adapting your digital marketing strategy

5 Reasons You Need A New Digital Marketing Strategy

Source: Marketing Eye Australia

Whether you are a start-up that didn’t get off the ground due to COVID, a small business, or a large corporation, you are faced with uncertain times and a very volatile marketplace which means that your online performance and in particular your digital marketing strategy may not be working quite as effectively as it should.

When I look at the market today, I see change. With this in mind, it makes sense that businesses look in-ward to look outward and make the necessary changes to any type of marketing strategy that is in play.

So many businesses are rethinking their business plan, how they go to market, who their target audience is, and what their value proposition entails – all with good reason.

How that affects a digital marketing strategy is easy to see as the changing mindset of buyers and their current circumstances in comparison to what they may have been a year ago are relevant. 

Here are 5 relevant reasons why you need to rethink, re-engineer, and re-purpose your digital marketing strategy:

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Source: Marketing Eye Australia