What is content writing? Plus 8 tips to take your content to the next level.
What is content writing? Better yet, what is a content writer? When trying to answer this question you’ll come across a variety of definitions. Some say a content writer is a blog writer or a brand journalist, others may say they are a copywriter, a social media writer or a technical writer.
The Ultimate Guide To Email Marketing
Email marketing is one of the major digital marketing strategies built on sending emails, developing, and maintaining relationships with existing and future clients. An effective email marketing strategy aims to convert potential clients into first-time buyers and then into recurring customers ...
How Marketers Are Adapting To A New Way Of Thinking
In light of the pandemic, it has become nothing but obvious that businesses need to rethink their marketing strategies and digitalize their business. With many businesses shutting down in the last year, marketers are evolving and adopting a new way of thinking. Businesses require to take ...
8 Reasons Why You Need a Blog Content Strategy
With all the different types of content available to use and explore today, you could be forgiven for getting distracted and neglecting your blogs. But that stops today! Blogging has, and should still be, one of your top priorities when it comes to content marketing, as it is the perfect avenue ...
5 Reasons Why You Need a New Digital Marketing Strategy in 2021
A new year means new opportunities to optimize your digital marketing strategy for maximum effectiveness. The fast-paced field of marketing is an ever-evolving practice that requires a trained eye that is on top of the myriad changes occurring on a day-to-day basis. Smart businesses stay ahead ...
Why Your Marketing Consultant Doesn’t Know It All
Why Your Marketing Consultant Doesn’t Know It All In the ever-evolving world of marketing, the expectation that a marketing consultant possesses an all-encompassing knowledge base is a common but misguided assumption. Despite their qualifications and expertise, marketing consultants, like ...
Commonly Made Marketing Mistakes (and How to Avoid Them)
There is a never-ending list of ways businesses can improve their marketing strategies. These lists make it easy to focus on what to do, though they seldom spend enough time placing emphasis on what not to do. Even the most experienced marketing executives trip up sometimes and make easily ...
How Storytelling Can Improve Your Content Marketing Strategy
Source: Marketing Eye Atlanta Content creation, in its simplest form, is storytelling. Telling stories is part of the fabric of humanity. Starting with cave drawings and folklore, the art of storytelling has transformed into what has become one of the fastest-growing and innovative industries ...
3 Ways Small Businesses can use Digital PR
Digital PR is used to build brand awareness in the form of immediate communication, strengthening your business’ exposure and search engine optimization. Small businesses can leverage digital PR through an assortment of online channels to help drive website traffic and improve search ...
Rethinking Your Marketing Strategy
During a time of such uncertainty, it is likely you’ve thought about rethinking your marketing strategy. With reduced demand for your product or services, the thought of perhaps saving some money has likely crossed your mind. It is important to remember that your competitors are likely to be ...
