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Brand Overload

Promotional Strategies that Build Brand Recognition and Awareness

Believe it or not, the phrases brand recognition and brand awareness aren’t synonymous. The jargon is similar, but they’re more fraternal than identical. While the differences are slight and must be approached in unique ways, a marketing strategy can be implemented to achieve both brand recognition and awareness.

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Marketing by the Numbers

Marketing Strategy by the Numbers: Budget, Price Point and Profitability

The culture of startups and SMB is fast-paced, unpredictable and often ill-resourced. Often smaller businesses are good at what they do, but they don’t know how exactly to display it to others. Developing a marketing strategy is crucial even in the most minute stages of growth. If developed properly, it will jumpstart your business for a successful future and help you look at the numbers behind your company’s growth!

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Marketing

The ‘Why’ Behind Marketing Strategies: Don’t Just ‘See What Sticks’

An old method (I might even say an archaic way) to see if spaghetti is done boiling was to throw a single noodle strand at a wall. If it stuck, it was done boiling and ready to eat. SMBs are trying the same thing with their approach to strategic marketing, only they are forgetting one thing. Your marketing strategy is not spaghetti–it’s lasagna.

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Focus of CEOs

How to Capture the Focus of CEOs in Strategic Marketing

Approaching a CEO is a short hike, you just have to build up the confidence. Now, whether or not you truly get their attention is like summiting Everest. So how do we make the climb?

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B2B

B2B Dynamics Are Changing, Here’s How to Adapt

The landscape of Business to Business (B2B) is changing rapidly. Interactions between companies are taking far more personalized and less corporate tones than they did 10-15 years ago (even 5 years ago for that matter) and we have to evolve with those changes. So then what are some key insights that we can pay attention to in this ever-shifting landscape of B2B marketing?

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Tech Strategy

The Renaissance Platform of Technology Strategy: Robotic Marketer

The opportunities and outcomes afforded by technology strategies are innumerable. Let’s take a brief exploration of the technologies impacting business today. Robotic Marketer is a renaissance platform within technology strategies and combines multiple properties to refine your business model and give your company a desired competitive edge.

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AIhand

Is It Time to Reset your Marketing for 2020?

Search “marketing strategies” on Google.

Soon you’ll be swimming in a flood of inquiries and Q&A pages on how to buff up your marketing plan for the next calendar year. However, when building their marketing plan, companies often exercise the wrong muscles. So how can you reset your goals and make sure your marketing is in tip-top shape for 2020?

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We're live!

“And We’re Live!”: How Live Video Streaming Impacts User Interaction

The culture of content shifts like sand in a desert. As new mediums emerge from the woodworks, they change the landscape of user interaction. The introduction of live features–on Facebook, Instagram and LinkedIn–create sweeping and innovative changes that alter social media platforms. So, how should we use them?

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PR

10 Tools to Improve Your PR

Public Relations is a multifaceted process that involves a variety of roles and requires hours of planning. For many startups and small businesses, this discipline operates as a one-man show–or falls to the wayside. But, it doesn’t have to be this way! Today we’ll look at several tools to improve your PR and turn your one-man approach into a synergetic PR department.

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SEO and Robots

SEO and The Robots Improving It

Last week, we talked about the importance of Key Performance Indicators (KPI) and how they can secure leads for your business. Next up on our list is Search Engine Optimization (SEO). Why is this feature so important and how exactly can you implement it within your business plan and marketing strategies?

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