March 2020
Ensuring Optimum Customer Experience: Why Automation is the Key
Source: Business2Community
The antiquated idea that automation will someday replace the human worker has long since been replaced by the realization that automation will not replace but rather enhance the employee experience. Fear of automation has transformed into demand. Because we now know, automation isn’t coming for our jobs – it’s helping us to do our jobs — more easily, more quickly, and more effectively than ever before.
Nowhere is this more apparent than customer support. Today, we know that creating the best customer experience possible goes well beyond simply the interaction between a customer and a support agent.
Source: Business2Community
PR and Marketing During COVID-19: What You Need to Know
Source: Business2Community
COVID-19, otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing “social distancing” and staying home as much as possible. How does this affect your PR and marketing strategies? Let’s take a look at what you need to know and do during this difficult time.
Perhaps you’ve personally seen the effects of COVID-19 in your day-to-day business. Maybe you’ve had to cancel or postpone important events, started working from home, or implemented daily cleaning routines within your company.
But what about when it comes to your PR and marketing activities?
Source: Business2Community
11 Email Marketing Habits It Pays to Break
Source: Hubspot
Before you break any email marketing habits or best practices, it’s important to first understand why they work.
Once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy. In today’s ultra-competitive email landscape, you need to perform tests in order to find out what drives your specific recipients to open, read, and click.
While the right content and design are necessary components for email success, running tests will help you understand how to stand out in your readers’ inboxes. And to understand what to test, it’s helpful to revisit your current strategies and consider which email habits might be appropriate to mix up, or break altogether.
Source: Hubspot
The Comprehensive Guide to Podcast Advertising
Source: Growth Marketing Pro
A comprehensive podcast advertising guide by Growth Marketing Pro Hailey Friedman.
In today’s ever-changing digital landscape, us savvy growth marketers have to be nimble and adaptable. Quickly embedding the latest technologies into our toolkit– fully devoted to following our audience wherever they may lead us.
If you’re like me, and you’re on the hunt to nail down an educated, tech-savvy, high net worth audience, then you too have probably found yourself here, at the doorstep of the world that is podcast advertising.
From the highly acclaimed “Serial“, to the wildly popular “Startup“, to ever-inspiring “How I Built This“, there’s a little something for everyone.
Source: Growth Marketing Pro
Pay Attention to These SEO Trends in 2020 and Beyond
Source: MOZ
Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns.
In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond.
Source: MOZ
What is SEO Content? How to Write Content that Ranks
Source: Ahrefs
One post even ranks for 10,000 keywords and gets over 57,000 monthly organic visits:
How did we do this? By taking an SEO-driven approach to our content.
In this guide, we’ll run through the 8‑step process we use to write content that ranks.
But first, the basics…
Source: Ahrefs
How to Handle Marketing During Uncertain Times
Source: Business2Community
For many businesses and individuals, the past few years have been positive and included opportunities and avenues for growth. With the current COVID-19 pandemic that is spreading across much of Europe and the Americas, the present and future have become very uncertain. The clear focus now should be on taking care of those who are ill, protecting those who are high-risk for infection, and staying healthy.
In the U.S., many businesses large and small are taking preventative measures to take care of their employees, customers, suppliers, and partners.
Source: Business2Community