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October 2021

marketing

Why Your Marketing Campaign Will Fail Without Videos

  • On : October 25, 2021

Have you realized that there has been a shift from photo to video marketing for the past few years? One of the biggest challenges brands face when marketing their brand awareness is producing quality and shareable content. The internet is now a noisy place, and to make your brand stand out, and you need to have captivating and exciting content. So how do you do that? The secret is creating short, bold, memorable, and educational videos. As they say, a video is worth a thousand pictures!

Marketers are starting to realize they can elevate their marketing strategy and campaigns by incorporating more video-based content. Especially with the rising popularity of TikTok and Instagram Reels, marketers realize that photos are not cutting it anymore and that videos are what’s grabbing their audience’s attention. This does not mean that images are not valuable because they are; videos can be slightly more effective at engaging an audience.

It takes time to build your platform, build your followings and build your customer’s trust. There is no such thing as an overnight success as it takes time. Your brand will gradually build when you put in the effort is needs to be known. 

Here’s why video content marketing is critical to a successful marketing campaign.

Videos Attract Your Desired Audience

When it comes to driving awareness and engaging with your target audience, video marketing is an effective marketing tactic on social media. Creating video content will attract valuable attention from existing and potential customers. Video content can spread brand awareness and build your business’s community by forming a connection between your organization and its target audience. Videos can include the benefits of your campaign, what you want to inform and educate the audience, and the core purpose of your marketing campaign.

Videos Build Trust & Loyalty

Building trust is vital for the success of any business. When you humanize your brand, your customers can see your brand as a reliable option and perceive the people behind it as trustworthy. The more trust you and your product or service have, the greater chance of your customers sharing positive word of mouth reviews, sharing your story, and ultimately increasing brand awareness. Word of mouth is a powerful marketing tool so ensure you focus on your customers and show them how your product/service can add value. 

When creating a short video for your marketing campaign, think about building your brand’s story and developing ways to connect with customers. For example, your video might include showing behind-the-scenes snippets, how-to demonstrations, or educational videos about facts or customer results. Think outside the box and be different from your competitors to give your audience a reason to choose you and make your business better.

Connect with Followers on a Personal Level

The key to client engagement is not attempting to sell something but by telling a story. Being helpful, adding value, and being an educational resource has become more critical with videos. 

By using video marketing for a campaign, you can humanize your brand by showing behind the scene content. This makes your customers feel as though your brand is relatable, authentic, and trustworthy. In time this will help build a stronger connection between yourself, the consumer, and your brand. 

Videos Drive Engagement

Staying ahead of the competition in a highly saturated market is not easy, especially when many small businesses have been popping up during the pandemic. Even with paid ads across various social media platforms, businesses of all sizes struggle to stand out from the crowd. 

That is why producing an educational video that communicates your brand and adds value gives consumers a reason to share it with their friends, families, and even co-workers. 

Since Tiktok and Instagram Reels are booming, creating short, effect and engaging content is what you should be doing to deliver a successful marketing campaign. Start a trend, make your brand known and stand out from the crowd by communicating and demonstrating your brand personality and unique marketing campaign to your target market.

Videos are Easy to Understand

Some customers find videos a lot easier to understand as they would rather have an educational video over reading a long paragraph that will eventually make them lose interest. Videos and animations are more beneficial as they can explain more complex processes and concepts that texts and images can’t. Through videos, you can portray essential details and information in a few seconds, which is why video marketing is impactful and powerful for campaigns.

So, where and how do you start creating engaging video content? Here are some helpful questions to ask yourself:

– How will you effectively engage your audience with your mission and vision?

– Who is your target audience?

– Do you have a specific niche?

– What will make your brand stand out?

– How will you differentiate yourself from your competitors?

– How can this video promote your marketing campaign?

– Can you increase your brand awareness and brand personality?

Additionally, create a mind map and list down all your ideas. 

Video marketing is a versatile way to produce content that is easily shared across multiple social media channels. Consumers enjoy watching videos because they are not only entertaining and engaging but easier to digest. As Instagram Reels and Tiktok are the latest trending platforms, it is time to start thinking about these new ways to create exciting, captivating, and valuable content for your consumers for your marketing campaigns.

marketing strategy

If Your Brand Lacks Identity, Your Team Lacks Purpose

  • On : October 19, 2021

It is an organization’s purpose and identity to serve as both a foundation for growth and a mirror to reflect its presence in the world. It expresses why a company exists, what problems there are to answer, and who it aspires to be to each person it encounters, which is essential when 64% of consumers say shared values with a brand is the main reason they maintain a relationship with the company.

When your company starts to wander too far from its primary mission, having a solid brand strategy in place helps you recognize it and focus on your brand promise. A comprehensive marketing strategy can keep you from making decisions that jeopardize your clients’ trust by mismanaging their expectations or breaching commitments. As your company grows, it’s critical to ensure that your entire staff is on board with your brand strategy and to guarantee it’s maintained and delivers to stakeholder expectations.

If your brand lacks identity, here’s why your team lacks purpose.

Typical Brand Identity Issues

A company suffering from a brand identity crisis can easily lead to low brand management, lack of efficient leadership, and poor communication. Being unable to interrelate a brand’s image with the team culture and expectations creates internal confusion within the team. Suppose staff and managers cannot understand what their company does, the target market and desired audience, their purpose, and how staff contribution fits the brand, then how can your team effectively sell your product/service offerings?

Consumers respect transparency when it comes to companies’ services, products, values, and goals. Providing your customers and stakeholders with inconsistent and inaccurate information about the brand is an easy way to kill your marketing efforts.

Customers and stakeholders also expect brands to understand their needs and help them find new products/services suited for their needs, with 48% of Americans holding these expectations. This means staff is required to produce performance and outcomes that align with the brand’s identity.

When a brand lacks identity, it creates issues when communicating to consumers and can spark inconsistencies in management. Management that is relatively ineffective in navigating their company through the complexities of determining its brand identity, poses a severe threat to its long-term viability. In most cases, the result is wrong positioning and alienation of potential leads and existing clients.

Company Culture

Future-proofing your business from failures and producing an organization that operates with integrity and authenticity forms the basis of your company culture and brand identity. Your brand promise and brand personality and characteristics are woven together to represent your company and its place in the market. However, if your company has a mismatched culture and brand, even productive staff members can be creating undesired results and have the wrong perspective on the company.

When thinking and acting in distinctive ways internally, you’ll be able to project the unique identity and brand image you want to communicate. Staff should be allowed to interpret and reinforce brand value when managing clients.


Aligned Brand Identity with Team Culture

When a company’s culture and brand aren’t interdependent, it’s often due to a disconnect between the team perspectives and customer expectations. The lack of awareness and engagement with your brand among staff is another sign of a mismatch between the culture and brand. Your staff should be aware of what distinguishes and differentiates your brand from competitors. Staff should know who the company’s target market is and what their significant demands and needs are (which should be outlined in your marketing strategy).

If your team doesn’t have direct client interaction, you can utilize the brand’s mission and values as decision-making filters and train them to deliver a positive customer experience. If staff believe they have no involvement in enforcing the brand and its positioning, it means your culture lacks brand identity and integrity.

How to improve your brand identity?

Distinct Identity

Start off by reviewing your company’s purpose as this is the crucial aspect that combines an external brand and internal culture together. An essential step for developing both a strong culture and brand.

Understanding Your Message

To explain brand identification and attract qualified leads, accurate messaging can be developed and incorporated into all marketing collateral. Prospects, leads, and customers should be able to quickly learn what your organization can accomplish by visiting your website and social media platforms.

Consistency

Another step you can take is to ensure a clear understanding between staff and managers of what the brand identity is and how it is incorporated at work and in consumer relations. Providing your staff with consistency in these areas is a vital short-term and long-term factor that will help consumers, employees, managers, and stakeholders clearly understand the brand and its identity.

A company’s brand identity communicates the message it wants to send to the public about itself. With a competitive market across many business sectors, it’s critical to have a strong brand identity and communicate this in key messages effectively to stakeholders. A business’s brand identity is unique and tells a story about what the company stands for, its mission, and its products/services. When your brand and culture are aligned and integrated, you can improve operational efficiency, precision, quality, boost your capacity, increase brand awareness and marketing and generate new business leads.

Image: Shutterstock 1300655989

maketing

Top 10 Benefits of a Strategic Marketing Planning Software

  • On : October 11, 2021

Take your organization to the next level by clearly understanding your target market, implementing effective marketing campaigns, and evaluating its effectiveness to reach stakeholders and achieve marketing objectives.

Online marketing planning software is a cloud-based program designed to develop your products and services to meet your target market requirements. Strategic marketing planning software can be a mixture of different mechanisms used to formulate a relevant marketing strategy and execute marketing tactics.

Utilizing software such as Monday.com, Asana, Wrike, Adaptive Planning, and Robotic Marketer can enable your organization to effectively plan yearly marketing tactics and identify short and long-term goals and recognize your marketing priorities.

Here are ten benefits of using strategic marketing planning software:

1. Sets Up Your Business Direction

Having clear and comprehensive marketing goals and effective tactics to accomplish them is crucial for all large and small organizations. Strategic marketing planning software ensures your mission statement is built in line with marketing activities.

Implementing strategic marketing planning software allows you to develop marketing strategies designed to monitor progress and ensures you remain on track to achieving your goals by a set period.

2. Saves Time

Given the excessive number of steps involved in developing and implementing a marketing strategy, any opportunity to cut down this time should be embraced.

Strategic marketing planning software such as Robotic Marketer and other marketing planning software can streamline tedious tasks and allow your employees to optimize their time. As a result, your company can invest its time in other areas of marketing and focus on driving better results.

3. Meet Your Target Market Needs

Marketing planning software can help you clearly understand your target market by using data analytics to break down consumers’ responses. This means your organization can immediately improve its understanding of what consumers want, what differentiates your offerings and sets you apart from competitors, and how to reach your target market effectively.
If you look at the bigger picture and the long-term results of using accessible and affordable marketing planning software, your organization can boost brand awareness, drive sales and achieve marketing and business objectives.

4. Improves Business Durability

Foresight is key to any business in a digital economy, which is why marketing planning software can empower your organization to analyze marketing activities efficiently, adapt to the ever-changing economy, and reflect customer activities.

Having a solid understanding of potential challenges and threats to your business and industry plays a crucial role in the long-term durability of your company. With technological automation and marketing planning software, your business can enhance durability and allocate time and resources to rectify potential issues.

5. Coordinates Your Marketing Activities Through One Platform

Many planning software tools can help you streamline your content through one platform, ensure your marketing campaigns complement each other and work towards your marketing objectives.

Using software like Asana ensures employees across various departments are aware of the game plan and that marketing activities seamlessly align. One platform can help you centralize marketing planning across all groups to maintain key messages and service and/or product offerings while encouraging internal collaboration.

6. Helps Increase Profitability

Using real-time marketing analytics within marketing planning software helps you set, track and modify current and future marketing activities. You can change areas that are not experiencing success and those that are, while gaining insights into market trends, consumer segments, and buyer behavior.

7. Affordable Software

While large companies have been using technology for their marketing for years, marketing planning software makes automation accessible for every business. At a lower price point, marketing planning software can provide you with accurate and relevant information to design and execute a successful marketing strategy without making a significant dent in your budget.

8. Breakdown of Complicated Analytics

Data analytics provides a crucial insight into market trends and highlights how your business can respond. However, it can be hard to interpret and effectively use analytics with so much accessible data out there. That’s where marketing planning software comes in to help you overcome this issue by employing data visualization that represents information in the form of a chart or diagram. Marketing planning software like this enables you to break down complicated information and respond with ease.

9. Software is Accessible For Businesses

A common issue that prevents businesses from embracing strategic marketing planning software is the perception that it’s complicated to use. In this day and age of the 21st century, there are endless marketing software YouTube videos and online tutorials designed to be accessible for anyone to use. Many companies, such as Robotic Marketer, even offer marketing demonstrations to ensure you get the most out of the software.

10. Enhances Operational Efficiency

With a plan in place for marketing activities and to utilize resources, marketing planning software ensures resources are managed productively, and KPIs are set up to measure the success of marketing activities and adjusted accordingly to reach objectives.

In this digital age, prompt responses to changes within the market is crucial to remaining successful. The strategic marketing planning software mentioned above can help you work towards objectives, plan your marketing activities, ensure employees are organized and effectively interpret analytics.

If you’re looking to adopt a new strategic marketing software that uses artificial intelligence, machine learning, and big data software, Robotic Marketer is a top-tier service that can see you develop a comprehensive, relevant and reliable marketing strategy with an in-depth competitor analytics, banding strategy, SEO recommendations and tailored tactics (and more!) to advance your marketing.

Image: shutterstock_157952597

AI marketing

How to Enhance your Marketing Strategy with AI

  • On : October 4, 2021

The world of technology has come a long way ever since society got its first computer built in the 1900s. Modern technology goes far beyond what we initially thought it would, from computers and dial phones to laptops, smart watches and pocket-sized phones, with the most current and cutting-edge technology being artificial intelligence (AI).

Artificial intelligence is a wide-ranging brand of computer science that’s often built with intelligent machines capable of performing complex tasks that usually require human intelligence. Although this type of technology has been along for many years, it only recently become available to use for various tasks.

When someone mentions AI to you, the first thing that might pop into your mind might be robots, creepy-looking machines, or even the film ‘I am Mother.’ However, AI can do a lot more than you think, and one of those things is marketing.

Marketers use big data and machine learning as AI marketing tools, to boost the success and performance of their marketing campaigns. This directly leads to an increase in sales, profit, and revenue. Big data allows marketers to extract, aggregate, and divide large sets of data via automation, which is done automatically and saves manual time. After marketers are finished gathering and sorting the data, it’s analysed to ensure the best content will reach the desired audience.

Here’s how you can enhance your marketing strategy with AI:

Conduct a Predictive Analytics

One way to enhance your marketing strategy by using AI as a predictive analytic tool. It’s important to remember that the central point of AI marketing is using big data and machine learning tools to obtain information that can be analysed and read against several factors. These various factors can incorporate demographic data and website analytics.

Predictive analytics includes page views, amount of time spent on a page, bounce rate, click-through rate, and more. These metrics used by AI and allow you to make informed decisions about business resources and make future predictions.

Effectively Target and Segment Your Audience

One crucial aspect in marketing that all marketers should know well is to create a personalised digital marketing experience for customers. It’s important to understand how to target the right audience for your content. Marketers can do this by using customer data and machine learning algorithms to identify essential and recurring patterns. For example, demographic information about users based on specific pieces of content produced or how often a group of people does something with your content.

AI and machine learning algorithm can detect that people aged 20-35 are more drawn to social media articles, whereas people aged 50-70 are drawn to articles that relate to business and other interest like golf and bowls. If you begin focusing on content dissemination to a specific audience on a certain platforms such as social media, emails, ads, and so on, you can better reach your target audience and enhance engagement.

AI and machine learning algorithm can also obtain information about when (day and time) your content is accessed the most by users on platforms such as social media. This enables AI machine learning algorithms to obtain accurate and current information to understand the best times of day and to publish marketing collateral and achieve the highest levels of user engagement.

Adopt Chatbots

AI-powered chatbots are another way you can enhance your AI marketing strategy. Chatbots can converse with a human user through text or voice and provide a customer-centric interaction. This enables customers to contact your company during non-working hours, thus increasing your customer reach.

If you want to market your product/service to consumers who live on the other side of the world, AI can overcome time zones different, and ensure all queries and issues are immediately addresses. As a result, consumers can be quickly addressed, therefore enhancing your ability to communicate with consumers.

Overall, it’s clear that AI can be used to advance your marketing capabilities, enhance your marketing strategy, better reach your target audience, improve engagement, and address consumer queries. As technology continues to develop, AI will also continue to be a part of the 21st century and reduce tedious marketing and research-based tasks, while improving marketing results.

If you require a relevant and comprehensive marketing strategy or advice regarding your existing strategy and marketing activities, get in contact with our highly qualified team.

Image source: Shutterstock 1765670678