With marketing budgets among companies rising and the global marketing environment becoming harder to create differentiation, the basic marketing tools we once used are no longer adequate. Increasing companies are splashing aimless content through marketing channels in an attempt to attract attention. The reality is, it’s not working.
In 2021, marketers have access to more data about their consumers and using these insights can drive successful results for a business. For many businesses, it has required an update in the re-modelling of their obsolete marketing processes.
Four years ago, I decided to do something that no-one has ever done before. I didn’t think too much about it and was ridiculously busy at work at that time, but the desire to be an inventor of the future of marketing, just had too much pull.
Experimenting in unchartered marketing territory is something that all marketers should do, but few feel free enough to try. Being curious enough about marketing and its potential, and unafraid to be the first player in the market, takes guts.
I’m no Einstein – that’s for sure. In fact, most of the time I don’t feel that smart at all especially when I’m juggling many things, all at the same time, and nothing seems to work.
But choosing a career like marketing allows for that. It is one of the few industries that really lets you experiment in some shape or form every single day.
There are failures, for sure. I’ve had more than my fair share, I won’t lie. But there are also successes and with both failure and success, you find out what really works for the clients you work on.
Being the founder of Robotic Marketer is an incredible life achievement. Not only do I work with the smartest brains in technology, I am also an active member of the team, driving forward the future of marketing.
What we are doing to marketing strategy, automating every single area of the process, and deep diving into data in a way that no-one has done before, is exhilarating. To think that data driven marketing strategies are the future, rather than rely on marketing professionals gut instinct and a few technology applications will change the game.
As we close the door on 2021, most small businesses will change the way they develop strategy. In part, because the pandemic dictates it, but also because there is an inherent need to be smarter, faster and use failures and successes to define better paths forward.
While we head out on unchartered waters, we know that there are millions of small businesses that will be thankful to have the same opportunities are their larger counterparts. Not only do they have the ability to have a powerful strategy in place, their flexibility to be more creative, will see smaller businesses take greater market share.