How Pinterest Works to Boost Your Business & Sales

How Pinterest Works to Boost Your Business & Sales

  • On : November 22, 2023

For many, Pinterest is that social network where only women hang out and spend their time-sharing beautiful pictures from all walks of life. Pinterest currently has 459 million users worldwide, including 98 million in the US.  But turns out, Pinterest is much more than that. If you know how ...

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Leveraging LinkedIn Analytics

Leveraging LinkedIn Analytics to Measure the Success of Your Marketing Campaigns

  • On : April 6, 2023

LinkedIn is a powerful platform for marketing campaigns, providing businesses with a wide range of tools to reach out to potential customers and engage with their audience. However, creating a marketing campaign is only the first step. It’s important to know how to measure the success of ...

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Nine Unexpected Benefits of Video Marketing Not Often Considered

What you should know about Video Marketing

  • On : March 31, 2023

For companies of all sizes, video marketing has become an integral component of a successful marketing plan. Consumers like to interact with businesses that offer visual appeal and engaging content in today’s digital age, and video marketing delivers both. Videos are a practical approach ...

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business men discussing challenges in marketing

The Biggest Challenge In Marketing Is You

  • On : June 20, 2022

Marketers are always having to learn, adapt, adjust campaigns, and address a range of challenges. Today, marketing is so fast paced that it can be difficult to identify which areas you want to develop to facilitate stronger growth in 2022 and the future. If you’re a marketer who sees the same ...

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How To Set Up Twitter Communities As Part Of Your Marketing Strategy

How To Set Up Twitter Communities As Part Of Your Marketing Strategy

  • On : April 1, 2022

Twitter is known for being the casual micro-blogging website that constantly changes as it is bombarded with the odd 500 million tweets that are made every day. Twitter provides in the moment updates and information that ranges from the daily habits of someone’s pet cat to information on ...

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facebook ads campaign STP

How to Design a Streamlined Facebook Ads Campaign

  • On : August 17, 2021

The first step to having a streamlined Facebook ads campaign is to use the STP framework. Rather than focusing on a broad audience and actively alienating your customers, STP focuses on specific segments to ensure your message resonates.

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strategy and tactics

Marketing Strategy Vs Tactics: What’s The Difference?

  • On : August 11, 2021

Two terms that are thrown around often within the marketing space are the words strategy and tactics. Often used interchangeably, many marketers use such phrases to encompass the formative stages of marketing for a business. The misuse of these phrases comes as no surprise, however, as both ...

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video marketing

Why Your Marketing Strategy Is Dead In The Water Without Video

  • On : August 4, 2021

When used right, video marketing is an incredibly powerful and successful marketing tool.

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mistakes in blogging

Attention! These are the Top Mistakes to Avoid in Blogging

  • On : May 14, 2021

Today, no marketer can deny the importance of blogging in a marketing strategy. Blogs can increase customer engagement, drive traffic to your website, improve search engine optimization and gradually build up the brand’s authority in the industry. But not everyone is doing it right and below ...

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Importance Of Case Studies To B2B Business

Importance Of Case Studies To B2B Business

  • On : March 19, 2021

Ratings, reviews and word-of-mouth play a very important role in B2C consumers’ decision-making. In similar ways, B2B clients bank on case studies when evaluating potential vendors they will work with. Case studies are a collection of a business’ previous work that serves to exhibit their ...

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