Blog Posts from August 2018
By Maud Garcia
The cyber woman is born.
The wait is over! Realbotix will launch their version of the cyber woman, specifically designed for male companionship, in September. This robot isn’t quite on Ex-Machina’s level but is insanely impressive nonetheless.
In New York for a few days selling my wares and it becomes increasingly apparent that being a tech entrepreneur is much harder than first thought.
By Eleonore Kugle
The world is changing every day and as a result, it’s becoming more and more efficient. But how is that actually possible?
We only need to flashback 20 years prior- no Laptops, Tablets or Smartphones. If you wanted to catch up with some friends, you couldn’t just google maps the location of the place, or order food delivered by Uber Eats and watch a movie on Netflix in the meantime. All of that wasn’t possible years ago. Due to digitisation today, technology is developing and has already improved many different sections of our lives such as healthcare and retail. The new, life-changing, technology supports our daily life by helping us live a comfortable and easy life.
By Megan Eaton
Let’s face it, we aren’t the most active society, sure, we’ve got a few extremely talented athletes doing us all proud. But other than that, the stats for the everyday human aren’t in our favour. Studies show that the average amount of steps taken in the world are just over 5400 per day, that’s only around 4km’s a day. Definite room for improvement.
So, are we laid-back or just lazy?
By Jaimie Cusack
We must expose the Pandora’s box, educating businesses and the society as a whole on the concepts, algorithms, and workings of Artificial Intelligence. This vital insight allows us as humans to better understand the current present day and the possibilities of further developments in Artificial Intelligence. In relation to the Marketing industry and Artificial Intelligence the greater knowledge and insight, we have access to the more inclined we are going to want to invest our time and money into the systems and strategies that will be efficient, detailed and uniquely competitive to every business.
Written by Tom Durston
The public hysteria revolving around the rise of AI in the workplace has been well documented. The fear of humans first losing their jobs to computers followed by the common troupe of losing control of society is palpable. However, a concept previously left unsaid has been AI’s ability to think outside-of-the-box, or in this case the Robotic Marketer’s grasp on thinking uniquely and creatively. These traits have been what set marketer’s apart from the rest of the community. Creating novel, surprising and impactful campaigns which turn heads of customers and turn around companies’ fortunes. This has historically been the role of marketing, but where will this come from in the new age of marketing?
Written by Stephanie Petrolo
The presence of artificial intelligence in the marketing and public relations industries, let alone the global community, has been met with a range of responses. Perhaps fear is the most prominent. There is a fear of the unknown. If AI runs to plan, will it minimise human input? Perhaps we should focus on how AI is in fact assisting us, particularly in the PR industry, rather than the opposite.