There are currently so many marketing consulting firms large and small available to choose from that it can become a confusing process trying to find the right fit for your company.
Here we will discuss some ways you can work out which marketing consulting firm is best for your technology company, and give you some tools to help thin out the herd.
Decide what type of services your business needs and the results you are after
It’ll be a harder process for your business in choosing a viable consulting firm if you do not have clearly set goals, needs and estimated results to check off when assessing different firms.
Once you know what you need from your marketing activities, your business can focus on finding consulting firms that are up to date with the latest technological advances, trends and services so that they can fulfill your needs efficiently, and at a higher level than competitors.
Take Robotic Marketer for example. The Artificial Intelligence (AI) technology allows us to stay ahead of the curb, and transform information on your company, your business goals and marketing plan into an actionable marketing strategy at a much faster rate than our competitors.
Start by looking locally
Whether you are a well-established company, or a budding entrepreneur, you should always begin your search close to home.
When you are working with technology, there are so many new and complex threats in the form of cyber-attacks and network failures that may need immediate attention if your business is to continue operating.
By hiring locally, this threat can be minimized, as the closer the firm is to your business, the quicker on-site issues can be resolved and your company can remain productive.
Robotic Marketer’s advanced machine learning and big data processing capabilities allow us to identify technological issues much quicker than other marketing consulting firms, meaning we can resolve problems and get your business back on track to achieving your marketing strategy.
What’s the profile of the firm?
As we have said, there are so many different marketing consulting firms available to choose from both locally and abroad, each with different specialties and focuses on alternate industries.
That is why it is imperative that you select a consulting company that can fulfill your specific needs, and whether they are genuinely capable of meeting your objectives within the time frame you require.
Robotic Marketer is specifically designed to create affordable, high-quality marketing strategies for technology-based organizations. At a fraction of the price, you will receive a ‘Big-4’ quality strategy – value for money with top-tier marketing services.
What markets do they operate in?
As you are looking for a marketing consulting firm that can best serve and satisfy a technology company, it is of utmost importance that they have the right knowledge and experience for your business.
Before picking a firm, look at some of their past projects within the technology industry, how recent they were, did their other clients have similar needs to your own, did they return with future projects and most importantly, were they happy with the consulting firm’s performance?
Without the proper industry experience, and effective results to gauge, there is no guarantee that the consulting firm will be the right fit for your business, and be able to fulfill your needs completely and effectively.
Make sure that the firm understands what you need
Depending on the needs of your business, it is important that the marketing consulting firm you choose has a wide range of staff with a mix of disciplines and focus areas so that they can fulfill all of your technology needs as they arise.
Of course, if you are only just starting up your business, this is less of an issue, but the larger your company, the wider the range of technological services you will require, so it is necessary that you look into whether the consulting firm can fulfill all the needs of your business, not just a few.
Robotic Marketer is dedicated to ensuring all clients receive the best service possible, and we are always here to help clients with any issues they may encounter so that we can get back to achieving your marketing strategy in the most efficient way possible.