The ‘Why’ Behind Marketing Strategies: Don’t Just ‘See What Sticks’
An old method (I might even say an archaic way) to see if spaghetti is done boiling was to throw a single noodle strand at a wall. If it stuck, it was done boiling and ready to eat. SMBs are trying the same thing with their approach to strategic marketing, only they are forgetting one thing. Your marketing strategy is not spaghetti–it’s lasagna.
Marketing plans require so much more than ‘seeing what sticks’. They are a multilevel, lasagna casserole with many ingredients and combinations that require hours of preparation.
For SMBs to be successful in the creation and implementation of their marketing strategy they must be calculated using the right measurements and bake their strategy to perfection. So why are marketing strategies so important and what can they do for your business?
All businesses from startups to conglomerates recognize that they should implement a marketing strategy, however, they forget the why behind that strategy–why are we doing this? Why does it work? Why should we allocate time?
We’ll tell you why. Studies show that:
“Marketers who set goals have a 429 percent greater chance of reporting successful campaigns, and 81 percent achieve their goals.”
You are exponentially more likely to obtain and achieve a goal if set your future destiny in writing. Writing down goals seems nearly prophetic at times–especially if you achieve them. But, that’s just one benefit of a marketing strategy. Let’s look at 5 reasons why developing a marketing strategy will grow and stabilize your business:
1. Clear Guidelines Through Division of Goals
Developing clear guidelines begins with the distributions of tasks. Teams are far more likely to be effective when working as a unit, rather than leaving your sales team and marketing team on two separate islands. An article recently revealed that:
“documenting your strategies gives you a 538 percent greater chance of being successful in your efforts.”
Teams that document their strategies and assign specific tasks to specific roles will operate more effectively. The best way to document our tasks is through the creation of a marketing strategy.
2. Discovering Your Demographic
We have read that:
“Successful marketers are 242 percent more likely to conduct frequent audience research.”
A key component of a strategic marketing plan is conducting audience research. Audience research allows us to be more specific in the content that we deliver, the time that we are active and to discover the tone of voice we should use to interact with our audience.
3. Being On-Time Creates Free Time
Marketing strategies afford small businesses and startups the ability to plan their schedule. The beauty of creating a content calendar–especially one that caters to multiple forms of social media–is that it creates additional free time in the future. Spending time to create, plan and curate content on the front-end of our planning efforts will inevitably give us more free time in the future. This may feel like a trade-off, but truly it’s not! With the time that we would normally spend scrambling to gather and deliver new content, we spend thinking about creative ways and events to use in unison with social media to engage our new audience.
4. Increase Authenticity
Once we know our demographic and we’ve planned content, using our marketing strategy, for months in advance, we begin to personalize our voice. The stresses of lack of preparation and not knowing who we are talking to are things of the past. When you know the specifics of your strategic marketing plan, you’ll be able to develop a stylized voice.
Your tone will cater to a specific audience. Maybe you’re talking with austere and corporate individuals who want to be spoken to matter-of-factly. You might also cater your voice to be relaxed, humorous and if your target audience is younger and less serious. A marketing strategy, which researches the aforementioned audiences, will help with discovering an authentic voice that builds your brand.
5. Save Money, Cost-Effective Use of Resources
Perhaps most importantly, especially to any CEOs reading this, developing a marketing plan truly saves you money! Taking an omnichannel approach does not mean using every channel. It does not mean using every tool. With the research conducted in making a marketing strategy, you’ll narrow down what channels, tools and roles are most necessary for your business. Once you realize which are most pertinent you can cut those that are a drain on your resources.
How You Can Get Your Marketing Strategy?
But sadly, as you might realize, marketing strategies do not grow on trees. Nor are they as simple as baking lasagna. While this is a dreary reality, we have a solution for your SMBs. Robotic Marketer is the future of marketing. Our AI, machine-learning software will compute a marketing strategy for you in only several hours. Taking days, weeks or months to conduct research and develop the perfect marketing plan is a thing of the past. Allow Robotic Marketer to create a strategy for you and cook the perfect casserole of ingredients to stay ahead of competitors.