Top 12 Marketing Trends of 2023

  • On : November 16, 2022

In 2023, a market with characteristics of high transparency and high authenticity  will be favored by people. More than ever before, consumers will prioritize privacy, social responsibility, inclusivity, and representation. Brands need to adapt based on the shift in consumer behavior to catch up with the primary trend and keep making themselves hyper-competitive within the market. 

Keeping up with current industry trends is one of the best methods to stay relevant to your target audience. We’ve combed through a wealth of reading data to forecast the most likely content marketing trends for 2023, which can assist direct your content strategy in the coming year. Here are some marketing trends that will be important for brands to adopt in 2023: 


1) Social media is still going to play an important role


In the past decades, social media has constantly impacted people’s ways of living and thinking. The pandemic has proved this, as people rely on social media more than ever. Social media allows us to discover a more incredible world by simply scrolling on our digital devices and enables us to socialize with people without worrying about physical distance. With the number of active Social Media users worldwide increasing by 10% in January 2022, there are now 4.62 billion people using it worldwide.


2) eCommerce adaptation will continue to grow


The pandemic has changed people’s ways of living, and we gradually get used to making consumption online rather than purchasing in stores. Based on the Australian Post’s report, eCommerce in 2021 started strongly, a trend that continued across the calendar year, with an average of 5.4 million households buying online each month – an increase of 39 percent from 2019. In 2023, eCommerce adaptions will continue expanding.


3) Gen Z will influence media trends across platforms


According to the data, more than 50% of Gen Z prioritize creativity during their free time. The three most popular apps among Gen Z are YouTube, TikTok, and Instagram. 67% of Gen Z users of TikTok, 95% of Gen Z users of YouTube, and 62% of Gen Z users of Instagram. 


3) More video content marketing 


What we could also infer from the fact that Gen Z has greatly influenced media trends is that Gen Z doesn’t respond to traditional advertising. Instead, customer engagement tends to be driven by the content on digital channels, especially bite-size videos that deliver concentrated messages within 5 to 10 minutes-long videos or Vlogs.


4) Influencer Marketing 


Your brands can drive higher customer engagement rates and reach niche communities with relatively smaller budgets by working with influencers, especially micro-influencers. 


5) Artificial intelligence and analytics 


According to a Blueshift report, 28% of marketers use AI for product recommendations, while 26% use it to optimize their campaigns. In 2023, AI will continue playing a pivotal role in assisting your marketing management, strategic marketing planning, and automated digital marketing processes.


6) Keeping up with voice search


Recent voice search data reveals that voice search usage will continue to rise. In addition, users are becoming accustomed to voice search assistants like Alexa, Cortana, and Siri as smart speaker devices fly off the shelves. Therefore, if you want to join in on the action, you should be prepared for a potential surge in voice search shortly.


7) Story-driven content visualization 


Visual content should be addressed, even though advancements in voice search certainly influence how we create content now and in the future. Specifically, ‘readable’ contents are more likely to go viral. 


8) Personalization of marketing 


Personalized marketing can quickly meet consumers’ needs and thus build customer loyalty. Based on the statistics, 80% of consumers said they’d be more likely to do business with a brand that provides a personalized experience.


9) Inclusivity and representation will be a must-have for advertisers


If your brands showcase inclusivity and representation in 2023, it may help them. After all, 71% of consumers expect brands to promote diversity and inclusion in their online advertising, and Generation Z expects brands to collaborate with influencers from various racial and cultural backgrounds.


10) Social responsibility tends to be valued and privatized


Customers will trust and support companies striving to leave the world a better place than they found. As a result, businesses must emphasize giving back and being socially responsible in 2023.


11) It is worth investing in Community Managers


In 2023, more consumers will be expected to be able to have more communications with businesses like Instagram DMs and live chat. It makes their shopping experience more transparent and personalized.


12) Live video


The most typical way for consumers to learn about new products is through video. However, when a live component is included, it increases the audience’s sense of involvement and ability to shape the information rather than just passively viewing it.


While new technology is constantly being developed and introduced, customer behavior is constantly changing, and brands must quickly adapt to the new era of communication. As a result, 2023 is expected to be another exciting year for marketing. Visit our website to act on some of these marketing trends to keep ahead of your rivals.

.By Yican Li