What’s Next in Marketing: How You Can Get Onboard Fast
- On : August 30, 2022
As tough as it can be keeping up with digital marketing trends, the industry continues to change vastly. For businesses to continue to be successful and for start-up businesses to succeed, it’s important to know what’s next in marketing and how you can get onboard of it fast.
Last year, businesses had to adapt to many changes in virtual and hybrid business landscapes due to the Covid-19 pandemic.
Whilst we hope that there won’t be any pandemics or lockdowns anytime soon, these are the trends that will be approaching before you know it.
Influencer marketing as we know it is the exposure of businesses’ brands and products through the experiences of influencers on social media platforms.
The public these days are quite distrusting of who or where they are getting their information from. Influencers take a fair amount of time and effort to attain their audiences and in turn gain to build a level of trust in the relationships they obtain.
“The core of Influencer Marketing lies in building a solid relationship to ensure mutual value creation” – Dr. Konstanze Alex Brown
A vast amount of the population tends to lean towards their favourite influencers’ opinions and reviews whilst knowing that if their influencer backs a product or service, then it’s definitely legit.
Building a long-term influencer-brand relationship will be the utmost of importance for the opportunity to build more authentic connections with their audiences.
Automation and AI
Artificial intelligence is the use of computer science that teaches machines to be able to do what humans would do but with a higher level of intelligence and speed. When it comes to problem-solving, learning, seeing etc, when it’s completed by computers it’s considered AI.
AI has been quickly taking over many tasks of our everyday lives such as the use of Siri, and social media platforms such as Facebook being able to recognise who’s in the photo and tag them, are among some examples of AI.
Businesses and marketers need to adapt to these changes and find opportunities within the AI era to correctly cater to their marketing strategies and goals.
A few different ways that businesses are using Artificial Intelligence today are:
- Chatbots/virtual assistants
- AI Content creations such as automated emails
- Predictive marketing
For example, Robotic Marketer uses AI to provide more actionable insights into how to optimise your marketing plan, and in-depth analysis of competitors and the market in a smarter, more intuitive manner.
Using AI-focused marketing strategy software as such not only will provide you with the benefits listed above, but they will often offer your business workshops and consulting to understand and define your business goals.
Whenever we think about social media and how it has changed not only the whole marketing industry but also in everyday life itself, the platform that first comes to mind is Tik Tok.
TikTok is used in over 150 countries with over 1 billion users and counting.
It has a massive engagement rate and allows brands to showcase their products and services in unique and creative videos to reach their audiences.
With fast-paced attention spans of online audiences in a variety of demographics, it has proven time and time again that if you haven’t created a TikTok account for your business, then you better do so right now.
Use These Marketing Trends to Grow Bigger and Better
Now that you are up to speed, you will be confident enough to say that you’re ready for what’s next in marketing.
The marketing industry is ever-changing especially with the vast improvements in technology and AI. But with these trends listed, it’ll give you that extra step ahead of your competitors and in your market.
Always be open to change and always try to adapt, or else your business will be left behind.
If you’re still feeling like there’s a lot that you need to understand in terms of the digital era and its trends, Robotic Marketer Blogs will assist you in all marketing-related topics, covering insightful marketing tips and tricks.
Author – Nathan Lay