2020 has been an interesting year in marketing to say the least. Yes, we have all undeniably suffered under the conditions of the pandemic – but where there’s hardship there’s also an opportunity to be found and many of us have been forced into new and exciting places.
When the normal way of doing things isn’t an option anymore, we have to get creative. Marketing in 2020 has seen an increased use of digital mediums more so than ever before. And although we get more digital each and every year, it’s safe to say that no one expected a surge from necessity like this. Remote shopping and digital marketing have become more important to the business and consumer market than ever before.But the more things change, the more they stay the same. While we have found creative new ways to communicate online, the role of the marketing strategy has changed little in its central value. Given this, it’s not surprising that many have come to realize how sorely they’ve underestimated the importance of the document.