With an average of $44 ROI on email marketing there is no denying it’s benefits to expanding your business. However, capturing those clients and ensuring they are making the click to consume can be hard. Let’s have a look at how you can convert your database and maximise your efforts.
This is one of the most consistently successful tactics. With the average rate of clients opening a welcome email at 82%. There is no denying that this is a highly enticing number, but it doesn’t end there. If you have 82% of subscribers opening your welcome email you have to make sure that the content, you are delivering is enticing making them want to continue their subscription. It’s also a way to say thank-you to your subscribers and show you care.
Source: Hubspot <https://blog.hubspot.com/marketing/welcome-email-examples>
What makes this so great? It’s bold, relevant and lets subscribers know what they are going to receive. It also has a call to action by allowing subscribers to ‘grab a seat’ and buy a ticket.
Try Testing Different Campaigns
This technique can work wonders because you can see how your subscribers respond to different content. If a particular approach was unsuccessful you can immediately stop sending emails and work on a more successful approach, as opposed to always sending the same format or style of email and wondering why it’s not generating leads.
By using an A/B tester, you can also test many different elements such as a call to action, subject line, personalisation, or the body of the text. Then determine how to accurately reach your goals.
Personalising is a Trend That Works
Whilst everyone wants everything personalized from phones, bags to throws, that doesn’t exclude emails. When an email has a personalized subject title it can generate a 50% higher open rate. You don’t just have to personalise through the subject title, you could mention their name in the opening line of the text or send out a birthday email.
These sorts of techniques will increase customers opening the email but also increase click-throughs which will then generate leads and stop customers from unsubscribing. It will also help your email stand out in their inbox.
Use Interactive Content
Don’t just bore your subscribers with dumping heaps of information on them. Try using a different way to capture their attention. You can use a varied method of showcasing your work through, visual content such as videos and imagery. People are 85% more likely to purchase a product after viewing a product video. It is also an opportunity to deliver different content whilst keeping customers informed.
You can also work tactically by incorporating polls, surveys, and reviews of their customer experience. This enables feedback on any issues that your clients are having with your business or your marketing methods and you can work on those mistakes.
The ideal email frequency depends on your type of product or service and the amount of content you have. If you don’t have enough content or nothing to say don’t send anything out. The last thing you want to do is send a pointless email and have people unsubscribe. You need to find balance because you also don’t want to send emails overloaded with content. A happy industry median is usually weekly, fortnightly, or monthly. Just remember, you want to be remembered but not annoying.
Finally remember content is king. This cannot be stressed enough. Always use emails as your stage that your product or service is performing on. Highlight the best features, benefits, and assets in an enticing way. See what resonates with your audience and be sure to change the direction of your emails to avoid going stale.
When it comes to your content marketing strategy, blogging should be home base.
The fact that there are 105 types of content is unsettling. As if we needed to be overwhelmed today. It’s time to get back to our storytelling roots. It’s time to blog.
Here are 15 reasons your content strategy must include blogging:
- You’ll generate 3x more leads via blogs than through ads
- Blogging is perfect for SEO
- Blogging provides 4x the likelihood of being found in organic search
- 52% of marketers agree that blogging is the most critical marketing tactic
- Blogging magnifies your brand
- Blog posts help build a long-lasting content machine
- Your blogs are an opportunity for transparency
- Blogging showcases your WHY
Source: Marketing Eye Australia
Are you having trouble converting your leads? It might be because you don’t have a lead nurturing process in place. Establishing strong lead nurturing tactics is crucial to growing your business.
Without these processes, there is nothing to impact or influence the customer’s decision to make a purchase. To truly nurture leads, you need to provide relevant information at multiple points throughout the beginning of their relationship with your business.
Below, we have 4 tactics to effectively nurture your leads.
Source: Marketing Eye Australia
Source: Marketing Insider Group
Are you connecting with and empowering your customer advocates? If not, you should. Here’s why.
Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your best source of leads).
How? Because you’re helping to encourage and motivate happy customers to speak about you positively to others. And delighted customers are your most powerful hidden sales force.
Source: Marketing Insider Group
In an era, post-COVID-19 the internet is taking over. Now a necessity to humans, companies are looking for newer ways to establish a long-lasting connection with their consumers over the internet.
Webinars are taking the business world by storm. A way to connect with your consumers, business partners, and employees in real-time, it breaks geographical barriers. According to the State of Webinar’s 2019 report, 79% of the people admit that a brand’s video has influenced them to buy a product. Now that this trend is back on the marketing brand wagon, here’s why your business should be a part of it!
On a budget? Webinars are the way to go!
Many businesses are looking for cost-effective ways to up their marketing game in the economy today. Webinars are an inexpensive way of connecting with your desired audience. With tools like Youtube, Google Hangouts, Instagram live, Facebook live and so many more, you won’t have to spend hundreds of dollars to book a venue. You’d be surprised how much a stable internet connection, a working computer with a camera and good content can do!
Build that database:
The beauty of webinars is that it will allow you to build an audience from any part of the world. It’s a great way of expanding your current database or even conducting a survey for your next big product launch. Every new guest has the potential to be an advocate of your business and if the guests on your webinar have their followers, get ready to serve a new pool of audiences for your business.
Marketing 101: Increases brand awareness
The main aim of every business is to increase brand awareness through engaging marketing tools. Having a webinar will allow audiences to get a visual feel of your brand, resulting in getting your brand in the buying consideration set. You can do it through aggressive marketing or engage your audience in some knowledgeable information about your brand.
81% of marketers claim that videos help them to acquire new leads for their companies, according to Click Meetings, state of webinar report. You can reach your audience, live, and afterward!
Invite a social media influencer or your business partner across the globe
On-demand webinars are convenient because everyone just needs to have an internet connection to access it. Conducting webinars can allow you to connect with your desired audience at the comfort of their own home.
Webinar engagement converts to brand engagement!
The beauty of scarcity is one of the greatest assets of the marketing community. If you are conducting a live event and do not plan on leaving any digital footprint of it, and if your audience shows up late, they miss a part of it. If they don’t show up at all, they miss all of it. The power of scarcity forms the foundation of the webinar campaign, leaving a feeling of FOMO.
With webinars, your audience gets a voice, they can provide you with real-time insights, ask questions, and chat. When the conversation starts, it’s a snowball effect for brand engagement.