December 2022

Does AI Develop Marketing Strategies?

  • On : December 30, 2022

In present times, many marketers are starting to include AI into their marketing strategies. For marketing, AI can be used in various ways such as processing customer data, tailoring personalised messages, automated decision making and the list goes on. The point is – there are many great uses for AI in marketing. But with that said, is it possible for AI to develop a marketing strategy? The following blog will discuss if this is possible and if so, can it be done today? Or perhaps only in the future as AI progresses?

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Top Five Reasons Why Companies Fail without a Comprehensive Marketing Strategy

  • On : December 29, 2022

Now more so than ever, marketing strategy has gained prominence and importance with it being one of the top priorities for marketers and entrepreneurs in January 2023.

A comprehensive marketing strategy is at the heart of the business model of any successful company. Without it, new and old businesses simply have no hope of surviving. A well-thought-out marketing strategy will provide your company with a roadmap, guiding you along the way to a successful promotion plan and implementation. This will allow you to meet your specific objectives and goals. There is a horde of reasons why companies without a comprehensive marketing strategy fail.

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11 Reasons You Need A Digital Marketing Strategy In 2023

  • On : December 28, 2022

The way consumers now find, assess, and buy goods and services has changed due to technology, which has increased the significance of digital marketing.

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Five B2B Marketing Strategies For Technology Companies

  • On : December 27, 2022

On the contrary to popular belief, B2B marketing does differ from B2C marketing. B2B marketing is about convincing an organisation (meaning a large group of people), on the other hand, B2C is simply about catering directly to consumer’s needs. Therefore, B2B marketing is vastly about creating positive relationships and being detail oriented about the product being sold. Conversely, B2C marketing focuses on fixing customer’s problems and simple words should be used (no industry jargon). Hence, B2B and B2C marketing have distinctive problems and B2B requires a lot more two-way communication and trust.

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How to develop a go-to-market strategy

  • On : December 26, 2022

You’ve come up with an idea that you know is going to save businesses a considerable amount of time and money by solving a problem in a way no one has thought of yet (as far as you know). You’ve gone through the process of pitching it to investors and raised enough capital to develop and refine it. Your product is in the final stages of completion and is almost ready to hit the market. You launch it and against all your foreseeable expectations, it flops. Your solution: develop an effective go-to-market strategy.

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What an effective content marketing strategy looks like

  • On : December 22, 2022

These days, the world is driven by content. With production and consumption of content at an all-time high, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products or services are, there will always be hefty competition gunning for your customers.

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Here’s how websites are crucial to your digital strategy

  • On : December 21, 2022

As the world moves online, websites have become a key aspect of digital marketing strategies. While the growing popularity of social media has elevated marketing tactics, a well-designed website is still crucial to the success of any business in the online space.

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4 reasons to set up a marketing strategy for your business

  • On : December 19, 2022

A dynamic and ever-evolving field, marketing. The most effective digital marketing techniques evolve along with modern consumer and technological developments. Because of this, every business requires a solid marketing plan with clearly defined goals and milestones. Your chances of achieving the objectives you’ve set for your organisation are significantly increased once you have the correct map.

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What Role Does Martech Play in Your Marketing Budget?

  • On : December 16, 2022

Martech is short for marketing technology. It refers to the software that marketers use to optimize their marketing strategy, achieve their objectives and improve performance. A Martech stack is used to refer to a grouping of marketing technologies that a business uses. These technologies improve both the time and cost efficiencies of businesses as they allow for automation, to take care of time consuming and repetitive tasks.

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Do marketing metrics show the true picture?

  • On : December 14, 2022

Metrics are crucial. They establish operational discipline, aid in evaluating the efficacy of critical tasks, and confirm that the objectives of the business are being met. For marketers, metrics can convey important messages. They convey messages about how we evaluate our impact on the organisation and establish goals for how we aim to contribute to the organisation.

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