October 2022

B2B business Mitel solutions

Best ways to market a B2B business selling Mitel solutions

  • On : October 28, 2022

When opposed to selling to end users (B2C), selling to other businesses (B2B) may be a challenging endeavor, particularly when the item or service being marketed is intangible. In most cases, people worry more about the quality of the goods than the advantages that the purchaser would get from purchasing it. Following these procedures would be helpful for anybody selling Mitel solutions to other companies.

  1. Perform your research about the business’s current requirements:

The business that you are attempting to sell to ought to be a good user of the items that you are offering, as this will increase the likelihood of a successful sale. You have a responsibility to learn all there is to know about the company you are aiming to do business with, including the kind of their firm, the locations of their offices, and most significantly, the size of their organization. You will have a better understanding of their need to operate using cloud technology as a result of researching this.

  1. Educate your client on the advantages of integrating your service to their business.

It is extremely vital to inform the customer about the functions and services that will be provided by the product that they have purchased from you. The most effective method for training them is to make them aware of how their previous methods of operation may now be improved upon in both effectiveness and efficiency. This seemingly simple contrast may serve as a moment of epiphany for your customer. As was said previously, the aesthetic appeal of your product is not going to be a primary concern for your customers. They will only concentrate on what kinds of business problems can be solved by subscribing to your products and services.

  1. Stand behind your prices and be flexible in your offerings.

Maintaining your adherence to the prices at which the market is now trading is very useful to you. If you want to increase your sales volume, lowering your profit per unit is the way to go. It is in no one’s best interest to lag behind their rivals. Nevertheless, doing so will position your entire profit curve ahead of that of your competition. Trust in your brand and loyalty to it are likely to rise as a result of this.

Being adaptable with your products is an additional method for developing customer loyalty that can be used in addition to lowering pricing. You need to be flexible with the notion if a firm, for example, wishes to utilize their own personally acquired devices with your software already installed on it. You should also charge the company appropriately. This guarantees that a high level of client satisfaction is achieved with the quality of services provided.

  1. Honesty is the best policy. Served by YOU!

Because clients are primarily concerned with the business solutions offered by your product and not the way it seems visually, you need to be absolutely honest about what your goods can and cannot give. Even if your customers make a purchase, there is a good chance that they will cancel their subscription once they discover that the product in question does not in fact deliver the service that was advertised.

You need to ensure that you, and not your salesman, are the one who displays honesty in order to get the most results from being honest. It is exceedingly difficult for customers to place their confidence in salespeople because of their poor reputation. They will sing the product’s praises in order to meet their daily sales quota, even if they are aware that the product will not be able to fulfil the function that is expected of it. Because of this, customers will have a higher level of confidence in you if you make the effort to visit them in their place of business.

Think about participating in a sponsorship program if you want to raise your profile in the industry. The most effective strategy to sell your Mitel solutions is to work with social media influencers. Think about generating material on subjects such as the future of work, digital transformation, working remotely, and other related issues. You will also be able to locate the influencers that are the greatest match for your brand and have a large number. Utilize channels such as YouTube, LinkedIn, and Instagram to increase the number of people you can reach within your sector.

 

Written by Akash Soni

Image Source: shutterstock_2139244457

Creating Marketing Strategy in 4 Steps

  • On : October 27, 2022

Finding the ideal marketing plan for your company has grown more difficult due to the present obsession with marketing methods.

A robust marketing strategy will reach the target audience to repeat customers, including those who have never heard about your brand. However, without a defined process, you will throw things to the wall to see what sticks, which can be time-consuming and expensive.

This article provides a clear overview of the four concrete steps to the ideal marketing strategy to reduce some of the marketing complexity.

  1. Identifying Marketing objectives.

Analyze your situation by using the business ecosystem and looking closely at how your company functions internally and individually. Then, you can set your marketing objectives based on that situation analysis. The marketing objectives facilitate overall corporate goals and need to be SMART: specific, measurable, attainable, realistic, and timely.

You will increase the effectiveness of your company by setting SMART marketing targets. In addition, your team will work as a cohesive one directed in a clear direction if all of your employees are working towards the same, defined goals.

Objectives are also beneficial because they add more excellent value to your business. Because this type of goal is highly measurable, it naturally helps you produce key performance indicators(KPIs) and tell if your business is on track to meet its goals.

  1. Defining target market

Consumer groups are becoming more niche. Thus, it’s critical that you precisely define your target market. You will be able to know how well you can understand your target market’s needs and satisfy those needs in a way that benefits you financially and pleases your customers once you can identify your key audience.

Identifying your target market may take time but doing so will help you focus your marketing efforts most efficiently. First, it’s critical to comprehend consumer needs. You can often discover precisely how to meet consumer needs through careful marketing research, including running a focus group, scanning industry reviews, or doing a market survey.

  1. Defining Marketing Mix

A marketing mix includes multiple focus areas as part of a comprehensive marketing plan. The term often refers to a standard classification that began as the four Ps: Product, Price, Placement, and Promotion.

Effective marketing touches on a broad range of issues instead of focusing on a single message. You can maintain focus on the things that truly matter by remembering the four Ps.

The marketing mix’s several benefits make it necessary for businesses.

  • It helps you understand what your product or service can offer your customers.
  • It helps plan a successful product offering.
  • It helps with planning, developing, and executing effective marketing strategies.
  • It helps identify and understand the requirements of customers.
  1. Setting Marketing Budget

Your marketing budget must reflect the likelihood that your marketing and corporate objectives will be met. Unfortunately, many businesses merely allocate a portion of their sales to marketing.

Your marketing budget will include the prices you expect to pay for each type of advertising  you do. This would consist of printed materials, website development, ongoing maintenance, and search engine optimization. It would also include television and radio commercials, trade shows, and advertising in newspapers and magazines.

Your marketing budget and ROI ( return on investment) go hand in hand. How much money you spend and how it should depend on your marketing budget. With an effective marketing plan and budget, a company can find it easier to recoup its expenses.

An adequate marketing budget will help you plan, measure your spending, and manage your resources so that every expense is thought out carefully.

In the end, developing an entire marketing plan is something one can only deal with slowly. Making sure you connect with your target audience whenever and wherever they want to be reached with time, effort, and dedication.

Written by Nikhil Varma

The top 10 benefits of having a marketing strategy

  • On : October 26, 2022

Is your business a small or medium-sized enterprise? Are you still hesitating about having a marketing strategy? Are you struggling with not making enough money? For most business giants, the gist of success is not creating beautiful products. Instead, they focus on promoting and marketing. But think about it, what if you have good products, but no customers know them or are reluctant to try them? If you have any further doubts, you should look at the 10 top benefits of having a marketing strategy.

  1. Raises your brand awareness

Brand awareness shows how your target audience perceives you and how much they recognize and trust you. High brand awareness can bring you a loyal and stable customer group because people are inclined to trust the brand they are familiar with. Thus, establishing brand awareness is valuable, especially in the early stages of a business. Except for customers, brand awareness can make your company a person who can tell, share, and socialize stories easily. This process will lead you to build user-driven communities and have brand-to-customer conversations.

  1. Unites the leadership team to go for your goals

A winning marketing strategy starts with planning. First, you need to understand where you can reach and how you can make it. That is to say, create clear goals that everyone in your team can follow. This marketing strategy feature is essential for the leadership team as they need to know their overall direction first. Therefore, if your leadership team has a good marketing strategy, they will know and understand what they should do in the project. Your team will work unitedly towards the same destination.

  1. Avoids wastage of your resources

Since you need to set goals in making a marketing strategy, you need to analyze the threshold and ability of your business. A helpful strategy will clearly outline how many resources you have and how to use them fully. Having a strategy ahead helps you to avoid wasting your resources. In addition, it can help you pre-empt the risk of chaotic management and miscommunication.

  1. Makes your budget cost-effective

A marketing strategy must care about the cost. You will receive a massive return with a small investment if you use a budget to do proper marketing. Instead of traditional marketing, modern marketers will use digital marketing tools that cost less while spreading your brand’s name fast and wide.

  1. Enhances competitiveness

Strategic planning will enable you to think from your rival’s angle when competing in the same market. When doing a strategic plan, the first and most important thing is to investigate what your competitors are doing and whom they serve. Once you understand your competitors, you will examine your business’s strengths, weaknesses, opportunities, and threats. As a result, you will exceed them.

  1. Helps you to understand your customer’s persona

A good marketing strategy will help you build your persona and also help you to understand your customers. Because you will make your team entirely focus on one mission, you will conduct in-depth research on your targeted customers. Once you know your customer’s persona, selling products or services catering to their appetite will no longer be a problem.

  1. Helps you to connect with your customers

When you know your objectives and goals, you will communicate with the business’s target markets or, more specifically, your customers. Whether e-mail marketing or social media marketing, using a proper marketing strategy will enable you to shorten the distance between you and your customers. Besides, better communication allows you to realize fatal flaws and weaknesses in your daily operation.

  1. Stimulates demand for your products and services

Almost 95% of customers read reviews before making a purchase, and positive reviews make them 91% more likely to patronize a business. You will gain more positive customer feedback when you have a winning marketing strategy. As approbation calculating, your orders will keep piling up.

  1. Creates measurable business goals

A marketing strategy requires you to think thoroughly about your business. Hence, your team will consider estimating your marketing outcomes and the monitoring process. The strategy will assist you in checking each movement of your team and ensure you are working together for a promising future.

  1. Motivates your potential investors

In many situations, investors want to see the marketing strategy before giving funds. A good and clear marketing strategy can bring you quick returns and invite potential partners or investors to join your business. As a result, you will gain multiple support in growing your business.

How not-for-profits are spending their marketing budget

  • On : October 24, 2022

Are you a not-for-profit organization looking for ways to grow but feeling limited due to a small budget? You’re not alone.

Marketing can be overwhelming for any business operating in any industry. It is vital to pre-plan marketing initiatives and ensure you have the right resources behind them. Not-for-profit organizations are challenged to do more with fewer resources. While your organization might not operate for profit, it can still gain value through funds, traffic, and awareness that stems from marketing activities.

Non-profit groups often want to project many resources into initiatives that create awareness but are unsure how to do so with such a small budget. The awareness that marketing can provide is unmatched. All non-profit organizations should ensure an adequate marketing budget, working towards growth, sustainability, and mission achievement.

How much should non-profits spend on marketing?

Generally speaking, it is recommended that non-profits spend 5-15% of their total budget on marketing activities. While this figure may be daunting for some, the plethora of benefits it provides to organizations makes it all worthwhile.

Typically, the more people know about your organization, the more they will likely get involved by donating or volunteering. By developing a solid strategy and following a reasonable budget, non-profits can achieve maximum results, and here’s how other non-profits are doing it.

#1 SOCIAL MEDIA

For non-profit organizations, creating awareness for the organization is the key to success. Through social media, businesses can boost brand awareness and recognition surrounding their organization and encourage people to donate. Social media dominates many marketing areas, and for non-profits, this can be a cost-effective way to encourage people to contribute to your organization. Non-profits can consider running ads on platforms such as Instagram and Facebook, expanding their reach and encouraging people to make a difference at a small price. Overall, social media marketing for non-profits works to create awareness, build a community, make an impact, and motivate action from donors.

#2 UTILISE GOOGLE GRANT

Google grant is an effective way for not-for-profit organizations to market their business. Businesses that qualify have access to $10,000 per month in search ads. Using google grants can be an effective way for non-profits to connect more donors and the community to their business while raising awareness. Non-profits aim to keep their marketing budget lean, and the google grants program allows companies to do this, allowing them to promote their mission.

#3 FUNDRAISING EVENTS

For not-for-profit businesses, fundraising events are a clever way to attract attention to your organization and encourage the community to donate. Marketing and fundraising go hand in hand; therefore, non-profits should ensure they allocate a percentage of their marketing budget towards hosting events that the community can join. Holding fundraising events ultimately boost both awareness and donations, and hosting an in-person event can allow non-profits to build a real community loyal to supporting your cause.

#4 EMAIL MARKETING

For non-profits, email marketing is a highly effective way to reach potential donors directly and spread your organization’s message. It aids in the task of creating a donor base, as well as maintaining loyal communities. Email marketing offers organizations a cost-effective way to not reach more recipients in less time but provides an opportunity to communicate appreciation and gratitude to donors. Non-profits generally have limited resources, and email marketing gives them a simple way to open and maintain relationships with their existing and potential supporters.

#5 ATTEND EVENTS AND CONFERENCES

Public speaking is one of the most effective ways to notify communities about your non-profit organization and its mission. In addition, sharing stories can allow potential donors to listen and believe the people behind your organization, prompting them to donate their time or money towards your mission. Whether speaking at an event of 50 people or at a large conference in front of thousands, this is an effective way to market your organization and create awareness at a low cost.

#6 CREATE A BLOG

Blogging is a precious marketing asset to any non-profit. Teams are often made of volunteers who are short-staffed and have low budgets. Blogs can be used to educate audiences about your mission, cause, and any news within your industry. This allows fresh donors and provides an opportunity for non-profits to maintain a relationship with their existing donors.

#7 FORM MEANINGFUL PARTNERSHIPS

Making connections with businesses is a unique way to market your non-profit. Finding a company that aligns with your organization’s core values and culture allows you to reach a new group of potential donors. Partnerships are generally formed to pool resources and expertise and expand your reach. Working collaboratively with other businesses adds value to your organization and can be a cost-effective way to market your organization and increase donations.

Most not-for-profit organizations lack resources, including time, money, and staff. While your business may not operate for profit, ensuring you have a well-established marketing budget is vital to ensure awareness surrounding your organization, prompting people to donate. If people aren’t aware of your non-profit or its purpose that it serves for, they won’t donate. Marketing for any business is considered an investment; for not-for-profit companies, this is no different.

Are you looking for more advice on creating a non-profit budget? Contact us at Robotic Marketer, where we can help you with a strategy that aligns with your budget.

omnichannel approach

Why is an omnichannel approach to marketing so popular

  • On : October 17, 2022

The way businesses market their products and services in the modern world is ever-changing. With significant advancements in digital transformation, the demands of the market shift, and consumers have multiple channels to communicate these expectations. With the volatile nature of any market, businesses must ensure they can keep up with modernized forms of marketing their offerings. We now operate in a digital world, and consumers play an active role in how businesses market their campaigns. If companies want to succeed – they can’t get left behind!

 

What Is Omnichannel Marketing? 

Omnichannel marketing refers to the integration of messaging, branding, and online and offline channels, with the primary intention of improving the customer journey and providing a seamless experience. Omnichannel marketing forces businesses to take a consumer-centric view of their strategies to create a consistent brand experience. Modern consumers can easily view and purchase products, including online or in-store shopping. They can communicate this through social media and other offline touchpoints. 

 

More recently, omnichannel marketing has become an extremely populous approach to marketing, and consumers are provided with varied opportunities to access information surrounding a business’s products and services. Consumers expect a seamless journey, and companies that fail to deliver this will simply fall behind. After all, another business’s offerings are available at the click of a button. 74% of retailers have already started on an omnichannel strategy or have already implemented it; the rest are already behind. 

 

An omnichannel marketing approach is so prevalent in the modern world. It breaks down the boundaries that put consumers at the forefront of the journey and provides businesses various benefits. 

 

5 Reasons Why An Omnichannel Approach Is So Popular:

 

#1 IMPROVES CUSTOMER LIFETIME VALUE 

When businesses adopt an omnichannel strategy, they commit to putting consumers first. Customers want to buy in a way that is most convenient for them, and when customers feel that companies are setting their priorities first and are giving them some control, they will likely stay with those businesses. When customers feel valued, their trust in that business grows. Omnichannel marketing provides those consumers with a consistent experience across various platforms, where information is readily available whenever they want. As a marketer, it is pivotal that you obtain a mindset that focuses on doing what is best for the customer. 

 

#2 BETTER CUSTOMER INSIGHT 

Omnichannel marketing allows businesses to collect data from various channels, including social media, online carts, mailing lists, referral programs, etc. Through this data, companies are provided with many opportunities to improve their customers’ overall buying experience. Through the various channels that businesses use, they have a chance to understand them better and customize their communications and campaigns to these preferences. Personalizing campaigns to their preferences will make consumers feel they are cared about. 

 

#3 PROMPTS REVENUE GROWTH 

When businesses market products or services, success can be determined by the increased return on investment (ROI). An omnichannel marketing strategy can successfully expand a business’s revenue, given that segmentation and personalization of marketing campaigns are done right. When companies invest money in customer experience, revenue is considerably impacted. It is determined that brands that embrace an omnichannel approach increase their ROI by 35%. An omnichannel strategy is a highly effective way to obtain loyal and happy customers and makes a business more profitable. 

 

#4 INTEGRATED PROCESSES 

When businesses adopt an omnichannel strategy, various systems within the industry are integrated and are working towards one goal. Traditional and digital media are integrated, and communications are synchronized between all channels. With an omnichannel approach, customer service, sales, marketing, and inventory are all integrated, and these areas of the business are seamlessly working towards a common goal simultaneously. 

 

#5 COHESIVE STRATEGY AND IDENTITY

When taking an omnichannel marketing approach, a seamless strategy is implemented across all channels. This allows businesses to build a brand image and tone that is easily identifiable and differentiates them from their competitors. A business’s branding will be based on what its consumers are demanding and what they value. This approach will force a more comprehensive strategy, which will translate into increased customer loyalty. 

 

An omnichannel marketing strategy allows teams to target their consumers in the right spot at the right time. This approach will enable businesses to carefully analyze the customer journey at every step, allowing them to customize their messaging. Organizations can then make better-informed marketing decisions and optimize their campaigns. 

 

Need help with incorporating an omnichannel approach into your marketing strategy? Contact one of our expert marketing consultants at Robotic Marketer and leverage our world-first AI marketing strategy software to take your business marketing to the next level.

 

Image Source: shutterstock_1033008268

The Best Marketing Strategies for IT Consulting Firms

  • On : October 12, 2022

The IT world is one of the fastest evolving and growing worlds. And keeping up with it is essential to stay ahead of the competition, and one of the best ways to do so is by marketing the business, so more and more people are aware of it. But what exactly is a marketing strategy? A Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.” Statistically speaking, people are more likely to trust a brand they have heard of rather than a brand they have never heard of.

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B2B marketing plan Q4

The best B2B marketing plan for Q4

  • On : October 11, 2022

Q4 is an integral part of the year for most companies when you can put all your sales and marketing in order. It’s the last three months of the year when companies mainly summarize everything that happens. It can be crucial for the business. This is the time for stabilizing achievements and strengths of the business during the year and also emphasizing weaknesses and solving them.

 

B2B in marketing is the trade between two businesses of products, services, and information rather than between businesses and consumers. ( B2C)

 

To have successful sales, you need to have clear and achievable goals, but it will be hard to get them unless there is a strategy that is easy to follow. So, let’s have a look at some key points.

 

Analyze your company’s situation in the market

 

Q4 has luxurious things that other quarters don’t have. This is the time to examine everything that took place in the year. Be attentive to whether any particular segment becomes less popular or generates less income. It’s time to optimize it.

If you are unsure whether your efforts are working, check out the result understanding strategy.

 

Set SMARTER goals

To better understand the smarter goals, it’s necessary to look at the meaning.  

S – specific. Identification of particular goals and achievements is more accessible now, as much knowledge is already accumulated.

M – measurable. Name the result you want to achieve.

A – achievable. Here I need to remind you that this time of the year is very competitive, and all tools should be directed to it.

R – Realistic. As we talk about the small amount of time, let’s face the most important goals.

T – time-bound. Set the deadline.

E – Exciting. Make your goals invincible.

R – relevant. The company goals need to be suitable for the current stage.

 

Define executive marketing tactics

At this stage, you will have the customer research, the user journey map from the beginning till the end, qualitative and quantitative analysis, and KPIs (key performance indicators).

Acknowledging this, identify the most common needs of your client and work from there. Then, put all the effort into solving the problem. 

 

Match marketing efforts with a budget

Ideally, you want to divide it between cold traffic and existing clients (retargeting). This decision should be made after checking all the data till the beginning of Q4. B2B brands should focus on control and goals of the user journey.

 

Choose potential marketing methods.

If you were advertising only offline – try offline: banners, flyers – use the new ways. You never know what works and what does not until you try.  

 

As you continue to develop and publish content, you want to pay attention to potential possibilities. Be concentrated yet flexible.

Here are some examples of marketing channels for your future reference:

 

Social media: both paid ads and content generated by influencers.

Website: it’s essential to post on your website. For example, write a blog.

SEOoptimize keywords and backlinks.

Organic growth: let’s see what works best without your intervention.

Email Campaignsinclude promotions and upgrades.

 

Find competitor’s weakness with B2B Q4 optimization

This is a powerful tool to see and fulfill the problem in the market. Of course, your company’s weaknesses are essential, but the rivals` will open a more extensive spectrum of what is missing.

 

Put your plan into action. 

Every member and every marketing department should know what they are doing and why. Put an apparent aim and direction to your team.

 

Build excitement for the next year 

Focus on the human connection; everyone likes holidays, so don’t be afraid to add some thematic layer to your material. But keep creating helpful content which aligns with your company’s values. Additionally, you can have a look at the following year’s trends, so your clientele will have some pictures of the foreseen future.

 

Don’t forget to measure your success.

It’s so valuable to see what was effective and what was not. So check your metrics from time to time, regardless of the result. You need to have the entire perspective of your business and its growth.

 

Be ready for the Q1

This may not be as obvious as all the previous points, but you must be ready for the next chapter. It’s efficient to know your next step after a successful year. Maybe your company will not be able to implement everything listed, but if you focus on some of the positions, you will undoubtedly succeed. 

 

Q4, which includes the last three months of the year, October, November, and December – it’s when the marketing miracle happens. During this period, your goals should become a reality. Therefore, don’t neglect it; you will be surprised by the results.

 

Image Source: Shutterstock_1192352869

social-media-marketing-strategy

How to create a social media marketing strategy

  • On : October 10, 2022
Do you want to promote your brand and increase your sales via social media platforms? Social media plays a vital role in our customers’ lives in the digital era. Social media marketing will be your best option if your business seeks a convenient way to communicate and engage with your customers. Once your business gains enough attention on social media, launching and promoting your new products or services will no longer have obstacles.

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How robots will become part of everyday life thanks to Musk

  • On : October 7, 2022

In August 2021, Tesla CEO Elon Musk announced at the Tesla AI Day that he would build a humanoid bot to ‘navigate through a world built for humans and eliminate dangerous, repetitive and boring tasks.’ At the time, Musk had nothing to show for this aside from a human dressed as a robot that accompanied him on stage.

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