More than anyone, technology companies are faced with the challenge of increasing online competition. Not only are the number of competitors growing, but the innovations and technologies they possess have the ability to challenge even key players in the market. Here, we have suggested 5 marketing strategies that technology companies should consider for their upcoming marketing plan. Before you make any marketing decisions, it is vital to consider the position you are in.
The COVID-19 pandemic has led to a time of great change in our social lives as well as in our professional. The healthcare industry has been at the forefront of fighting the virus and has had to change the way they operate. Whilst many feel that marketing would not be the top priority for healthcare providers, experts think it is the ideal time to connect with patients virtually and serve as a reliable source of health information.
Here’s the situation. You’ve come up with an incredible idea that you know is going to save businesses a considerable amount of time and money by solving a problem in a way no one has thought of yet (as far as you know). You’ve gone through the process of pitching it to investors and raised enough capital to develop and refine it. Your product is in the final stages of completion and is almost ready to hit the market. You launch it and against all your foreseeable expectations, it flops. Your solution: develop an effective go-to-market strategy.