Robotic Marketer Blog Posts from January 2020

The Role of Big Data in the World of Marketing

The Role of Big Data in the World of Marketing

  • On : January 28, 2020

A friend of mine once said, “Instagram and Google can read my mind!”. While this was said in a satirical tone, he did make a very good point. At some stage in our life, we’ve wondered on how the internet knows all about our favourite brands. How on earth do marketers always send us emails […]

Read more

A Case For Increasing Your Marketing Budget

A Case For Increasing Your Marketing Budget

  • On : January 22, 2020

Determining a marketing budget can be a tricky thing. More often than not, companies tend to set strict limits to how much they are willing to spend. This decision is usually supported with the unsatisfactory outcomes of previous marketing campaigns. This fear is justified; however, it is ...

Read more

Does Artificial Intelligence Influence Consumer Behavior?

Does Artificial Intelligence Influence Consumer Behavior?

  • On : January 11, 2020

Artificial intelligence is already very prevalent in the business realm, whether we know it or not. There are plenty of concerns about how it might affect the workforce, but have we considered how it could influence the behavior of our customers? The customer experience has so many variables ...

Read more

The rising influence of spatial marketing

The rising influence of spatial marketing

  • On : January 8, 2020

Marketing is effectively getting rid of the middle man – and putting tape on the mouths of marketers around the globe. Now, that is a little over the top, but it’s not too far from the truth and when you read this, you will see why.

Read more