Robotic Marketer Blog Posts from February 2022
Is a Marketing Strategy Just a To Do List?
Despite following strictly every step of the plan, your company is still viable of being on the wrong track and falling off from your goals. Why? Because a marketing strategy does not equate to a series of tasks. Read more
How Your Business Can Develop A B2B Marketing Strategy
Zift has partnered with leading B2B marketing strategy technology and consulting company Robotic Marketer to deliver channel partners with an easy, affordable and smart way to develop marketing strategies aligned to business goals.
Georgia Tech Gamification Clues
For those who like ‘old school’ gamification, and are attending today’s speech to marketing students at Georgia Tech by Mellissah Smith, the CEO of Robotic Marketer accompanied by her dog Jolie, you might find this handy.
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What Marketing Looks Like in 2022, and How Marketers Should Adapt
How to fast track to marketing management
There are many ways a marketer climbs the corporate ladder fast, but for those whose family don’t own the business, are not as connected as they could be, or simply have not done a good job of showing worth, there is hope.
Marketing occupations have evolved significantly. For example, there was no such thing as a CMO when I started, and someone from a marketing role would never make it to the C-suite. Today, not only is the role of CMO something that everyone in marketing strives for, but a c-suite position is now feasible, and in most large businesses, someone with a marketing degree is in senior management or on a board level. If you are starting off your career in marketing, there are a few insights that may help you fast track your path based on the hundreds of marketers that I have worked with over the past three decades. Read more
How Businesses Become More Competitive
When we started Robotic Marketer 5 years ago, the idea was to ensure that every company around the world had a marketing strategy in place. We did this to help be more competitive in the market, and drive customer acquisition.