Robotic Marketer Blog Posts from November 2021
Voted Best AI-Enhanced Marketing Strategy Solutions Provider – by Corporate Vision in the Artificial Intelligence Awards 2021
Robotic Marketer is proud to announce that they have recently won the “Best AI-Enhanced Marketing Strategy Solutions Provider 2021 in North America” presented by Corporate Vision in the Artificial Intelligence Awards.
The award was created to recognize companies who are leading the charge in digital transformation and honor the Artificial Intelligence pioneers who work tirelessly to ensure they are providing the best solutions available to businesses and consumers alike. Read more
The 5 Critical Components of a Leading Marketing Strategy
A marketing strategy is one of the first steps when planning a successful campaign. Overall, the marketing strategy gives your business the opportunity of reaching consumers and turning them into clients of your own product/service. However when planning a marketing strategy, there are multiple components that must be considered. The internal and external components of your business and the market must be explored in order to identify the most successful outcome. Similarly, identifying what makes your business stand out against others, is crucial in establishing a leading strategy. Here are the 5 most critical components when planning your leading marketing strategy.
5 Ways Financial Services Firms are Winning Using Marketing Technology
According to an annual study conducted by Statista, there were 8,000 marketing technology solutions available to industry professionals in 2020. MarTech, as some may call it, is flourishing with a number of these tools becoming increasingly popular in the business landscape. Read more
Top 6 Free Courses for Digital Marketing
As the world becomes increasingly digital, the role of the traditional marketer is near dead. Digital marketing is taking over, and companies must embrace its offerings. Digital marketing brings significant opportunities for business growth and the ability to reach a wider audience, coupled with its cost-effective and easy to learn methods. To remain at the top of your business game, you should maintain an intricate understanding of the marketing opportunities.
Here are the top six free online courses to expand your digital marketing skills:
- Google Digital Marketing Course
Google is currently offering a free digital marketing course via the Google Digital Garage, which aims to teach the fundamentals of digital marketing to participants. This free course is targeted towards beginners in the field who are looking to expand their marketing knowledge. The course consists of twenty-six modules totaling forty hours, which will result in an authentic digital marketing certification from Google. With practical exercises and real-world examples making up the majority of the content, this course offers an accurate insight into the benefits and applications of digital marketing in a technological world.
- SEMRUSH Academy Digital Marketing Course
SEMRUSH Academy is offering a free online course providing participants with the opportunity to learn the basics of digital marketing for small and medium-sized businesses. Prominent industry expert, Greg Gifford, presents the course via eleven one-hour lessons, hand-picked readings, and quizzes, all available online. The course covers a range of different areas within the industry, including the basics of SEO, display advertising, email marketing, competitive research, and much more. This course is specifically designed for business owners or new marketers who wish to expand their knowledge of digital marketing.
- HubSpot Academy Digital Marketing Course
HubSpot Academy is currently offering a digital marketing course that will resonate with marketers of all levels. The free course consists of nine lessons, made up of both videos and quizzes, each designed to build upon your digital marketing knowledge. An array of HubSpot experts will focus on explaining how you can optimize your website for SEO, to create a non-paid strategy to build and grow a following and develop an advertisement strategy to amplify your business message to a targeted audience.
- Optinmonster Digital Marketing Training
While Optinmonster will not teach you all the specifics of digital marketing, this course will intricately explain how you can attract and convert website traffic into customers. By participating in this course, you will learn how to create your customer list from scratch, how to get targeted subscribers to invest in your product/service and how to turn traditional one-off buyers into loyal fans. Optinmaster focuses on step-by-step explanations of the benefits or best way of applying email marketing to achieve such heights. As the COVID-19 pandemic fundamentally altered how digital marketers operate, placing a greater emphasis on the importance of email marketing, as there is no better time to continue to grow your business.
- Social Media Quickstarter Digital Marketing Course
The benefits of focusing on social media for the success and growth of your business are exponential as social media can engage a worldwide audience. In 2021, 91.9% of US marketers in companies more prominent than 100 employees were expected to use social media for marketing purposes. The exponential growth in the field is undeniable after this year. The Social Media Quickstarter Course will provide step-by-step instructions that outline how you can build your social media presence across all top social networks. This course includes glossaries and how-to-guides, coupled with practical examples of the lessons at hand in action to ensure that you are well versed in the intricacies of the world of social media.
- WordStream’s PPC University
Additionally, Wordstream’s Pay-Per-Click (PPC) University is a free resource that aims to help build both your PPC and digital marketing skills. Brought to you by an array of experts at Wordstream, this site offers an organized, manageable framework of courses that will effectively teach you how to advertise on search engines and social media. This course provides a variety of basic and advanced strategies to suit marketers at all manner of levels. With access to webinars and white papers to expand your digital marketing education, this course is ideal for anyone on the go, given its mobile-friendly options.
With many free digital marketing courses available, there has never been a better time to build your knowledge in marketing. The direct benefits to you and your business will be anything but marginal, with lower marketing costs and expanded consumer market lists being only a few of the enticing results. Whether you’re a marketing whiz or simply dipping your toe into the field, there is a course that will directly resonate with you.
The Importance Of SEO and How You Can Improve Yours
When a consumer problem comes to mind, it’s usually followed by a quick Google search to find a solution to the problem. In a highly competitive global market where businesses are up against fierce competitors, SEO is an extremely beneficial tool in driving potential and existing customers to your website and provides the prospect of increased sales. SEO levels the playing field between small businesses and larger corporations as it removes the ability of companies to pay for a higher Google ranking and manipulate search results.
A few simple SEO strategies can enable businesses to outrank larger corporations in Google rankings, ensuring that search results are fair and relevant. Another salient feature of SEO is that it engenders trust and credibility between the brand and consumers as the organic rankings display the most relevant results to users, and people naturally trust websites that are ranked higher, as they are perceived as the most useful.
As 53% of web traffic comes from organic Google searches, a high Google ranking will directly grow web traffic. While many see the obvious solution to Google rankings as paid promotions, only 17% of the website’s traffic comes from paid ads, contrasted with the 83% from search engines from organic searches. This staggering difference between paid and organic searches communicates the benefits of an SEO strategy.
Now, the word ‘SEO’ may seem daunting or even foreign to some people. However, there are an array of benefits that correlate with a strong SEO strategy. There are many simple, easy-to-follow steps that are guaranteed to boost your SEO ranking. Some strategies are detailed below.
Google Search Console
Engaging with a Google Search Console is a free tool offered by Google that provides valuable advice to users on any troubles with your website that will negatively impact its Google ranking. Other benefits of this tool include determining keywords/phrases to bring the most web traffic, providing details on your site’s Google search traffic, and many other beneficial services.
As a free tool that guarantees an improved SEO, this is the first step any person or business should take to improve their SEO.
Update Meta Tags
When searches appear on google, meta tags provide a brief description of the website and the information on that page. Refining your website’s meta tags directly impacts the site’s Google ranking, which, as mentioned earlier, directly impacts the website’s traffic.
It is also imperative that meta tags are succinct and are written in a way that will captivate searchers to meet their needs and coax them to click on your site.
Three key strategies for an effective meta tag include:
- Make the words descriptive, so it directly relates to the article/website.
- Ensure your meta tag is unique from other search results on the page.
- Make the meta tag short and succinct, or else this will lose searchers’ attention.
Fix Any Broken Links
Having any broken links can dwindle your SEO ranking, which of course, has detrimental consequences. Using a site like DrLinkCheck.com or Dead Link Checker can inform you of any broken links and how to fix them accordingly.
Using keywords can have a significant impact on your Google ranking. It’s important to incorporate the keywords that customers are looking for in your websites to improve SEO rankings. However, businesses must do this carefully as Google can pick up when you go overboard with the keywords, creating adverse results.
The keywords should have a natural flow within a sentence and be incorporated in headers and image captions. Long-tail keywords should also be incorporated, being precise phrases that focus on a particular topic, e.g., “what is…” or “the best…”.
Add Alt Tags To Images
An alt tag is a description that appears against an image in the case it fails to load. However, there are immense benefits in ensuring every image on the website has an alt tag, as this drastically impacts your SEO.
Three rules that users should follow to write a good alt tag are:
- Be specific with the description, the image should be described in as much detail as possible
- Be relevant with the image description, ensuring that you are describing what is in the image
- Be unique, using different alt tags for different images on the page, and avoid using the same keyword
Optimize Your Website For Mobile Users
Mobile phones provide convenience to people in ways that laptops often do not. More than 60% of Google searches come from mobile phones. To cater to a large number of mobile users, businesses should ensure that their site is compatible with phone displays. Google can recognize those sites that are or are/aren’t compatible. Therefore ensuring that your website is compatible with mobile phones will foster a higher Google ranking.
Google’s Mobile-Friendly Test will tell you just how compatible your website is for mobile phone users. Any inconsistencies should be attended to as this will directly hinder a positive SEO ranking.
Create A Captivating Title
Writing a click-worthy title can be the difference between users clicking onto your website or the competition below. Titles are only given 65 characters, which means that you must carefully plan out your title to make the most of space.
The following are some tips to optimize your title:
- People typically look at the first two words of the title, therefore front-load your title with keywords.
- Make it predictable, so users will expect to see the information they are seeking when they click on your title.
- Be clear, so the user knows exactly what will be on the website from the title.
Overall, improving your SEO ranking provides businesses with the opportunity to compete against larger corporations and attract new customers through search engines. As SEO creates a level playing field between businesses, it is imperative to follow the above recommendations to improve your SEO ranking and subsequent website traffic. Given that SEO can facilitate business success, it is a worthwhile investment of your time and money
If you need any specific tips or guidance on ways to improve your SEO, contact our experienced team!