TikTok: This content marketing strategy will blow your mind

  • On : December 1, 2022

TikTok is a well-known social media app that enables users to create, watch, and share 15-second videos captured using mobile devices or webcams. The app is renowned for its highly engaging user base and addictive nature because of its customized feeds of amusing short films set to music and sound effects.

TikTok has one billion active users worldwide. In terms of social networking sites, TikTok is now ranked seventh, ahead of LinkedIn, Twitter, Pinterest, and Snapchat (excluding their Chinese counterpart Douyin, which has 600 million members). There are loads of successful marketing campaigns that have been conducted on TikTok. This article discusses why you should market your business via TikTok along with powerful TikTok content marketing strategies that will blow your mind.

3 Reasons to Market on TikTok:

  • TikTok influencers are influential

Collaborating with TikTok influencers, especially nano influencers is an effective way to promote your business. This type of marketing strategy makes your products more trustworthy since influencers usually promote the products in their personal channel and introduce the products from their angles as buyers rather than sellers, which makes promotion more trustworthy. By cooperating with influencers businesses are also able to reach niche consumers and build brand recognition.

  • Higher chance of going viral

The way that TikTok democratizes content is unique and innovative. TikTok has stated that follower counts do not directly affect what content appears in your stream, in contrast to most social media platforms that base their decision on the popularity of the poster. This fact indicates that even if you’re new to TikTok, you get the chance of go viral by having an overnight success after posting merely one video.

So what is the secret behind TikTok’s virality? A lot of it boils down to just following what’s popular right now. You’ll easily notice that a lot of the videos on the platform use the same songs and hashtags after just a short while. When you notice that, consider if your company can join the trend. To start new trends, you can also make your own hashtags.

  • TikTok has a huge market that has not been saturated yet

TikTok as a platform is still extremely fresh. It was first made available in 2016 and only truly began to gain popularity in 2018 after its parent firm opted to combine it with the now-defunct Musical.ly. As a result, TikTok is open to innovation and fresh perspectives.

Even if they have a strong presence on Facebook and Instagram, many well-known firms have not yet made the switch to TikTok. The New York Times, Subaru, CVS Pharmacy, and it’s hard to believe, Pepsi are just a few instances of brands that aren’t on TikTok.

From a marketing and business standpoint, TikTok is still among the early adopters. You have less competition as a newcomer on the platform, and fewer household names are vying for the same target audiences.

4 Important TikTok Content Marketing Strategies You Should Know:

  • Define your target

Knowing your niche should be the first step to developing a TikTok content strategy. Marketers need to know their audience before deciding on a theme, structure, or song for their TikTok video. What are you promoting and why are you using TikTok? For instance, you might want to increase your email subscribers, social media following, or reputation.

As soon as you know your TikTok objective, you decide a TikTok content that is the best suitable for your goals. Typically, there are 4 kinds of content, including copycat content, educational content, business content, and live streaming.

  • Determine what type of TikTok content to create

There are many types of videos on TikTok including but not limited to dancing videos, humorous videos, videos with business tips, series, and trending videos. To get some inspiration, you could observe your followers’ and competitors’ posts on TikTok.

By typing your search terms in the box at the top of the TikTok page, you can find content relevant to your niche.

On the home page, you could get a feel of the current trading contents. These contents are saved by the TikTok algorithm.

To capitalize on content that’s designed around trends, you’re suggested to post evergreen content or fresh content. You can batch-record your evergreen TikTok content and post it throughout the day.

  •  Research the most suitable TikTok hashtags for your target audiences

On social media, hashtags are crucial because they help the right users find you. Utilizing pertinent hashtags makes it easier for people to find and access your content, which increases views, likes, and shares. When posting content, it is strongly recommended to apply hashtags that are both relevant to your audience and have between 300,000 and 2 million views. Any hashtags above that mark might make you brand get lost in the content sea.

  • Select the optimal time to publish

Setting a publication schedule for your content is the final step on the TikTok content roadmap. By gaining insight into your TikTok analytics, data could provide you with a comprehension of the time that your followers are most active. Normally, online users are likely to be the most active in the early morning, when they get off work or right before they go to bed.

With the accelerated development of TikTok, it has topped Google as the most-visited website in the world. This fast-growing  video-sharing social media app has grown quickly with more than 2 million downloads and one billion monthly active users. Moreover, almost half of all TikTok users purchased products after viewing them on the platform. Since the potential of TikTok to drive sales and generate profits for businesses is great, it is even more important for brands to have an active presence on TikTok than any other social media platform.