Sinking in a Sea of Customers? Swim with CRM

Sinking in a Sea of Customers? Swim with CRM

  • On : November 14, 2019

CRM is a strategic approach to detailing and maintaining relationships with current and potential customers. Proper use of CRM tools streamlines your customer pipeline and pivots your business toward success. Let’s take a deeper dive.

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Email Marketing, More Influential Than Facebook and Twitter Combined?

Email Marketing, More Influential Than Facebook and Twitter Combined?

  • On : November 9, 2019

Email marketing is one of the most pervading forms of media today. This channel boasts some 3.9 billion users, surpassing the total accounts of Facebook and Twitter, combined. If you’re not using email marketing to reach your target audience, you should be. So how exactly does your business ...

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B2B Enterprise And The Early Adoption of TikTok App

B2B Enterprise And The Early Adoption of TikTok App

  • On : November 7, 2019

TikTok! No…we’re not talking about a clock.  TikTok is the world’s fastest-growing social media platform and its numbers are staggering. 500 million users and 1.2 billion downloads make the app ripe for user engagement. However, is it possible for the B2B ventures to adopt this ...

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SEO, Just Another Useless Buzzword?

SEO, Just Another Useless Buzzword?

  • On : November 5, 2019

For many, Search Engine Optimization (SEO) is just another buzzword tossed in a sea of jargon promoted by marketers. However, SEO is much more than just a phrase. How can SEO become part of your game plan and marketing strategy for 2020?

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Promotional Strategies that Build Brand Recognition and Awareness

Promotional Strategies that Build Brand Recognition and Awareness

  • On : October 30, 2019

Believe it or not, the phrases brand recognition and brand awareness aren’t synonymous. The jargon is similar, but they’re more fraternal than identical. While the differences are slight and must be approached in unique ways, a marketing strategy can be implemented to achieve both brand ...

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Marketing Strategy by the Numbers: Budget, Price Point and Profitability

Marketing Strategy by the Numbers: Budget, Price Point and Profitability

  • On : October 29, 2019

The culture of startups and SMB is fast-paced, unpredictable and often ill-resourced. Often smaller businesses are good at what they do, but they don’t know how exactly to display it to others. Developing a marketing strategy is crucial even in the most minute stages of growth. If developed ...

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The ‘Why’ Behind Marketing Strategies: Don’t Just ‘See What Sticks’

The ‘Why’ Behind Marketing Strategies: Don’t Just ‘See What Sticks’

  • On : October 26, 2019

An old method (I might even say an archaic way) to see if spaghetti is done boiling was to throw a single noodle strand at a wall. If it stuck, it was done boiling and ready to eat. SMBs are trying the same thing with their approach to strategic marketing, only they are forgetting one […]

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How to Capture the Focus of CEOs in Strategic Marketing

How to Capture the Focus of CEOs in Strategic Marketing

  • On : October 25, 2019

Approaching a CEO is a short hike, you just have to build up the confidence. Now, whether or not you truly get their attention is like summiting Everest. So how do we make the climb?

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B2B Dynamics Are Changing, Here’s How to Adapt

B2B Dynamics Are Changing, Here’s How to Adapt

  • On : October 24, 2019

The landscape of Business to Business (B2B) is changing rapidly. Interactions between companies are taking far more personalized and less corporate tones than they did 10-15 years ago (even 5 years ago for that matter) and we have to evolve with those changes. So then what are some key insights ...

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The Renaissance Platform of Technology Strategy: Robotic Marketer

The Renaissance Platform of Technology Strategy: Robotic Marketer

  • On : October 22, 2019

The opportunities and outcomes afforded by technology strategies are innumerable. Let’s take a brief exploration of the technologies impacting business today. Robotic Marketer is a renaissance platform within technology strategies and combines multiple properties to refine your business model ...

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