Take your organization to the next level by clearly understanding your target market, implementing effective marketing campaigns, and evaluating its effectiveness to reach stakeholders and achieve marketing objectives.
Online marketing planning software is a cloud-based program designed to develop your products and services to meet your target market requirements. Strategic marketing planning software can be a mixture of different mechanisms used to formulate a relevant marketing strategy and execute marketing tactics.
Utilizing software such as Monday.com, Asana, Wrike, Adaptive Planning, and Robotic Marketer can enable your organization to effectively plan yearly marketing tactics and identify short and long-term goals and recognize your marketing priorities.
Here are ten benefits of using strategic marketing planning software:
1. Sets Up Your Business Direction
Having clear and comprehensive marketing goals and effective tactics to accomplish them is crucial for all large and small organizations. Strategic marketing planning software ensures your mission statement is built in line with marketing activities.
Implementing strategic marketing planning software allows you to develop marketing strategies designed to monitor progress and ensures you remain on track to achieving your goals by a set period.
2. Saves Time
Given the excessive number of steps involved in developing and implementing a marketing strategy, any opportunity to cut down this time should be embraced.
Strategic marketing planning software such as Robotic Marketer and other marketing planning software can streamline tedious tasks and allow your employees to optimize their time. As a result, your company can invest its time in other areas of marketing and focus on driving better results.
3. Meet Your Target Market Needs
Marketing planning software can help you clearly understand your target market by using data analytics to break down consumers’ responses. This means your organization can immediately improve its understanding of what consumers want, what differentiates your offerings and sets you apart from competitors, and how to reach your target market effectively.
If you look at the bigger picture and the long-term results of using accessible and affordable marketing planning software, your organization can boost brand awareness, drive sales and achieve marketing and business objectives.
4. Improves Business Durability
Foresight is key to any business in a digital economy, which is why marketing planning software can empower your organization to analyze marketing activities efficiently, adapt to the ever-changing economy, and reflect customer activities.
Having a solid understanding of potential challenges and threats to your business and industry plays a crucial role in the long-term durability of your company. With technological automation and marketing planning software, your business can enhance durability and allocate time and resources to rectify potential issues.
5. Coordinates Your Marketing Activities Through One Platform
Many planning software tools can help you streamline your content through one platform, ensure your marketing campaigns complement each other and work towards your marketing objectives.
Using software like Asana ensures employees across various departments are aware of the game plan and that marketing activities seamlessly align. One platform can help you centralize marketing planning across all groups to maintain key messages and service and/or product offerings while encouraging internal collaboration.
6. Helps Increase Profitability
Using real-time marketing analytics within marketing planning software helps you set, track and modify current and future marketing activities. You can change areas that are not experiencing success and those that are, while gaining insights into market trends, consumer segments, and buyer behavior.
7. Affordable Software
While large companies have been using technology for their marketing for years, marketing planning software makes automation accessible for every business. At a lower price point, marketing planning software can provide you with accurate and relevant information to design and execute a successful marketing strategy without making a significant dent in your budget.
8. Breakdown of Complicated Analytics
Data analytics provides a crucial insight into market trends and highlights how your business can respond. However, it can be hard to interpret and effectively use analytics with so much accessible data out there. That’s where marketing planning software comes in to help you overcome this issue by employing data visualization that represents information in the form of a chart or diagram. Marketing planning software like this enables you to break down complicated information and respond with ease.
9. Software is Accessible For Businesses
A common issue that prevents businesses from embracing strategic marketing planning software is the perception that it’s complicated to use. In this day and age of the 21st century, there are endless marketing software YouTube videos and online tutorials designed to be accessible for anyone to use. Many companies, such as Robotic Marketer, even offer marketing demonstrations to ensure you get the most out of the software.
10. Enhances Operational Efficiency
With a plan in place for marketing activities and to utilize resources, marketing planning software ensures resources are managed productively, and KPIs are set up to measure the success of marketing activities and adjusted accordingly to reach objectives.
In this digital age, prompt responses to changes within the market is crucial to remaining successful. The strategic marketing planning software mentioned above can help you work towards objectives, plan your marketing activities, ensure employees are organized and effectively interpret analytics.
If you’re looking to adopt a new strategic marketing software that uses artificial intelligence, machine learning, and big data software, Robotic Marketer is a top-tier service that can see you develop a comprehensive, relevant and reliable marketing strategy with an in-depth competitor analytics, banding strategy, SEO recommendations and tailored tactics (and more!) to advance your marketing.
The world of technology has come a long way ever since society got its first computer built in the 1900s. Modern technology goes far beyond what we initially thought it would, from computers and dial phones to laptops, smart watches and pocket-sized phones, with the most current and cutting-edge technology being artificial intelligence (AI).
Artificial intelligence is a wide-ranging brand of computer science that’s often built with intelligent machines capable of performing complex tasks that usually require human intelligence. Although this type of technology has been along for many years, it only recently become available to use for various tasks.
When someone mentions AI to you, the first thing that might pop into your mind might be robots, creepy-looking machines, or even the film ‘I am Mother.’ However, AI can do a lot more than you think, and one of those things is marketing.
Marketers use big data and machine learning as AI marketing tools, to boost the success and performance of their marketing campaigns. This directly leads to an increase in sales, profit, and revenue. Big data allows marketers to extract, aggregate, and divide large sets of data via automation, which is done automatically and saves manual time. After marketers are finished gathering and sorting the data, it’s analysed to ensure the best content will reach the desired audience.
Here’s how you can enhance your marketing strategy with AI:
Conduct a Predictive Analytics
One way to enhance your marketing strategy by using AI as a predictive analytic tool. It’s important to remember that the central point of AI marketing is using big data and machine learning tools to obtain information that can be analysed and read against several factors. These various factors can incorporate demographic data and website analytics.
Predictive analytics includes page views, amount of time spent on a page, bounce rate, click-through rate, and more. These metrics used by AI and allow you to make informed decisions about business resources and make future predictions.
Effectively Target and Segment Your Audience
One crucial aspect in marketing that all marketers should know well is to create a personalised digital marketing experience for customers. It’s important to understand how to target the right audience for your content. Marketers can do this by using customer data and machine learning algorithms to identify essential and recurring patterns. For example, demographic information about users based on specific pieces of content produced or how often a group of people does something with your content.
AI and machine learning algorithm can detect that people aged 20-35 are more drawn to social media articles, whereas people aged 50-70 are drawn to articles that relate to business and other interest like golf and bowls. If you begin focusing on content dissemination to a specific audience on a certain platforms such as social media, emails, ads, and so on, you can better reach your target audience and enhance engagement.
AI and machine learning algorithm can also obtain information about when (day and time) your content is accessed the most by users on platforms such as social media. This enables AI machine learning algorithms to obtain accurate and current information to understand the best times of day and to publish marketing collateral and achieve the highest levels of user engagement.
AI-powered chatbots are another way you can enhance your AI marketing strategy. Chatbots can converse with a human user through text or voice and provide a customer-centric interaction. This enables customers to contact your company during non-working hours, thus increasing your customer reach.
If you want to market your product/service to consumers who live on the other side of the world, AI can overcome time zones different, and ensure all queries and issues are immediately addresses. As a result, consumers can be quickly addressed, therefore enhancing your ability to communicate with consumers.
Overall, it’s clear that AI can be used to advance your marketing capabilities, enhance your marketing strategy, better reach your target audience, improve engagement, and address consumer queries. As technology continues to develop, AI will also continue to be a part of the 21st century and reduce tedious marketing and research-based tasks, while improving marketing results.
If you require a relevant and comprehensive marketing strategy or advice regarding your existing strategy and marketing activities, get in contact with our highly qualified team.
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