How to Generate Leads in Digital Marketing?

  • On : February 15, 2023

The first “e” enterprises launched in the early 1990s and never looked back. The internet has grown significantly in the thirty years since then. The main advantage of internet commerce is that you can do it for substantially less money and in comparatively shorter amounts of time by reaching a wide range of global prospects. The days of only using newspaper ads, TV spots, or handing out brochures to promote a business are long gone. With just a few clicks and a minimal expenditure, a tiny online firm from Spain can immediately start a marketing campaign in the USA.The use of data is crucial to this new method of digital sales and marketing. Marketers today use analytics to connect with their target audience and deliver hugely relevant content. This has paved the way for the generation of highly qualified leads.Read more

Artificial intelligence

The benefits of integrating AI in your lead generation strategy

  • On : January 18, 2023

Lead generation is a crucial aspect of any business, as it identifies and qualifies potential customers for a product or service. However, in today’s digital age, companies face an ever-increasing amount of data, making it challenging to identify and engage with potential customers. Read more

Customer Testimonials

The Benefits Of Using Customer Testimonials In Business Marketing

  • On : January 12, 2023

If you’re into makeup or the beauty industry, you will be familiar with the substantial success of the makeup brand Charlotte Tilbury in recent years. Despite the company being present for a few years, it’s only recently the company has gained traction and skyrocketed into the spotlight. Due to social media platforms such as Tik Tok and Instagram coupled with celebrities such as Madison Beer and Phoebe Dynevor endorsing this product, the company is now the talk of the town. This is a notable example of how positive customer testimonials have an impact on a business and its success.


Highlighting customer statements and focusing on how satisfied a customer is can have a positive impact on brand reputation and the overall success of a business. When organisations spotlight the positive comments and opinions of an individual customer, it inclines other potential customers to be invested in the business. This impacts their purchasing behaviour and prompts them to consider buying from the company. To support this sentiment, it was found that 88% of people trust online reviews written by other consumers in comparison to recommendations from their own personal contacts. Therefore, by utilising testimonials in marketing, customers are motivated to purchase from the business.   Read more

Social media marketing

The power of influencer marketing and how to utilise it effectively

  • On : January 10, 2023

Ten years ago, only A-list superstars could sway consumer opinion. Since everyone can now become an influencer, brands have additional options to connect with their target audience. You hardly ever scroll through your preferred social media site without coming across an influencer marketing tactic. As a company, creating a focused influencer marketing strategy is a terrific way to reach your target demographic, enhance brand awareness, buy consideration, and draw in new clients.

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How to Develop an AI Marketing Strategy

  • On : January 3, 2023

Artificial intelligence (AI) has the potential to revolutionize the way businesses approach marketing. By automating certain tasks and providing valuable insights, AI can help companies save time and resources while also improving their marketing efforts. However, before you can start using AI in your marketing strategy, you need to know how to develop a plan that will be effective for your business. Here are some tips to help you get started.Read more

How social media has changed the whole marketing industry

How social media has changed the whole marketing industry

  • On : July 14, 2022

Before digital marketing has taken over social media, social media was only a platform for people to connect and virtually socialize. Businesses were using traditional marketing channels such as broadcasting, prints, billboards, and more. These marketing channels are costly and are no longer delivering impressive results as they once were because consumers are moving away from these traditional media to digital media. As more people are predominately active on social media, marketers as well as businesses see the potential of social media and started leveraging social media to their own benefits.Read more


Why does your business need a marketing strategy?

  • On : April 21, 2022

Every day more and more people are starting to realize the importance of marketing in the growth of their business, and we couldn’t be happier about it. But this has still left some businesses implementing different tactics, across different channels and targeting different audiences, which means that they are not getting the best possible results in order to grow their business due to inconsistency. This is where a good marketing strategy comes in.Read more

Person working on his laptop

How to Create a Marketing Strategy That Responds to Disruption

  • On : December 17, 2021
In 2022, creating content with value is more important than ever. There are new and improved ways of doing things that are more effective, and most importantly, create the most noise.

The COVID-19 pandemic has made us more and more detail orientated than ever before. That makes marketer’s jobs even harder than it already was. Marketers now need to find new and inventive ways to attract customers, what used to cut it now no longer does. 

What does that mean when it comes to your marketing strategy? It means things have to change. There is no longer room for a marketing strategy that was introduced back in 2018, a lot has changed since then. 


So where to from here? We’re here to help you create a marketing strategy that responds to disruption. Read more

Goup discussion

5 Reasons Companies Fail without a Comprehensive Marketing Strategy

  • On : December 7, 2021
A comprehensive marketing strategy is at the crux of the business model of any successful company. Without it, new and old businesses simply have no hope of surviving in this digital age. A well-thought-out marketing strategy will provide your company with a roadmap of sorts, guiding you along the way to a successful promotion plan and implementation. This will allow you to meet your specific objectives and goals. There is a multitude of reasons why companies without a comprehensive marketing strategy fail. Here are five of the key contributing reasons.

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2021, The Year to Outsource Your Marketing Department

2021, The Year to Outsource Your Marketing Department

  • On : July 29, 2021

Many companies are wary of the practice of outsourcing. Despite reasonable skepticism, outsourcing may be an invaluable solution to strengthen your marketing department. Could it work for your business?

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