near future for the world of transportation. Technology has come a long way, but just how advanced has it really become? We now live […]
A clever new way to market your business
Does your business need a clear direction in regards to your marketing activities? Maybe you’ve tried the same strategy over and over again but it doesn’t quite take your business to the level you desire. If this is the case then it’s time for you to try something new! Robotic Marketer uses data-driven information and […]
The undeniable rise of chatbots usage
You may be thinking what is a chatbot and how does it affect me? Well, a chatbot is an instant messaging system that answers any questions you may have while on a website. It saves time and effort by automating customer support. So, whether you are the one visiting the website or the company behind […]
How AI is revolutionising Ecommerce Marketing
Artificial Intelligence is one of the biggest talking points for digital marketing. It is truly changing the way we do business and transforming the world of e-commerce as well. However, there are a few common misconceptions about AI that need to be cleared up before we can get into how its revolutionizing e-commerce marketing.
Is AI being used to monitor staff activity?
For many the thought of their work activities being monitored might make them a bit uneasy, but that is the direction AI is headed. Artificial intelligence allows robots and technological systems to gather information, analyse outcomes, and produce final work and projects to you in record time. However, if that isn’t enough for you AI […]
Is Artificial Intelligence creating a fake world?
Even though we’ve already argued many times about how AI is amazing and how it helps us daily, AI raises some awareness and fears amongst humans.
Is artificial intelligence the key to doing your job better?
By now you have must have heard the news? Well if you haven’t, yes robots and artificial intelligence are taking over every aspect of our lives including our workspaces. But the real questions are, is it for the better or for the worse? The increased utilisation, integration and implementation of technology into our daily work […]
Will AI be able to protect itself from hackers – 2019 update
Cybersecurity has always been a tricky issue due to the high complexity of the industry and the always changing nature of the technology sector.
How to write the best marketing strategy possible
Like many other people, you dream to create your own business, or you already have one you want to improve. To this end, a marketing strategy is inevitable to build a strong business’s foundation in order to attract customers. Good thing for you, it’s easy to find instructions on how to create your marketing strategy […]
What can we expect from AI in 2019?
With AI continuing with its rapid development, in 2019, we’re expected to see some big strides yet again in numerous different industries as the hype of AI technologies is showing no sign of slowing down.
AI will create more jobs than it destroys!
Some fear that as AI improves it will supplant workers, in turn creating ever-growing unemployment as humans become unable to compete economically with machines. But, on the contrary, AI can be seen as the greatest job engine the world has ever seen!
How are humans and artificial intelligence platforms working together?
If you ever used Siri on your smartphone or saved your vacation memories on the cloud, you already know what Artificial Intelligence is but probably not how it works.
How can machine learning technology maximise the success of marketing?
Machine learning technologies are constantly evolving before our eyes and continue to play an even bigger part in our everyday lives as technology continues to develop.
What’s with all the hype around artificial intelligence?
When thinking of artificial intelligence, we remember being beaten by our computer during a solitaire card game, or we imagine robots that have the ability to think like humans.