Robotic Marketer Blog Posts from July 2022
The importance of email marketing has been discussed countless times as part of a good marketing strategy. We could even talk about how to optimize emails and improve them or the common mistakes to avoid. Nonetheless, does any of that truly matter if we don’t know if they are generating any valuable results? Are the email campaigns working as we hoped they would? How can we measure whether the email campaigns are helping in achieving our marketing goals?
While each business has different needs and goals, there are some basic points that almost every business should be tracking with their email campaigns to measure success. Read on to learn more about the metrics you should consider with emails.
It’s the little things that count. Making an array of minor adjustments to your website can assist in achieving holistic improvement – relating to your site’s performance in organic search results, its overall online interface, and the users’ experience. The aim of Search Engine Optimization is to magnify visibility of your business’ website through search engines, organically. Essentially, it is making these previously mentioned improvements to score a higher-ranking search result and drive more traffic to your website as a result.
Any social marketer can attest to the fact that optimizing posts is a time-consuming task. Trying to find the perfect hashtags, creating custom images or tweaking content to reach your target audience on social media platforms can be a lot to handle.
Marketing is an integral part of any business. A Marketing Strategy refers to all the marketing efforts a company undertakes to attract new customers for their products or services. They employ these strategies throughout a course of time and each marketing campaign has several objectives that drive the need for its implementation.
When scrolling through social media newsfeeds, don’t we all take a quick peek into a new brand’s profile and tap the ‘follow’ button from time to time when their posts look aesthetically pleasing? Have you wondered if you follow the page for their content or just because their posts are visually appealing? As humans are very visual beings, businesses need to focus on the design of their social media as part of their marketing strategy. Social media is where you showcase your brand for target audience to form perceptions, so the designs play a vital role.
Here are 10 design tips to improve your social media marketing to attract more audience.Read more
With so many marketing channels available, it can be hard to narrow down on the ones that can earn your Business-to-Business (B2B) the best ROI. You may be asking yourself, why should I try B2B marketing channels? I’m here to tell you exactly why you should.Read more
In 2009, a now well-known slogan was introduced by Apple – ‘There’s an App for that’. The catchphrase was referring to the number of apps that Apple had available on its store, a store that can’t be accessed outside of its own network of devices. Now, more than a decade later, Apple aren’t the only ones that have ‘an app for that’. There is seemingly apps and software for every possible use case. For marketers, this software is called MarTech or AdTech.Read more