Published on VoyageATL
Source: OptinMonster – From Around The Web
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
In this guide, we’ll walk you through the entire process of setting up your email marketing funnel so that you can acquire leads and generate sales, 24/7.
Source: Mod Girl Marketing
Whatever kind of business you may have, there will always be competition. It’s good for business and keeps entrepreneurs on their toes by making products better and prices competitive.
The same also goes for marketing. In today’s digital age, it’s impossible for a business to thrive without marketing. And because we can easily see what everyone is doing, competition in this aspect is even more fierce.
Everyone has their own set of tips and tricks for getting the most attention. Not just any kind of attention. You want the kind that will make your customers happy. One that will make them want to buy YOUR products.
Source: Mod Girl Marketing
Blogs are considered to be an invaluable tool for organizations to utilize. However, their effectiveness is more than often overlooked by companies who either completely ignore blogs or do not utilize them to their full potential.
Possessing a blog is a fantastic way of improving your Search Engine Optimisation (SEO). This is due to the ability of blogs to position your website as a relevant solution to customer search queries. The more relevant your website is, the greater the chance of being ranked higher in search engine results and increasing the amount of visitors to your site.
Despite this being a general, overall advantage of possessing a blog, four key reasons why having a blog helps you with your SEO are that:
Blogging helps you target long-term key words
When conducting SEO, a lot of organisations strive to make their website extremely relevant in order to present itself to potential consumers who are looking for their products or services. In order to be relevant, it is best for specific keywords relating to the business being used to increase overall exposure. However, lesser known companies may struggle to compete with well-established companies that currently exist in the market.
In order to compete with this, blogging provides companies with the opportunity to embed longer, more specific keywords within their content which are congruent to the phrases or search terms that their potential customers are entering into search engines. By doing this, it increases their overall relevance and is likely to rank them higher on the search engine results page, thus increasing the likelihood of customers visiting their page.
Blogs offer a stream of fresh and relevant content for your website
Obsolete websites that haven’t been updated in years aren’t necessarily the most reliable sources of information. Nor are they at the top of search engine’s priorities to display to searchers as they don’t want to deliver them with outdated information. Instead, websites that are regularly updated show search engines that the website is active and providing fresh content. In addition to this, it gives the search engine algorithms more of a reason to index your website. Therefore, blog offer a great way of regularly updating your website and providing a stream of fresh and relevant content.
Blogs keeps people on your website for longer periods of time
The primary purpose of any search engine is to provide its users with the information that they are looking for. When someone clicks on the first link displayed and leaves the website immediately, it signals to the search engine that the first result wasn’t helpful or relevant. Conversely, when a link is clicked on and someone stays on that website for a period of time, it signals that the website offers relevant and helpful content.
Therefore, when someone visits your website from a blog post displayed in the search results, it increases the likelihood of that individual staying on your website for a prolonged period of time, meaning that search engines will deem your website to be more relevant compared to a page with less information or text.
Blogs help you connect with your target audience
When your audience reads a blog that they find extremely informative and enjoyable, they’re likely to share it on social media. By sharing it with their friends and followers, it has the potential to drive traffic to the website and increase the amount of visitors. If these viewers enjoy the content provided, they are more likely to return to your website to view more of your content. A website that receives a lot of traffic and repeat visitors indicates to Google that people enjoy your website and, as a result, raise your level of authority in their algorithm.
Recognition on search engine platforms is more vital than ever in this highly technological era. By ensuring that your website possesses a blog section that provides engaging and contemporary information, this greatly assists in enhancing the probability of your website being displayed higher up on search engine results pages and being viewed by potential customers.
Content is king when it comes to your online media presence. Making your own unique content is critically important for brand awareness, increasing sales conversations and overall successful marketing campaigns.
For example, do you post customized, branded content on your social media pages? According to Sprout Social, 22% of the world’s population uses Facebook, more than 450 million LinkedIn profiles exist and 93% of Pinterest users access their account to make purchases. These platforms are a fantastic way to reach potential customers.
Source: Articulate Marketing
The physical value of your products may be easy to calculate, but your consumers’ perceptions are what really determine the value your brand and products have in the marketplace.
Because of this, your ability to build value into your brand and communicate that value to customers through your marketing is essential to the long term success of your company.
Source: Articulate Marketing
The rise of influencer marketing has grown substantially over the past few years, and it’s not going to stop anytime soon. Considered to be one of the most valuable forms of marketing present on social media, many companies are turning to influencers who operate in the relevant niche to promote their products and brand name to their followers. This provides companies with increased exposure amongst their target market and enables the generation of sales and revenue.
However, influencer marketing has changed and developed in order to keep up with the changing times. Here are some ways in which influencer marketing has changed in 2020:
Surpassing The Superficial
In the past, the influencer marketing industry relied heavily upon social media metrics such as follower counts, likes and engagement to gauge success. However, today these vanity metrics are believed to offer nothing of value and is not an accurate indication for which influencer would be best for the brand.
In fact, Facebook’s recent decision to remove the amount of likes on their platforms, such as Instagram, encourages people to shift their focus away from these vanity metrics. Instead, it prompts them to direct their attention more towards valuable metrics, such as audience demographics, reach, impressions and video views delivered to gauge the suitability of an influencer to promote a particular brand.
Traditionally, platforms like Facebook and Instagram primarily delivered picture and text-based content. However, drastic improvements in interned speed have resulted in more and more influencers creating and delivering audio and video content to their follows. In 2020, people are to expect influencers to increasingly utilise video content.
This is expected to greatly benefit brands as video content is considered to deliver higher audience engagement more and also generate higher ad clicks.
Building Long-Term Influencer Relationships
In the past, brands commonly used influencers on a campaign by campaign basis, meaning that they would utilise an array of different influencers for each campaign or promotion at the time. However, brands are now discovering the benefits associated with forming lasting, long-term relationships with their influencers. By consistently using one or a small group of influencers, it enables brands to save time, money and effort by not having to continuously search for new influencers for each campaign run.
2020 is a year of great change and that rings true for the influencer marketing industry. Despite the developments and alterations experienced by the industry as of present, these changes are essential to ensuring that the industry remains current and adequately promotes a brand and its products to the specified target audience.
Marketing has evolved significantly in the recent decades – from door to door sales, cold calling, electronic direct mail (EDM) to the generation of artificial intelligence (AI).
It is quite surprising that we still receive telemarketing calls today. With a very low conversion rate (less than 10%), this marketing tactic definitely needs to be improved upon if not abandoned. It is not surprising that Hubspot informs us that telemarketer is on the top of the list of occupations that will be replaced by AI.
Here are some of our predictions on technology that will be used in replacing traditional marketing functions in 2020.
Do you still remember the first automation message you received?
I do. I thought it was from a customer service staff member, until I talked too much in the chat box and it started having trouble understanding me. Although it could not interact like a human, it did deliver all the information I needed. And that’s the main point, isn’t it?
Many have predicted the rise of automated software in businesses due to cost and efficiency.
Automation has a myriad of benefits including low cost, consistent quality, efficiency, and time saving. Among many of the automation software, chatbots are believed to be the most popular to benefit of labour cost saving.
In 2016, Business Insider claimed that 80% of businesses planned to use chatbots by 2020. It is also estimated that a sum of $23 billion has been saved from replacing customer management and sales position with automation.
24hr chatbots can be thought of as customer service agents on a 24hr shift. If that was the case in real life, it would be the most inefficient job, especially for businesses that do not always receive constant calls. However, the emergence of chatbots has made it possible for customers to enquire at any time and get answers immediately. It prevents all the time wasted in waiting for people to respond.
Also, since AI is a robot that is set to answer all questions based on data settings and configurations, there would never be misinformation releasing.
We’ve already seen many businesses using chatbots. In 2020, we predict there will an expansion of automation into other marketing functions as well.
AI: Robotic Marketer
For those who hold a business degree, you probably remember writing a SWOT analysis which takes hours of research for a simple case study. In real-world circumstances, it would take days or even weeks to create an excellent marketing strategy.
What if I told you that it could be done in seconds? Yes, machines can do it too and one of them is called Robotic Marketer.
The emergence of ‘robots’ like Robotic Marketer is revolutionary. Using big data, AI, and machine learning combined, software robotics like Robotic Marketer to create comprehensive marketing strategies complete with SWOT, competitive analyses and insightful recommendations based on data science, is an impressive step towards the future of marketing.
But, are human marketers being replaced completely?
Possible Change In Marketers’ Role
The downside of the promising result of AI and automation is that redundancy is almost inevitable. Although it sounds surreal, this has already happened several times – machines taking over human jobs.
Customer service staff are decreasing, telemarketers are not as popular, and even most flyers have been replaced by electronic direct mail (EDM). There are growing fears that strategic marketers could soon also be replaced by ‘robotic’ marketers, and the role of marketers might be very different from what we see today.
But it is good to remember that trusting AI alone can be risky. AI is a double-edged sword where one side is as sharp as the other. From a business perspective, while it immensely reduces labour cost and time, it can also create potential perils such as overestimating businesses’ risk-mitigation capabilities.
Marketing will require the human touch to truly be successful. Humans not only have the ability be flexible and solve problems with an innovative approach, our creativity, intuition, and relationship (i.e. trust) could also never be replaced or replicated by robots.
While parts of marketing could be replaced by AI inevitably, marketers can shift their focus and strategies like we’ve always done.