How to Use Google Ads to Drive Traffic and Sales: Tips and Best Practices
Online advertising has become a key part of any business’s marketing strategy and when it comes to online advertising, Google Ads are undoubtedly one of the most powerful and effective platforms available. With over 246 million unique visitors in the United States alone, Google is the most widely used search engine in the world, making Google Ads a valuable tool for businesses looking to drive traffic and sales to their websites.
Unlocking the Secrets of SEO: Tips and Tricks for Better Search Rankings
Search engine optimization (SEO) is the process of optimizing your website and content to improve its ranking in search engine results pages (SERPs) and is a critical component of any successful digital marketing strategy. According to data from Google, the top three organic search results get 75% of all clicks, which demonstrates the importance of ranking well in search results.Read more
Why SEO is critical to the best digital marketing company
In the world of rapid technological advancements, businesses must prioritize components such as search engine optimization (SEO). However, if this element is overlooked, it can often result in substantial limitations to a company which can, in turn, have detrimental impacts on its profitability and growth.Read more
Best marketing strategies for an accounting practice
SEO Marketing Tactics You Should Avoid
Here are some tactics you should avoid when it comes to your SEO strategy:Read more
Updating Your Marketing Strategy is Critical in Seeing Success
A marketing strategy refers to a business’ overall game plan for reaching prospective consumers and turning them into customers of their products or services. Given the nature of the business environment, it is imperative that companies update their marketing strategies as their goals and the market itself evolves over time. That’s not to say that marketing strategies become irrelevant immediately after their implementation, however they should be consistently reviewed in order to ensure that they respond accurately to the needs of the market. A marketing strategy should be over-hauled approximately every two years (or sooner if necessary) and a fresh analysis of the environment, business goals and market needs to be conducted.
Below are 5 different marketing strategies that may become outdated if you fail to keep on top of them: Read more
Steps to Creating Powerful Marketing Strategies to Grow your Business Faster
Marketing is the most formidable tool for facilitating growth in your business. Executing carefully formulated marketing strategies is likely to welcome various benefits for your organization. Below are the steps you take to creating powerful marketing strategies any business can implement as part of their marketing plan. Read more
Content Readability and Its Effect On SEO
When improving the Search Engine Optimisation (SEO) of your website, it’s all good and well optimizing your content with keywords and meta tags. However, if your content doesn’t read well then chances are that it won’t stay on page one of Google for very long.
8 Reasons Why You Need a Blog Content Strategy
With all the different types of content available to use and explore today, you could be forgiven for getting distracted and neglecting your blogs.
But that stops today! Blogging has, and should still be, one of your top priorities when it comes to content marketing, as it is the perfect avenue for telling stories and engaging your audience.
According to HubSpot, blogs are still among the primary three forms of media used in content marketing strategies in 2020, revealing that the majority of businesses still utilize this reliable form of content creation.
Here are 8 reasons as to why your business needs a blog content marketing strategy to remain front-of-mind in the eyes of your target customers.
- Blogging helps to generate successful social media strategies.
In times past, blogging and social media platforms were used independently, without any collaboration between the two or correlation between the talking points of each post.
In 2021, however, businesses recognize that social media marketing can be used as a link to your blog, and can be a way of advertising your articles and more informative content to your target audience.
By having your socials and blogs work together, you can drive engagement with your customers and promote your brand much more efficiently.
-
Blogs can become a long-term way to produce frequent content.
Blogs are all about engaging your audience through storytelling, and each week, or even day, there can be new topics to discuss and inform your readers about.
Blogging is the perfect way to keep engagement up with your target audience, as by posting frequent, educational and hopefully fun blogs, readers will be able to keep up-to-date with your business and form a long-term connection with your brand.
-
Blogging increases your expertise and generates thought leadership.
For your blogs to be truly successful, they must resonate with your target audience.
Your blog topics and posts must assess the current issues facing your clients, or the primary needs they may have at this point in time.
By using the right tone and language within your blogs, your posts can be used by your target audience to find solutions to their problems or satisfy their needs, showing clients that you have the right expertise and authority for their industry, and that you are competent at producing high-quality content on topics relating to your industry.
-
You will generate more leads through blogs than advertisements.
Not only do advertisements cost your business money you could be budgeting for other areas of your work, they are shown to be far less effective than blog posts in generating new leads.
According to HubSpot, you will generate three times more leads for your business through blogs than you would ads, meaning it is definitely much cheaper and simpler to spend your time on creating high-quality blog posts, rather than spend money on less effective advertisements.
-
You can create a like-minded community through blogging.
As we have acknowledged, the primary purpose of any content creation is to generate leads and engage your target audience.
Blogging can be a way to facilitate new conversations in your industry by discussing current issues and through focusing on topics troubling or affecting your businesses’ industry today.
By discussing the right topics in your blog posts, you will attract a like-minded audience and create an engaged community who will become more interested in the content produced by your business, and therefore more likely to stay engaged with your business in the long-term.
-
Blogs are trusted and well respected.
Blogs are not just another form of content for your business to produce.
Blogs are where you can create stories, find the tone your business wants to relay onto your target audience, and create trust between you and your audience by discussing issues relevant to them and their work.
People trust blogs, which is why you need to ensure that what you are posting is helpful and accurate if you are to increase the trust your audience has in your business.
By encouraging discussions between your readers and by creating posts that differentiate you from your competitors, other businesses and people within your industry will come to trust and respect what you have to say.
-
Blogging is affordable and supports other content strategies.
Saying blogging is affordable is an understatement, as there are many platforms available for you to post your personal blogs for free!
Even for content marketing teams and businesses, blogging is one of the cheapest and easiest ways to produce content and release it to their target audience efficiently.
Not only is blogging low-cost, it is one of the easiest ways to support other content produced by your business.
You can create links within your blogs and make reference to other forms of content produced by your business that is relevant to the topic being discussed, such as other recent blog posts, website content, or videos produced by your business, just to name a few.
-
Blogging can expand your own knowledge and push you out of your comfort zone.
Coming up with blog topics that will interest and excite your readers can be challenging if you want to create frequent blog posts relevant to your business or industry.
That is why they can be a great way for your content team to branch out and learn about new topics they might not have had any prior knowledge about.
Your target audience wants to read content that provides them with new and insightful information, which means a lot of the time it will be necessary for your content team to do their research if you are to truly engage with your readers.
Ultimately, there are many reasons as to why blogging is still one of the best forms of content out there; we have just given you a few here today to stress its importance.
It would be a huge mistake to not have blogging as one of your content team’s top priorities, as by having a high-quality blog producing frequent topics and discussions, your business will be able to grow your brand and increase customer traffic and engagement quickly and cheaply.
8 Steps For Social SEO Success
For years, businesses have invested in Search Engine Optimisation to expand their reach and become accessible to as many potential clients and customers as possible. However, with ever-evolving disruptions within the digital space and a ranking algorithm that is constantly changing, an adaptive SEO strategy is now vital for success.
Social SEO, centering around improving your search engine ranking through improving content and keywords within social media channels, has risen in popularity in the past few years – albeit with ambiguity from Google in terms of whether or not a social signal improves a business’s search engine ranking. Irrespective of whether the number of followers your business has on a social media channel directly affects its website’s SEO ranking, there are an immense number of benefits of a well-developed social SEO strategy.
Social SEO increases the visibility of your business through driving traffic to your website and ensuring your social media accounts further populate search engine results pages. With the number of social media users and searches growing exponentially in recent years, social really is the new SEO. We have outlined a step-by-step social SEO success strategy – read on to improve your ability to connect with and inspire action from your potential clients and customers.
1- Create Quality Content
Effective content is the very foundation of SEO success stories – the entire purpose of Google’s ranking algorithm is to direct people to sites that are of most use to them. Using SEO tricks can work to improve your ranking in the short term, but at the end of the day, it is in the best interest of you and your customers to create useful content that Google can direct them to.
Blog posts, podcasts, infographics and other shareable content mediums are among the most successful in driving website traffic and improving your SEO ranking. With these valuable pieces of content as the backbone to your social SEO strategy, you will have a library of content that people care about to post across your social channels. These posts have a twofold effect of driving traffic back to your website and increasing your social media following, which can also help boost the search result ranking of your social media pages.
2- Take Advantage Of All Relevant Platforms
With social media sites taking over search engine results pages as they grow in popularity, ensuring your business is active on relevant social media platforms is more important than ever. A strong profile on Facebook, Instagram, LinkedIn or Pinterest can be shown in the list of results on search engine results page, providing another opportunity to connect with your customers and share your fantastic content.
Social media pages that appear within search results also elevate the credibility of your brand, improving the chance that customers will look at your various channels and engage with your content. This means that streamlining your social media platforms and picking relevant content is a critical step in your social media strategy to improve your social SEO.
3- Fill In The Blanks
There are so many opportunities to share your business’ story, vision and value through descriptions, headlines and information within your social media channels – don’t let this space go to waste!
Leverage your LinkedIn description to provide a succinct summary of your business, utilizing keywords that users may be searching in Google or within LinkedIn itself. Optimizing your accounts using all of the description space available puts your social media on the search engine results page and has the added bonus of making your account more personal by providing further information about who you are as a business and what you stand for.
4- Make Your Accounts Look Legitimate
If you already have accounts on the social media channels you need, duplicate accounts, outdated information or low-quality profile photos can be detrimental to your brand, deterring potential customers from engaging with your social media account and preventing you from reaping social SEO benefits.
Investing a little time into updating your social media profile and creating a legitimate look has a significant payoff. To optimize your social media presence, ensure you do not have any duplicate or unused accounts, update copy and photos to reflect your business and ensure your profiles include working links.
5- Use Keywords In Social Media Copy
After creating professional, up to date profiles across your social media channels, optimizing them for SEO is the next step. If you are already using keywords in your website copy, now is the time to include them in your social media platforms! If not, utilize Google AdWords or other keyword search platforms to gain an understanding of what your customers are looking for.
Armed with this knowledge, you can carefully craft copy to use in your suite of social media platforms so that individuals searching on them are more likely to land on your page and engage with your business.
6- Include Backlinks In Posts
Although Google has been relatively ambiguous as to whether social links are considered valid backlinks to your website, a study by Hootsuite found that a higher social following is associated with better search engine rankings.
Although correlation is not the same as causation, a higher social following does direct traffic to your website and there are plenty of examples of viral social media posts that have landed businesses in rank 1 on Google. The more people that like, share and link to your content on social media, the more visitors you have to your site and the better the ranking. This is precisely why a focus on social SEO can have massive payoffs for the visibility of your business.
7- Post Often
Successful social media accounts post regular updates for followers, producing a consistent stream of opportunities to share your well-crafted, SEO optimized content with your social media channels.
Ad hoc posts have been proven time and time again to be ineffective. Although it takes time to plan social media posts ahead of time, it is far greater use of your time than sporadic marketing activities. Social media calendars can be a great way to make this easier and ensure that you are always on schedule with posts.
8- Be Social
Your social media strategy is not a ‘set and forget’ solution to increase the visibility of your business. Social media is exactly that, social!
By making connections with other individuals in your industry or potential customers, you can grow both the reach and visibility of your content in addition to growing your social media following. This bolsters not only the number of people landing on your website but also the size of your following which will allow you to reap significant long-term benefits. Your social media strategy should include different activities that speak to your customers to improve their engagement and make them more likely to stick around.
With social media channels becoming more and more popular as a way for people to obtain information and engage with businesses, social media’s importance to SEO will continue to expand. The search engine ranking benefits of your social media accounts appearing as search results and the indirect link between strong engagement and the ranking of your website means that there is no doubt that social media has an important impact on your SEO success. As we share, like and connect with each other online more and more every day, there has never been a better time to include social SEO as part of your marketing strategy.