Women Pivotal To Driving Change In Narrative in Tech
How Women Are Changing the Story of Tech In the ever-evolving landscape of the tech industry, the role of women has been a subject of scrutiny and discussion. Despite more women gaining opportunities in capital raise initiatives, the narrative for sole female founders often remains challenging. ...
How Brands Use Memes to Connect with Consumers
Memes have become a part of our daily lives, and their use has expanded beyond entertainment to become an effective marketing strategy for brands. Memes are humorous images, videos, or texts that spread rapidly across various social media platforms. As they are a form of user-generated content ...
Why Is Digital Public Relations (PR) So Talked About?
WHY IS DIGITAL PR SO TALKED ABOUT? In recent years, digital PR has emerged as a crucial component of a brand’s overall marketing strategy. With the rise of social media and the increasing importance of online reputation management, businesses are turning to digital PR to build ...
TikTok: This content marketing strategy will blow your mind
TikTok is a well-known social media app that enables users to create, watch, and share 15-second videos captured using mobile devices or webcams. The app is renowned for its highly engaging user base and addictive nature because of its customized feeds of amusing short films set to music and ...
How not-for-profits are spending their marketing budget
Are you a not-for-profit organization looking for ways to grow but feeling limited due to a small budget? You’re not alone. Marketing can be overwhelming for any business operating in any industry. It is vital to pre-plan marketing initiatives and ensure you have the right resources ...
Entering Awards as a Marketing Strategy
As a serial entrepreneur, I have always watched with interest people who enter and win awards. It’s been a pastime of mine that has created curiosity around the paths that other entrepreneurs take. But it has taken almost 25 years in business for me to realize that entering awards needs ...
MELLISSAH SMITH NAMED INNOVATOR OF THE YEAR
Brisbane, Australia, 17 September 2022; In a ceremony with more than 800 women in the technology sector, Mellissah Smith has won the Innovator of the Year Award at the prestigious Women in IT Awards in Brisbane on Friday night. The award, named in memory of Sue Wickenden, has seen Smith be ...
This is what every B2B marketing company should be considering when allocating a marketing budget
Whatever your company’s marketing objectives are, it’s easier to achieve them when you have a proper budget to guide you. In the age of digital marketing, it’s important to understand how to allocate your marketing budget to increase your ROI and create valuable metrics that you can use ...
Content Readability and Its Effect On SEO
When improving the Search Engine Optimisation (SEO) of your website, it’s all good and well optimizing your content with keywords and meta tags. However, if your content doesn’t read well then chances are that it won’t stay on page one of Google for very long.
5 Small Business Marketing Trends You Need To Know About
Small businesses are faced with limited resources and are often up against significantly larger competitors. In order to reach your audience at the right time, it is very important to regularly keep your finger on the pulse of fluctuating marketing trends. In fact, regularly researching ...
