4 Reasons Why Having a Blog Helps You With Your SEO

Blogs are considered to be an invaluable tool for organizations to utilize. However, their effectiveness is more than often overlooked by companies who either completely ignore blogs or do not utilize them to their full potential.

Possessing a blog is a fantastic way of improving your Search Engine Optimisation (SEO). This is due to the ability of blogs to position your website as a relevant solution to customer search queries. The more relevant your website is, the greater the chance of being ranked higher in search engine results and increasing the amount of visitors to your site.

Despite this being a general, overall advantage of possessing a blog, four key reasons why having a blog helps you with your SEO are that:

Blogging helps you target long-term key words

When conducting SEO, a lot of organisations strive to make their website extremely relevant in order to present itself to potential consumers who are looking for their products or services. In order to be relevant, it is best for specific keywords relating to the business being used to increase overall exposure. However, lesser known companies may struggle to compete with well-established companies that currently exist in the market.

In order to compete with this, blogging provides companies with the opportunity to embed longer, more specific keywords within their content which are congruent to the phrases or search terms that their potential customers are entering into search engines. By doing this, it increases their overall relevance and is likely to rank them higher on the search engine results page, thus increasing the likelihood of customers visiting their page.

Blogs offer a stream of fresh and relevant content for your website

Obsolete websites that haven’t been updated in years aren’t necessarily the most reliable sources of information. Nor are they at the top of search engine’s priorities to display to searchers as they don’t want to deliver them with outdated information. Instead, websites that are regularly updated show search engines that the website is active and providing fresh content. In addition to this, it gives the search engine algorithms more of a reason to index your website. Therefore, blog offer a great way of regularly updating your website and providing a stream of fresh and relevant content.

Blogs keeps people on your website for longer periods of time

The primary purpose of any search engine is to provide its users with the information that they are looking for. When someone clicks on the first link displayed and leaves the website immediately, it signals to the search engine that the first result wasn’t helpful or relevant. Conversely, when a link is clicked on and someone stays on that website for a period of time, it signals that the website offers relevant and helpful content.

Therefore, when someone visits your website from a blog post displayed in the search results, it increases the likelihood of that individual staying on your website for a prolonged period of time, meaning that search engines will deem your website to be more relevant compared to a page with less information or text.

Blogs help you connect with your target audience

When your audience reads a blog that they find extremely informative and enjoyable, they’re likely to share it on social media. By sharing it with their friends and followers, it has the potential to drive traffic to the website and increase the amount of visitors. If these viewers enjoy the content provided, they are more likely to return to your website to view more of your content. A website that receives a lot of traffic and repeat visitors indicates to Google that people enjoy your website and, as a result, raise your level of authority in their algorithm.

Recognition on search engine platforms is more vital than ever in this highly technological era. By ensuring that your website possesses a blog section that provides engaging and contemporary information, this greatly assists in enhancing the probability of your website being displayed higher up on search engine results pages and being viewed by potential customers.