The word ‘brand ambassador’ gets thrown around all the time these days and has in fact become a common job title. Brands are frequently paying everyday people to go around to shops, offices and public places to interact with potential customers in order to generate positive brand image, brand awareness and word of mouth.
But let’s take a step back first. What exactly is a brand ambassador? Well that’s a good question. Google defines a brand ambassador as a person, especially a celebrity, who is paid to endorse or promote a particular company’s products or services.
This is technically correct, but a modern-day brand ambassador does so much more. Rather than simply thinking about big-shot celebrities that are paid millions to endorse huge brands, you should be using every-day people, especially, your current employees, as brand ambassadors. Brand ambassadors promote your brand to people within their network or reference group, which in effect boosts brand awareness and revenue. If you hand-pick a bunch of inspiring, motivating, convincing individuals who actually love, use and know about your brand, these individuals, on any scale can help your marketing strategy succeed.
When considering who you are going to choose as brand ambassadors, think about your employees, and your customers. It’s very easy to put up a job ad looking for people to endorse your brand, but unless they know, love and use your brand, they are not going to be effective. The whole point of using brand ambassadors is to make an impact, and without having people that are meaningfully connected to your brand and products and can sell your brand based on their personal connection and usage, there is no point. People think if they hire people to become brand ambassadors their brand awareness and sales will instantly go up. This is not the case. I cannot stress this enough.
This is why you should focus on enabling your current employees to become ambassadors for your brand. In the technological age, we have an abundance of information at our finger tips, but we are always seeking other opinions, especially those that are truly informed. With this in mind, using your employees as brand ambassadors increase your social reach. While you can still reach audiences through traditional and digital marketing platforms and advertising, the voices of your customers and employees will resonate more with their social networks. People value the opinions of their in-group, so why not use this trend to your advantage? If your company has a few hundred to a few thousand employees, all of whom are advocating your company through sharing content, posting jobs, etc, alongside your marketers and paid advertising material, your employees, as brand ambassadors act as an organic marketing extension.
We are living in a transformational age where consumers want reliable and trustworthy information. Developing brand ambassadors and implementing them into your marketing strategy is key, and if you are not doing this yet, you are seriously behind. Social media is an increasingly powerful tool, and the people who work for and value your company will be the ones driving important conversations online. Complementing your marketing strategy with brand ambassadors will help you implement a strong and successful marketing plan and turn your marketing goals into a reality.
Marketing has changed so much in the last few years. With technology growing and advancing every day, marketing is constantly being affected. We can credit these changes to technological advancements and artificial intelligence. However, due to these innovations, consumer expectations have been modified as well. We have to switch up the way we reach people and adjust to new improvements if we are going to stay in the know when it comes to the future of marketing.
What does the future of marketing mean for AI? Marketing is all about reaching consumers and creating relationships, but how can a robot do that? Well surprisingly, robots are better at reaching consumers than we are. Artificial intelligence takes customer data and processes it in order to more effectively reach an individual’s unique preferences and personality. According to Salesforce Research, “51% of marketing leaders say that they currently use AI in some capacity, with a further 27% planning to start using it over the next two years.” Over half of marketing professionals utilize AI in some form because it is so successful. AI is both the present and the future of marketing.
Due to the increasingly common delivery of perfectly tailored ads consumers are now seeing exactly what they actually want to see. They have a sparked interest in the content they’re being exposed to, but because of this, their expectations have peaked as well. They now expect more amusing and compelling ads than ever before and they want them how they want when they want.
Consumers are so used to everything being so easily accessible on their mobile devices. If they’re getting ads then they want them significant to their likes and they want them on the go. We have to be able to keep up with these ever-increasing expectations that consumers have of modern marketing, and who knows what they’ll expect ten years down the road.
With the future of AI in marketing comes some drawbacks as well. Budgetary constraints, customer privacy concerns, and too few data scientists are all in danger of affecting the future of AI in marketing. It’s expensive to use such advanced technology and few are able to make such technologies accessible. On top of that, some experts are concerned that it may intrude on customer privacy. But if AI can be implemented respectfully and accurately it will continue to change the way we do marketing in the future.
The world of marketing is only expanding and we have to make sure we stay knowledgeable about where it’s headed. AI isn’t going anywhere, it will continue to grow and change just as customer expectations will. If we can stay in the know we can stay on top of the game.
Machine learning technologies are constantly evolving before our eyes and continue to play an even bigger part in our everyday lives as technology continues to develop. Read more
When thinking of artificial intelligence, we remember being beaten by our computer during a solitaire card game, or we imagine robots that have the ability to think like humans.Read more
Nowadays, AI is everywhere! At our jobs, when we use the internet, in our homes, pretty much simply everywhere. AI is a machine learning designed to simplify our life and make sure all we see on the internet or on our applications is relevant to our methods of consumption. A simple example is Netflix and YouTube, which give recommendations based on what we liked or watched. AI is maturing every day and with this, it provides new options and permits to optimise and reduce costs.
Is AI useful in marketing?
The simple answer is yes, but why? Because we all want to improve our business, what’s better than using a device which is learning and improving their knowledge at the same time as the market continues to grow. Consumers use various websites and click on a lot of recommendations which are all effectively analysed by this technology. This technology helps marketers to track customers and to find new leads. It targets the correct audience and therefore reduces the marketing risks. AI filters all data that it receives and arranges it accordingly. This is why you can send many personalised emails at the one time.
What about marketers?
AI is not going to replace marketers but rather support them in their work. Marketing is a huge part of any company budget and contributes heavily to sales. AI permits marketers to not lose time on the little things and gets them to concentrate on what they do best, and that is being creative. Marketing Eye has made AI their greatest asset in order to give their clients extremely effective marketing strategies. Marketing Eye is already using AI in their analysis of clients social media channels and websites.
Marketing is one of the most important departments in business and all marketers should be on the lookout for any AI technology that improves their work environment. That’s why Marketing Eye is using AI to improve their business and clients businesses.
AI makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks. Using these technologies, computers can be trained to accomplish specific tasks by processing large amounts of data and recognizing patterns in data that no analyst would be able to accomplish without computer power. Read more