September 2022

Tech Stack_Every_Small_Business

What Tech Stack Every Small Business Should Have

  • On : September 28, 2022

When it comes to a small business, deciding on the best technology stack to consider for managing its marketing tasks can be challenging.

This can be due to the costs of these applications and service tools, especially if you’re just starting out with a minimal budget.

That being said, your business must have marketing tools as they are used to automate, optimize and scale your marketing efforts.

Regardless of the scale of your business, it should be noted that a technology stack will look different to a company. So even though you’re a small business with a limited budget, it’s highly recommended to still have a technology stack that covers your marketing tool basics.

It can be daunting to put together the essentials needed for success, but this is where we come in.

First, we will review what tech stack every small business should have.

Social Media

As we live in the digital technology era, having a social media presence is vital.

With 67% of marketers saying that social listening is a valuable way to track and understand changing customer needs, social media is essential for any business to integrate into their marketing strategies.

Being one of the most valuable tools for connecting and communicating with your customers more meaningfully, it’ll always help your company and audience connect with up-to-date information about your products and services.

As great as social media sounds, it’s understandable that it can be pretty time-consuming to keep up with all your social media platforms. This is where a social media marketing tool comes in to help automate your social media tasks, such as publishing and scheduling content, to name a few.

With a unique, easy-to-use marketing tool such as Hootsuite, it’s an excellent way to schedule your posts in advance, edit your social media calendar and provide basic analytics for every single one of your posts. Their different plans have never been easier to choose what’s right for you.

Search Engine Optimization (SEO)

Regardless of how much time and effort you have spent creating your website, you may be wondering how to get your target audience to find your website in the first place.

If this sounds familiar, then the reason is that you probably aren’t incorporating any SEO tools with your technology stack.

How search engine optimization works are that it allows you to measure, optimize and monitor all the changes with the search engine algorithms and competitor rankings for your chosen search engines.

With these tools assisting with improving your online presence and visualization, SEO marketing stack tools such as Semrush reports your keyword volumes, backlinks, competitor analysis, marketing analysis, and click rates, just to name a few.

Collaborations

With collaboration tools, these are an all-in-one communication platform for your whole team to share files, chat, and manage projects and assignments.

Using collaboration tools will offer your business a fair, more efficient way to communicate with one another, improving overall productivity extensively.

Effective communication generates 4.5 times higher talent retention; with software such as Asana, you’ll be able to send messages to one another, coordinate tasks, share files, and delegate responsibilities.

Analytics and Insights

John Wanamaker (1838-1922), a very successful USA merchant, religious leader, and political figure, said, “half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Many businesses that have not incorporated any marketing analytics tools will wonder the same thing that Wanamaker was.

Analytics tools offer businesses valuable data that can be easily interpreted to see how your marketing, sales, operations, and services are going. It will also evaluate and recommend professional insight on your marketing performance, leads, sales, and customers, as well as revenue insight data to make your business more profitable without putting money in the wrong places.

When it comes to any website analytics tool, nothing compares to the likes of Google Analytics. It gives you complete information on understanding your site and app users to check the performance of your marketing, content, products, and much more.

Google Analytics also gives its users exclusive insights and machine learning capabilities to make the most of their data. The best part of all this is that it’s completely free.

Time to Review Your Tech Stack

Now that you have a deeper understanding of the importance of a tech stack and what marketing tools are great to incorporate with it, it’s time for you to review your business’s tech stack.

With this question, ask yourself which areas your business lacks, areas for improvement, and where you need to get started.

With many of these tools offering free trial periods, there’s no reason to get started now.

For more blogs covering all marketing and business trends, click here.

 

Image Source: Shutterstock_2025576065

How to show ROI with marketing strategies

  • On : September 26, 2022

ROI can simply be interpreted as the ratio that net profits take up of the overall cost. ROI is often the most critical estimation standard in a marketing campaign because it shows how efficiently the marketing budget spends on developing potential customers and increasing sales, etc.

In determining ROI, no matter which marketing strategy you’re using, claiming the overall investment figure is tricky. However, the following aspects can help you to check your returns and overall costs so that you can figure out if your marketing campaign is successful or not:

  1. The cost of time that you and your team spent on creating the marketing materials.
  2. The production cost, the total cost of supplies, services, and software that your team needed to create the campaign.
  3. You should know if your team spends any time or money on promotions? If so, add that to your total costs.
  4. You should build a tracking URL, or page analytics, to decide whether your content is bringing traffic to your product’s launching page.
  5. Sometimes, you may gain social media engagements, unexpected traffic boosts, or other bonuses from your campaign. You may receive non-financial returns that benefit your brand.

Before you begin ROI marketing

Using ROI would be a fantastic choice to determine your marketing investments. After all, you want the business to earn a profit through your plan. However, if your sales process is long and complex, you may need to verify or simplify ROI calculations. If you make the right option, efficiently estimating your marketing campaign will no longer be a problem.

Confirm your financial formulas

There are several figures you’ll need for your ROI calculations: Cost of goods sold (COGS): The cost of a physical product or service and the cost of producing it.

Marketing investment

Ideally, you just need to calculate the costs of online marketing or advertisement, but in some practical cases, it may be better to include the cost of media and production or time consumption.

Revenue

If you run various campaigns and have a long-term sales process, it can be hard to calculate revenue based on a particular campaign. You ultimately will need the help of your finance team.

Formula

Different companies have different ways of figure calculation, so carefully choose the best procedures for your company. Your finance team or accountant can guide you in this field.

Set an ROI threshold

Your whole budget and individual campaigns should have an ROI goal and a threshold. This way, you will have a margin to make the final decision and avoid risk. If a campaign ROI of your project can’t hit the threshold, don’t run it; if your project is an ongoing campaign over the ROI threshold, cut the budget and put your money elsewhere.

Decide your marketing budget

If you have an ROI goal and annual revenue/profit goals, you can calculate the overall cost you should spend on marketing. With the help of the ROI formula, you will quickly get the “investment” figure. Thus, you will ensure you’re preparing the proper budget to meet your goals.

Calculate Customer Lifetime Value

Customer lifetime value is the total business value of a customer during their relationship with your business. This is an essential metric because acquiring more companies with existing customers costs less than expanding new businesses. Therefore, focusing on marketing to existing customers is more conducive to business growth.

CLV is inseparable from another key metric, which is customer acquisition cost. Customer acquisition costs are your expenses to acquire new customers (to buy your product or service), including advertising costs, marketing costs, and costs associated with special offers. Therefore, the value of a customer’s purchase across the life cycle is critical when considering customer acquisition costs.

Calculate ROI on campaigns; monitor the process, and improve your outcomes

Tracking ROI can be difficult if you have complex marketing campaigns. However, if you have a commitment and a good reporting process, you can use ROI marketing to build solid measurements, even if you have to use some estimates. You will have a mature ROI calculation system to continually monitor your campaigns. You can test new ways to raise your ROI and spend your budget on campaigns that generate the most significant profit for your business.

After understanding ROI marketing, you will have an overview of your investments. The more you know ROI, the more confident you will be in your assets. Using ROI in making your marketing strategies will help you save time, money, and effort while making the most significant profits.

Image Source: Shutterstock_2101584946

Mellissah-Smith-Awards

Entering Awards as a Marketing Strategy

  • On : September 22, 2022
As a serial entrepreneur, I have always watched with interest people who enter and win awards. It’s been a pastime of mine that has created curiosity around the paths that other entrepreneurs take. But it has taken almost 25 years in business for me to realize that entering awards needs to be at the forefront of any startups marketing strategy – and I should know why.

In full transparency, Robotic Marketer always includes a list of awards that companies should enter or at least consider in every marketing strategy developed. It’s an important part of the marketing mix and can add a lot of value to an omni-channel marketing approach.

Read more

B2B-business-selling-S/4HANA

Best ways to market a B2B business selling S/4HANA

  • On : September 21, 2022

Why choose S/4HANA when marketing to B2B? What exactly is S/4HANA?

One of the founders of SAP oversaw the creation of a brand-new database known as HANA. HANA is short for Hasso’s New Architecture (Hasso Plattner is one of SAP’s five founders) aka High-Performance Analytical Application

A completely new version of SAP Business Suite, SAP S/4HANA, is explicitly written for just the SAP HANA platform. It is distinguished by simplifying assumptions, enormously efficient use of resources, and attractive features like planned and computation options in many traditional procedures.

Explaining S/4HANA

In S4 Hana, the “S” stands for “simple,” while the “4” denotes the generation order.

S/4HANA is an acronym for “SAP business suite 4 SAP HANA,” which is a group of many things, which means that the HANA platform is poorly understood.

The reason is that it’s a blend of the two; thus, it can’t be appropriately referred to as either a technological improvement or a functional advance.

The company’s reengineered ERP solution, dubbed S/4HANA in classic SAP fashion, was created from the ground up to use SAP HANA’s in-memory capabilities.

In their own words, SAP states, “SAP HANA works on multi-core CPUs with instant communication between processing cores and contains terabytes of primary memory.

In layman’s terms, the entire ERP dataset is kept in what we often refer to as “RAM” on our desktops and laptops and is readily available to the CPU.

How might a digital strategy benefit B2B while dealing with S/4HANA?

Now, consider how a digital strategy might assist merchants in better understanding their new-age clients. Real-time information may be obtained from offline and online contexts using a S/4HANA.

It aids in the reduction of the merchandise creation and optimization cycle. In addition, companies that are selling S/4HANA with low promotional budgets may find it helpful since strategies like improved shelf location and product facing control may need little to no additional expense when promoting S/4HANA since the product itself eliminates seasonal characteristics.

It also aids in gaining new customers and increasing their commitment to the company. In addition, this means that buyers for S/4HANA can easily access the systems for S/4HANA.

B2B Sellers may also feel secure knowing that pricing and special offers are consistent across all operating channels. In addition, they can quickly develop and manage the data for their items thanks to the SAP S/4HANA platform’s user-friendliness.

Digitalization can assist in simplifying operations and creating a more flexible workplace.

Productivity has constantly been fuelled by innovation. Even with the world of online innovation evolving so quickly, it’s more crucial than ever for B2B to ensure that its procedures and policies are created to allow workers to work more efficiently.

Additionally, marketing the use of S/4HANA will help your business become more customer-focused, enhancing customer satisfaction and brand loyalty. Development of a new marketing strategy that is ideally matched with digitalization. The ERP system SAP S/4HANA is constantly improving, rendering it more intelligent, potent, and user-friendly, which means it’s a better selling point for the B2B company.

Thanks to its quarterly upgrades, B2B retailers may readily use the newest innovations in their businesses to promote the fact that it enhances functionality, connection, and reporting.

As a result, AI technology spreads throughout the full array of corporate processes, becoming the standard.

B2B marketing of S/4HANA

  • Email Marketing

We advise devoting almost as much attention to your email subject lines as you do to the actual email content so that the audience would be hooked. Allow one CTA per email, so the focus is purely on one action.

They ask, “How can your business assist my business to grow?”

As a result, your email marketing must regularly connect with your business clients and concentrate on essential issues, such as time, money, and resources, and how the S/4HANA would help with those issues.

  • Digital Marketing

Establishing your target market or buyer persona is the first step in developing a solid B2B digital marketing plan.

An example of the target market for S/4HANA is mainly in the US, so you may utilize that knowledge to develop customer personas and comprehend the purchasing process of that market.

  • Creating Website

Furthermore, a functional, attractive website is a need for effective digital marketing.

However, your website must be more than just exciting and educational, it must also be easy to find and understand about the S/4HANA itself, so it must provide valuable information.

  • Pay-per-click (PPC)

And at last, pay-per-click (PPC) marketing may complete your online presence by putting your business and content in front of new viewers on browsers and other ad networks.

The best way to incorporate this tactic is to enter your target market and boost content the buyers can relate to, as it’s doubtful new customers would be searching specifically for the S/4HANA itself.

With its capabilities, SAP S/4HANA can manage various business solutions, from sales to purchasing.

Reinventing businesses and fostering excellent customer service to other companies also streamlines the complete automation system and raises the potential of the retail industry.

Retailers who commit to SAP S/4HANA will be able to tap into a world of enhanced commercial options. But, most significantly, it is a solid attempt to protect the brand for the foreseeable future.

 

Image source: shutterstock_1563971380

Short-term and long-term marketing goals

Short-term and long-term marketing goals

  • On : September 19, 2022

Does setting a short-term or long-term goal sound daunting?

Especially when you think of short-term or long-term goals, you will find yourself racking your brain and questioning goals and how they differ from one another. No need to worry because doing so can help you create more effective (and attainable) goals overall, creating both short-term and long-term marketing goals.

To realize the goal you have in mind, marketing goals are a crucial area to concentrate on. A goal should constantly be in mind since a dream is only a dream unless you make it your reality.

With this, you have a distinct idea of where you want to go, a predetermined strategy, and a target date to work towards.

Short-term marketing goals

If you think about it, setting short-term goals seems much more accessible than long-term goals simply because long-term goals contain many unknown factors.

Short-term marketing goals are doable and advantageously adaptable. You can adjust your plan to experiment with something new and get better outcomes if one of your short-term goals isn’t working.

Your short-term objectives are those that you wish to complete in six months to 2 years. These objectives typically take days, weeks, or months to complete from beginning to end.

An example of a short-term goal and how it can be applied.

For example, Increase your social media presence by using Facebook to advertise activities and discounts, Instagram to display your goods and the individuals using them, and Twitter to engage with your customers more positively, as Twitter is an excellent platform to interact.

Another Short-term marketing goal and effort might include holding events, effectively promoting a promotion, or boosting sales by 15% each month.

Long-Term Marketing Goal 

Did you ever shy away from establishing long-term marketing objectives because you lacked faith in your capacity to succeed? You’re not the only one, so don’t fret. It doesn’t focus on fixing the present issues or even the question of how you might increase your company’s profitability in the following years.

These goals are for making significant strides in your company’s future expansion into something more meaningful and better than it is now.

These objectives cannot be accomplished in the following two to three years without creating instability in the business. Therefore, they need serious consideration of the course you want your company to pursue, then preparation, funding, and cautious implementation.

Goals that far off have drawbacks:

Firstly, the staff loses focus and loosens up because there is insufficient urgency. Underestimating the workload and working last minute to achieve deadlines are simple mistakes.

Feeling overpowered is the second downside. Generally, long-term goals are big ones. However, numerous people respond to stress in unique ways, and they might not feel capable of completing their tasks.

To sum up, the steps and duration required to complete long-term and short-term marketing goals differ significantly. If short-term goals help long-term goals, they could be more rewarding and meaningful.

You could wish to select specific short-term goals that represent these ideals, for instance, if your long-term objective is to experience a more profound sense of belonging and connection within the society.

Establishing a short-term goal of engaging in acts of service for at least 5 – 10 hours each month will help you get closer to your long-term objective of strengthening relationships and communities.

Suppose that one of your long-term company objectives is to create the finest website within your sector; for instance, you might want to select short-term objectives that mirror this

 

Image source: shutterstock_510768214

Mellissah-Smith-Innovator-of-the-year-2

MELLISSAH SMITH NAMED INNOVATOR OF THE YEAR

  • On : September 19, 2022

Brisbane, Australia, 17 September 2022; In a ceremony with more than 800 women in the technology sector, Mellissah Smith has won the Innovator of the Year Award at the prestigious Women in IT Awards in Brisbane on Friday night.

The award, named in memory of Sue Wickenden, has seen Smith be recognised for her work in developing the world’s first AI powered strategy technology platform that integrates martech applications into a software that analyses, benchmarks and predicts business outcomes.

The SaaS technology which is primarily used in the United States and European markets is well-recognised within channel partner programs globally including SAP and Oracle and has been lauded as one of the top innovations to come out of the strategy consulting sector.

“For the past 5 years, my team has been working on a AI and machine learning technology that will change the way companies develop strategy in their businesses,” said Ms Smith.

“Like any startup, it’s a struggle to get lift off, but for many women, it’s twice as difficult due to the VC landscape favouring male run technology businesses, or businesses that have both a man and woman at the helm. Few invest in technology companies founded solely by a woman with no men at the top, and that is the biggest challenge that women face as innovators.”

Robotic Marketer is an innovative technology with complex algorithms across strategy and marketing. It capitalises on the big data, machine learning capabilities, data mining and artificial intelligence technologies and revolutionises the way companies of all sizes develop marketing strategies. The retrieval process of information is cutting edge and when married with benchmarking, industry best practice and machine learning capabilities, leverages artificial intelligence automating the process.

“What would normally take weeks, takes a few hours of inputs and approximately 30 minutes of processing to develop a 50 plus page marketing strategy, 12-month implementation report and senior management executive summary. All outputs necessary in the development and integration of marketing strategies today.

“Awards like Women in IT shed light on the importance of women being recognised in the technology sector and being given a fair opportunity to raise in the ranks without discrimination or barriers.”

Mellissah Smith is a 49 year old serial entrepreneur with more than three decades in the marketing industry and 25 years specifically in technology sector. She started Robotic Marketer in her 40’s and has self-funded the business and expansion.

Innovator-of-the-year

About Robotic Marketer

Robotic Marketer is a world first SaaS-based marketing strategy technology platform that develops, manages, executes and reports on strategy performance. Integrating into the world’s best martech solutions, Robotic Marketer capitalises on big data, machine learning and artificial intelligence, giving a real time account of marketing performance aligned to business goals. Robotic Marketer works with Channel Partner programs including SAP, Oracle, Mitel and Zift with customers in Europe, Middle East, United States, UK, Malaysia, Thailand, Indonesia, Philippines and Australia. Robotic Marketer has offices in Australia and US markets.

www.roboticmarketer.com

branding-fit-marketing-plan

Where does branding fit into your marketing plan?

  • On : September 15, 2022

In this digital age, branding forms an integral part of any marketing plan. Branding is the process of creating a certain image in the minds of the customers which helps the firm to sell its product and services. One of the best examples of excellent branding is Coca-Cola, rather than their product being the focus, Coca-Cola focused on their brand. This worked splendidly as people are now more likely to try new flavors of soft drinks if there is a Coca-Cola label on the can.

Why you need to focus on branding

One of the biggest reasons why branding is so important within this age of social media, is that consumers are being introduced to new brands on a daily basis, so having a strong brand image will help distinguish your firm from your competitors. Strong branding is how loyal customers are formed, more people will take note of it and won’t easily forget your brand. So, when they are in the market for a new product or service, they will probably pick the brand that had the most memorable branding.

Having a strong brand can also help the firm to build trust with their audience. Gaining the trust of your audience is one of the most important things that you can have as a business. Branding helps the business to come across as a well-established and credible brand, proving that they are trustworthy and ensuring that customers try their products or services, and become a loyal to the brand.

Advertising is an essential part of the marketing process of a business, and is responsible for creating brand awareness, but if the business hasn’t paid attention to branding then then potential customers won’t stay for long. Businesses can come off as untrustworthy and customers won’t feel the need to buy the products and services of your business.

6 elements of branding

Now that we’ve established why branding is important for any business, there are six elements to consider in order to pull off a successful rebrand:

1. Brand voice

According to Sprout social, brand voice is the distinct personality a brand takes on in its communications. The reason why your brand voice is so important is that it helps your business to stand out. Just the logo and a catchy slogan is not enough, the way the brand presents itself in front of customers is very important. Your brand voice can give customers better insight into who you are and needs to be consistent and recognizable. Who your ideal target audience is will determine the tone of voice used, healthcare or financial institutions may require a more formal and professional tone of voice whereas the latest dating app will be much more informal.

2. Brand identity

Investopedia states that “brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds.” The reason why it is important for a business the pay attention to brand identity is that it is essentially the mascot for the business’ brand, it encompasses how a company expresses and describes itself from the images on its marketing materials. A strong brand identity helps in strengthening a company’s popularity and presence in a competitive market.

3. Brand promise

The third element is Brand Promise and according to Adobe “a brand promise is a value or experience a company’s customers can expect to receive every single time they interact with that company.” The brand promise articulates the unique value that a business provides its customers and includes the mission and vision statements of the company which tells the customers what the business wants to achieve in the short and long term. The more aligned the business’ actions are with the brand promise, the more trust and loyalty the business will cultivate from its customers.

4. Brand values

According to The Branding Journal, “brand values can be defined as the foundational beliefs that a company stands for.” By aligning the brand and its values to something bigger than the brand, the customers will find them to be relatable, this will help the business to create and deepen the trust between the business and its customers leading to a higher degree of customer loyalty.

5. Brand targeting

Investopedia defines a target market as “a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics such as age, income, and lifestyle. Brand targeting allows the business to segment and target the ideal group of people the business wants to appeal to.

6. Brand positioning

The last element is Brand Positioning, according to Kotler brand positioning is defined as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”.  Brand positioning involves strategizing the marketing efforts to make sure that the business’ tactics are effectively reaching the targeted market segment and position themselves in the mind of their target audience accordingly.

Conclusion

Branding plays an important part in a business’ marketing plan especially in the age of social media, it allows a business to stand out from the crowd and make an impression on the customers allowing them to gain the trust of the customers which can be converted into brand loyalty. Need a more in-depth analysis of branding personalized for your own business? Contact Robotic Marketer to find out how we can assist your company to establish a strong brand identity.

 

Image source: shutterstock_403985809

Maximize-your-Marketing-Budget

How to Maximize your Marketing Budget

  • On : September 13, 2022

When it comes to marketing budgets, many marketing teams can contest that they wish they had more to play with.

Especially after the pandemic of Covid-19, many businesses have not had the bounce back that others may have, leading to an even more lower marketing budget.

But whether you’re dealing with budget cuts or not, getting the most out of your marketing budget should be the main focus for marketing leaders.

With marketing seeing a drop in budget share last year that was unprecedented in recent history, falling from 11.0% to 6.4%.Spotting opportunities that reward you with higher return on investments and professionally tweaking your budget to finessing in all areas of the operation to produce better results.

With this in mind, we will be going over ways on how to maximise your marketing budget.

Focus on Customer’s Retention

The smartest thing you can do in maximising your marketing budget is by focusing on your customer’s needs.

This can be done by working on customer satisfaction and upselling the products or service, which must correlate with best serving your clients as well as the customers.

Everyone knows that the cheaper option is to continue to retain customers than to gain or lose them, this is why it’s vital to focus the marketing strategy on customer needs.

It is said that acquiring new customers is 5-25 times more expensive than if you were to focus on retaining existing customers.

Allocate your budgets to campaigns with the goal to improving relationships with current customers such as loyalty campaigns and customer feedback surveys just to name a couple.

Refreshing than Creating

With an enormous amount of old content at the marketing team’s disposals, there is a lot of those contents that are still relevant to use as a refresher.

Refreshing the use of old campaigns is definitely a lot more cost-effective than creating new ones from scratch.

This a great approach for marketers that find themselves with very minimal budgets and want to optimize their budgets as efficiently as possible.

Take time to find previous ad campaigns that have performed exceptionally well and recycle the elements that made them work to build new campaigns.

Use of Digital Marketing Strategies

If you haven’t done so, it’s recommended to start shifting your marketing strategies into these digital content marketing strategies:

Content Marketing (Blogs):

The most cost-effective strategy to choose is the use of blogs.

This is a way that marketing teams can reach out to their customers with relevant information through content.

It establishes relationships as well as driving traffic which promotes engagement with your customer base as customers will be able to like, share and comment on your blog posts.

Social Media Marketing:

This is how you can connect to a personal level with customers.

If you would like to have a stronger engagement with customers, finding the social media platforms and posting relevant and engaging content up on them will instantly get customers more interested in the business.

Email Marketing:

With 77% of marketers have seen an increase in email engagement over the last 12 months, it would be absurd to say email marketing isn’t the way to go.

Implementing the right A/B tests as a user experience research method, will produce results even quicker.

Landing Pages:

Landing pages is a great call-to-action method that leads customers to the right pages at the right time.

The main focus is to get customers to purchase the products and services, so with a call-to-action that takes them directly into the page to do so will lead to conversions.

Ensure Decisions are Data-Driven

When it comes to maximising marketing budgets, it’s imperative to be using the right technology in order to identify how your budgets are impacting the business and to decide how to allocate budgets for your marketing strategies.

With marketing strategy technology platforms such as Robotic Marketer, they can develop, manage, execute, report on marketing strategy performance and as well as producing you with higher return on investments.

Optimize Marketing Budgets

There are a few ways that you can optimize your marketing budgets and get the absolute most out of.

It’s important that regardless of your marketing teams’ budget, that there is always a different angle of opportunity for you to target in order to make the most of it.

Marketing strategy technologies have become the most efficient way to assist in development marketing strategies.

If you would like to learn more about Robotic Marketer, visit us on https://www.roboticmarketer.com/

 

Image source: shutterstock_2187756683

small-business-marketing-strategy

How to create a small business marketing strategy

  • On : September 13, 2022

The year 2020 gave individuals across the globe a subtle push to follow their dreams and start a small business. It was the year of home bakers, thrift stores, crochet, art, and unique start-ups. The year is 2022, and a well-defined marketing strategy could put you back on the map if your small business took a backseat.

The notion that marketing strategies are meant for large businesses may stop smaller enterprises from investing in one. We’re here to tell you that a small business can profit just as much from marketing.

Marketing strategies are aligned with your business values and are produced to offer you the best outcomes. Start small with a short-term marketing plan; as time passes, the results will flow in, allowing you to invest in an ongoing long-term marketing strategy.

If you are unsure and can’t navigate your way through a marketing strategy, let us help you:

  • Plan your goals

The first step of your marketing strategy must outline a list of goals your business wants to achieve in a set period. These goals can range from acquiring more sales and gaining social media followers to launching a website.

Once your goals are planned, evaluate them based on attainability. Then, carefully research how your goals can benefit your business by aligning with your values.

  • Prepare a budget

Once you’ve listed your goals, the next step is to mark an amount you’d be willing to spend on marketing efforts. Then, bifurcate the total amount, assigning it to each goal based on its priority.

Beginning your marketing journey with a planned budget will allow you to track how your money is being spent and if it is enough for the best results.

  • Choose your audience

Choosing your target audience is one of the most important steps when preparing a marketing strategy. Defining who you want to market your product to can help tailor your marketing strategy in the right direction.

Analyzing who the right audience is for your services is paramount in ensuring your goals are achieved, and your budget is well spent.

  • Define your strategy

As the goals and budget come into play, you can start building your strategy. Your strategy is a comprehensive plan that includes methods to attain your goals. It consists of a clear outline and definition of the marketing efforts you will undertake to reach your target audience.

Your strategy should include thorough market research and information on your KPIs and market trends.

  • Choosing the right channels

Once your marketing strategy is in place, you should analyze the proper channels to execute your plan. For example, choosing the appropriate social media app based on your business and its goals is essential if your marketing strategy is social media-focused.

Similarly, communicating with your target audience through a website, email marketing, and content marketing can help build brand image and produce positive outcomes for your marketing strategy.

  • Executing your strategy

After the decision-making process and thorough analysis of your strategy, you can execute your plan through your selected channels. The execution of a marketing strategy must be consistent and in line with the platform’s guidelines.

Irregular efforts around your marketing strategy can affect your business goals and reduce your chance of gaining a positive outcome.

  • Measuring the outcome

The final step of your marketing strategy is tracking the results. Once you’ve executed your marketing strategy, measuring the results through engagement, impressions, and other analytics will help you understand the potential of your marketing strategy.

Additionally, you can analyze the failures and create a better plan to tackle specific pain points around your strategy.

Small businesses can create a minute marketing strategy to complete short-term goals and reap benefits in the longer term. Here is a list of different marketing channels small businesses can invest in:

  • Social media marketing

Small business can promote their product to their target audience through social media channels like Instagram, Facebook, and TikTok. In addition, small companies can create more on-brand and trending content to connect with audiences through these platforms.

With LinkedIn and Twitter, small businesses can create a brand image by expressing their business goals, values, and aspirations. This helps customers understand the vision and mission of your business.

  • Content marketing

Content marketing includes blogs, videos, and vlogs through which you can promote your business. As a popular form of marketing today, content marketing allows you to create a personal relationship with your target audience.

TikTok, YouTube, and Instagram Reels are excellent platforms to produce content on as engaging short-form and long-form videos can attract a large customer base.

  • Referrals

As a small business, connecting with people within your community can help significantly. For example, referrals or word-of-mouth marketing can help spread the word about your business between clusters of people, ensuring maximum exposure.

Marketing strategies provide small businesses with a vehicle to support their business ambitions. However, a small business won’t remain small forever with the right and consistent marketing efforts.

 

Image source: shutterstock_171078047

Marketing-Strategy-Technology

Marketing Strategy Technology That Will Change Your Business

  • On : September 9, 2022

Marketing Strategy Technology That Will Change Your Business

With an ever-growing to-do list, businesses are always looking for new strategies that will enhance their efficiency. With the exponential growth of technology, marketing strategies and trends are constantly shifting to keep up – placing additional pressure on companies to create unique work.

Marketing is just one element that contributes to the success of a business and dedicating a copious amount of time into marketing means that other business areas will be sacrificed. The key is to find the right balance and deploy relevant software and technology that will enhance and expedite your processes.

Usually, more time is spent on developing marketing strategies rather than actually executing them, generating higher overall costs as more resources are needed. However, new technology is constantly being developed for us to utilize to be more efficient, even when it comes to developing marketing strategies.

Robotic Marketer

One such new technology is Robotic Marketer, a software that uses Artificial Intelligence (AI), machine learning and big data to turn a business’ goals and marketing plans into a marketing strategy ready to be executed. The new technology has already revolutionized the marketing space, saving time, money and resources for businesses.

Typically, a comprehensive and detailed marketing strategy can take weeks for marketers to complete. However, this world-first technology is smarter and more intuitive and can develop a strategy in a fraction of the time that humans would take. Successful marketing campaigns have been curated on the back of well-rounded marketing strategies – which can now be achieved through Robotic Marketer.

Robotic Marketer streamlines information from a range of sources, allowing multiple simultaneous requests to be processed concurrently. The technology offers flexibility to be suitable to businesses in a broad range of industries. It covers keywords, automatic competitor identification, SEO, marketing strategy report generation, and adapting to changing market scenarios.

With the aid of an experienced marketing manager to help facilitate, information is entered into Robotic Marketer, producing an in-depth 40+ page marketing strategy with an execution strategy to optimize a business’ marketing efforts. It then creates an extensive go-to-market plan, including objectives, tactics, assets, KPIs, and more.

Why Should a Business Invest in Using Robotic Marketer?

To stay ahead of competitors and to be considered a market leader, you need to know what is happening around you. Yes, humans can conduct competitor analysis, but our skills are limited, and we often experience difficulty in uncovering more granular patterns. With Robotic Marketer, businesses can gain in-depth knowledge into the industry and develop tactics to achieve their revenue goals.

Companies can gain unmatched insight into their own business and the industry to catalyze change that will catapult them to success.

It is no secret that AI is the future of technology and that all businesses will in some way incorporate AI into their operations. The marketing industry is no exception. As the first of its kind, Robotic Marketer embodies an AI marketer and has set the trend. Gain unparalleled knowledge that will enable your brand to be positioned for success.

 

Image source: shutterstock_1005808768