March 2022

Leveraging Data Insights From External Sources

Leveraging Data Insights From External Sources: The Missing Chip To A Successful Marketing Strategy

  • On : March 19, 2022

Marketing has been around for longer than you think. Strategies have helped businesses grow for years, and with the inception of digital marketing and new technologies, the marketing community only seems to get bigger and bigger. Digitization and big data tools have helped brands tap into data pools to better understand the market and customer needs.

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Social Media Trends To Watch Out For In 2022

5 Social Media Trends To Watch Out For In 2022

  • On : March 11, 2022

Within the last few years, social media has turned our world upside down and for us marketers, it has taken over our lives. With new trends and platforms constantly coming to light, it’s hard to keep up and decide where to not only spend your money but your time and efforts as a business.

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SEM & SEO

SEM & SEO: The What, Why And How To Use These Tactics For Your Marketing Campaign

  • On : March 11, 2022

Most marketers inlude SEM and SEO techniques when promoting a marketing campaign online. However, as a client, audience or new marketer, an understanding of the difference between the two titles is crucial. Often used interchangeably, Search Engine Marketing (SEM) and Search Engine Optimisation (SEO), are traffic generating techniques that are different, yet indispensable to each other.

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Building Human Connections In A Digital Age

The Importance Of Building Human Connections In A Digital Age

  • On : March 10, 2022

In a world filled with algorithms, hashtags, social media and the digital hype, the importance of human connections is often lost. Especially in the two years that we’ve been confined to our homes, owing to the global pandemic, digital experiences have taken over human ones. Today, as the situation eases, the growth of digital media continues to increase, masking over the importance of human connections in a digital realm. Brands might channel their focus on building momentum with clients online, but in the long run this routine might cost them ROI’s, because at the end of the day, human connections embody more value.

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Web3.0 And How Does It Impact Your Marketing

What’s Web 3.0 And How Does It Impact Your Marketing?

  • On : March 8, 2022

In an ever-evolving world, where technology is constantly changing, an understanding of how this newness can affect marketing strategies is crucial. Diving deep into the realm of the internet, its progression from “Web 1.0” to “Web 3.0” has left a massive impact on the different areas and dimensions of marketing. Let’s understand how the next phase of the internet’s evolution will change the way marketing works.Read more