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September 2020 - page 2

social listening

The Ultimate Guide to Social Listening

  • On : September 14, 2020

Source: Social Bakers

No matter the platform, social media is known for its community of sharing content, thoughts, ideas, and opinions. And while we love to share, it’s also important to listen. In fact, social listening is an integral part of any marketing strategy and should always be at the forefront of decision making.

What people are talking about online gives brands an insider view of what consumers really think about their service or product. In order to connect with your target audience, it’s crucial to first understand what they think and want – that’s where social listening comes in handy.

No more guessing or losing strategies; when your brand is invested in social listening your team can begin optimizing everything from customer service to campaigns. Don’t waste any more time guessing what consumers want or how your brand compares to competitors – let social listening answer all those questions for you!

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Source: Social Bakers

youtube marketing guide

The Complete Guide to YouTube Marketing in 2020

  • On : September 13, 2020

Source: Hootsuite

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform.

Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. YouTube counts two billion logged-in monthly users worldwide, and ranks as the most widely used online platform among U.S. adults.

So in that sense, whether or not YouTube meets social network criteria is irrelevant. It’s more popular than all of them. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

Fortunately, we’ve put together this 10-step YouTube marketing strategy to get you started. Learn how to optimize your channel, grow subscriptions, and expand your reach with YouTube ads and influencer partnerships.

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Source: Hootsuite

website form

The Importance of Capturing Data Via Forms on Your Website

  • On : September 12, 2020

Source: Feed Otter

Online forms are a great way for entrepreneurs to collect essential data for their business. It’s amazing what you can learn about your customers by asking them to fill out a simple form, or how easy it is to increase your email subscriber list by posting a sign-up form on your website. However, it’s also an excellent way to automate data and create conclusions to help your business move forward.

Because of their popularity, there are a variety of WordPress and other website form options available for small business owners to choose from. Below we’ve explored several of the most popular options so you can choose which type best meets the needs of your business. In addition, there are some best practices it’s important to observe when implementing any type of form data collection:

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Source: Feed Otter

website development

5 Reasons Why A Website Is Important For A Small Business

  • On : September 11, 2020

A website is an essential component for any operating business, especially for a small business. Now more than ever, it is necessary for business owners to ask key questions such as, “where are my customers found?” “where is my competition engaging with my target audience?”.

The answer is easy, they are all online.

Therefore, it is only natural that you need to adapt. Whether you need it to establish your brand by raising awareness and engagement as an online presence or to create a steady flow of online traffic which could bring potential customers to your brand. Nonetheless, a website is a necessity.

Here are the five reasons why small businesses need a website:

  1. Credibility and legitimacy are interconnected with a website

In contemporary times, where the internet reigns supreme, there is an expectation that all businesses, whether big or small have a website. If at times you’ve come across a business that does not possess a website, the chances are you would most likely not associate with the business.

According to HubSpot, website launch and integration generates, on average, over 470,000 website visitors, 1,800 leads, and 300 new customers per month, for different organizations ranging in different sizes.

Overall, a website allows the capability to develop the brand from an online perspective, establishing legitimacy and appealing to possible customers.

  1. Enhanced accessibility and global outreach

As the online landscape continues to expand, so will the variety of different electronic devices and online channels.

As of 2020, mobile devices and tablets, generated about half of all website traffic globally. As a small business with a readied website, this allows you to reach an assortment of customers and prospects than ever before.

Furthermore, 51% of consumers make use of websites to evaluate and gage online purchases through the employment of mobile devices. “The sky’s the limit” is the best description on why small businesses need to utilize a website.

  1. The attraction of potential customers online

As a small business, you are always trying to appeal to potential customers.

Possibly you have been applying traditional marketing practices such as television & radio advertising and print promotion activities to gather new customers.

Nowadays, they are deemed to be inefficient and expensive for small businesses. Transitioning to an online focus, allows for a small business to find customers in a new way.

For the most part, your customers expect your business to have a digital presence. Individuals, groups and organizations are seeking and researching the value of your brand and more notably from whom to buy online.

If you do not have an online presence, especially through a website, you will be left behind.

  1. Access to data, feedback and response

Collecting data, feedback, and customer responsiveness can be difficult to gain if you do not have a website to direct those data forms which could help improve and enrich your small business.

Furthermore, a website can be considerably supportive, with a built-in online chat bar. This allows the customer to communicate while they are on your website instantly.

Also, a webpage dedicated for Frequently Asked Questions (FAQ) on your website, allows you to receive and answer feedback responses which fosters relationships with customers.

  1. Exhibiting your products and services to the online world

A website is the best way to highlight your products and services online. This offers an opportunity for your small business to show why customers should buy from you.

Look at this process as a narrative; emphasizing on how your small business supports the community, in turn fostering relationships and resolving challenges. The crucial component for a website is to be engaging and personalization.

 

If you are still conflicted in utilizing a website, I hope the reasons presented above can provide a solution to your online presence predicament. But most importantly, the website must represent the brand itself. It must represent the values of your small business.

Podcasting

Should Podcasting Be A Part Of Your Marketing Strategy?

  • On : September 10, 2020

While podcasting is the newest marketing trend being embraced by marketers, you may be wondering whether it’s the way forward for your business. A podcast can be a space to create something your business truly loves and share it with your community.

So, how can your business capitalize on this new marketing tool?

According to WebFX, “podcasting is the radio of the digital era,” and we couldn’t have put it better than that!

A podcast is an audio program which users are able to subscribe to on their devices and listen to on the go.

Podcasts have grown exponentially in popularity in the last few years. The latest IAB FY 2018 Podcast Ad Revenue Study finds that podcast advertising revenues will exceed $1 billion in 2021 in the United States. Further, Podcast Insights finds that there are currently over 1,000,000 podcasts with over 30 million episodes as of April 2020.

These stats show that if done right, podcasting can play a huge role in boosting your business’ popularity.

Create an interesting podcast

The first step in your podcasting journey is to create an amazing podcast.

This means talking about a topic that your business is passionate about and creating engaging content that adds value to your customers’ lives.

Producing interesting content starts with in-depth research. Any content can be considered credible only if it is well-researched. Well-researched content ensures that you are able to sound knowledgeable and position yourself as a thought leader in the field.

Know your audience and hook ‘em

Another equally important facet is knowing your audience. Even the most informative content can be lost on someone who is not interested in a particular topic. Therefore, it is important to define your target audience and ascertain their interests. Then, ideate what topics your listeners will tune into and give them something new each week.

Once you have your audience’s interest, Buzzsprout recommends a “Hook Them in First 60 Seconds” strategy. The first minute can make or break your podcast. It will determine whether the listener will continue listening or tune into the other ten million podcasts out there.

Remember not to create a podcast about your company’s products and services. Your website and other marketing efforts can take care of that. Your podcast should aim solely to inform and entertain. This will automatically attract attention to your brand.

Develop a plan and build an audience

Once you have developed a great podcast, it’s time to tell people about it!

There are a variety of ways to market your podcast. To start with, never underestimate the power of word-of-mouth. Be bold and seize the opportunity to pitch what you’ve worked so hard to achieve! If the person you’re pitching to loves it, they will be sure to talk about it.

The next step is establishing an online presence. This means using SEO, Facebook Ads, GoogleAds, EDM, social media, influencer marketing and even creating a website for your podcast! Not to mention promoting your podcast on all the best platforms – Apple Podcast, BuzzSprout, Podcast Addict, PodNova, Podbean, Podcast Republic, Castbox and others.

Advantages of podcast marketing

You will be heard: Podcasts are growing in popularity and will continue to grow. With a variety of audio and video formats to explore, they present a new and creative source of entertainment for listeners. Plus, as it can be enjoyed passively – whether it’s while cooking, on a walk or while driving  – allowing listeners to absorb your content while already engaged in an activity.

Increased popularity: Your podcast can serve as a window for people to visit your website, learn more about your products and services and even interact with you on social media. Once users start liking and sharing your podcast, this will not only build a loyal customer base, but will also attract new listeners. This directly leads to a much better brand visibility.

Boost your SEO: Yes, podcasting and SEO go hand in hand. WebFX finds that podcasts serve as a form of search saturation on Android devices. This means that you are in total control of the search results that more than 1 million Android users are able to find, therefore, increasing your popularity.

Collaborate: Podcasts provide a space to collaborate with a variety of businesses and market leaders in discussing a mutually beneficial topic. Featuring guests allows your business to network and expand your customer base by being promoted on another company’s website.

Parting words

Forbes’ interview with Seth Greene reveals some tips towards making a successful podcast including, coming up with a catchy name, creating cover art which includes the title of the show, a picture of the host, “some clean images that give a good idea what the show is about” and ensuring that every episode is transcribed and edited, so it can be transformed into social media content, blogs, or even eBooks and books!

Most importantly, have fun with it!

It is your space to be bold, and get creative and if something doesn’t work, there are a million other ideas to try!

eCommerce

How Artificial Intelligence is Building The Future of eCommerce

  • On : September 9, 2020

Source: Jeff Bullas

eCommerce won’t be the same after this year’s events.

While the whole planet was frozen by the coronavirus pandemic, offline stores found they couldn’t compete with even the smallest online stores when people’s lifestyles were limited by their homes or neighborhoods.

But those who have just started online sales this year will quickly find out what to do to sell efficiently on the internet. This is why the overall competition will rise.

Wondering how you can gain a foothold at this moment? Take a look at modern technologies – artificial intelligence (AI)machine learning (ML), and big data analysis.

There are numerous applications, services, and programs created on these technologies, but not all of them are equally applicable to online retailers. And they’re quite expensive to implement.

So before you go adopting some fancy new technology, let’s have a look at ways AI can improve eCommerce growth, increase conversion rates, and improve the customer experience.

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Source: Jeff Bullas

adapting your digital marketing strategy

5 Reasons You Need A New Digital Marketing Strategy

  • On : September 8, 2020

Source: Marketing Eye Australia

Whether you are a start-up that didn’t get off the ground due to COVID, a small business, or a large corporation, you are faced with uncertain times and a very volatile marketplace which means that your online performance and in particular your digital marketing strategy may not be working quite as effectively as it should.

When I look at the market today, I see change. With this in mind, it makes sense that businesses look in-ward to look outward and make the necessary changes to any type of marketing strategy that is in play.

So many businesses are rethinking their business plan, how they go to market, who their target audience is, and what their value proposition entails – all with good reason.

How that affects a digital marketing strategy is easy to see as the changing mindset of buyers and their current circumstances in comparison to what they may have been a year ago are relevant. 

Here are 5 relevant reasons why you need to rethink, re-engineer, and re-purpose your digital marketing strategy:

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Source: Marketing Eye Australia

SEO and content marketing

How To Leverage SEO To Improve Your Content Marketing Strategy

  • On : September 7, 2020

Are you looking to improve the competitiveness of your brand online? Then leveraging SEO through content marketing may be the answer.

Today, we spend the majority of our time online – using it practically for everything – from searching for our favorite brands to collecting reviews for our next purchase. There’s nothing that Google can’t answer. Such is the power of a search engine.

Research reveals that content marketing gets 3X more leads than paid search advertising. So, as a company existing on the world wide web, the success of your performance digitally is determined by the content you develop and how searchable it is to your target audience.

However, before we discuss techniques. Let’s first gain some basic understanding of the key topics discussed in this blog:

Search Engine Optimization (SEO)

Search Engine Optimization is the process of increasing your site visibility for easy search and increased attention amongst your target audience. Success here entails the increase in your website’s ranking on search engines like Google.

While there are a variety of factors that contribute to SEO, content marketing is probably the tried and tested tactic employed to drive optimization.

Content Marketing

Useful content should be at the core of your marketing – making it one of the most important factors in your marketing strategy. It’s the creation of marketing materials that attract and retain your target audience.

Content creates value to a brand in the form of imagery, videos, and vocabulary and allows customers to understand, be educated and entertained with a brand, service or product.

Now, let’s look at techniques that can leverage SEO to drive your content marketing efforts:

  1. Write down the goals you want to achieve:

This will set a clear path on what you want to achieve, then you can determine how. Ensure that your content marketing and SEO goals align with your marketing strategy to guarantee consistency.

A great principle to follow is the SMART acronym:

S- Specific: Be specific and not general, adhering to your overall marketing objectives and use specific wording.

M-Measurable: Ensure you can measure the successes or failures of these goals for example tracking the popularity of keywords you implement on your website.

A-Attainable: Can you meet these goals? Are they realistic?

R- Relevant: Do these goals meet the specific needs of your brand and target audience?

T- Timely: Set a realistic timeframe to meet these goals and ensure it’s realistic, brands don’t start Christmas campaigns in August for a reason.

  1. Research, research, research!

This step is key to determining how you can successfully reach your SMART goals. During this step, you want to find keywords that are relevant to your brand and target audience.

Keywords are the heart of SEO and will determine what your audience is looking for in search engines. You can then leverage them in your SEO strategy to get a higher rank.

  1. Identify top-performing content

So now you’ve determined your goals and you know the keywords to implement, what’s next? Take a look at your analytics and determine what type of content works well for your brand.

By identifying these strengths, you can harness them to create shareable content. Understand your impressions, clicks, ads results, social media feedback and time users spend on a page to see where your strengths and weaknesses currently lie.

  1. Leverage your content

Now, it’s time to start planning your content. This is an important factor as you want to ensure you are aligning content with SEO. Start by creating content calendars that include your keywords and where you want to implement them.

Suggested places to leverage your content for improved optimization:

  • Social media- Create a strong online presence and engage with customers and prospects. Since over 45% of the population globally use social media, this is a good place to start!
  • BlogsBlogging is a great source to organically generate more leads and achieve your SEO goals. Sites with blogs have 434% more indexed pages meaning it’s easier to rank on search engines.
  • Metadata- Incorporate your keywords into meta tags, meta descriptions, tags and categories on your website to leverage your SEO.
  1. Track your results

Once you have actioned your plan and the wheels are set in motion, regularly monitor your progress to understand the successes and failures. Here you can alter any factors that aren’t working out and use stronger tactics to further your success.

 

If you want to kick all your content marketing goals, the best way to ensure this is by integrating SEO to further impact and visibility. The two marketing tactics complement each other and together are the ultimate powerhouse for digital success.