February 2022

Is a Marketing Strategy Just a To Do List?

  • On : February 24, 2022
Every business has a marketing plan. A marketer’s daily task is to execute that plan. As we go down the list and “tick all the boxes”, does that mean our marketing objectives are achieved?

Despite following strictly every step of the plan, your company is still viable of being on the wrong track and falling off from your goals. Why? Because a marketing strategy does not equate to a series of tasks. Read more

how your business can develop a B2B marketing strategy

How Your Business Can Develop A B2B Marketing Strategy

  • On : February 15, 2022

Zift has partnered with leading B2B marketing strategy technology and consulting company Robotic Marketer to deliver channel partners with an easy, affordable and smart way to develop marketing strategies aligned to business goals.

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technology

Georgia Tech Gamification Clues

  • On : February 8, 2022

For those who like ‘old school’ gamification, and are attending today’s speech to marketing students at Georgia Tech by Mellissah Smith, the CEO of Robotic Marketer accompanied by her dog Jolie, you might find this handy.

 

Words to find:

  • Data
  • Scientist
  • CMO
  • Marketing
  • Assistant
  • Manager
  • Coordinator
  • Specialist
  • Consultant
  • Storyteller
  • Brand
  • CRM
  • Creative
  • Digital
  • Strategist
  • AI
  • Ethics
  • Bot

 

Words to find:

  • World
  • First
  • Robotic Marketer
  • Faster
  • Smarter
  • And
  • More
  • Intuitive
  • AI
  • Machine
  • Learning

 

Robotic Marketer is a game-changing marketing strategy technology platform that transforms the way we do marketing strategies for small to medium-sized businesses.

To find out more, contact us.

What Marketing Looks Like in 2022, and How Marketers Should Adapt

  • On : February 3, 2022
Marketing is not about seeking customer attention or persuading them to purchase, but rather engaging customers to interact and to deliver meaningful values about the brand’s products and services. The pandemic certainly has posed many challenges to companies and their marketing teams, driving them to adapt to the newest social, economic, and technological trends. Stepping into 2022 with a fresh start and an open mind, a savvy marketer should watch out for these trends, learn how to adapt fast, and stay ahead of the learning curve, before the competitors. Read more

How to fast track to marketing management

  • On : February 3, 2022
I’ve always known that I have wanted to be a marketing manager. When I started out my career in the early 90’s, I wanted to achieve this by the time I was 30 years old. That was my expectation and the goal I set for myself.

There are many ways a marketer climbs the corporate ladder fast, but for those whose family don’t own the business, are not as connected as they could be, or simply have not done a good job of showing worth, there is hope.

Marketing occupations have evolved significantly. For example, there was no such thing as a CMO when I started, and someone from a marketing role would never make it to the C-suite. Today, not only is the role of CMO something that everyone in marketing strives for, but a c-suite position is now feasible, and in most large businesses, someone with a marketing degree is in senior management or on a board level. If you are starting off your career in marketing, there are a few insights that may help you fast track your path based on the hundreds of marketers that I have worked with over the past three decades. Read more

How Businesses Become More Competitive

  • On : February 1, 2022

client logos

When we started Robotic Marketer 5 years ago, the idea was to ensure that every company around the world had a marketing strategy in place. We did this to help  be more competitive in the market, and drive customer acquisition.

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