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Why Marketing Isn’t For Everyone

  • On : August 29, 2021

With marketing budgets among companies rising and the global marketing environment becoming harder to create differentiation, the basic marketing tools we once used are no longer adequate. Increasing companies are splashing aimless content through marketing channels in an attempt to attract attention. The reality is, it’s not working.

The skills of a marketer in today’s environment are becoming increasingly technical and complicated. The days of “anyone can be a marketer” are over, and it now rests on the hands of qualified experts to see a brand succeed.

While digital marketing tools such as social media and website design have been low-hanging fruit for businesses, maximizing their full potential is no longer a simple task. Possessing knowledge about a marketing tactic does not make you an expert. Living and breathing marketing is what makes you an expert. For this very reason, so many companies are outsourcing their marketing, leaving the technical marketing to those that do it best.

When you apply the right marketing expertise, it generates incredible results for your business. That is what marketers are here for. 

Marketers employ a mix of technical, psychological, social, and business analytical skills to deliver marketing activities with guaranteed results. There are hundreds of intricacies behind a successful marketing strategy, which only those qualified and experienced in marketing will fully understand.

Would you build a house without consulting an engineer? Would you perform open-heart surgery if you never studied to be a doctor? The answer is no. So why would you do the same with your marketing? 

Consequences of failing to involve a marketing professional at some stage in your marketing campaign can surmount quickly, but the main ones include:

Wasted Money

As a small business, it is easy to see a platform and throw money at it to generate leads or build brand awareness. The number of people who throw endless pits of money at Google Ads or Facebook Ads with no real purpose is staggering. Spending money on marketing isn’t just throwing it at whatever platform is performing the best. It’s about strategizing and creating purpose in each marketing activity.

Ineffective Use of Time 

As any business owners would know, time is money, and the time you spend on marketing should have positive ROIs to see your business succeed. However, more often than not, marketing is time-consuming and potentially confusing. Large numbers of successful business people don’t do the marketing themselves, they may understand some aspects of it, but they leave it to the professionals. That’s where the saying, “work smarter, not harder,” comes in. Leaving marketing to the professionals sees both strong ROIs and better use of your time.

Counter-Intuitive Marketing

Walking into waters, you aren’t familiar with generally results in two things. It either goes well, or it doesn’t end nicely. More often than not, when you don’t know what you’re doing, it fails. Failed marketing is harmful to the business’s financial performance and potentially the long-term reputation and branding of the business. 

There is a multitude of reasons why you should consult a marketing professional. Businesses can hire an in-house marketing professional, involve a marketing agency, or even outsource strategy development. Acquiring a marketing professional brings results such as the following:

Fast-track results 

In consulting a qualified marketing professional, businesses gain the opportunity to obtain a lifetime’s worth of marketing knowledge. A marketing professional provides a unique perspective to your business goals, applying tactics you wouldn’t have otherwise thought of and fast-tracking any marketing success you would have previously implemented yourself.

Spend Time Where You Need To

Delegating marketing will allow you to focus on other important aspects of your business. From ensuring finances are well managed, to managing staff, you can spend more time refining the other equally important aspects of your business.  

Make Use Of New Technology

Professional marketers are always up-to-speed with the latest marketing technology, enabling businesses to better understand their customers like never before. Artificial Intelligence (AI), since its inception, has been slowly seeping into the marketing world. Programs such as Robotic Marketer and its AI-driven marketing software enable businesses to analyze and outline better-informed marketing tactics like never before. Robotic Marketer is a world-first software program that uses Artificial Intelligence, machine learning, and big data to transform business information into an actionable marketing plan. 

There are hundreds of different elements to the operation of a business. There’s marketing, sales, management, manufacturing, distribution, administration, and the list goes on. Ensuring that each aspect of your business functions to its fullest capacity is crucial to see your business achieve success. 

Added complexities and technicality in the marketing world mean now not everyone can be a marketer. Employing an agency or an experienced professional to assist with strategy development or even implementation both boosts ROIs and sees your business on a path to success.

Robotic Marketer encapsulated decades of marketing experience into one single document, giving any business a clear heading and steps to achieve success.