November 2022

How do I develop a Unique Value Proposition?

  • On : November 17, 2022

In marketing, a unique value proposition can be defined as a concise statement demonstrating the benefits a company provides to its customers with its product or service. It is a ”clear, simple statement of the tangible and intangible benefits that the company will provide, along with the approximate price it will charge each customer segment for those benefits.’

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Top 12 Marketing Trends of 2023

  • On : November 16, 2022

In 2023, a market with characteristics of high transparency and high authenticity  will be favored by people. More than ever before, consumers will prioritize privacy, social responsibility, inclusivity, and representation. Brands need to adapt based on the shift in consumer behavior to catch up with the primary trend and keep making themselves hyper-competitive within the market. 

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10 Celebrities that endorse B2B companies

  • On : November 15, 2022

Do you have favorite celebrities? Have you bought anything that they endorsed? I still remember when Fenty Beauty launched its first product in Sephora; each of my friends bought a lipstick that Rihanna used in the poster. Rihanna’s success in the beauty industry shows the significant commercial value that every superstar has. As social media becomes an unseparated part of our life, the lines between influencers and celebrities are blurred. As a result, online influencers gradually become strategic partners of modern businesses.

B2B is short for “business to business.” Companies create products and services for other businesses and organizations in this business model. B2B companies can include software as a service (SaaS), marketing firms, and businesses that create and sell various supplies. No matter your business’s size, you’ll need to purchase products or services from B2B companies at some point.

As you may ask, typically, celebrity endorsement is deeply embedded in B2C marketing, but why do B2B companies need it? The fact is that subject matter experts have a near-celebrity status for their position or knowledge in their areas. Thus, they live as an influential thought leader in many business circles. In addition, their endorsements indicate a solid specialty to the target customers.

If you still have doubts, let’s look at ten celebrities who successfully endorse B2B companies.

  1. Serena Williams

In a video released by IBM in 2016, tennis champion Serena Williams with IBM Watson, a question-answering program. The computer tells Williams that it analyzes her biggest matches and can create training programs customized to her playing style. Williams says she’s impressed, though not quite impressed enough to consider Watson the Serena Williams of cloud-based cognitive systems.

  1. Billie Eilish

Google spokesperson said: “Some advertisers use celebrity endorsement in their ads. This test extends the option of celebrity endorsement to online campaigns.” Building on that call to action, Adobe encourages people to post their creations to social media channels with the hashtag #BillieXAdobe. As a rising star in the music industry, Billie is famous for her unique tone and talents. Every action of hers attracts young people on social media.

  1. Tom Brady

Tom Brady is a four-time Super Bowl champion and three-time Super Bowl MVP. His fame and position are undoubted. Based on that, Intel Corporation initiated an innovative marketing campaign, including a commercial airing for the first time during Super Bowl. The 30-second ad, “Brady Everyday,” showcases how Intel’s 360 replay technology transforms the sports viewing experience. It depicts how Brady’s tedious morning routine is transformed into highlight-worthy moments.

  1. AI Horford

When Intel was launching its new virtual reality capabilities with the NBA, Horford played a role as one of the tech company’s partners. The partnership included social media posts in 2017.

  1. Mariah Carey

In 2006, an ad for Mariah Carey played on CBS during the Grammy Awards. Featuring Mariah, the ad (part of the “laps” campaign) focuses on how music lovers can enjoy her music anywhere, without wires.

  1. Maia Shibutani

As one of Intel’s 2018 Winter Olympic athletes, Maia was one of the stars was skating alongside her brother Alex. The pair announced a partnership with Intel in January 2018.

  1. Virat Kohli

One of the world’s most famous athletes is one of Google’s partners. Kohli has been featured with his wife along his side in Google Duo commercials. But as the COVID-19 pandemic worsened, he collaborated with Google India and took part in a unique virtual meet and greet with students in the summer of 2020.

  1. LeBron James

In a recent partnership, LeBron James has joined Microsoft and Warner Brothers to create new coding education opportunities themed around the upcoming movie Space Jam: A New Legacy. James plays a central role in the movie, and the hope of this program is for budding coders to have new opportunities through workshops and contests.

  1. JuJu Smith-Schuster

Smith-Schuster has teamed with Microsoft since 2019, including on the Microsoft Surface and Microsoft Bing. The JuJu Foundation also partnered with Microsoft Bing in the Fall of 2020.

  1. Coco Gauff

Gauff is a rising star in the tennis world, and Microsoft has already featured her, focused on her love of data and analytics to help her train.

From the list above, we can see that most B2B technology companies would invite athletes to endorse their brands, and the ad is usually based on storytelling. This is because celebrities in the sports industry are sending the message of being a winner, a trustworthy figure who has a strong sport spirit. These features match well with the technology industry. In addition, endorsement with superstars in the music industry means that companies pay attention to the celebrity effect. Thus, if you have a B2B company, take advantage of the opportunity to work with influencers.

By Ziyi Long

Is AI Critical to Marketing Strategy Success?

  • On : November 14, 2022

As technology progresses, AI (Artificial Intelligence) is being utilized more and more in everyday life. AI is expected to grow approximately 54% each year, meaning that it will soon be all around us, providing valuable processes to various factors of our lives.

AI produces intelligent technological solutions to increase businesses’ efficiency, productivity, profit, and customer experience while reducing operational costs, time spent, and human error mistakes. As this technology continues to develop rapidly, the gap between those that decide to use this technology and those that do not will grow larger and larger.

What is AI Marketing?

AI technologies are being adopted in all sorts of businesses, and the marketing industry is no exception. Marketing businesses are using AI technologies to make automated decisions for them by using data collection, data analysis, and observing audience and economic trends. By using AI technology to complete these processes, businesses can see a more significant ROI, increase profits and save the time and resources they must spend on a project.

AI Marketing Solutions:

Machine Learning:

Machine learning is often used in AI marketing to automatically analyze information from previous marketing campaigns and assess what worked well and what did not. Machine learning allows for data to easily be collected through your stored previous campaigns to improve the performance of your future campaigns then. As AI technology discovers what has and hasn’t worked in the past, it can make the necessary changes to achieve better results, such as improved SEO, forecast targeting, recommendation systems, and much more.

Granular Personalization:

AI technologies allow for much more in-depth consumer data and information to be stored and utilized to construct user-specific marketing content. This means that companies can micro-segregate users into much narrower and more niche groups based on several factors such as their age, gender, interests, purchasing history, and much more. Big companies such as Netflix, Amazon, YouTube, and Facebook use granular personalization to give their users an experience best suited to them, leading to increased enjoyment of the user using the service.

By using AI to gain in-depth data on users’users’ interests and behaviors, these companies can give their users exactly what they want, in the way that they want it. ”When you hear your name being called out in a noisy crowd, your ears perk up, and your brain registers it. If you can effectively communicate directly with your specific audience in a way that speaks to them, you will see a much more significant improvement in your campaign results. As other companies adapt and utilize these technologies, you want to stay caught up with your competitors.

Predictive Marketing Analytics:

Marketing teams are using AI technology to gather and store information on users’ searching and purchasing behaviors. This data, combined with machine learning algorithms and datasets, allows companies to present users with other products they may like based on what they have searched for or purchased.

For example, Spotify can create new playlists and introduce new songs, albums and artists to users based on their listening history and what they have searched on the platform. This gives users a more incredible experience with the service, ultimately increasing the ROI. Similarly, Amazon uses this technology to offer customers products for them to purchase based on their recent purchases and search history.

Chatbots and AI Conversations:

Many companies are now using AI-generated conversation tools on their websites to provide their users with an automated response service that can give instant responses to basic questions users may have. This improves users’ experience as they get instant help with accurate answers based on previous questions and data. In addition, using an automated service for basic queries users may have will increase customer service agents’ response time for more complicated questions as they have fewer queries needing answering.

Dynamic Pricing:

Another function of AI in marketing strategies is dynamic pricing. This is where the pricing of your products can be automatically adjusted to the optimal prices in real-time based on vast quantities of historical and competitive data. This data considers the number of sales, profit per sale, competitor price, competitor number of sales, and more to ensure your company sells its product at the best price to maximize profit.

Future of Marketing Campaigns:

As AI technology continues to develop, more companies will utilize several AI solutions in their marketing strategies. As more and more businesses use these solutions, the gap between companies that adapt to the new technology and those that don’t will grow bigger and bigger. Therefore, it would help if you learned to utilize these technologies early, as they are the future of marketing strategies. You must adapt to avoid being left behind by your competitors.

By Struan Thomson

The importance and relevance of a marketing strategy

  • On : November 10, 2022

No matter the turnover and niche, a company must have a well-designed marketing strategy. It is the foundation for building a profitable business. But unfortunately, not all marketers and entrepreneurs understand the importance of developing it, which is why they can lose their profits. Moreover, a lack of knowledge that a marketing strategy can provide leads to losing the business.

So why is it necessary to have one?

A marketing strategy is a long-term business development plan; it’s not just a to-do list. The main goal is always connected to making a profit. Marketers determine what market the company will occupy, how to be different from the competitors, what is the way to attract customers, what product to bring onto the market, and where and how to sell it.

As a marketing strategist, you plan the budget, assess all the risks, and analyze what resources the company has and what the company needs to do to achieve a particular goal. It is a clear plan that helps to bring the product or service to the customer.

Now, the question is, “Why is a marketing strategy important?”

A marketing strategy is an integrated decision template of a company that shows its position on products and marketing activities, which allows it to achieve specific goals.

So regardless of what problem appears, you should always be ready to solve it according to the strategy and purpose. It should be focused on the critical decisions that can affect the direction of the business. Hence, it is unique for each company, depending on its products, services, and targeted audiences. If you need more clarification about what the strategy should include, read here.

Here are some advantages of why it is essential to have a marketing strategy and critical points where it will help.

  1. Finding a targeted audience and target demographic

A marketing strategy helps to understand your buyer persona and the locations where you should market your product or service. Once you know and are aware of it, the marketing process becomes way more manageable as you have specific metrics and confidence in the direction the company is advertising its products.

  1. Understanding the wishes and pains of your customer

Once you have solutions to your customer’s needs and pain points, you can almost predict how they will react to particular difficulties in the buying journey; you will understand and offer the most effective solutions to everything that can occur about your targeted audience. That means that you will always be helpful and reduce the doubts about customers’ decisions. Isn’t that one of the most crucial aspects you need to realize to make the customer’s journey more manageable?

  1. Increasing sales

The prediction is that sales will increase when the business gets rid of all the audience’s pain points and acknowledges all difficulties that can happen in the process. Therefore the marketing strategy will help to localize all tools and power in achieving goals connected to sales.

  1. Keep everyone working on the same goal

The work on the project becomes efficient and more sustainable when the whole company looks in one direction. If someone from the team has doubts about which decision to make and how to solve the problem, it’s always better to come back to the strategy and align the company’s goals with the doubts that appear.

  1. Acknowledging success

How will you know that you have reached your goals? How will you understand that you are going in the right direction? And here comes the strategy once again. While constructing your system, you must ensure that you have a point that shows your success.

As you can see, there are many benefits. But what is the consequence for the business if it doesn’t have a working marketing strategy?

If the company doesn’t have a marketing strategy, it may not capture the potential of marketing tools and the advantages of having one. Marketing that doesn’t produce results wastes profits, and the firm loses clients who don’t even know the company exists. Companies should make strategic decisions in a growing competitive market to increase their chances of making the right ones.

A marketing strategy defines a firm’s plan to improve its performance in response to unique challenges and opportunities. Companies develop their strategy by aligning their goals, key points, and core capabilities with external trends and opportunities. Furthermore, the marketing strategy is essential in avoiding potential risks.

Rules for marketing to children

  • On : November 9, 2022

Market development, market research, product distribution, sales strategy, public relations, and customer support are all part of marketing. Marketing is required at all stages of a company’s selling journey. It can use various platforms, social media channels, and internal teams to identify its audience, communicate with it, amplify its voice, and build brand loyalty over time.

The primary goal of marketing is to generate interest in a company’s products or services. This is accomplished through market analysis, research, and considering the interests of a company’s ideal customers and attracting them through educational and helpful messaging to the company’s target group.

As more businesses offer children as a niche market, the messages advertisements send must consider the ages of the children they target. According to Milward Brown, a market research firm, children absorb more advertising than adults. Children, even those aged 8 to 10, recall more details and can remember what they see in advertisements for extended periods.

Let’s look at how we market the kids in our industry these days.

Children’s appeal

To sell to children, you should first learn what they want. Kids between 8 and 10 seek entertainment and are drawn to enjoyable things. Using popular characters from that age group to promote your products is one way to market to children. Children, like adults, want to be accepted by their peers. Therefore, children will be drawn in by advertisements that show them interacting with other children.

Find their interest

Market in places where children congregate. Distribute promotional posters in toy stores, bike shops, bookstores, community recreation centers, and other places where children gather. Another way to reach out to children is to run video spot advertisements in local movie theatres. Product packaging also aids in the sale of products to children. A child’s attention is drawn to bright colors and unusual designs. Increase brand awareness among children by including slogans, catchy tunes, and popular songs with lyrics written for children in an advertisement. In addition, children enjoy advertisements that use cartoon characters to convey a message.

Keep Your Name in the Public Eye

Make a business logo that children can recognize. By the time they reach school age, most children respond well to visual images and can often recognize hundreds of brand logos. Donating the latest items to a school fundraising event is a terrific way to promote your company. If you own a sporting goods store, consider donating children’s sports equipment for a school carnival raffle. Co-sponsor a track and field day at your school. Print your logo on colorful sports bottles to give to children participating in the event. You can usually get these and other promotional items for less than $1 each when you buy in bulk. Promotional products help spread the word about your company and enhance its image.

TV advertising

Small businesses may use local or cable television advertising to reach their target market. According to Kaiser Family Foundation data, children aged 8 to 12 watch television most and are exposed to the most advertising minutes. According to Entrepreneur.com, advertising on local television stations costs roughly half the price of advertising nationally. Local affiliates’ airtime rates vary, but you can usually purchase a multi-week package at a reasonable price. The first quarter is the best time of year to negotiate a discount with a sales representative.

Mature Content

Advertisers must understand what constitutes mature content and what is appropriate for younger age groups. For example, mobile advertisements cannot expose children to nudity, sexual language, violence, or other sensitive topics. Instead, advertisers must work hard to create child-friendly advertisements for clothing, theme parks, healthy food, age-appropriate toys, and video games.

Age-specific restrictions

Broadcasters are only allowed to show 10.5 minutes of advertising per hour on weekends and 12 minutes per day on weekdays for children aged 12 and under. Hosts must balance the amount of educational content and regulate the number of advertisements shown to children aged 16 and under. Children’s advertisements on mobile streaming services should be age appropriate.

Television advertising has positive and negative effects on young kids, both marketers and the kids who watch the ads. Many advertisements aimed at children have been chastised for reinforcing gender stereotypes. Some countries have broadcast codes that state that television advertisements should not make exaggerated claims that will mislead or deceive children, abuse their trust, or demonstrate a lack of understanding of persuasive intent in an ad.

The creation of online avatars is the ASA’s most recent initiative to improve child protection. Avatars were created to simulate a child’s online profile and presence to capture better the type of advertising that a child may be exposed to online. As a result of this scheme, action has been taken against gambling, and HFSS ads are served to these avatars on children’s websites and YouTube.

There is no time like the present: outsourced marketing

  • On : November 8, 2022

What we have come to realise is that companies are facing uncertain times and unlike the pandemic, the way we react to the changes in buyer behaviour is a ‘make or break’ situation.

With a little over five weeks until Xmas, you may be inclined to ‘turn the breaks on’. But that may not be the best solution for your company going forward. Here’s why…

There is no time like the present to get your strategy right. That means your business plan, marketing strategy, people management framework, re-thinking of your customer experience journey map, and choosing an outsourced marketing partner.

When looking at your business plan, there is one thing evident that many companies forget; it can’t be in your head and not documented. Why? A Forbes article outlines why, “vividly describing your goals in written form is strongly associated with goal success, and people who very vividly describe or picture their goals are anywhere from 1.2 to 1.4 times more likely to successfully accomplish their goals than people who don’t.”

From personal experience, I agree. Whenever I have written down a goal, I’ve achieved it. When I have just thought about it and maybe expressed it out loud, I don’t quite make the mark.

Entrepreneurs benefit from business planning

For business planning, I always revert back to Mastering Rockefeller Habits, which is a scaling up style book that gives entrepreneurs the platform to “make big happen”.

Marketing strategy using AI is genius

When it comes to marketing strategy, we use Robotic Marketer. It develops marketing strategy faster, smarter and more intuitively than if I had an experienced marketing manager develop one for me.

Where Robotic Marketer really sets itself apart is it is the first platform that truly uses data driven insights across all areas of marketing to develop marketing strategy.

Rather than spending weeks developing marketing strategy, this powerful AI software develops it in minutes. On top of that, it produces an invaluable 12-month implementation plan and provides users with a marketing strategy digital dashboard to manage performance.

A new feature that we have been trialing for Robotic Marketer is their reporting capabilities. As a marketer with 30 years’ experience, I use to get anxiety when my boss or client asked for a report on marketing performance. Now, rather than spending Friday’s going from one program to another, artificial intelligence does it for you. Genius!

Outsource your marketing for better results

From strategy, every business will need execution. Too often companies ask for strategy, then do nothing with it. They get too busy, don’t have the in-house skills or find other priorities that take precedence.

When I started Marketing Eye in 2004, I did so with the knowledge that this was a pain point for many entrepreneurs. Companies that have revenues from $500k through to $20 million find themselves in a spot of bother because they are too small to have all the skills needed for marketing in-house; marketing, public relations, graphic design, social media, web, digital, lead generation.

Many have tried and failed. Hiring a marketer and expecting them to be a graphic designer, web developer and SEO specialist is like asking your surgeon to be your dentist and melanoma specialist. Risky business!

Affordable outsourced marketing is key

B2B companies that are taking the leap to outsource their marketing can get burnt fast if they spend too much, too fast. It leaves a sour taste in their mouths. Going too cheap is a recipe for disaster, but so is spending all your budget at once. Ad hoc marketing doesn’t work.

Marketing Eye has only changed its pricing once in 17 years and not over the past six years. The reason being is that we put our customers first. When you are growing a business, you need a marketing team that you can trust has your interests at heart. If they sell only what they are good at, you will be left underwhelmed. Long-term relationships are key to building trust and ensuring that your marketing strategy is implemented right.

$3,000 per month is a good start to B2B marketing budget

The good news is marketing today is very content based. If you think about social media, public relations, lead generation, websites, email marketing – it’s all content based.

By hiring a marketing agency like Marketing Eye there is little or no extra budget required for B2B companies. This makes financial planning and forecasting easy and there are no surprises.

What Marketing Eye encourages is a commitment to marketing strategy and the execution of the plan as it is intended to reach business goals. From there, it’s about working together in synergy to execute marketing programs that tell your brand story and give buyers reasons to choose your company over competitors.

Why is traditional marketing making a big comeback

  • On : November 7, 2022

What traditional marketing do you remember? Do you miss it? I remember the days I sneaked into my room after the party, finding my grandpa snoring on the sofa. In those days, television is our primary source of information and entertainment.

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10 of the best marketing strategies this year

  • On : November 4, 2022

Diversified marketing strategies work, but not when you try to use all of them at once. Finding the right balance and choosing a tailor-made strategy for your brand is critical.

Trends allow a short push in terms of visibility, but strategies are long-term and build brand identity. So as we head into 2023, it is time to look at how your company can leverage technology for effective marketing.

Here is this year’s roundup of our favorite marketing strategies:

  1. Video-Based Content

Many brands adapted to the rise of short-form video-based apps like Tiktok and Instagram (Reels). Video content is the most effective way to reach your audience. Your brand must curate content seamlessly fitting into your customer’s daily scrolling routine.

This year, all social media applications prioritized video content over static images. Businesses surveyed in 2022 used video format to drive brand awareness, product education, and customer engagement. In addition, 72.4% of surveyed mentioned plans of branching out to original branded series, demos, and case study videos.

  1. Influencer Marketing

Leveraging influencer-generated content is essential. For example, 61% of customers are more likely to trust a recommendation that comes from a credible influencer. Thus, the influencer’s field of expertise must align with your brand’s identity and message.

Brand awareness was the primary goal of businesses using influencer marketing in 2022. Marketers can track brand awareness through engagement rates using impressions, views, brand mentions, and more.

  1. Personalized Email Marketing

Personalized emails can increase engagement, conversions, and revenue while being cost-effective. For example, a $1 spend on email marketing can generate $38 in ROI with a broad reach. The key is transforming your emails into personalized brand messages to make the customer feel valued and avoid getting dismissed as spam.

If you have an e-commerce platform, consider using data to remind your customers about the items they left in their cart. For example, personalization can include customers’ names and product recommendations based on their purchase history.

  1. Conversational Marketing

Artificial Intelligence (AI) automation reduces wait time on your website by allowing your customers to have a two-way conversation with a chatbot. In addition, targeted messaging while customers browse your website can bring their attention to new products and services.

Chatbots and machine learning drive conversational marketing. These real-time conversations can help the customers with FAQs, resolving queries, or redirecting to desired product pages. In addition, Chatbots allow content optimization and SEO advancement, saving your marketing departments time and money.

  1. Digital Paid Advertising

Paid advertising provides the initial push to your brand’s digital advertising efforts. Youtube and Facebook are the most popular websites for spending your advertising budget. However, 75% of B2C marketers use paid content channels to advertise.

Besides social media advertising, your company can also invest in Search Engine Marketing (SEM) and pay-per-click (PPC). Combining these two tools can help your company’s website reach the top customer search results. In 2022, paid media represented 39% of B2C businesses’ marketing budgets. In addition, social media platforms and search engines provide highly extensive customer engagement metrics.

  1. Data-Driven Marketing and User Experience

Your website is the most impactful marketing asset. The user experience and the data collected at this stage will help you build data-driven campaigns. Your user design must be mobile-friendly and have a cohesive platform that links all your social media strategies.

  1. Interactive marketing

Static images are less effective now, and two-way experiences are what your customers are looking for. Giveaways, Interactive Infographics, and Videos are some ways to educate your audience while seeking engagement.

  1. Content Marketing

Content has always been the foundation of all marketing strategies. It is worth investing in research for high-quality and compatible content to stay relevant in a highly saturated market. Your customers should have a constant connection with your brand.

  1. Industry Events

Industry events are an excellent tool to network in real-time for B2B companies. This includes physical, virtual, and hybrid events to exhibit your products and services on a large scale. Meaningful interactions with your key partners can help in establishing long-term relationships. 65% of B2Bs consider online trade shows an indispensable part of their marketing strategy.

  1. Earned Media and Public Relations

Look through mentions, backlinks, and social shares to identify earned media for your company. Marketers can leverage this media in the form of testimonials and feedback on your website and social media pages. The same is true for positive PR. Earned Media & PR have the highest credibility as the information is organic and comes from an external source.

This year saw brands using unconventional marketing strategies involving much risk. The idea is to find the best fit for your brand’s digital marketing initiatives. Then, devise marketing strategies using a balanced mix of these digital tools to stay on the top of your customer’s minds.

Written by Arunya Bansal

Enhanced Data Insights for your Google Ads

  • On : November 3, 2022

What is Google’s Ads Data Hub?

Google’s Ads Data Hub is a cloud-based service that allows advertisers, agencies and measurement partners to conduct customized analyses of their campaigns. The service is currently in closed beta and has not yet been released to the public. However, there are already many companies and organizations using the service. Ads Data Hub allows you to upload your first-party data to BigQuery to be joined with Google event-level ad campaign data. This can help your organization discover insights, improve advertising efficiency, help achieve your business goals and achieve more effective campaign optimization.

Features:

Privacy-Centric

Ads Data Hub is designed in a way to ensure end-user privacy is achieved. Certain checks and registrations are in place to guarantee user privacy and prevent the transmission of individual users’ data. Some of these safety measures include static reviews to look for obvious and immediate privacy concerns, data access budget to limit the total amount of times that you are given access to a piece of data, aggregation requirements to ensure every row consists of a large enough number of users to protect end-user privacy and difference checks to prevent information about individual being gained by comparing data from multiple sets of users that meet the aggregation requirements.

Holistic Campaign View

Google Ads Data Hub allows for holistic measurement and analysis of your campaign based on Google IDs and mobile device IDs.

Audience Activation

You can use the service to build and manage audiences. These audiences can then be shared to your linked Google Ads and Display & Video 360 accounts, where you can show your campaigns to users that have previously clicked on your ads.

First-Party Data

Ads Data Hub can be used to join Google data with first-party data you’ve uploaded to BigQuery. This can provide you with a deeper analysis of how your users engage with your platform and assist in achieving better attribution. It must be keyed to an identifier that Ads Data Hub tracks to link your first-party data with Google data. Examples of these include RDIDs, Custom Floodlight variables, Cookies and LiveRampIDs.

Viewability

With Ads Data Hub, you can access Campaign Manager 360, Display & Video 360 Active View and advanced viewing ability measurement for YouTube to allow you to have an easily accessible view of your metrics.

New Solutions

Here are new solutions for marketers:

Ads Data Hub for Marketers

This new solution provides a new way for advertisers and agencies to analyze their data. It allows them seamless access to their insights, explores more of their data in one centralized location and helps them understand how they purchase media. ‘This means a simplified experience for marketers running queries and activating their first-party data.’ The service has a strong focus on insights that assist you in understanding how brands and agencies purchase media.

Google presents an example of how Riot Games utilized the service to gain deeper marketing analyses. Riot Games used Ads Fata Hub to store their insights in a centralized location and combine them with Display & Video 360 and Campaign Manager 360 data. By doing so, Riot Games could accurately measure their return on ad spend and concluded that for every $1 they spent on Google media, they received $2 in revenue. The need for additional technical resources and time to generate insights will soon decrease as new query templates, automated workflows, and updates to reporting are developed.

Ads Data Hub for Measurement Partners

This new feature will allow third-party data partners to provide ‘YouTube measurement services on behalf of marketers, advertisers, agencies or publishers.;.’

This will simplify the process for partners to provide accurate measurements and deliver real-time insights. This will then allow marketers to work with independent third-party partners to use YouTube ad performance to form calculations and report on metrics. In addition, adding Data Hub for Measurements Partners will allow users to analyze the performance of their YouTube campaigns concerning other media forms such as broadcast TV, streaming TV and online video.

These new updates to Google’s Ads Data Hub will allow a privacy-safe way for marketers to link their data with Google’s insights to assist in conducting customized analyses of their campaigns. This will then assist in understanding how audiences are engaging with your ads, allowing you to construct a better-informed marketing strategy.