Artificial Intelligence

Voted Best AI-Enhanced Marketing Strategy Solutions Provider – by Corporate Vision in the Artificial Intelligence Awards 2021

  • On : November 20, 2021

Marketing is a vital function for any business that wants to create value, build relationships, and influence behaviour. Marketing is also a dynamic and competitive field that requires constant innovation and adaptation. A report by Adobe revealed that 76% of marketers agreed that marketing had changed more in the past wo years. However, marketing is also a crowded and saturated field that faces increasing competition and complexity. How can you stand out from the crowd and achieve your marketing goals.  

In a recent podcast conversation between Attain’s CEO, Sharn Piper, and Mellissah Smith, Founder and CEO of Robotic Marketer, the spotlight was on the power of data-driven marketing and the remarkable innovation behind Robotic Marketer. The engaging discussion covered a wide range of topics, shedding light on the constantly evolving marketing industry and the groundbreaking solutions offered by Robotic Marketer.  

In this blog post, we will explore how data-driven marketing and Robotic Marketer can boost your marketing strategy and performance.   

What is Data-Driven Marketing?   

Data-driven marketing is a marketing approach that uses data, analytics, and technology to optimize marketing decisions and actions. Data-driven marketing involves collecting, processing, and analysing data from various sources, such as customers, competitors, markets, and channels, and using them to generate insights, predictions, and recommendations for marketing. Data-driven marketing also involves applying and testing data-driven solutions, strategies, and tactics for marketing, and measuring and improving their outcomes and impacts. A study by McKinsey found that businesses who use data-driven strategies drive five to eight times as much ROI as businesses who don’t.    

Data-driven marketing can help you:   

  • Understand your customers better, by segmenting them based on their characteristics, behaviours, and preferences, and creating personalized and relevant messages, offers, and experiences for them. 
  • Improve your campaign effectiveness, by selecting the right channels, platforms, and formats for your marketing, and optimizing the timing, frequency, and budget of your marketing. 
  • Enhance your brand image, awareness, and loyalty, by creating and delivering consistent and compelling content, stories, and values for your marketing, and engaging and interacting with your customers and prospects. 
  • Increase your market share, reach, and growth, by identifying and targeting new and emerging markets, segments, channels, and partners for your marketing, and expanding and diversifying your product or service portfolio.   

What is Robotic Marketer?   

Robotic Marketer is an award-winning platform that uses AI, big data, and machine learning to create data-driven marketing strategies. Robotic Marketer is the first and only AI-driven marketing strategy technology platform, that can expedite marketing strategy creation. With Robotic Marketer, you can craft your 2023 marketing strategy within hours, enabling accelerated marketing performance and improved outcomes.   

Robotic Marketer can help you:   

  • Save time and money, by automating and simplifying the marketing strategy development process, and reducing the need for human intervention and error. 
  • Access and leverage data, by collecting and processing large and complex data sets from various sources, such as industry reports, market research, competitor analysis, and customer feedback, and using them to generate actionable insights and predictions for your marketing strategy. 
  • Create and implement strategies, by using AI, big data, and machine learning to generate, develop, and execute data-driven solutions, strategies, and tactics for your marketing, and providing you with a comprehensive and detailed marketing strategy document and plan. 
  • Learn and improve, by using machine learning and deep learning to learn from past and present data and improve its performance and accuracy over time, and providing you with ongoing feedback, reviews, and updates for your marketing strategy.   

How Data-Driven Marketing and Robotic Marketer Can Boost Your Marketing Strategy   

Data-driven marketing and Robotic Marketer can boost your marketing strategy by providing you with various benefits and advantages, such as:   

  • Data-driven marketing and Robotic Marketer can help you create and deliver value, by providing you with data-driven insights, solutions, and applications that can help you understand, satisfy, and delight your customers, and create a competitive edge and differentiation for your brand, product, or service. 
  • Data-driven marketing and Robotic Marketer can help you build and maintain relationships, by providing you with data-driven communication, engagement, and interaction that can help you attract and retain your customers, prospects, and leads, and create a sense of trust and credibility for your brand, product, or service. 
  • Data-driven marketing and Robotic Marketer can help you influence and change behaviour, by providing you with data-driven persuasion, motivation, and action that can help you educate, inform, and inspire your customers, prospects, and leads, and influence and guide their decision making and purchasing behaviour.

In conclusion, Marketing is a vital function for any business that wants to create value, build relationships, and influence behaviour. Marketing is also a dynamic and competitive field that requires constant innovation and adaptation. However, marketing is also a crowded and saturated field that faces increasing competition and complexity. How can you stand out from the crowd and achieve your marketing goals?   

If you want to learn more about data-driven marketing and Robotic Marketer, and how they can boost your marketing strategy, you can listen to the podcast conversation here. In the podcast, Mellissah Smith shares her insights and wisdom about data-driven marketing and Robotic Marketer, and how they can transform your marketing strategy and performance.   

Don’t miss this opportunity to get your marketing strategy right the first time – Tune in to the Podcast Now!