Robotic Marketer Blog Posts from August 2021
Why Marketing Isn’t For Everyone
With marketing budgets among companies rising and the global marketing environment becoming harder to create differentiation, the basic marketing tools we once used are no longer adequate. Increasing companies are splashing aimless content through marketing channels in an attempt to attract ...
The Need For A Data-driven Marketing Strategies In 2022
In 2021, marketers have access to more data about their consumers and using these insights can drive successful results for a business. For many businesses, it has required an update in the re-modelling of their obsolete marketing processes.
7 Reasons Why Marketing is More Than Advertising
Most of the time we will use these terms interchangeably, not aware of their separate uses. On the surface, we may link these terms to a wide range of activities that promote a specific message and expand the awareness of a brand or product/service. However, in order to truly maximize your ...
How to Suck at Social Media Marketing
Some of the most common social media marketing mistakes are the ones you may not even know you’re making.
Why Marketing is Not Sales
Often used interchangeably Sales and Marketing are two aspects of business that are intrinsically linked, yet at the same time, both very different. Failure to understand the difference will be to your business’s detriment.
How to Design a Streamlined Facebook Ads Campaign
The first step to having a streamlined Facebook ads campaign is to use the STP framework. Rather than focusing on a broad audience and actively alienating your customers, STP focuses on specific segments to ensure your message resonates.
How Covid-19 Has Changed Marketing Forever
When Covid-19 first hit in 2020, it impacted many aspects of our lives. Work from home measures were introduced, with lessons and meetings having to be conducted from our living rooms. Nights out were replaced with nights in, and eating out operated on a takeaway-only basis. However, a year on, ...
10 Marketing Strategies Your Technology Company Needs to Use
Just like how technology is continually developing, the market is also changing. A digital presence is becoming more important, and increased competition makes the differentiation between competitors harder. Technology companies must continue to push the boundary of possible both in their ...
Marketing Strategy Vs Tactics: What’s The Difference?
Two terms that are thrown around often within the marketing space are the words strategy and tactics. Often used interchangeably, many marketers use such phrases to encompass the formative stages of marketing for a business. The misuse of these phrases comes as no surprise, however, as both ...
Virtual Marketing Internship Program
Due to the pandemic, many future #marketers are being turned down for #internships, so we thought that we had better help solve this problem. While Robotic Marketer is a start-up, we have an abundance of knowledge and skills that we can pass onto future marketers seeking a career – particularly ...
