November 2021

How to Create an Effective B2B Marketing Strategy In 2022

  • On : November 30, 2021

Successful marketing is subjective and will mean different things to different businesses and organizations. In 2022, with the effects of the COVID-19 pandemic still likely to be playing on businesses and organizations alike, success is likely to look different.

When it comes to B2B marketing, it is no longer just about generating leads and knowing your audience inside and out. The world of B2B marketing has expanded and grown in order to adapt to this new COVID normal. The behaviors and thought patterns of consumers and professional services buyers alike have changed in order to accommodate for unforeseeable problems.

B2B marketing is customer centric and relies heavily on direct and outbound techniques of communications. However, the way in which consumers consume has changed. The past two years have been pivotal in customer relations and how businesses communicate. Given this, your businesses current B2B marketing strategy is likely to be inefficient and outdated. Read more

Updating Your Marketing Strategy is Critical in Seeing Success

  • On : November 23, 2021

A marketing strategy refers to a business’ overall game plan for reaching prospective consumers and turning them into customers of their products or services. Given the nature of the business environment, it is imperative that companies update their marketing strategies as their goals and the market itself evolves over time. That’s not to say that marketing strategies become irrelevant immediately after their implementation, however they should be consistently reviewed in order to ensure that they respond accurately to the needs of the market. A marketing strategy should be over-hauled approximately every two years (or sooner if necessary) and a fresh analysis of the environment, business goals and market needs to be conducted.

Below are 5 different marketing strategies that may become outdated if you fail to keep on top of them: Read more

Voted Best AI-Enhanced Marketing Strategy Solutions Provider – by Corporate Vision in the Artificial Intelligence Awards 2021

  • On : November 20, 2021

Robotic Marketer is proud to announce that they have recently won the “Best AI-Enhanced Marketing Strategy Solutions Provider 2021 in North America” presented by Corporate Vision in the Artificial Intelligence Awards.

The award was created to recognize companies who are leading the charge in digital transformation and honor the Artificial Intelligence pioneers who work tirelessly to ensure they are providing the best solutions available to businesses and consumers alike. Read more

Why Content Marketing is King

Why Content Marketing is King

  • On : November 12, 2021

Marketing is an ever-evolving industry, where new strategies are constantly emerging, however content marketing has always preceded other forms of marketing and will continue to, which has rightfully crowned content marketing as king. In a world where marketing strategies are the essence to a successful business, it often comes down to the brand with the best content marketed as this ensures consumers are engaged and connected with the brand. That is, the type of quality of the content is the dichotomy between prosperous and futile companies, where those companies with superior content marketing outshine their competitors. In this way, content marketing levels the playing field for everyone by providing smaller businesses with less resources to exceed their competitors simply by developing better, more captivating content. To further support this large, yet truthful statement, content marketing can take so many forms and this diversity means relevant content will reach consumers in ways that are most effective to them

Below are a range of content marketing forums, supported with reasons that reinforce why content marketing is king.Read more

The 5 Critical Components of a Leading Marketing Strategy

The 5 Critical Components of a Leading Marketing Strategy

  • On : November 11, 2021

A marketing strategy is one of the first steps when planning a successful campaign. Overall, the marketing strategy gives your business the opportunity of reaching consumers and turning them into clients of your own product/service. However when planning a marketing strategy, there are multiple components that must be considered. The internal and external components of your business and the market must be explored in order to identify the most successful outcome. Similarly, identifying what makes your business stand out against others, is crucial in establishing a leading strategy. Here are the 5 most critical components when planning your leading marketing strategy.

 Read more

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5 Ways Financial Services Firms are Winning Using Marketing Technology

  • On : November 10, 2021

According to an annual study conducted by Statista, there were 8,000 marketing technology solutions available to industry professionals in 2020. MarTech, as some may call it, is flourishing with a number of these tools becoming increasingly popular in the business landscape. Read more

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5 Inexpensive Marketing Ideas For Small Businesses

  • On : November 8, 2021

Small businesses can build effective marketing strategies with inexpensive marketing ideas and tactics that build brand awareness and achieve marketing objectives. Marketing is possible on a small budget or, in fact, no budget as you can adopt marketing strategies and ideas that will reach and engage your target audience.

Marketing is a great way to improve your bottom line, increase sales, and introduce new customers to your business. Every small business can implement marketing, and with the right strategies and marketing plan, your business can expose its brand identity and build stable relationships. Ensure you are following the proper steps to jump-start your marketing and exceed your expectations by commencing some of the following inexpensive marketing ideas for your small business.

1. Social Media Video Content

As we live in a highly digital-savvy world, all businesses should have active social media accounts. Social media has the power to develop meaningful relationships and attract new customers with engaging regular content, and best of all, it’s free. Social media, in particular, video content, is an inexpensive marketing idea to connect and reach a vast majority of users quickly.

By using video content, your small business can catch the attention of your target audience with creative and exciting topics that can be informative. Your business can use gifs or short ‘how to’ and demonstration videos to educate the audience as to why they should purchase your product/service.

2. Hashtag & Tag On Social Media 

Another marketing idea that embraces the digital age and is completely free is to optimize your social media posts and content with hashtags and tags. Your small business can tag particular followers, companies, partners, and even employees on social media to immediately increase the post reach and attract attention. By tagging other companies and influencers affiliated with your brand, you can enhance brand awareness and reach a larger audience.

Additionally, you can incorporate hashtags in your captions to reach accounts that follow a specific hashtag. Ensure that you use relevant hashtags to your business and products/services to target your desired audience and reach stakeholders interested in your industry.

3. Build LinkedIn Connections

Although LinkedIn may be less exciting than platforms such as Instagram or TikTok, it is an essential tool to use in your marketing strategy and to reach your business objectives. LinkedIn allows you to form strong connections with potential customers and network within your industry. 

LinkedIn ensures your brand can be recognized by other professionals in your field and boost sales through connections and positive word of mouth. LinkedIn additionally provides you with the ability to form an alliance with other professionals and help your small business build creditability. It’s imperative to interact with professionals in your industry and, importantly your customers on LinkedIn. You can do this by posting regularly or through direct messages about your workplace, services/products, company news, and updates.

4. Email Marketing

Email marketing is a great inexpensive idea that markets directly to existing customers and can improve your bottom line. Your customers are aware of your brand, have purchased your products/services, and therefore you have the opportunity to turn them into repeat customers. Email marketing is used to send a direct message to customers and is one of the most reliable ways to achieve a strong return on your marketing investment. 

Reaching out to existing clients can streamline sales while creating a strong brand connection with customers. They can keep up to date on company news, gain access to exclusive deals, and view your business benefits. Each email marketing campaign allows your small business to maintain a strong relationship and communication with customers while enhancing website trafic. Often customers enjoy maintaining a strong brand connection, and effective email marketing can help you achieve this. 

 5. Create Blog Content to Boost SEO

It’s vital that you promote your small business in a way that drives traffic to your website and generates leads. This can be done through blog posts on your website and SEO. Your small business should create a blog page on your website if you already have one or update your existing one with regular blog posts each week. Blogs posts are the ultimate marketing tactic that enables your business to write about your product/service insights and benefits, industry news, company updates, client case studies and your workplace. It’s critical to remember that blog content should be engaging, creative, and diverse with specific hyperlinks and subheadings to hook the readers and effectively reach your desired audienc. 

These five inexpensive marketing strategies when performed consistently will help your small business boost sales, increase brand awareness and achieve marketing and business objectives. You can immediately develop a strong brand identity by utilizing social media and the other marketing ideas listed above while connecting with customers and encouraging two-way communication.

If your small business requires a comprehensive marketing strategy that includes more inexpensive marketing ideas and an in-depth analysis of your brand and competitors, contact the team at Robotic Marketer today to learn more.

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Top 6 Free Courses for Digital Marketing 

  • On : November 3, 2021

As the world becomes increasingly digital, the role of the traditional marketer is near dead. Digital marketing is taking over, and companies must embrace its offerings. Digital marketing brings significant opportunities for business growth and the ability to reach a wider audience, coupled with its cost-effective and easy to learn methods. To remain at the top of your business game, you should maintain an intricate understanding of the marketing opportunities.

Here are the top six free online courses to expand your digital marketing skills: 

  1. Google Digital Marketing Course 

Google is currently offering a free digital marketing course via the Google Digital Garage, which aims to teach the fundamentals of digital marketing to participants. This free course is targeted towards beginners in the field who are looking to expand their marketing knowledge. The course consists of twenty-six modules totaling forty hours, which will result in an authentic digital marketing certification from Google. With practical exercises and real-world examples making up the majority of the content, this course offers an accurate insight into the benefits and applications of digital marketing in a technological world. 

  1. SEMRUSH Academy Digital Marketing Course

SEMRUSH Academy is offering a free online course providing participants with the opportunity to learn the basics of digital marketing for small and medium-sized businesses. Prominent industry expert, Greg Gifford, presents the course via eleven one-hour lessons, hand-picked readings, and quizzes, all available online. The course covers a range of different areas within the industry, including the basics of SEO, display advertising, email marketing, competitive research, and much more. This course is specifically designed for business owners or new marketers who wish to expand their knowledge of digital marketing. 

  1. HubSpot Academy Digital Marketing Course

HubSpot Academy is currently offering a digital marketing course that will resonate with marketers of all levels. The free course consists of nine lessons, made up of both videos and quizzes, each designed to build upon your digital marketing knowledge. An array of HubSpot experts will focus on explaining how you can optimize your website for SEO, to create a non-paid strategy to build and grow a following and develop an advertisement strategy to amplify your business message to a targeted audience. 

  1. Optinmonster Digital Marketing Training 

While Optinmonster will not teach you all the specifics of digital marketing, this course will intricately explain how you can attract and convert website traffic into customers. By participating in this course, you will learn how to create your customer list from scratch, how to get targeted subscribers to invest in your product/service and how to turn traditional one-off buyers into loyal fans. Optinmaster focuses on step-by-step explanations of the benefits or best way of applying email marketing to achieve such heights. As the COVID-19 pandemic fundamentally altered how digital marketers operate, placing a greater emphasis on the importance of email marketing, as there is no better time to continue to grow your business.

  1. Social Media Quickstarter Digital Marketing Course

The benefits of focusing on social media for the success and growth of your business are exponential as social media can engage a worldwide audience. In 2021, 91.9% of US marketers in companies more prominent than 100 employees were expected to use social media for marketing purposes. The exponential growth in the field is undeniable after this year. The Social Media Quickstarter Course will provide step-by-step instructions that outline how you can build your social media presence across all top social networks. This course includes glossaries and how-to-guides, coupled with practical examples of the lessons at hand in action to ensure that you are well versed in the intricacies of the world of social media. 

  1. WordStream’s PPC University 

Additionally, Wordstream’s Pay-Per-Click (PPC) University is a free resource that aims to help build both your PPC and digital marketing skills. Brought to you by an array of experts at Wordstream, this site offers an organized, manageable framework of courses that will effectively teach you how to advertise on search engines and social media. This course provides a variety of basic and advanced strategies to suit marketers at all manner of levels. With access to webinars and white papers to expand your digital marketing education, this course is ideal for anyone on the go, given its mobile-friendly options. 

With many free digital marketing courses available, there has never been a better time to build your knowledge in marketing. The direct benefits to you and your business will be anything but marginal, with lower marketing costs and expanded consumer market lists being only a few of the enticing results. Whether you’re a marketing whiz or simply dipping your toe into the field, there is a course that will directly resonate with you.

 

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The Importance Of SEO and How You Can Improve Yours

  • On : November 1, 2021

When a consumer problem comes to mind, it’s usually followed by a quick Google search to find a solution to the problem. In a highly competitive global market where businesses are up against fierce competitors, SEO is an extremely beneficial tool in driving potential and existing customers to your website and provides the prospect of increased sales. SEO levels the playing field between small businesses and larger corporations as it removes the ability of companies to pay for a higher Google ranking and manipulate search results.

A few simple SEO strategies can enable businesses to outrank larger corporations in Google rankings, ensuring that search results are fair and relevant. Another salient feature of SEO is that it engenders trust and credibility between the brand and consumers as the organic rankings display the most relevant results to users, and people naturally trust websites that are ranked higher, as they are perceived as the most useful.

As 53% of web traffic comes from organic Google searches, a high Google ranking will directly grow web traffic. While many see the obvious solution to Google rankings as paid promotions, only  17% of the website’s traffic comes from paid ads, contrasted with the 83% from search engines from organic searches. This staggering difference between paid and organic searches communicates the benefits of an SEO strategy.

Now, the word ‘SEO’ may seem daunting or even foreign to some people. However, there are an array of benefits that correlate with a strong SEO strategy. There are many simple, easy-to-follow steps that are guaranteed to boost your SEO ranking. Some strategies are detailed below.

 

Google Search Console 

Engaging with a Google Search Console is a free tool offered by Google that provides valuable advice to users on any troubles with your website that will negatively impact its Google ranking. Other benefits of this tool include determining keywords/phrases to bring the most web traffic, providing details on your site’s Google search traffic, and many other beneficial services.

As a free tool that guarantees an improved SEO, this is the first step any person or business should take to improve their SEO.

 

Update Meta Tags 

When searches appear on google, meta tags provide a brief description of the website and the information on that page. Refining your website’s meta tags directly impacts the site’s Google ranking, which, as mentioned earlier, directly impacts the website’s traffic.

It is also imperative that meta tags are succinct and are written in a way that will captivate searchers to meet their needs and coax them to click on your site.

Three key strategies for an effective meta tag include:

  • Make the words descriptiveso it directly relates to the article/website.
  • Ensure your meta tag is unique from other search results on the page.
  • Make the meta tag short and succinct, or else this will lose searchers’ attention.

 

Fix Any Broken Links

Having any broken links can dwindle your SEO ranking, which of course, has detrimental consequences. Using a site like DrLinkCheck.com or Dead Link Checker can inform you of any broken links and how to fix them accordingly.

 

Use Keywords

Using keywords can have a significant impact on your Google ranking. It’s important to incorporate the keywords that customers are looking for in your websites to improve SEO rankings. However, businesses must do this carefully as Google can pick up when you go overboard with the keywords, creating adverse results.

The keywords should have a natural flow within a sentence and be incorporated in headers and image captions. Long-tail keywords should also be incorporated, being precise phrases that focus on a particular topic, e.g., “what is…” or “the best…”.

 

Add Alt Tags To Images

An alt tag is a description that appears against an image in the case it fails to load. However, there are immense benefits in ensuring every image on the website has an alt tag, as this drastically impacts your SEO.

Three rules that users should follow to write a good alt tag are:

  1. Be specific with the description, the image should be described in as much detail as possible
  2. Be relevant with the image description, ensuring that you are describing what is in the image
  3. Be unique, using different alt tags for different images on the page, and avoid using the same keyword

 

Optimize Your Website For Mobile Users

Mobile phones provide convenience to people in ways that laptops often do not. More than 60% of Google searches come from mobile phones. To cater to a large number of mobile users, businesses should ensure that their site is compatible with phone displays. Google can recognize those sites that are or are/aren’t compatible. Therefore ensuring that your website is compatible with mobile phones will foster a higher Google ranking.

Google’s Mobile-Friendly Test will tell you just how compatible your website is for mobile phone users. Any inconsistencies should be attended to as this will directly hinder a positive SEO ranking.

 

Create A Captivating Title

Writing a click-worthy title can be the difference between users clicking onto your website or the competition below. Titles are only given 65 characters, which means that you must carefully plan out your title to make the most of space.

The following are some tips to optimize your title:

  • People typically look at the first two words of the title, therefore front-load your title with keywords.
  • Make it predictable, so users will expect to see the information they are seeking when they click on your title.
  • Be clear, so the user knows exactly what will be on the website from the title.

 

Overall, improving your SEO ranking provides businesses with the opportunity to compete against larger corporations and attract new customers through search engines. As SEO creates a level playing field between businesses, it is imperative to follow the above recommendations to improve your SEO ranking and subsequent website traffic. Given that SEO can facilitate business success, it is a worthwhile investment of your time and money

If you need any specific tips or guidance on ways to improve your SEO, contact our experienced team!