How To Make the Most of Social Media Analytics Tools?
Any social marketer can attest to the fact that optimizing posts is a time-consuming task. Trying to find the perfect hashtags, creating custom images or tweaking content to reach your target audience on social media platforms can be a lot to handle.
So, it’s vital to learn the right tactics that will be worth your time and deliver results. When finding a way to manage social media efficiently and enjoy the benefits, social media analytics is a game changer.
Social media analytics is data that tracks how users are interacting with your social media channels such as Instagram, LinkedIn, YouTube, Twitter and Facebook. It can include simple metrics like how many followers have engaged with your post, to more complex metrics such as the user engagement at different times of the day, and much more.
On that note, we will be going over ways that you can make the most of these social media analytic tools.
Creating a Baseline
Before anything, establishing a baseline is an essential part of making the most of these analytic tools. This is because without one, you wouldn’t be able to assess performance throughout the duration of a project. This means that if things are behind schedule or above the budget costs without a baseline, it’ll be quite difficult to estimate any changes or to determine progress.
By spending time going through your analytics from the past few months and re-evaluating your average performance from your channels can help you determine how much to estimate in terms of costs and time. Channels such as Facebook, Instagram and Twitter all have saved analytic data in a spreadsheet form, making it less time consuming.
This way, making the most of your analytics will be averaging everything from reach, click-throughs and any other KPIs that are important to you.
Track Hashtags and Content Performance Across Your Channels
Keeping up to date and being on top of all your social media channels performances can be quite stressful, but it’s important to know what content works on each channel, so understanding this data is essential.
A social media analytics software is extremely valuable because it enables you to see all of your data in one place rather than needing to constantly go from one account to another.
It’s incredibly vital that performance tracking is done regularly in order for your time and money to be going to the right places, at the right time.
Experimenting with Timing
Experimenting with the timing of your posts may not seem like the smartest thing to some people, but sometimes timing makes a world’s difference.
Researching on what time is best to post can help you figure out the specific hours where posts are receiving less engagement with your target audience. Or you may find the times that posting on a particular day or time is consistently producing amazing results.
Tools such as Facebook Insights, gives you the opportunity to reveal when your followers are most active. Finding out when followers being more active can usually indicate that your competitors will know the same thing, so giving something that will differentiate your business at that period of time can determine how well you’ll do.
After analyzing 4.8 million tweets, found Tweets posted between 2:00 and 3:00 AM earn the most clicks.
Want to see who is sharing your content with their followers? It may be surprising to find influential people promoting your brand, and this grants an opportunity for outreach if you don’t want to miss out.
As it can be difficult building relationships with influencers in your followers, the best way in getting them is to get them to pay attention to you. One of the best ways to do so is by thanking them and responding to their shares, showing that you have acknowledged and noticed that they are promoting your brand.
One of the best ways to succeed on any type of social media channel is by observing other successful channels and your competitors. Understanding the way your competitors post and engage with their followers will give you an idea and knowledge of what is working and what isn’t.
Tracking this manually is time-consuming and resource- draining. That being said, the best way to avoid manual tracking is by using the social media analytic tools to help you get it in the most efficient way possible.
A lot of social media analytics software can automate competitor monitoring and will offer substantial information on these things. These insights can help you boost your own social media channels as well.
With that being said, these are the ways that you can make the most out of social media analytic tools. These tips will help you kickstart your social media efforts or enhance your skills and knowledge. Social media analytics can unlock insights and help you expand your reach and boost engagements from followers.
It has the influence to reveal all opportunities to increase efficiency of your marketing activities, and result in a higher ROI on the time you put in. It’s all in the metrics.
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