10 of the best marketing strategies this year
Diversified marketing strategies work, but not when you try to use all of them at once. Finding the right balance and choosing a tailor-made strategy for your brand is critical.
Trends allow a short push in terms of visibility, but strategies are long-term and build brand identity. So as we head into 2023, it is time to look at how your company can leverage technology for effective marketing.
Here is this year’s roundup of our favorite marketing strategies:
Many brands adapted to the rise of short-form video-based apps like Tiktok and Instagram (Reels). Video content is the most effective way to reach your audience. Your brand must curate content seamlessly fitting into your customer’s daily scrolling routine.
This year, all social media applications prioritized video content over static images. Businesses surveyed in 2022 used video format to drive brand awareness, product education, and customer engagement. In addition, 72.4% of surveyed mentioned plans of branching out to original branded series, demos, and case study videos.
Leveraging influencer-generated content is essential. For example, 61% of customers are more likely to trust a recommendation that comes from a credible influencer. Thus, the influencer’s field of expertise must align with your brand’s identity and message.
Brand awareness was the primary goal of businesses using influencer marketing in 2022. Marketers can track brand awareness through engagement rates using impressions, views, brand mentions, and more.
Personalized Email Marketing
Personalized emails can increase engagement, conversions, and revenue while being cost-effective. For example, a $1 spend on email marketing can generate $38 in ROI with a broad reach. The key is transforming your emails into personalized brand messages to make the customer feel valued and avoid getting dismissed as spam.
If you have an e-commerce platform, consider using data to remind your customers about the items they left in their cart. For example, personalization can include customers’ names and product recommendations based on their purchase history.
Artificial Intelligence (AI) automation reduces wait time on your website by allowing your customers to have a two-way conversation with a chatbot. In addition, targeted messaging while customers browse your website can bring their attention to new products and services.
Chatbots and machine learning drive conversational marketing. These real-time conversations can help the customers with FAQs, resolving queries, or redirecting to desired product pages. In addition, Chatbots allow content optimization and SEO advancement, saving your marketing departments time and money.
Digital Paid Advertising
Paid advertising provides the initial push to your brand’s digital advertising efforts. Youtube and Facebook are the most popular websites for spending your advertising budget. However, 75% of B2C marketers use paid content channels to advertise.
Besides social media advertising, your company can also invest in Search Engine Marketing (SEM) and pay-per-click (PPC). Combining these two tools can help your company’s website reach the top customer search results. In 2022, paid media represented 39% of B2C businesses’ marketing budgets. In addition, social media platforms and search engines provide highly extensive customer engagement metrics.
Data-Driven Marketing and User Experience
Your website is the most impactful marketing asset. The user experience and the data collected at this stage will help you build data-driven campaigns. Your user design must be mobile-friendly and have a cohesive platform that links all your social media strategies.
Static images are less effective now, and two-way experiences are what your customers are looking for. Giveaways, Interactive Infographics, and Videos are some ways to educate your audience while seeking engagement.
Content has always been the foundation of all marketing strategies. It is worth investing in research for high-quality and compatible content to stay relevant in a highly saturated market. Your customers should have a constant connection with your brand.
Industry events are an excellent tool to network in real-time for B2B companies. This includes physical, virtual, and hybrid events to exhibit your products and services on a large scale. Meaningful interactions with your key partners can help in establishing long-term relationships. 65% of B2Bs consider online trade shows an indispensable part of their marketing strategy.
Earned Media and Public Relations
Look through mentions, backlinks, and social shares to identify earned media for your company. Marketers can leverage this media in the form of testimonials and feedback on your website and social media pages. The same is true for positive PR. Earned Media & PR have the highest credibility as the information is organic and comes from an external source.
This year saw brands using unconventional marketing strategies involving much risk. The idea is to find the best fit for your brand’s digital marketing initiatives. Then, devise marketing strategies using a balanced mix of these digital tools to stay on the top of your customer’s minds.
Written by Arunya Bansal