How to Create a Marketing Strategy That Responds to Disruption
In 2022, creating content with value is more important than ever. There are new and improved ways of doing things that are more effective, and most importantly, create the most noise.
The COVID-19 pandemic has made us more and more detail orientated than ever before. That makes marketer’s jobs even harder than it already was. Marketers now need to find new and inventive ways to attract customers, what used to cut it now no longer does.
What does that mean when it comes to your marketing strategy? It means things have to change. There is no longer room for a marketing strategy that was introduced back in 2018, a lot has changed since then.
So where to from here? We’re here to help you create a marketing strategy that responds to disruption.
Be Anything but Ordinary
Most businesses are doing the same thing that their competitors are doing. What does that mean? It means you have to break the status quo and do something different. If you want to break through all of the disruptions and distractions, finding a niche selling point is more important than ever.
So how do you do that? You need to find what makes your business different from others. What are your business’s unique selling points? What would make a customer choose your business over another? Find out what that is and leverage off it, make it your whole business. From there, you’ll be able to create a key selling point that will attract customers to your business over your competitors.
Understand the Disruption
What is it exactly that is causing the disruption and why is that a problem? In some circumstances, the collateral of the disruption isn’t as bad as you may think. The disruption may not be as detrimental as you originally thought. Evaluate the disruption and understand if it’s worth your time worrying about, you may find that it’s not.
Invest Into Social Media
If you thought social media wasn’t worth your time, think again. The use of digital technology continues to rise, and more and more people are using social media platforms to connect with each other. Investing your time, money, and effort into your social media presence will open you and your business up to customers you didn’t even know existed. If you’re not utilizing social media, you could be losing customers.
Disruptions and distractions happen, especially in the world of marketing. Using social media to communicate with your customers will give your business the opportunity to cut through the disruptions and target your audience easily.
Revaluate your website
If you haven’t put any time into your website recently, now is the time to do that. A lot of businesses overlook regularly updating their website, with the mindset that too many changes too frequently will be too confusing for customers. In some retrospect, that is true. You don’t want to be regularly overloading your customer with new information on your website too often. However, finding the niche between overloading and engaging is important.
Keeping your website up to date regularly will ensure that you’re keeping your audience engaged and entertained. There is no point in having outdated information on your website that will simply act as a disruption to your customers.
When it comes to distractions, you don’t want your customers falling for them. It’s critical that your business is up to date and relevant because it will help by ensuring that your customers don’t become collateral damage of disruptions and distractions.
Image source: Unsplash-Priscilla Du Preez