Social media guide

The Ultimate Guide to Social Media Marketing in 2021

Where eCommerce and Social Media Collide

We’ve already witnessed the introduction of eCommerce into social media most notably with Facebook Marketplace. This year, Instagram also launched its in-app shopping feature. Predictions for 2021 argue that this merger will become less of a trend and more of a permanent feature of online platforms as social media giants make it increasingly more accessible for all of their users to go from discovery to purchase without even leaving the platform. To keep afloat in the coming year, businesses will certainly have to adapt to platforms as they evolve and adopt new methods of driving sales.

The Necessity of Virtuality

This year, businesses turned to virtual events in the face of the COVID-19 pandemic out of necessity. Yet life post pandemic will likely continue to orient itself around the convenience and accessibility of online events. Companies across the board have found that the benefits of virtual events include access to an entirely new audience that isn’t confined to travel logistics or health concerns and instead allows for higher event attendance and participation. As such, social media will continue to be leveraged for online event promotion to a wider range of customers at a low cost with a higher return on investment.

From Personalization to Personal Commerce

Brands must have a personality, and what better way to communicate that than via social media platforms, where businesses can constantly reaffirm to their followers their ethos, image and relevancy. Moreover, there is an expectation of customers that brands will have developed an understanding of their personal preferences given the reality of first-party shopper data. Without necessarily being aware of it themselves, customers anticipate that a brand will have at least some idea of what they are interested in purchasing based on their previous interactions, and as such desire more intimate shopping experiences. The maintenance of relationships with repeat buyers is of the utmost importance when it comes to customer retention, and social media platforms increasingly offer brands more opportunities to track their engagement as a means of developing accurate customer profiles.

Culling in the Name of Prioritization

The social media renaissance has seen with it the birth of a multitude of different platforms on which companies strive to retain relevancy on. However, in doing so, many have risked spreading themselves too thin and compromising their reach. To circumvent this and reallocate resources appropriately, brands are opting to reduce the number of social media channels they manage based on those which are most engaged with. The benefit of this lies in that allows brands to prioritize creating more consistent content of greater quality on the channels they choose to stick with.

Don’t Fix it Unless it’s Broken

Pre-existing trends that will continue to perform well include ephemeral content, reliance on traditional platforms, and influencer marketing. Given the constantly shortening attention span of consumers, stories are the perfect kind of bite-sized advertising in their short, engaging and accessible format. As such, stories and other kinds of ephemeral content will continually be utilized by individuals and businesses alike. On the same note, ‘traditional’ platforms such as Facebook and Instagram will continue to hold precedence over younger platforms. TikTok, for example, has seen significant growth in 2020, however, this same growth is beginning to plateau with the rise in popularity of Instagram’s Reels feature. As with Facebook and Instagram, influencer marketing will continue to reign supreme. Not only is it more affordable for brands to invest in partnerships with prominent individuals as opposed to running exorbitant ad campaigns, but influencer marketing is also highly useful in helping brands achieve multiple goals at once, i.e., re-enforcing brand image at the same time as generating new leads.

marketing consultants

Why Your Marketing Consultant Doesn’t Know It All

Source: Marketing Eye Australia

There is this notion that marketing consultants should know it all. They are after all qualified in marketing and are employed to steer a company or brand with their knowledge and expertise. Sitting in my office in South Yarra, Melbourne, I am reminded at just how much experience is in the room, but while we are all skilled at what we do, we learn every single day something new. Our industry is evolving, growing, changing, adapting and being disrupted through technology and innovation.
When hiring a marketing consultant it is important to ask some basic questions:

  • What are your qualifications in marketing? How many years have you been working in marketing?
  • What areas of marketing do you specialize in?
  • Have you been successful in marketing? What does success look like to you?
  • What technologies do you use when developing a marketing campaign?
  • What industry-based experience do you have?
  • Do you develop a marketing strategy before going into marketing tactics? If so, what is included in the marketing strategy?
  • What key performance indicators should a company look out for?
  • What measurement tools do you use?

These are fairly standard questions that need to be asked of any marketing consultant you hire. Once you have passed the phase of asking basic questions, you should explore how the marketing consultant that you are about to engage with is going to work with you.

  • What is the process they use?
  • How do they determine whether they too want to work with you?
  • What does a successful client relationship look like?
  • How does a client get the most out of them?

They should in turn ask you some questions:

  • What does a successful marketing campaign look like?
  • What is your story? What is the brand story?
  • What makes your business different from your competitors?
  • Do you have a marketing strategy?
  • Who is your customer? How is this qualified?
  • Who are your competitors?
  • What are your budget and timeframe?

From there, you have the foundation for a relationship that can be nurtured and grown over time. Marketing consultants usually have certain personality types and sometimes doing a free personality profiling will help determine whether your relationship will be a good one.

Marketing consultants need to have the mentality that they don’t know it all but want to keep on learning. Having conversations about what websites do they get inspiration from, what podcasts do they listen to and what was the last book they read, can help you ascertain just how up-to-date they are with marketing and how keen they are to learn more.

Marketers only have a limited amount of time each day and mostly they are working ‘in marketing’ not ‘on marketing’. Good marketers do both.

marketing mistakes

Commonly Made Marketing Mistakes (and How to Avoid Them)

There is a never-ending list of ways businesses can improve their marketing strategies. These lists make it easy to focus on what to do, though they seldom spend enough time placing emphasis on what not to do. Even the most experienced marketing executives trip up sometimes and make easily avoidable mistakes. We’ve identified some of the most commonly made mistakes in the industry to help you circumvent them. If you’ve already made some of these mistakes, don’t worry – we’re here to help you learn from them.

Poor research and a lack of testing

Making assumptions about your customer base is a surefire way to miss goals before you’ve even given yourself a chance of reaching them. Before the launch of any project or marketing campaign, devoting the resources to developing an informed understanding of your audience that is founded in substantial research can save you valuable time and money down the line. Having an idea of how your products and services will perform once your campaign is launched will help you set realistic and attainable goals. By identifying and eliminating ineffective ideas before they see the light of day, you can focus your energy on more promising aspects of the campaign. Given the multitude of research tools available to marketing executives today, there is no excuse to skimp on feedback surveys or trivialize trend analysis.

Broad targeting

A symptom of poor research is often targeting too broad an audience. In the age of targeted advertising, there is a wealth of data available to businesses that aid in the development of structurally sound customer profiles. As with inadequate research, making assumptions about your anticipated customer base is a common mistake that often overlooks the reality of your pre-existing clients and their loyalty to your brand. Worse, you risk losing them because you’re too busy chasing unrealistic leads. To avoid this, pair your research insights with your comprehensive customer profile and you’ll be far more likely to reach your campaign goals.

An unspecified USP

Your USP, or Unique Selling Proposition, is a single statement that sets you apart from the competition. It should make clear the gap in the market which your products or services fill, and directly address the needs of consumers in a way that your competitors are unable to. It is surprisingly common for businesses not to prioritize devising a strong USP. And yet without it, your customers will struggle to pick you out of a crowd of brands who are also competing for their attention. It is not enough to claim you are the best in the business. Rather, explain why this is the case, and how you set yourself apart from the rest of the industry. A USP is a crucial aspect of keeping your operations focused as it functions as a constant reminder of your target audience.

Devaluing customer retention

This is arguably the easiest mistake for marketers to make. Because burgeoning businesses are so often concerned with attracting new customers, they often miss valuable opportunities with their pre-existing ones. The potential growth of revenue by way of repeat business is certainly worth making a priority given that customer acquisition isn’t nearly as affordable or reliable as marketing to returning clients. In fact, selling to a new customer is five times as expensive as selling to an existing customer. In order to ensure that you are covering all segments of your market, try and match the resources used on gaining new clients to the resources used to take care of your pre-existing business.

Unwillingness to invest

We’ve all heard it before: you need to spend money to make money. And yet, clichés are clichés because, more often than not, they ring true. In a recent Score study, small business owners who listed marketing strategies as one of their top priorities also admitted to devoting negligible portions of their budget to actual marketing implementation. In retrospect, the majority of said business owners wished they had allocated at least twice the initial marketing budget prior to launch. While it is understandable that businesses opt to prioritize more pressing matters such as rent payments and payroll, undervaluing the capacity of effective marketing to reap long-term benefits to revenue and brand loyalty is certainly a missed opportunity.

Forgetting to track performance

While many businesses necessarily turn to data to devise their upcoming marketing campaigns, they often overlook the importance of tracking performance to date. The insights that tracking performance can offer are invaluable when it comes to setting realistic goals for imminent projects, as well as identifying areas for improvement before launch. Real-time insights into business performance make it easy to avoid unpleasant surprises and instead ensure that you are constantly in the know.

Resistance to change

Businesses, just like humans, need to adapt in order to survive. And, just like humans, some businesses often resist change in the name of staying in their comfort zones. But by doing so, they miss out on the valuable potential of change to beget growth. Resistance to new technology and marketing strategies puts you behind those more willing to experiment with different revenue channels, whereas businesses who are more open-minded to change are opening themselves up to a wider audience and greater potential profits as well as keeping up with the competition.

marketing 2021

What Will Marketing Look Like In 2021

Any experienced marketer will understand the value of staying on top of digital marketing trends as it pertains to staying afloat in the contemporary marketing landscape. To help your business pivot with the times, we’ve put together a list of the marketing trends likely to take precedence in 2021.

Planning ahead

Marketers have increasingly realized the value of carving out a designated time to brainstorm ideas and implementations for future marketing strategies. At present, 41% of marketing executives say they lack the time and energy to actualize their marketing goals and hope to improve on this in 2021. Not only does planning ahead mean your business gets a head start against your competitors, but it also helps bring to fruition your invaluable ideas. Remember, while many ideas hold potential, they are nothing without proper execution.

Oversharing will be a thing of the past

57% of the customers following brands on social media do so in order to stay up-to-date with new products and services. With this in mind, businesses are growing to realize that no release or restock isn’t worth sharing, no matter how big or small their followings may be. In addition to keeping your following informed about when they can expect new releases, it’s a good idea to look into what content is already most engaged with on your social media accounts. Depending on your type of business, some followers may interact most with infographics, while others may be more inclined towards your humorous posts.

Customer service will take the cake

Social media is still largely an untapped resource when it comes to real-time engagement with your brand’s customer base. This year, 49% of customers were found to be inclined to unfollow a brand in response to their poor customer service. As such, a top priority for marketers in 2021 will be improving the handling of customer inquiries. Whether this is replying to followers in the comments section of your posts, or responding promptly via your website’s ‘Contact Us’ page, a little goes a long way in ensuring your customers feel well looked after.

Faster turnarounds

In addition to optimizing your engagement with customers across all social media platforms, it is important to note that 79% of customers have an expectation of brands to respond to their queries within 24 hours of first reaching out. In the coming year, the sooner you can get back to people, the better. Not only does a quick response time ensure that you’re resolving issues faster, but it also contributes to customer loyalty. Customers are far more likely to remain committed to a brand if they feel their service expectations are met.

Prepare to embrace overlap

Instagram introduced its shopping feature this year, which has led to an increase in its users turning to the app in order to help them find brands whose products and services are similar to others they already follow. This puts newfound emphasis on the discovery page as a means of developing new leads out of customers who engage with brands similar in some way or another to your own. In fact, 45% of customers rely on suggestions by way of their Instagram feed or discovery tools as a way of finding new accounts that align with their interests. To ensure your business is doing everything it can to expand its customer base in 2021, think about what industries overlap with your own and tap into their followings.

The medium is the message

According to Sprout Social, 68% of customers prefer image content while 50% prefer video content. Keep that in mind as you plan your social media content for the coming year in order to enhance the likelihood of captivating your online audience. When attempting to reach future leads and retain their intrigue, consider what kinds of media are most likely to be engaged with. A good way to start is by looking back at all your posts from 2020 and taking note of those that received the highest engagement. What topics were they covering? And what medium were they delivered in?

Get with the times

On the same note, the mediums employed by social media users have evolved throughout 2020 in response to a general increase in the time spent online throughout the pandemic. Many have seen the rise of TikTok and subsequently Instagram’s appropriation of this phenomenon in the form of Reels. In the last quarter of 2020 alone, TikTok has seen a global increase in usage of 72% outside of China. Some marketers have been quick to jump on this opportunity, particularly those brands that target younger audiences. It is also important to keep in mind that Instagram is likely to reward those who try out their newest features first by increasing their visibility on the app. If you’ve yet to utilize TikTok or Reels, 2021 is better late than never.

effective storytelling

How Storytelling Can Improve Your Content Marketing Strategy

Source: Marketing Eye Atlanta

Content creation, in its simplest form, is storytelling. Telling stories is part of the fabric of humanity. Starting with cave drawings and folklore, the art of storytelling has transformed into what has become one of the fastest-growing and innovative industries today: entertainment. People go to see movies to get swept up in the drama, romance, and action of the latest narrative. If people have an emotional response to these kinds of stories, what’s keeping them from connecting with your story? Crafting content through the lens of telling a story gives your audience a great opportunity to connect to your brand and your product. Everyone has an interesting story. You just need to figure out how to tell yours. Below, we have some ways that storytelling can dramatically improve your content marketing efforts.

Tap into an emotional connection

If you’re looking to connect with your audience, consider using emotional details as a sort of hook for the reader. The “voice” of your brand should be passionate and energetic, informing and educating your audience on all the good that your company can do for them. People will be interested in your story, so don’t be afraid of sharing the journey of your company. That’s right, the good, the bad, and the ugly. Failures are just as important as success. Additionally, you can address the various problems that your solution fixes, drawing on customer stories.

Tell authentic stories

Telling authentic stories is the only way to truly boost your content marketing. Making up stories about your brand or your product is a recipe for disaster. There are plenty of examples of fabricated stories backfiring, which is a PR nightmare. Take the time to work on the angle to your story:

  • How did your business get started?
  • What’s your history?
  • Who is the hero of your story?
  • How has your product/service helped your customers?
  • What do you have to offer?
  • What are your biggest failures?

Authenticity helps to build brand loyalty and trust. If your audience sees that you are putting out fake stories, it will be hard to win their trust again.

Let your customers tell their story

The best weapon in your content arsenal is the word of your own customers. When your customers have a great experience, you can get a lot of mileage out that relationship. A great experience equips and empowers your customers to share their experiences with others. People are much more likely to trust the opinions of those who have used a product or service. If people know that your company provides a quality product and excellent service, they will be much more likely to convert as opposed to a simple cold call. Their testimony will have a much greater influence on your target audience.

Source: Marketing Eye Atlanta

keyword strategy

The Importance Of Keywords To Your Digital Marketing

When people look for products or services online, the first thing they do is a keyword search.  The key to the success of a digital marketing strategy is by utilizing keywords and understanding your niche in the market.

Keywords act as a catalyst between the user and the business. They connect the problem of the user to the right solution offered by the business. Leveraging this concept allows marketers to get better results with search engine optimization. For example: when running a Christmas tree campaign, keywords that users may search for include ‘Christmas tree near me’, ‘Christmas tree sellers’, ‘Cheap Christmas trees’.

In a time where everyone is trying to be different and be the first one to catch the customer’s eye, keywords help in driving successful lead generation.

The Art Of Setting Keywords

Customers are very specific in the way they search, which means you need to be the same when deciding on keywords to include. These keywords are very common terms that we speak or use.

Keywords can be classified as short Tail and long-tail keywords. More than 50% of search queries feature long-tail keywords

Long-tail keywords are more specific in nature and give out details of the products or the services that businesses offer whereas short-tail can be an overview of the products or services.

Example:

Long Tail Keyword: Best Vegan pizza dough recipe

Short Tail – Pizza Recipe

9 out of 10 customers use a search engine to look for information. Keywords help link customers to relevant websites that can best solve their problems. These types of keywords typically don’t have a lot of searches but the user is having a specific problem that he/she needs to solve. The idea behind this is to target as many relevant long-tail keywords as you can.

The effectiveness of keywords in digital marketing has helped businesses to sell their products and services online. When people search for keywords they usually don’t go beyond the first page to look for solutions. So, your site’s content must use those keywords. If you are unsure on how to optimize your keywords strategy, marketing consultants can help.

How can you optimize keywords?

Having the right keywords won’t finish the job. Keywords are a very important process in matching your website content to what your target audiences are looking for. While you will still attract traffic to your website with incorrect keywords, this may affect your bounce rate in the long-term.

Keyword strategy is a job in itself. Marketers should use keywords that a large number of people search online for but have a relatively low number of competitors.

To begin, research for keywords and prepare an excel sheet to best organize your strategy.

Keyword research can be done with the use of certain tools that lets you recognize the best keywords based on their volume and difficulty. Ranking through correct keywords can improve your website traffic and overall performance and that’s why marketers spend so much time getting keywords right.

What are my options for free keyword applications?

  1. Google AdWords
  2. SEMRush
  3. Moz
  4. Ahrefs

You can sign up for a free subscription for a short period of time however it’s more efficient to consult experts to leverage your keyword strategy.

Why focusing on your audience in keyword strategy is important?

Keyword research is entirely based on understanding your customer and then trying to match the content with keywords.

By focusing on your target audience and keywords insights you can increase the success rate of the campaign. Once you find the right keywords based on your target audience, you can use search volume to prioritize certain keywords which will give a strategic advantage over competitors.

Why understanding your competitors in keyword strategy is important?

The best way to leverage your keywords is to always keep an eye on your competitors as it allows you to gain a different perspective in a similar industry.

By prioritizing this strategy, it allows you to bid high rankings on the keywords that your competitors do not use. This can set up a keyword competition which can result in high performance on the search engine.

By now, we have understood that a keyword is a word that usually describes the page or the content. It allows the user to know what the page is about. Now imagine the keywords match the search result but the content doesn’t provide clarity. In that case, Google will penalize the business as the content is just using keywords to gain traffic but it doesn’t help the user.

Search engine robots are very smart and look at the quality of the content on the page which also includes the words used. If a webpage doesn’t have proper keywords, search engines won’t treat it as a reliable source. Also, if the webpages are just about the keywords and do not have good content then it will still be considered an unreliable source. Not using appropriate keywords can mislead people and can turn into a negative brand image.

Finally, keywords matter because:

It provides the marketer with clues on who those people are and what they are looking for to meet their needs.

B2B content marketing

The Top Marketing Strategies Deployed By B2B Content Marketers

There are a lot of different forms of marketing these days, you could be forgiven for losing track of which is which.

This article focuses on how your business can effectively execute B2B or business-to-business content marketing; what it is, and why it is an important area for your business to have efficient marketing strategies in place.

What is B2B marketing

B2B marketing can be a challenging area to excel in, with so many businesses competing for the same goals, partnerships and customers.

Business-to-business marketing refers to the marketing of products or services to other businesses and organizations, as opposed to B2C marketing that focuses on marketing to consumers.

Ultimately, B2B marketing content is generally more informational and straightforward than B2C, as corporate decision-makers are more concerned with how these business decisions will affect their ROI, finances and future growth.

The aim is to expand your business’ audience whilst developing brand affinity and driving sales by appealing to other businesses who have a need for your product or service.

There are many different types of B2B marketing that your business can use, the majority of which are similar to B2C marketing tactics, only the way you create your content is very different.

The main types and channels are:

  • Blogs
    • Updating blogs regularly can create more traffic for your website and keep your audience interested, as long as the topics and forms of blogs you create stay relevant and shareable.
  • Social Media
    • There are so many social media channels out there for you to reach your audience. B2B marketing generally has a LinkedIn focus, but there is no reason you cannot utilize other platforms to research and engage with your customers as much as possible.
  • Email
    • Many businesses utilize email marketing for lead generation and relationship management. This tactic keeps your brand top-of-mind while also enhancing the lead nurturing process; bringing efficiency, meaning to content and actionable results.
  • Videos
    • You can upload and share videos using all of the above formats. This medium is a great way to engage your audience and present the features of your business in an in-depth fashion.
  • SEO
    • By ensuring your site contains the right keywords for your audience, you will be able to rise up in the search engine ranks and create higher website traffic.

As long as your content produced in these formats is aimed at enticing businesses rather than appealing to your usual customers, these channels and techniques can be a great way of promoting your brand to other businesses.

The best approaches for creating a B2B marketing strategy

With so many approaches to B2B marketing available today, it can be difficult to decipher which is the best of the lot.

But there is no one size fits all way of tackling this problem, there are many different ways your business can utilize B2B marketing to attract other organizations to your services.

So, we are going to outline a few different approaches adopted by the best that you can tailor to the needs and functions of your business.

Approach 1

Develop an encompassing vision for your strategy and define your market:

  • Outline specific and achievable business goals.
  • Create a B2B marketing strategy around these goals, so that your primary focus is on ticking them off.
  • Constantly check that your audience is engaged and that sales and marketing are on the same track.
  • Can you actually measure the results of each of your goals?
  • Your audience should be much narrower than that of B2C businesses; conduct research to identify your ideal customers.

Identify possible channel types to run your campaigns:

  • Decide how you will reach your target audience and ensure you know features about your ideal customers.
  • Understand how your audience is spending time online, which social media channels they use the most and how you can offer them products and services that your competitors cannot.
  • Ensure your campaigns advertise the right message; include calls to action and sophisticated language, as the businesses you are appealing to will have a prior understanding of your product or service when it comes to B2B marketing.

Measure results, make adjustments, and go again:

  • Understand why some content works better than others so that you can make future investments in your strategy wisely.
  • The audience is key; use analytics tools to determine where consumers are engaging the most, what channels they are using and focus on these areas in the future.

Approach 2

Identify your ideal audience

  • Develop market segments and try to create smaller groups of potential consumers so you can better identify what each business will be able to get out of your organization.
  • Utilize tools such as Google Analytics to find out more about your target customers in terms of demographic information and their interests that may help you further narrow down your potential customer base.

Develop new content ideas continuously

  • Once you have identified your audience, you need to provide them with topics and content as consistently as possible, by observing what your audience is talking about on social media.
  • There are a number of tools available developed specifically for B2B marketers that you can use to analyze and track keyword searches for you.
  • Use what you already know about your audience to anticipate what they want to read and learn about, your content, especially for B2B marketing, needs to provide an obvious benefit to your audience, otherwise, they will have no need to be engaged with you.

Test and promote your B2B content

  • LinkedIn, Twitter and Facebook can be a great way to test with your audience what they want to read and learn about by creating polls and asking questions and generating conversations.
  • By this time, you should have a much clearer idea of what your audience and other businesses are looking for from your organization, and you can begin to promote your brand through as many channels as possible, such as social media, EDM’s, blogs, podcasts, etc.

There are many examples out there of businesses who are have adopted excellent B2B marketing practices. Ultimately, there are many different approaches to B2B marketing that could suit your business, and we have just provided you with a few options today, but it is up to you to decide which of these practices you adopt so that your business can effectively develop a B2B content marketing strategy.

digital marketing for sales

How To Use Digital Marketing To Generate Sales

Source: Marketing Eye Australia

With an abundance of digital marketing tools available to businesses to grow their reach online, there has never been a better time to develop your digital marketing strategy to generate sales.

No matter what kind of business you own and whether it is B2B or B2C, your digital presence and marketing efforts have the ability to create a strong impression on prospective customers or clients. An effective digital marketing strategy also allows you to build and nurture relationships with customers in the short and long term, making it an integral part of being competitive in an online landscape.

The basics: start with a good website

The importance of a good website for your business cannot be understated. Your website establishes your credibility and presence as an online business – everything from your logo to your website design and useability communicates a message about your brand. You want to ensure that that this message is positive and that users have an enjoyable experience visiting your site – one that makes them want to come back. For this reason, having a responsive, well-designed website that is easy to navigate is imperative to ensure that customers trust and continue to engage with your business.

As the home base for your digital presence, your website can also be used to house blog posts and other information you wish to communicate about your business, outside of the products or services you offer. Make the most of this content by optimizing it to improve your SEO. With so many benefits, a well-designed website is the most important first step to improving your sales and converting leads.


Utilize targeted ads to expand reach

With so many digital marketing platforms currently at our disposal, there have never been more opportunities to utilize paid ads than now. Google Ads, LinkedIn and Facebook all have the capacity to run targeted ad campaigns where you can photos, videos, website links and other content with your selected audience.

After setting up your digital marketing campaign, you can also take advantage of analytics and other tools including A/B testing to continue to improve your digital strategy. Overall, targeted ads are a cost-effective way to grow your reach and improve sales in the short and long term.


Leverage newsletters and EDM campaigns to keep people engaged

While many companies collect emails from their current or prospective clients, many do not leverage their email list to create frequent, tailored communications with their target market. Emails are often overlooked in digital marketing but are a powerful tool to grow sales because they are content-rich and can be easily tailored to specific customers.

Regular email newsletter campaigns can keep customers in the loop with new products and offerings from your business. Additionally, EDM campaigns are a fantastic way to target groups of customers; your contacts lists can be segmented so that specific communications can be sent to specific groups. This makes email marketing ideal to improve sales for particular groups of customers or prompt your customers to engage further with your business.


Make your business easier to find – utilize SEO to improve ranking

SEO is the most powerful tool to increase online visibility. By improving your website’s ranking, you will be found by more potential customers. This helps to improve your reach and sales when customers search for products and services in your industry.

Utilize tools like Google AdWords to research keywords relevant to your industry which people are actively searching for. These keywords can be incorporated into your website copy and blog posts, boosting your search engine rankings and making it easier for people to find you. Just make sure content that includes keywords is always of high quality and written with the reader in mind.


Balance between organic and paid advertising

Online social media platforms are a fantastic way to grow your reach and connect with your audience. Depending on the business that you have, utilizing social media including Facebook, LinkedIn, Instagram and Twitter can be a very effective way to grow your following and start conversations with customers. Additionally, sites like Facebook and Instagram have inbuilt shopping platforms for businesses who sell physical products, increasing the number of avenues through which customers can purchase your products.

Paid advertising can also help supplement organic growth in your social media platforms, making it easier to grow and maintain a following on your key channels. Social media platforms can be fantastic places to announce new products, discounts, or company news. Doing so creates another touchpoint with consumers to spark their interest in purchasing a product, which can also grow sales for your business.

The set of digital marketing tools available provides a great deal of flexibility for businesses to select a marketing strategy that addresses their individual needs. By investing time into using the best platforms for your business, you can seek to improve your reach and engagement with customers online. A good digital marketing strategy can help you boost sales by setting you apart from the competition and enabling you to foster good relationships with customers.

Source: Marketing Eye Australia 

consulting firm

How To Choose The Best Consulting Firm For Your Technology Company

There are currently so many marketing consulting firms large and small available to choose from that it can become a confusing process trying to find the right fit for your company.

Here we will discuss some ways you can work out which marketing consulting firm is best for your technology company, and give you some tools to help thin out the herd.

Decide what type of services your business needs and the results you are after

It’ll be a harder process for your business in choosing a viable consulting firm if you do not have clearly set goals, needs and estimated results to check off when assessing different firms.

Once you know what you need from your marketing activities, your business can focus on finding consulting firms that are up to date with the latest technological advances, trends and services so that they can fulfill your needs efficiently, and at a higher level than competitors.

Take Robotic Marketer for example. The Artificial Intelligence (AI) technology allows us to stay ahead of the curb, and transform information on your company, your business goals and marketing plan into an actionable marketing strategy at a much faster rate than our competitors.

Start by looking locally

Whether you are a well-established company, or a budding entrepreneur, you should always begin your search close to home.

When you are working with technology, there are so many new and complex threats in the form of cyber-attacks and network failures that may need immediate attention if your business is to continue operating.

By hiring locally, this threat can be minimized, as the closer the firm is to your business, the quicker on-site issues can be resolved and your company can remain productive.

Robotic Marketer’s advanced machine learning and big data processing capabilities allow us to identify technological issues much quicker than other marketing consulting firms, meaning we can resolve problems and get your business back on track to achieving your marketing strategy.

What’s the profile of the firm?

As we have said, there are so many different marketing consulting firms available to choose from both locally and abroad, each with different specialties and focuses on alternate industries.

That is why it is imperative that you select a consulting company that can fulfill your specific needs, and whether they are genuinely capable of meeting your objectives within the time frame you require.

Robotic Marketer is specifically designed to create affordable, high-quality marketing strategies for technology-based organizations. At a fraction of the price, you will receive a ‘Big-4’ quality strategy – value for money with top-tier marketing services.

What markets do they operate in?

As you are looking for a marketing consulting firm that can best serve and satisfy a technology company, it is of utmost importance that they have the right knowledge and experience for your business.

Before picking a firm, look at some of their past projects within the technology industry, how recent they were, did their other clients have similar needs to your own, did they return with future projects and most importantly, were they happy with the consulting firm’s performance?

Without the proper industry experience, and effective results to gauge, there is no guarantee that the consulting firm will be the right fit for your business, and be able to fulfill your needs completely and effectively.

Make sure that the firm understands what you need

Depending on the needs of your business, it is important that the marketing consulting firm you choose has a wide range of staff with a mix of disciplines and focus areas so that they can fulfill all of your technology needs as they arise.

Of course, if you are only just starting up your business, this is less of an issue, but the larger your company, the wider the range of technological services you will require, so it is necessary that you look into whether the consulting firm can fulfill all the needs of your business, not just a few.

Robotic Marketer is dedicated to ensuring all clients receive the best service possible, and we are always here to help clients with any issues they may encounter so that we can get back to achieving your marketing strategy in the most efficient way possible.