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Blog Posts from April 2019

Marketing Planning on whiteboard

How to write the best marketing strategy possible

Like many other people, you dream to create your own business, or you already have one you want to improve. To this end, a marketing strategy is inevitable to build a strong business’s foundation in order to attract customers. Good thing for you, it’s easy to find instructions on how to create your marketing strategy on the internet.

Traditional marketing strategies are based on the 4P process – Product, Price, Place and Promotion. It means you need to adopt a plan for these four principal dimensions of your products or services. It basically consists in identifying your target audience, creating relevant content for your target and increasing customer experience, selecting channels for delivering your content, developing marketing materials and then, measuring the results.

This strategy is working for most of the industry and company in the world. It is efficient and easy to adapt to any business. However, the traditional marketing strategy has its failures. First of all, creating a marketing plan is not an easy thing to do and it will cost you a lot of time and sweat. Indeed, it takes between 80 and 150 hours to create a marketing strategy without knowing the outcome. Once you’ve conceived it, you’ll have to apply your strategy to your business, and wait. Many people try, but a lot of them give up when they realize the amount of work it is, and some of us will stop right after the first test fails.

Hiring someone to do your business’s marketing strategy is the best idea if you’re not a marketing expert, as you will be able to succeed if the basis of your business is robust. Yet, trusting someone you barely know to make your business’s marketing strategy is not that easy. As you know, it’s possible to employ someone who will make some errors and possibly take you down the wrong path.  What will be perfect would be to let a computer do all the heavy work required for a marketing strategy.

Robotic Marketer established a robot-driven marketing strategy for any business. It uses software robotics, machine learning and artificial intelligence in order to create the best marketing strategy in record-time. Indeed, it is a 3-hour process that consists in entering information automatically into Robotic Marketer which then produces a 40 page+ marketing strategy. It also gives you information about your competitors and how to optimise your marketing efforts. Robotic Marketer’s strategies are more accurate and predictive than human-made ones as it is based on data science. It easily follows the market movements, trends and changes. Using the Robotic Marketer strategy platform gives you more time to execute your strategy and helps you take an advantage on your competitors by being faster to implement the strategy.

Traditional Marketing strategies are ok. You will get the job done. Although when planning it, you cannot be sure at 100% that you didn’t make any mistake. Robotic Marketer is a business-saver and it will lead you where you’d never think you could go before.

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