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February 2021

4 Marketing Trends to Outrank the Competition in 2021

4 Marketing Trends to Outrank the Competition in 2021

  • On : February 17, 2021

Marketing dynamics have changed dramatically in the past year, in the wake of a global pandemic, providing an ever-growing reason to be aggressive in your marketing strategy and find the pockets of opportunity dotted across the new terrain. With a reduction in the size of the global economy and the number of entrants remaining high due to government support, competition within the global economy has never been higher. Thus, providing evermore reason to consider an overhaul on your current marketing strategy. Here are some of the biggest marketing trends to look out for in 2021 and capitalize on the upcoming opportunity.

The Year of the Chatbot

The explosive growth of the eCommerce market has seen the need for online support grow ten-fold. Chatbots’ use has become ever-growingly popular, with companies who use Chatbots saying they saw a 50% growth in sales.

Since an automated system can handle common customer questions and basic tasks, the use of Chatbots can cut costs by up to 30%, allowing companies to produce higher profit margins and maintain a high level of customer satisfaction. Using an automated system allows more questions to be answered within a given time, whilst delegating the more complicated tasks to support professionals. IBM says that superior software development has seen that Chatbots can answer 80% of standard questions. The increasing use of Chatbots sees the enhanced utilization of professionals whilst still speeding up customer response times.

A recent survey by Drift shows that of respondents, 37% of people chose to use a Chatbot to gain an answer in an emergency because the service provided a quicker response time than their human counterparts. It’s becoming clear that people are becoming more time-pressed to get answers to questions, hence diversifying the range of communication tools to increase customer satisfaction.

The Popularity of Short-Video Content

With more people confined to the four walls of their own home, people were looking for new and creative ways to stimulate themselves, to cope with the ‘new normal’. A new trend that became dramatically popular overnight was the use of short video content.

A survey by HubSpot shows that of survey respondents, 80% of video marketers claim that video has “directly increased sales”, indicating that short videos are becoming widely popular. The curation of short videos published across a wide range of media could see the acquiring of customers from different areas beyond the traditional.

Now that videos also show up on Google and other search engines on the results page, this is a great time to incorporate your video marketing content into your SEO optimization program.

For instance, watching the rapid uptake of TikTok has provided invaluable evidence that this trend is increasing amongst the younger generation. TikTok’s global penetration is currently standing at 18% of global internet users. With 32.5% of those aged between 10 and 19, incorporating video content into your marketing campaigns could be crucial if your brand’s target audience sits at a younger demographic.

Statistics show that people’s attention span for irrelevant content is shrinking with the average Facebook video watch time to be 10 seconds. Effectively meaning that if you are looking to gain new customers or get a message across to a disinterested or new audience, doing so in under 10 seconds is your best way to do so.

The curation of Instagram reels supports evidence that short-length video content is viral and is here to stay. Currently, many of the content is individually created and was initially designed to express themselves during the pandemic. Still, the whole market is yet to be capitalized fully by the commercial industry.

Virtual Life is here to stay!

The explosion of Zoom and other virtual event hosting platforms seems like it is here to stay. The new way of connecting with friends, family, and co-workers has tapped into a completely new market, bringing about a whole new level of convenience to those who prefer their ‘at-home’ comfort and convenience.

With virtual events lacking the need for transportation to and from, no lodging and being much more affordable for smaller businesses, the appeal in virtual events has never been higher to both the company and the customer.

A new market has been discovered, and it looks like it’s here to stay. Although it might not tap the same type of audience, 52% of organisations say they see the same or more attendance than expected to see at an in-person counterpart.

By incorporating both in-person and virtual events into your marketing strategy, you are diversifying and expanding your hosted events’ reach.

Shoppable Social Media

If 2020 has taught the world anything, it’s that online shopping is the future; expecting consistent growth over the coming years. The pandemic has seen the rise of shoppable posts where content is posted to social media with a direct link or opening a pop-up window for purchase within the same app. The process of scrolling your social media to purchasing a liked product has never been more straightforward.

This trend has seen the extensive use of social media influencers, who are the main subject of this marketing trend. For instance, the growth of eCommerce has increased by 44.5% year-over-year due to the COVID-19 outbreak.

Popular platforms such as Instagram, Facebook, TikTok and Pinterest all uphold colossal power when capitalizing on influencer marketing and social media marketing. Businesses effectively now can create their entire physical store into a social media account, heightening the convenience to the customer again.

To stay ahead of your competition, creating a digital presence is essential for building customer relationships and adding to the ease of online shopping.

The marketing world will never sit still, especially in such volatility. If there was ever a time to capitalize on the opportunities available, attracting new customers and expanding revenue – then now is a perfect time.

 

Creating the perfect marketing strategy encompassing the latest and upcoming trends can be complex. Robotic Marketer represents the pinnacle of marketing strategy development and can help businesses of any size encompass these new and upcoming trends of 2021 to stay ahead of the crowd.

B2B Influencer Marketing

Marketing Strategy for B2B – Influencer Marketing

  • On : February 15, 2021

Influencer marketing has been around for a while, however, has often been seen as a B2C tactic; leading to its slow acceptance in B2B circles. While B2C companies were flourishing through the help of mega-influencers, B2Bs have been skewed towards more traditional ways of marketing. But, this is changing.

Research suggests that 92% of people trust recommendations from individuals over a business advertisement. With the price of paid advertisements (Google ads/ social media ads) on the rise, influencer marketing is becoming important for B2B companies when considering cost-effectiveness. Note that 91% of B2B transactions are influenced by word of mouth, and the impact of referrals is crucial to the success of the business.

What is Influencer Marketing?

Influencer marketing uses influencing personalities or leaders to drive a business message to the larger market. This marketing strategy allows your business to hire or pay influencers to promote your product or service to the target market. This tactic goes hand in hand with content marketing, especially in this digital era. Content is everything, and to achieve success in influencer marketing you’ll need to create content to engage with the influencers you’re aiming to get on board.

Benefits of B2B Influencer Marketing

Influencers offer a unique point of view to your business that resonates with your target audience. This marketing strategy will not only promote your content but will also provide you with valuable networks and professional contacts. Here are some key benefits:

  1. Develop credibility for your organization

You might be offering a unique product or service that makes you stand out from your competitors but it is hard for prospective clients to understand what you do due to the complexity of B2B products and services. Hence, business decision-making teams often face difficult purchasing choices. Businesses are likely to purchase from businesses that are logic-driven and authentic. Having credibility to your organization through influencers adds value to your business.

  1. Fresh Content Opportunities

There is no doubt that content is hard to maintain. Many business leaders find it difficult to produce content relevant to their industry and market. With influencers at work, your company will have relatable content to share and stimulate engagement. By sharing influencer content you tend to build a relationship with your target audience.

  1. Reach a new and relevant audience

The goal of influencer marketing is to reach a wide audience. This can be a good marketing tactic for businesses looking to acquire new customers. It can be difficult for businesses to generate leads. Influencers build a pathway for businesses to reach out to other businesses and build meaningful connections.

Build your B2B Influencer Marketing Campaign

With all this knowledge in place, here are a few tips on how to create your B2B marketing campaign.

  1. Work with micro-and nano- influencers

People are aware that high-profile influencers and celebrities make millions of dollars in promotion and produce invaluable endorsement. In this case, micro-and nano- influencers are beneficial. It not only helps you connect faster to prospective clients and generate leads but is also cost-effective.

  1. Create a buyer persona

Conduct market research to understand your buyers. Create a persona resonating with your target audience. Through this, you’ll be able to choose your influencer more wisely. If you don’t find the right influencer, you are unlikely to reach the right business audience.

  1. Educate – Tell a story

Customers are attracted to content that tells a story or provides value. Companies should focus on content, tell your business history, your company values, resonate with your target customer. Encourage your influencer you work with to promote your product or service through a story or experience.

  1. Track your campaign success

Produce metrics relating to reach, sales, and product or service awareness to measure and analyze the success of your influencer marketing campaign. This will allow you to see where you need to improve and amend your campaign accordingly.

Influencer marketing can be difficult to implement for B2B companies as compared to B2C companies. But it is seen that B2B companies can also benefit from practicing influencer marketing.

Need help from a marketing consultant with your B2B marketing or lead generation. Robotic Marketer can help your business with Marketing Strategies based on market research, including an in-depth analysis of competitors. Our marketing consultants will ensure that you will receive the best marketing strategy available in the world today.

content marketing strategy

How To Develop An Effective Content Marketing Strategy

  • On : February 12, 2021

Source: Marketing Eye Atlanta

These days, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products or services are, there will always be hefty competition gunning for your customers. While it might be easy to start some sort of bidding war between you and your competition, it’s more effective to begin building a relationship with your audience to establish a sense of trust and thought leadership. You can do this with an effective content marketing strategy. A content strategy utilizes the content that your organization develops to achieve any particular business goals that you have in place, whether it’s driving brand awareness and engagement or pushing a new product. Below, we discuss how to develop an effective content marketing strategy to achieve your business goals.

Define Your Goal

First thing’s first, you need to define exactly why you will be developing content for your business. Why do you want to produce content? What will you hope to accomplish? What types of content will you use to achieve our goals? By answering a lot of these why questions, you will begin to define and establish a goal for your content marketing strategy.

Conduct Persona Research

After defining what you hope to accomplish with your content marketing strategy, you will need to clearly define your content’s target audience – the buyer persona. The buyer persona will be a fictionalized ideal of your best customer. When you know who you are writing to, it will make it much easier to conceptualize topics and put them in terms that your audience will understand.

Decide What Content You Will Create

As important as it is to understand who you are creating content for, it’s also important to decide what type of content you are hoping to create. Different pieces of content will accomplish different things, so you need to understand how each works. Here’s a quick rundown of some of the most popular types of content:

  • Blogs – A tried and true method of informing and educating your audience, the blog is as traditional as it gets in the digital era. However, it’s important to understand how effective blogs can be for lead generation and brand recognition for your organization.
  • Videos – With the aid of technology, video production has never been more accessible or more cost-effective. Video is a great tool for simplifying complex topics and driving engagement and brand awareness.
  • E-Books – As a long-form content piece, e-books are a great way to get very specific about different aspects of your organization. E-books are great for services, products,
  • White Papers – When it comes to generating content about your industry as a whole, white papers are a great resource for your audience. Use statistics and pull quotes to support your copy.
  • Email Campaigns – Email campaigns allow you to drive your audience directly to the website. You can keep your audience informed on the latest advances in your industry as well as any new innovations from your company.

Publish and Manage Content

Finally, you need to set up a publishing cadence for all of your content. Blogs are a weekly contribution, so it’s important to keep to the cadence that you set up. As for any other pieces of content, trial your pieces with A/B testing to figure out what works best. At the end of the day, finding a process that fits your business is more important than maintaining some sort of industry-wide consistency.

How Marketing Eye Can Help

Marketing Eye is a results-driven marketing agency that specializes in elevating the marketing efforts of small to medium-sized businesses. We work with you to gain a deeper understanding of the challenges your business faces and develop a marketing strategy that meets your needs. Our marketing experts are uniquely equipped to design an effective content strategy that achieves the goals of your organization. Contact Marketing Eye today to learn how we can help you.

Source: Marketing Eye Atlanta

The Ultimate Guide To Email Marketing

The Ultimate Guide To Email Marketing

  • On : February 10, 2021

Email marketing is one of the major digital marketing strategies built on sending emails, developing, and maintaining relationships with existing and future clients. An effective email marketing strategy aims to convert potential clients into first-time buyers and then into recurring customers while providing valuable information.

In 2018, Email marketing was ranked as one of the most effective marketing channels. It endlessly adapts, adjusts, and advances with the shift in technology, therefore, being as prevalent as ever. B2B relationships are built on connecting with other businesses based on the pure logic of buying and selling of products or services and exchanging information. This should reflect on your email marketing campaign.

Email marketing is effective when you build and distribute content that is informative rather than enforcing a “call to action” for your product or service. Your email marketing campaign should suggest the product/service or the problem it solves rather than just focusing on the selling part. It was proven in a study that B2B email marketing campaigns with “more info” perform 90% better than CTA (call to action) text. Engaging with your audience is like a game of chess: it requires a lot of strategy and planning, as well as the flexibility to adapt your approach when things don’t work.

To find success with B2B email marketing, it is important to have a reliable email marketing plan that helps achieve your business goals.

Here is an ultimate guide to email marketing:

  1. Know your target audience

Understanding your target audience will set up a strong foundation for your B2B email marketing plan. Learn as much as you can about your target market in order to cater to their needs with your product or service. The idea of email marketing is to connect with your audience and reflect upon your business values.

  1. Define your audience

Your email marketing is only effective if it is relevant. Start with defining your audience and build your B2B customer persona. You will understand what type of businesses your email marketing is targeting. Understand their ‘pain points’, and tailor your email marketing campaign accordingly.

  1. Establish your goals

Goals are essential for a B2B email marketing campaign to achieve and measure growth. Your email marketing goals should align with your business objectives. Depending upon what your business goals are, your email marketing goal might vary; your goal can be to achieve brand awareness or generate sales. Setting goals will help you achieve success.

  1. Plan in advance

This step is the implementation of your email marketing campaign. Create a way for customers to sign up and build your email list. Communicate company values to initiate meaningful conversations around the product or service you have to offer.

Evaluate results based on click-through rates and how many prospects moved to the next stage of buying as a result of your email. Understand what led the interest of your prospect to join your business email list.

  1. Customize your emails

Customize your subject line. The subject line is the first impression that your audience attains and decide on whether to read your email or not. If your target audience does not feel a connection to your product or service, they won’t bother reading your email or even open it. Your subject line should drive engagement to your email, therefore, always re-assess the subject lines of your emails.

Your emails should be based on the time, type of customers, and the purpose it strives to achieve.  A/B test your email campaign, get feedback to evaluate and improve the campaign to achieve a better return on investment (ROI).

  1. Use email marketing templates

Email marketing templates are a useful resource for email marketing. These templates help you save the time that you might devote to designing, coding, user-experience to craft your email. With email marketing templates are available online, you can easily get a professional template to get started with. These templates provide quality work and reputation to your business.

  1. Measure and analyze your campaigns

As marketers, it is essential to measure, analyze, and revisit your plan to see where to improve. If you are achieving your anticipated goals, there is no need to make major changes. However, if you are unable to meet your goals, you should look back to your email marketing plan.

Lastly, it is important for businesses to treat their subscribers like humans.

Want to know how to grow your B2B with email marketing? Robotic Marketer can help your business with Marketing Strategies, including email marketing based on market research and in-depth analysis of competitors. Our marketing consultants will ensure that you will receive the best robot-possible marketing strategy available in the world today.

How Marketers Are Adapting To A New Way Of Thinking

How Marketers Are Adapting To A New Way Of Thinking

  • On : February 8, 2021

In light of the pandemic, it has become nothing but obvious that businesses need to rethink their marketing strategies and digitalize their business. With many businesses shutting down in the last year, marketers are evolving and adopting a new way of thinking.

Businesses require to take immediate action and amend their marketing strategies to survive and thrive in the world. In 2021, businesses must create an online presence for each stakeholder involved in the B2B marketing process.

According to an article by McKinsey businesses now need to:

  • Rethink the state of their business as the new normal changes.
  • Conduct a SWOT analysis.
  • Define competitive advantage based on core competence.
  • Prioritize growth for faster impact.

Following are some of the marketing strategies B2Bs need to adapt in 2021 in order to be successful:

  1. Omnichannel Marketing

Omnichannel marketing is the process where clients have a smooth experience with a business, regardless of the channel or device they use. Customer retention is also impacted by omnichannel marketing. It has been noted that businesses that adopt omnichannel strategies are achieving nearly 91% greater customer retention rates than those who don’t.

Businesses need to be presenting a consistent voice and message across all mediums, including digital channels such as websites and social media.

  1. Artificial Intelligence: Data

AI is no longer the future; it is here already. As data collection and transfer grows, AI has become important to business more than ever. According to Forbes, marketing and sales prioritize AI and machine learning higher than any other department in enterprises today (40%).

With data collection happening in real-time, businesses can make informed decisions to boost the ROI of their marketing strategies and campaigns. With AI in marketing, businesses can gain effective insights into the target audience and improve customer experience and communications.

  1. Content Marketing

With the continuous changes in marketing strategies over time, the importance of content marketing has remained consistent. While the manner in which customers consume content has changed (digital), it is still an effective way to attract new customers and build relationships with the existing clients to deliver value for the business.

Content marketing ensures your audience can consume your content on their preferred channel and device. Adapting to a multi-channel, multi-format approach to content marketing is a successful marketing strategy for B2B marketers.

  1. Understanding Micro-moments

A term created by Google, micro-moments relate to changing behaviors of customers, with their dependence on mobile devices. The act where a person turns to a mobile device with a need to learn, do, discover, watch, or buy something.

In 2021, marketers need to take advantage of these micro-moments to ensure their business can be found easily as the customer searches for information. Making it as easy and as quick for your target audience to find information and convert.

  1. Chatbots

With AI in view, people now prefer to speak with someone online than to talk on the phone with a customer representative. Live chats have become a norm, creating innovative means for customers to interact and gain information.

Chatbots have been proven to improve customer management and implement CTA for businesses, accelerating sales and distribution of the respective product or service.

  1. Predictive Analytics

Rolling back to data analytics, predictive analysis aims to predict the future based on the existing data collection and analysis technique. Predictive analysis allows marketers to utilize past marketing campaign data to evaluate industry trends and customer behaviour in the future. This process is undoubtedly effective and is being used by a number of businesses today.

Robotic Marketer can help your business with Marketing Strategies based on market research, including in-depth analysis of competitors. Our marketing consultants will ensure that you will receive the best robot-possible marketing strategy available in the world today.

go to market strategy

The Best Go-To-Market Strategy Examples

  • On : February 2, 2021

Source: Marketing Eye Australia

Go-to-market strategies that are well thought through, strategic by nature and research-backed have a higher likelihood of success than those that rely on ad hoc marketing tactics or old methodologies. Having a good example of a go-to-market strategy will ensure that you learn from other companies’ successes and failures while endeavoring to develop a go-to-market strategy that is aligned to your product launch goals.

Over the past few weeks, we have been inundated with technology companies seeking to use our marketing services to develop go-to-market strategies that exemplify a successful model that will work in the current economic climate. COVID has played havoc on marketing strategies because buyer habits have changed along with budget restrictions, but for solid product launches, adapting to these changes and ensuring that your go-to-market strategy plan is rock solid, will only help you stand out from the crowd.

COMPANIES ARE NOT CHANGING THEIR GO-TO-MARKET STRATEGIES FAST ENOUGH
The biggest issue is relaxed marketing leads that fail to take into account the effect of COVID on the way companies buy.

Marketing Eye focuses largely on B2B go-to-market strategies for technology companies, and as such, adjusting how we market is more data-driven than ever before. The reality is that if you “do what you’ve always done” your company is less likely to achieve your product launch goals.

GO-TO-MARKET-STRATEGY IS PART OF YOUR OVERALL MARKING PLAN

Unlike a marketing strategy, a go-to-market strategy does not incorporate all areas of marketing. Instead, it is a business tool that marketers use to ensure that technology products (APPs, software, solutions) are launched successfully into the market. It incorporates a comprehensive marketing tactic plan on how the new product or service will reach the end-customer.

The key focus for a go-to-market strategy is a) pricing strategy and b) distribution plan.

Key components of a go-to-market strategy

Target Market:
 Understanding who your target market is and developing a buyer persona is imperative to achieving a successful product launch. When technology companies launch a new product in the market, it is important that they have a firm understand of who their customer is and what are their key pain points. Focus groups are used regularly as part of this process.

Unique Value Proposition:
 What makes your product unique and why should your customers buy your product over competitor options? Before you go-to-market it is important to establish this credential.

Key Messaging: What key messages form part of the value proposition, what problems does the technology or service solve, how is your company positioned in the market and what messages resonate with buyers to help them identify why they should buy your product

Pricing: Pricing strategies form part of management, sales and marketing research on what a customer is willing to pay for the product/service that you are offering the market. Having the right pricing strategy will determine whether or not people are willing to pay the price set for your product/service.

Distribution Strategy: Ensure that you have an effective and reliable distribution plan in place for your product.

GO-TO-MARKET STRATEGY EXAMPLES THAT WERE SUCCESSFUL
Apple: While we don’t hear too much about the failures that Apple has with releasing new products to the market, they certainly have been highly successful with iPods, iPhones, iWatch and so on. Some great tips can be found online as to how Apple has successfully navigated product launches without using advertising and avoiding price wars.

Vuclip: This highly successful go-to-market strategy was accelerated by the company focusing on “must-have” mobile streaming in developing countries.

Carry A Book: Taking into account that people would be reading more as the world stayed home over COVID, Carry A Book app focuses on understanding that consumers want to read books and share their thoughts with others. The investment people make in reading a book from front to back is intense and when its over, it’s like losing a friend. What Carry A Book has successfully done is given avid readers a way of staying connected to what they have read

Go-to-market strategies benefit from the simplicity and customer experience. If executed well, a go-to-market strategy will have a higher ROI than being lost with overall marketing strategies focused too heavily on brand.

We use Robotic Marketer technology for go-to-market strategies as it is easy to use but importantly helps marketers understand customers and the market better.

Top 8 SEO Tools for Monitoring Your Website in 2021

Top 8 SEO Tools for Monitoring Your Website in 2021

  • On : February 1, 2021

With new websites emerging and updates to Google’s search algorithm being implemented constantly, it can be very difficult to hold or improve your search ranking today. That is why it is imperative that businesses are utilizing the best and most up-to-date SEO tools available to help boost their website rank to the top of search engines.

No matter the size of your business, there are both paid and free tools that will allow you to constantly update your webpage with perfect keywords and monitor your SEO success.

One such example is our free site audit we can conduct for you here at Robotic Marketer, but there are many more out there for you to try today.

That is why we have created a list with a mix of the best marketing tools in the hopes that you can find the right fit for your business model.

  1. SEMrush – Free

SEMrush is popular for its features which allows you to complete an accurate keyword research whilst creating an easy-to-follow dashboard that constantly provides updates on the performance of one or multiple website domains.

Not only that, this tool can give you insights on your current search rankings and how to change them for the better, as you can opt to receive information on your competitor’s current advertising and search strategies.

  1. Moz’s Pro Tools – 30 Day Trial, paid plans from $99 a month

Although this is not a free tool, Moz’s 30-day free trial may be enough to hook you on their incredible SEO capabilities.

By utilizing multiple research tools, Moz allows users to identify many different SEO issues and potential opportunities by building in-depth reports with website performance metrics.

  1. Ahrefs – Plans from $99 a month

A popular choice for many, Ahrefs is one of the more advanced SEO tools available with various keyword research functions to be utilized.

There a large number of tools you can use within their different packages, such as Site Explorer, which reveals how specific pages within your website may be performing, or Keywords Explorer, which creates metrics for click-through rates on chosen keywords.

Although it is an advanced program, Ahrefs boasts a friendly user interface that can easily satisfy all of your SEO-based needs.

  1. HubSpot’s Website Grader – Free

One of the oldest tools around that has just received a fresh update, HubSpot’s Website Grader allows you to check performance, security, mobile usability and SEO, meaning it will likely cover all bases for your business.

Their Website Grader is so easy to use that within minutes of entering your website URL, you will receive a rating (out of 100) showing you your generalized performance in all 4 of the above areas. After which you can start a free course on how to improve your website immediately.

  1. Screaming Frog’s SEO Spider – One free option and one paid option for $160 a year

With multiple plan options, both versions of this tool are designed to do extensive SEO website analysis.

Perfect for website auditing, Screaming Frog detects missing tags, broken links, any errors and duplicate content that may appear.

This tool is the best time-saver for what would be very dry and time-consuming manual tasks, giving you actionable results much quicker than many other SEO tools.

  1. BuzzStream – 14-day trial, paid plans from $24 a month

BuzzStream is a great tool for checking the validity of your link profile, meaning you can more easily reach out to those who can provide your site with legitimate inbound links.

This tool will identify the most appropriate candidates for your business who best match your profile, which will in turn create more backlinks and ultimately increase your Google ranking.

  1. Linkody – Plans from $15 a month

Linkody tends to have a more specific focus on particular aspects of a website’s SEO performance rather than a more generalized approach like some of the other tools.

Although it is a paid tool, it is still relatively cheap compared to some of its other competitors like BuzzStream, as it enables you to track backlinks and create a more diverse profile for your website.

With the attraction of an easy-to-use interface, the program runs and updates your profile constantly, and will notify you when any links are broken or deleted.

  1. Google Search Central – Free

Although all the above tools can suit your needs just as easily, possibly the most popular and frequently used SEO tool is Google Search Central.

The point of these tools is to understand better how Google ranks our websites based on the content and keywords within our pages, therefore it stands to reason that Google’s SEO tool, formerly known as Google’s Webmaster Tools, is one of the best at explaining how we can improve.

It is extremely user-friendly, allowing you to see your URL as Google sees it, which can help you prevent website hacking, and alter your page to generate better SEO performance.

 

Google can be a tricky beast to understand, and the constant updates and alterations to their algorithm don’t help, but by using one of these tools we have outlined above, your website stands a much higher chance of becoming an SEO friendly powerhouse.

Any one of these tools will teach you the best practices and improve your performance analysis greatly so that you will be able to identify how you can efficiently improve your website with ease.