Source: Marketing Eye Australia
Remember Search Engine Optimising (SEO) is a long-term game. To improve your site’s ranking (SEO) we’ve made a list ‘10 Ways to Improve SEO’. Follow these suggestions and watch your website rise the ranks to the top of search-engine results.
- Publish relevant content
Quality content is the number one driver for your search engine rankings, and simply put there is no greater substitute for great content. When you create quality content specifically for your intended users, site traffic increases, which leads to an improvement in your site’s authority and relevance. For each page identify and target a specific keyword phrase and repeat this keyword phrase several times throughout the page.
- Update your content regularly
In addition to publishing relevant content, aim to update your content regularly. Remember search engines feel strongly about content. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Review your content on a regular basis and make any necessary updates as needed.
Source: Marketing Eye Australia
Atlanta, North America, 28 September 2020: Market Development Funds (MDF Funds) for leading technology company SAP has been allocated for small and mid-sized Channel Partners to develop marketing strategies around the globe.
With changing market conditions, buyer habits and competitor landscape, Channel Partners are needing to rethink their marketing strategies to align with business goals that may have been adapted due to COVID-19.
“With physical events out of the question, SAP Channel Partners are needing to look to other marketing tactics to form part of their marketing strategy. Pivoting to virtual events, content creation and website optimization is critical to transforming marketing activations to connect with customers and prospects,” said Mellissah Smith, Managing Director of Robotic Marketer.
“SAP is a proactive global company that focuses on ensuring that their Channel Partners have access to the very best technology, systems, process and marketing assets.
“Robotic Marketer is thrilled to be able to provide SAP Channel Partners with the marketing support needed to navigate the next 12 months.”
For more information, please ring Morgan Doyle, Media Manager on 404 626 8070.
About Robotic Marketer
Robotic Marketer is an international marketing strategy technology company that uses AI, machine learning and big data to automate the development of marketing strategies, marketing calendars and programs. With clients including SAP, Oracle, Mitel, Comcast, Origin and Tellus Holdings, Robotic Marketer works with a number of large global corporations as well as directly with small and mid-sized businesses around the world.
While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
Well, the need to do keyword research has stayed the same. How you actually do it hasn’t.
What Is Keyword Research?
Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of theses queries, their ranking difficulty, and more.
More and more, we hear how much SEO has evolved over just the last 10 years, and how unimportant keywords themselves have become to our ability to rank well for the searches people make every day.
Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs.
It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful.
Without a strategy, success or failure is just a matter of luck – and you risk all your efforts going to waste.
That’s likely why a similar percentage (64%) say that learning how to build a content strategy is one of their greatest educational needs.
If you’re in that group and have been wondering how to create a content strategy for your business, we’re here to help.
We’ve successfully used content marketing to grow our own traffic and boost conversions since OptinMonster first launched in 2013, and we want to share with you what we’ve learned along the way.
This guide will walk you through 11 simple steps to developing and executing a content marketing plan that’ll help you grow your business without wasting time and money.
Executing a marketing strategy can be a tedious and overwhelming process, that is why marketing automation can be a marketer’s best friend!
Marketing automation software automates and streamlines marketing activities and is most beneficial in areas such as email marketing, social media, and lead generation.
It provides personalized experiences for clients, which results in an average of 50% increase in email open rates. It is also an efficient use of a business’ time as it minimizes repetitive tasks through automation, allowing employees to focus on the core business, whilst minimizing the risk of human error.
Whether you want to optimize your employees’ time or define your target audience profiles, an automated marketing system is beneficial for leveling up your marketing efforts. So, let’s take a look at how it can help your business.
Benefits of marketing automation:
It helps with reducing costs
Through a streamlined marketing process, you can reduce costs by using time more efficiently. It is seen that marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead costs. It also allows you to improve your analysis of big data, saving on the time it takes to have to manually analyze and sort big data.
It helps in generating better leads
With marketing automation, implemented organizations can experience a 10% increase in their sales pipeline contribution. This is because it can target segments through landing pages, provide A/B testing by creating two versions of an ad, email or landing page determining which provides a better outcome, and helps to build your contact list.
It improves accountability
It allows you to see where your strengths and weaknesses lie in the business in terms of staff and efforts in both sales and marketing.
Through data reporting, analysis and most importantly feedback you can align and unify the sales and marketing goals of each team by setting benchmarks and qualifiers, while also receiving reports on the successes or failures of these goals. In addition to this, it can also determine where and what leads need to be nurtured to become sales qualified leads (SQL).
It increases efficiency
Automation can provide efficiency through a reduction in repetitive manual tasks to optimize productivity.
The software can provide marketing campaign calendars, target multichannel campaigns such as SMS or push notifications, provide seamless customer personalization (which would normally take days) and provide powerful customer retention programs such as abandoned cart or win-back campaigns.
It helps refine the marketing process
These systems can work effectively to align with your marketing strategy and adapting communication tactics relating to the customer journey. Marketing automated software provides clarity on a buyer’s behavior. They also provide a seamless alignment to your marketing strategy and can effectively market through multiple channels such as mobile, PC, SMS and email.
An important factor in automation is the ability to test different campaigns. This allows for analyses of better-suited campaigns that can be altered or optimized to the various segments and generate more lead conversions.
It helps with effectively targeting customers
Automated systems can segment your customers by demographic, location, interests and behaviors, allowing for accurate communication with leads, which can generate sales.
By understanding your buyer’s persona, you are able to deliver relevant content to prospects instead of just generating useless noise.
It boosts customer lifetime value
This can be accomplished through upselling and cross-selling features in automation. Meaning you don’t miss out on this potential to increase revenue. This can effectively be implemented through personalized up-sells at the end of a transaction or sending birthday SMS/ emails generated automatically through the system.
Automated marketing systems can allow businesses to run more efficiently and effectively, saving time and costs on the overall budget. They allow for campaigns to be executed and operate with maximum impact, by providing in-depth analysis of campaigns, leads and customers.
The great thing about them is you can tailor to make them meet the needs of your business and better service your client base.
Blogging, a concept that once used to represent an outlet for individuals to document their lives online has now transformed into an indispensable part of marketing.
If your business doesn’t have a blog, chances are there is a huge scope of improvement in your marketing efforts. Blog marketing is the process of using blogs to reach and inform your target audience. So, what is a blog?
Hubspot defines a blog as “posts that allow you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost traffic, brand awareness, credibility, conversions, and revenue.”
Blogging is as simple – and as complex – as that.
Now that we know what it means, here is an ultimate guide to improving your blogging game:
Step 1: Determine the ‘why’ you’re blogging
According to SEMrush even though your blog is a large part of your content marketing strategy, its main purpose isn’t sales – and we can’t agree more!
While you create your blog, it is important to remember that your blog is a space to show your customer that you care and want to add value to their lives. Therefore, it is crucial to publish information that will establish your brand as a credible thought leader in the field.
Blogging has other advantages too.
The Balance Small Business outlines a few other pros – it is inexpensive to start and maintain, easy to use, generates website traffic, improves SEO, engages your target audience and creates more avenues to generate revenue.
Step 2: Know your audience
While the purpose of your blog may be to establish your company as a thought leader and to elevate the brand’s image, it is just as important (if not more important) to cater to your audience’s interests.
Remember, your audience is interested in the services you offer, but it’s your job to convince them that your business is the right fit for them. So, if you start pitching your business straight away, you’re sure to lose your audience.
Therefore, it is important that you are producing something that adds value to your target audience’s lives, introduces them to new ideas and hooks them to find out more. For example, if you’re a marketing firm, there are a billion other firms out there. Your audience will look to your blog to understand what you’re doing that’s new and interesting in the field. So, you may want to talk about marketing tips, strategies and tools that may help your customer, rather than the specific services that you offer.
So how do you know what your customer wants? Create profiles on your target audience!
It’s all about breaking down your target audience by demographics, needs, financial capacity and a host of other metrics to really understand how they think, what their needs are and then understanding how to meet that need.
Step 3: Engage your audience
With a wealth of information available at our fingertips, it’s no secret that people’s attention spans are getting shorter. Therefore, it becomes very important to engage your target audience.
A catchy heading is absolutely essential to capture your audience’s attention.
This should be short, snappy and attractive. This can usually take the form of “How to” or “What is” or “10 ways to…” posts.
It’s best to use the listicle format so your content looks well-organized and delivers what it promises by establishing clear topics and sub-topics.
Next, you need to have a great intro.
The first few sentences of your blog can make or break your blog. It makes the difference between generating a lead and losing a customer. HubSpot recommends that you “tell a story, be empathetic, or grip the reader with an interesting fact or statistic.”
The rest of your post can be written in any format you desire, as long as you keep your objective in mind throughout the process. This could include infographics, photos, videos, and other creative forms of expression.
Step 4: Develop a content marketing plan
Social Media Examiner recommends mapping out your marketing calendar. The idea is to create hooks around content that you develop.
This means organizing your content to come out at an appropriate time – this can include public holidays, and other important dates, as well as dates specific to your product or service such as events, conferences and tradeshows you attend or any other marketing activation that you engage in.
Step 5: Be heard
Once all the hard work of producing a brilliant blog is done, you want to share the news!
The first step is ensuring that your content is search engine optimized. This means ensuring that relevant keywords are incorporated seamlessly into the article, as well as ensuring that your blog is optimized for mobile phones. Scott Chow offers other neat hacks to SEO such as header tags, permalinks and categorization.
Other methods of marketing your blog can include simple word-of-mouth, sharing your blog across your social media – Facebook, Twitter, LinkedIn and Instagram, creating an EDM campaign, engaging with other bloggers and even including calls to action on your blog to engage more actively with your target audience.
And most importantly, have fun with it!
Your blog is your space to get your creative juices flowing and create something new and interesting to share – enjoy the process!