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October 2019

Promotional Strategies that Build Brand Recognition and Awareness

Promotional Strategies that Build Brand Recognition and Awareness

  • On : October 30, 2019

Believe it or not, the phrases brand recognition and brand awareness aren’t synonymous. The jargon is similar, but they’re more fraternal than identical. While the differences are slight and must be approached in unique ways, a marketing strategy can be implemented to achieve both brand recognition and awareness.

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Marketing Strategy by the Numbers: Budget, Price Point and Profitability

Marketing Strategy by the Numbers: Budget, Price Point and Profitability

  • On : October 29, 2019

The culture of startups and SMB is fast-paced, unpredictable and often ill-resourced. Often smaller businesses are good at what they do, but they don’t know how exactly to display it to others. Developing a marketing strategy is crucial even in the most minute stages of growth. If developed properly, it will jumpstart your business for a successful future and help you look at the numbers behind your company’s growth!

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The ‘Why’ Behind Marketing Strategies: Don’t Just ‘See What Sticks’

The ‘Why’ Behind Marketing Strategies: Don’t Just ‘See What Sticks’

  • On : October 26, 2019

An old method (I might even say an archaic way) to see if spaghetti is done boiling was to throw a single noodle strand at a wall. If it stuck, it was done boiling and ready to eat. SMBs are trying the same thing with their approach to strategic marketing, only they are forgetting one thing. Your marketing strategy is not spaghetti–it’s lasagna.

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How to Capture the Focus of CEOs in Strategic Marketing

How to Capture the Focus of CEOs in Strategic Marketing

  • On : October 25, 2019

Approaching a CEO is a short hike, you just have to build up the confidence. Now, whether or not you truly get their attention is like summiting Everest. So how do we make the climb?

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B2B Dynamics Are Changing, Here’s How to Adapt

B2B Dynamics Are Changing, Here’s How to Adapt

  • On : October 24, 2019

The landscape of Business to Business (B2B) is changing rapidly. Interactions between companies are taking far more personalized and less corporate tones than they did 10-15 years ago (even 5 years ago for that matter) and we have to evolve with those changes. So then what are some key insights that we can pay attention to in this ever-shifting landscape of B2B marketing?

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The Renaissance Platform of Technology Strategy: Robotic Marketer

The Renaissance Platform of Technology Strategy: Robotic Marketer

  • On : October 22, 2019

The opportunities and outcomes afforded by technology strategies are innumerable. Let’s take a brief exploration of the technologies impacting business today. Robotic Marketer is a renaissance platform within technology strategies and combines multiple properties to refine your business model and give your company a desired competitive edge.

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Is It Time to Reset your Marketing for 2020?

Is It Time to Reset your Marketing for 2020?

  • On : October 19, 2019

Search “marketing strategies” on Google.

Soon you’ll be swimming in a flood of inquiries and Q&A pages on how to buff up your marketing plan for the next calendar year. However, when building their marketing plan, companies often exercise the wrong muscles. So how can you reset your goals and make sure your marketing is in tip-top shape for 2020?

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“And We’re Live!”: How Live Video Streaming Impacts User Interaction

“And We’re Live!”: How Live Video Streaming Impacts User Interaction

  • On : October 17, 2019

The culture of content shifts like sand in a desert. As new mediums emerge from the woodworks, they change the landscape of user interaction. The introduction of live features–on Facebook, Instagram and LinkedIn–create sweeping and innovative changes that alter social media platforms. So, how should we use them?

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10 Tools to Improve Your PR

10 Tools to Improve Your PR

  • On : October 16, 2019

Public Relations is a multifaceted process that involves a variety of roles and requires hours of planning. For many startups and small businesses, this discipline operates as a one-man show–or falls to the wayside. But, it doesn’t have to be this way! Today we’ll look at several tools to improve your PR and turn your one-man approach into a synergetic PR department.

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SEO and The Robots Improving It

SEO and The Robots Improving It

  • On : October 15, 2019

Last week, we talked about the importance of Key Performance Indicators (KPI) and how they can secure leads for your business. Next up on our list is Search Engine Optimization (SEO). Why is this feature so important and how exactly can you implement it within your business plan and marketing strategies?

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