Unlocking the Power of TikTok Advertising: Strategies for Small Businesses
TikTok has exploded in popularity in recent years, emerging as one of the fastest-growing social media platforms with one billion active users worldwide. Initially popular among younger demographics, the platform’s unique approach to content creation and sharing has captured the attention of people of all ages, making it a valuable marketing tool for small businesses.Read more
Women Pivotal To Driving Change In Narrative
How Brands Use Memes to Connect with Consumers
Memes have become a part of our daily lives, and their use has expanded beyond entertainment to become an effective marketing strategy for brands. Memes are humorous images, videos, or texts that spread rapidly across various social media platforms. As they are a form of user-generated content that has the potential to go viral, reaching millions of people worldwide in a matter of hours, brands are now incorporating memes into their marketing strategies to connect with their target audience.
Why Is Digital PR So Talked About?
WHY IS DIGITAL PR SO TALKED ABOUT?
In recent years, digital PR has emerged as a crucial component of a brand’s overall marketing strategy. With the rise of social media and the increasing importance of online reputation management, businesses are turning to digital PR to build relationships with their audiences, increase visibility, and improve brand perception.Read more
TikTok: This content marketing strategy will blow your mind
TikTok is a well-known social media app that enables users to create, watch, and share 15-second videos captured using mobile devices or webcams. The app is renowned for its highly engaging user base and addictive nature because of its customized feeds of amusing short films set to music and sound effects.
How not-for-profits are spending their marketing budget
Are you a not-for-profit organization looking for ways to grow but feeling limited due to a small budget? You’re not alone.
Marketing can be overwhelming for any business operating in any industry. It is vital to pre-plan marketing initiatives and ensure you have the right resources behind them. Not-for-profit organizations are challenged to do more with fewer resources. While your organization might not operate for profit, it can still gain value through funds, traffic, and awareness that stems from marketing activities.
Non-profit groups often want to project many resources into initiatives that create awareness but are unsure how to do so with such a small budget. The awareness that marketing can provide is unmatched. All non-profit organizations should ensure an adequate marketing budget, working towards growth, sustainability, and mission achievement.
How much should non-profits spend on marketing?
Generally speaking, it is recommended that non-profits spend 5-15% of their total budget on marketing activities. While this figure may be daunting for some, the plethora of benefits it provides to organizations makes it all worthwhile.
Typically, the more people know about your organization, the more they will likely get involved by donating or volunteering. By developing a solid strategy and following a reasonable budget, non-profits can achieve maximum results, and here’s how other non-profits are doing it.
#1 SOCIAL MEDIA
For non-profit organizations, creating awareness for the organization is the key to success. Through social media, businesses can boost brand awareness and recognition surrounding their organization and encourage people to donate. Social media dominates many marketing areas, and for non-profits, this can be a cost-effective way to encourage people to contribute to your organization. Non-profits can consider running ads on platforms such as Instagram and Facebook, expanding their reach and encouraging people to make a difference at a small price. Overall, social media marketing for non-profits works to create awareness, build a community, make an impact, and motivate action from donors.
#2 UTILISE GOOGLE GRANT
Google grant is an effective way for not-for-profit organizations to market their business. Businesses that qualify have access to $10,000 per month in search ads. Using google grants can be an effective way for non-profits to connect more donors and the community to their business while raising awareness. Non-profits aim to keep their marketing budget lean, and the google grants program allows companies to do this, allowing them to promote their mission.
#3 FUNDRAISING EVENTS
For not-for-profit businesses, fundraising events are a clever way to attract attention to your organization and encourage the community to donate. Marketing and fundraising go hand in hand; therefore, non-profits should ensure they allocate a percentage of their marketing budget towards hosting events that the community can join. Holding fundraising events ultimately boost both awareness and donations, and hosting an in-person event can allow non-profits to build a real community loyal to supporting your cause.
#4 EMAIL MARKETING
For non-profits, email marketing is a highly effective way to reach potential donors directly and spread your organization’s message. It aids in the task of creating a donor base, as well as maintaining loyal communities. Email marketing offers organizations a cost-effective way to not reach more recipients in less time but provides an opportunity to communicate appreciation and gratitude to donors. Non-profits generally have limited resources, and email marketing gives them a simple way to open and maintain relationships with their existing and potential supporters.
#5 ATTEND EVENTS AND CONFERENCES
Public speaking is one of the most effective ways to notify communities about your non-profit organization and its mission. In addition, sharing stories can allow potential donors to listen and believe the people behind your organization, prompting them to donate their time or money towards your mission. Whether speaking at an event of 50 people or at a large conference in front of thousands, this is an effective way to market your organization and create awareness at a low cost.
#6 CREATE A BLOG
Blogging is a precious marketing asset to any non-profit. Teams are often made of volunteers who are short-staffed and have low budgets. Blogs can be used to educate audiences about your mission, cause, and any news within your industry. This allows fresh donors and provides an opportunity for non-profits to maintain a relationship with their existing donors.
#7 FORM MEANINGFUL PARTNERSHIPS
Making connections with businesses is a unique way to market your non-profit. Finding a company that aligns with your organization’s core values and culture allows you to reach a new group of potential donors. Partnerships are generally formed to pool resources and expertise and expand your reach. Working collaboratively with other businesses adds value to your organization and can be a cost-effective way to market your organization and increase donations.
Most not-for-profit organizations lack resources, including time, money, and staff. While your business may not operate for profit, ensuring you have a well-established marketing budget is vital to ensure awareness surrounding your organization, prompting people to donate. If people aren’t aware of your non-profit or its purpose that it serves for, they won’t donate. Marketing for any business is considered an investment; for not-for-profit companies, this is no different.
Are you looking for more advice on creating a non-profit budget? Contact us at Robotic Marketer, where we can help you with a strategy that aligns with your budget.
Entering Awards as a Marketing Strategy
In full transparency, Robotic Marketer always includes a list of awards that companies should enter or at least consider in every marketing strategy developed. It’s an important part of the marketing mix and can add a lot of value to an omni-channel marketing approach.
MELLISSAH SMITH NAMED INNOVATOR OF THE YEAR
Brisbane, Australia, 17 September 2022; In a ceremony with more than 800 women in the technology sector, Mellissah Smith has won the Innovator of the Year Award at the prestigious Women in IT Awards in Brisbane on Friday night.
The award, named in memory of Sue Wickenden, has seen Smith be recognised for her work in developing the world’s first AI powered strategy technology platform that integrates martech applications into a software that analyses, benchmarks and predicts business outcomes.
The SaaS technology which is primarily used in the United States and European markets is well-recognised within channel partner programs globally including SAP and Oracle and has been lauded as one of the top innovations to come out of the strategy consulting sector.
“For the past 5 years, my team has been working on a AI and machine learning technology that will change the way companies develop strategy in their businesses,” said Ms Smith.
“Like any startup, it’s a struggle to get lift off, but for many women, it’s twice as difficult due to the VC landscape favouring male run technology businesses, or businesses that have both a man and woman at the helm. Few invest in technology companies founded solely by a woman with no men at the top, and that is the biggest challenge that women face as innovators.”
Robotic Marketer is an innovative technology with complex algorithms across strategy and marketing. It capitalises on the big data, machine learning capabilities, data mining and artificial intelligence technologies and revolutionises the way companies of all sizes develop marketing strategies. The retrieval process of information is cutting edge and when married with benchmarking, industry best practice and machine learning capabilities, leverages artificial intelligence automating the process.
“What would normally take weeks, takes a few hours of inputs and approximately 30 minutes of processing to develop a 50 plus page marketing strategy, 12-month implementation report and senior management executive summary. All outputs necessary in the development and integration of marketing strategies today.
“Awards like Women in IT shed light on the importance of women being recognised in the technology sector and being given a fair opportunity to raise in the ranks without discrimination or barriers.”
Mellissah Smith is a 49 year old serial entrepreneur with more than three decades in the marketing industry and 25 years specifically in technology sector. She started Robotic Marketer in her 40’s and has self-funded the business and expansion.
About Robotic Marketer
Robotic Marketer is a world first SaaS-based marketing strategy technology platform that develops, manages, executes and reports on strategy performance. Integrating into the world’s best martech solutions, Robotic Marketer capitalises on big data, machine learning and artificial intelligence, giving a real time account of marketing performance aligned to business goals. Robotic Marketer works with Channel Partner programs including SAP, Oracle, Mitel and Zift with customers in Europe, Middle East, United States, UK, Malaysia, Thailand, Indonesia, Philippines and Australia. Robotic Marketer has offices in Australia and US markets.
This is what every B2B marketing company should be considering when allocating a marketing budget
Unchartered marketing territory: How curious are you to be the first player?
Four years ago, I decided to do something that no-one has ever done before. I didn’t think too much about it and was ridiculously busy at work at that time, but the desire to be an inventor of the future of marketing, just had too much pull.
Experimenting in unchartered marketing territory is something that all marketers should do, but few feel free enough to try. Being curious enough about marketing and its potential, and unafraid to be the first player in the market, takes guts.
I’m no Einstein – that’s for sure. In fact, most of the time I don’t feel that smart at all especially when I’m juggling many things, all at the same time, and nothing seems to work.
But choosing a career like marketing allows for that. It is one of the few industries that really lets you experiment in some shape or form every single day.
There are failures, for sure. I’ve had more than my fair share, I won’t lie. But there are also successes and with both failure and success, you find out what really works for the clients you work on.
Being the founder of Robotic Marketer is an incredible life achievement. Not only do I work with the smartest brains in technology, I am also an active member of the team, driving forward the future of marketing.
What we are doing to marketing strategy, automating every single area of the process, and deep diving into data in a way that no-one has done before, is exhilarating. To think that data driven marketing strategies are the future, rather than rely on marketing professionals gut instinct and a few technology applications will change the game.
As we close the door on 2021, most small businesses will change the way they develop strategy. In part, because the pandemic dictates it, but also because there is an inherent need to be smarter, faster and use failures and successes to define better paths forward.
While we head out on unchartered waters, we know that there are millions of small businesses that will be thankful to have the same opportunities are their larger counterparts. Not only do they have the ability to have a powerful strategy in place, their flexibility to be more creative, will see smaller businesses take greater market share.