Entering Awards as a Marketing Strategy
As a serial entrepreneur, I have always watched with interest people who enter and win awards. It’s been a pastime of mine that has created curiosity around the paths that other entrepreneurs take. But it has taken almost 25 years in business for me to realize that entering awards needs ...
MELLISSAH SMITH NAMED INNOVATOR OF THE YEAR
Brisbane, Australia, 17 September 2022; In a ceremony with more than 800 women in the technology sector, Mellissah Smith has won the Innovator of the Year Award at the prestigious Women in IT Awards in Brisbane on Friday night. The award, named in memory of Sue Wickenden, has seen Smith be ...
This is what every B2B marketing company should be considering when allocating a marketing budget
Whatever your company’s marketing objectives are, it’s easier to achieve them when you have a proper budget to guide you. In the age of digital marketing, it’s important to understand how to allocate your marketing budget to increase your ROI and create valuable metrics that you can use ...
Content Readability and Its Effect On SEO
When improving the Search Engine Optimisation (SEO) of your website, it’s all good and well optimizing your content with keywords and meta tags. However, if your content doesn’t read well then chances are that it won’t stay on page one of Google for very long.
5 Small Business Marketing Trends You Need To Know About
Small businesses are faced with limited resources and are often up against significantly larger competitors. In order to reach your audience at the right time, it is very important to regularly keep your finger on the pulse of fluctuating marketing trends. In fact, regularly researching ...
The Need-to-knows About Digital PR
Digital PR is a strategically planned activity of using internet-based tools and methods to attain an increase in online presence and visibility.
Robotic Marketer Announces New Chief Machine Learning Officer
Robotic Marketer proudly welcomes Dr. Asim Baig as its Chief Machine Learning Officer (CMLO). Robotic Marketer’s strategic decision to appoint Dr. Baig underscores its commitment to innovation, efficiency, and the integration of artificial intelligence in shaping the future of marketing. ...
