Robotic Marketer Blog Posts from December 2022
Does AI Develop Marketing Strategies?
In present times, many marketers are starting to include AI into their marketing strategies. For marketing, AI can be used in various ways such as processing customer data, tailoring personalised messages, automated decision making and the list goes on. The point is – there are many great ...
Top Five Reasons Why Companies Fail without a Comprehensive Marketing Strategy
Now more so than ever, marketing strategy has gained prominence and importance with it being one of the top priorities for marketers and entrepreneurs in January 2023. A comprehensive marketing strategy is at the heart of the business model of any successful company. Without it, new and old ...
11 Reasons You Need A Digital Marketing Strategy In 2023
The way consumers now find, assess, and buy goods and services has changed due to technology, which has increased the significance of digital marketing.
Five B2B Marketing Strategies For Technology Companies
On the contrary to popular belief, B2B marketing does differ from B2C marketing. B2B marketing is about convincing an organisation (meaning a large group of people), on the other hand, B2C is simply about catering directly to consumer’s needs. Therefore, B2B marketing is vastly about creating ...
How to develop a go-to-market strategy
You’ve come up with an idea that you know is going to save businesses a considerable amount of time and money by solving a problem in a way no one has thought of yet (as far as you know). You’ve gone through the process of pitching it to investors and raised enough capital to develop […]
What an effective content marketing strategy looks like
These days, the world is driven by content. With production and consumption of content at an all-time high, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products or services are, there will always be hefty competition gunning for your ...
4 reasons to set up a marketing strategy for your business
A dynamic and ever-evolving field, marketing. The most effective digital marketing techniques evolve along with modern consumer and technological developments. Because of this, every business requires a solid marketing plan with clearly defined goals and milestones. Your chances of achieving ...
What Role Does Martech Play in Your Marketing Budget?
Martech is short for marketing technology. It refers to the software that marketers use to optimize their marketing strategy, achieve their objectives and improve performance. A Martech stack is used to refer to a grouping of marketing technologies that a business uses. These technologies ...
Do marketing metrics show the true picture?
Metrics are crucial. They establish operational discipline, aid in evaluating the efficacy of critical tasks, and confirm that the objectives of the business are being met. For marketers, metrics can convey important messages. They convey messages about how we evaluate our impact on the ...