Blog Content Strategy

8 Reasons Why You Need a Blog Content Strategy

With all the different types of content available to use and explore today, you could be forgiven for getting distracted and neglecting your blogs.

But that stops today! Blogging has, and should still be, one of your top priorities when it comes to content marketing, as it is the perfect avenue for telling stories and engaging your audience.

According to HubSpot, blogs are still among the primary three forms of media used in content marketing strategies in 2020, revealing that the majority of businesses still utilize this reliable form of content creation.

Here are 8 reasons as to why your business needs a blog content marketing strategy to remain front-of-mind in the eyes of your target customers.

  1. Blogging helps to generate successful social media strategies.

In times past, blogging and social media platforms were used independently, without any collaboration between the two or correlation between the talking points of each post.

In 2021, however, businesses recognize that social media marketing can be used as a link to your blog, and can be a way of advertising your articles and more informative content to your target audience.

By having your socials and blogs work together, you can drive engagement with your customers and promote your brand much more efficiently.

  1. Blogs can become a long-term way to produce frequent content.

Blogs are all about engaging your audience through storytelling, and each week, or even day, there can be new topics to discuss and inform your readers about.

Blogging is the perfect way to keep engagement up with your target audience, as by posting frequent, educational and hopefully fun blogs, readers will be able to keep up-to-date with your business and form a long-term connection with your brand.

  1. Blogging increases your expertise and generates thought leadership.

For your blogs to be truly successful, they must resonate with your target audience.

Your blog topics and posts must assess the current issues facing your clients, or the primary needs they may have at this point in time.

By using the right tone and language within your blogs, your posts can be used by your target audience to find solutions to their problems or satisfy their needs, showing clients that you have the right expertise and authority for their industry, and that you are competent at producing high-quality content on topics relating to your industry.

  1. You will generate more leads through blogs than advertisements.

Not only do advertisements cost your business money you could be budgeting for other areas of your work, they are shown to be far less effective than blog posts in generating new leads.

According to HubSpot, you will generate three times more leads for your business through blogs than you would ads, meaning it is definitely much cheaper and simpler to spend your time on creating high-quality blog posts, rather than spend money on less effective advertisements.

  1. You can create a like-minded community through blogging.

As we have acknowledged, the primary purpose of any content creation is to generate leads and engage your target audience.

Blogging can be a way to facilitate new conversations in your industry by discussing current issues and through focusing on topics troubling or affecting your businesses’ industry today.

By discussing the right topics in your blog posts, you will attract a like-minded audience and create an engaged community who will become more interested in the content produced by your business, and therefore more likely to stay engaged with your business in the long-term.

  1. Blogs are trusted and well respected.

Blogs are not just another form of content for your business to produce.

Blogs are where you can create stories, find the tone your business wants to relay onto your target audience, and create trust between you and your audience by discussing issues relevant to them and their work.

People trust blogs, which is why you need to ensure that what you are posting is helpful and accurate if you are to increase the trust your audience has in your business.

By encouraging discussions between your readers and by creating posts that differentiate you from your competitors, other businesses and people within your industry will come to trust and respect what you have to say.

  1. Blogging is affordable and supports other content strategies.

Saying blogging is affordable is an understatement, as there are many platforms available for you to post your personal blogs for free!

Even for content marketing teams and businesses, blogging is one of the cheapest and easiest ways to produce content and release it to their target audience efficiently.

Not only is blogging low-cost, it is one of the easiest ways to support other content produced by your business.

You can create links within your blogs and make reference to other forms of content produced by your business that is relevant to the topic being discussed, such as other recent blog posts, website content, or videos produced by your business, just to name a few.

  1. Blogging can expand your own knowledge and push you out of your comfort zone.

Coming up with blog topics that will interest and excite your readers can be challenging if you want to create frequent blog posts relevant to your business or industry.

That is why they can be a great way for your content team to branch out and learn about new topics they might not have had any prior knowledge about.

Your target audience wants to read content that provides them with new and insightful information, which means a lot of the time it will be necessary for your content team to do their research if you are to truly engage with your readers.

Ultimately, there are many reasons as to why blogging is still one of the best forms of content out there; we have just given you a few here today to stress its importance.

It would be a huge mistake to not have blogging as one of your content team’s top priorities, as by having a high-quality blog producing frequent topics and discussions, your business will be able to grow your brand and increase customer traffic and engagement quickly and cheaply.