10 Tools to Improve Your PR
Public Relations is a multifaceted process that involves a variety of roles and requires hours of planning. For many startups and small businesses, this discipline operates as a one-man show–or falls to the wayside. But, it doesn’t have to be this way! Today we’ll look at several tools to improve your PR and turn your one-man approach into a synergetic PR department.
Robotic Marketer’s approach to strategic planning begins and ends with Robots. They are, after all, the future of marketing, advertising, PR and many other industry sectors. Even if our resources are thin, we can outsource our tasks to programs that will ensure that we tackle our tasks more efficiently. Below, we’ve listed just four areas and tools within the disciplines of PR that will help you grow your business!
Data Analysis – Google, Alex and SEO
Yesterday, we mentioned Google Analytics and Alexa (not Jeff Bezos’s disembodied minion). They are two dynamic types of software that you can use to improve your organic traffic online. These systems measure web traffic data and analytics.
It’s hard to collect the immeasurable amounts of data that is ready to be surveyed. It’s easy to drown in the plethora of data that we need to measure. Google Analytics gives us insight into key metrics on organic search data and the segmentation of channels. Alexa gives similar insight into your organic search through a series of rankings. It shows your website’s global and national rankings and gives you suggestions for how you can improve keywords so that users find your website more easily.
Creative Corner – Canva, Unsplash and Pixabay
In our creative corner, there are quite a few applications that we can point you toward, however, we’ve selected the best.
Without a graphic designer in your arsenal, creating a solidified brand guide can be a serious obstacle.
Using Canva, Unsplash and Pixabay you can develop a consistent style and brand guide that enables brand awareness and grows your brand image, while your company is still young.
Canva is a design platform for non-designers. This site allows you to create content for banners, Instagram, billboards and an abundant variety of print and digital media. It is equipped with more than 65,000 editable templates. If you need photos to use in these templates–overlays for text, consistent imagery for Instagram or Twitter–you can find free photos on Unsplash and Pixabay. Unsplash and Pixabay are international photo commons for sharing high-quality photos, illustrations and graphics that you can use to solidify the look and feel of your brand.
Revise, Revise, Revise – Grammarly, Hemmingway and CoSchedule
Communication is a cornerstone of PR. With our speech, we should be concise. Practice brevity. If writing, public speaking or creating catchy blog titles doesn’t come naturally to you, some tools steer you in the right direction.
Grammarly and Hemingway are two language scanning programs that check for errors, cut verbose language and help you practice writing well. Before you post your next blog, create an account in Grammarly or Hemingway and check for your errors. Revise each body of text and see what you can do better. To top it all off, you can utilize CoSchedule to write eye-catching headlines that convince audiences to read what you’re writing.
Project Management – Harvest and Asana
All of our tasks are important, but nothing makes those tasks more efficient than the use of project management tools. A team without organization and attention to details of projects will quickly fall apart.
Using Asana, teams can track, manage and organize their work to ensure that each project is being done more efficiently. Harvest is a similar tool that creates well-documented timesheets to track hours taken to complete each project. Using Asana and Harvest, each task is managed with better oversight. Recording each project and the time it takes to complete will give you metrics and measurable insights that show you how to improve your project management for the future.
The future is technological–that is inevitable. In each field, tasks will be diluted into programs, software and websites that can do our jobs better. This is why we should utilize that technology as it develops and use it to improve our businesses. Robotic Assistants are around every corner–project management, design, writing and data analysis–and we should take full advantage of them to propel our business to the next step. Check out a few of the tools we mentioned today and use them to improve your PR!