Accelerating innovation in manufacturing: The role of solid marketing strategy
The manufacturing sector stands as a beacon of transformation, constantly evolving with technological advances. As companies in this space look toward innovation to sharpen their competitive edge, a solid marketing strategy emerges as a pivotal lever for fostering growth and driving industry ...
The importance of employee satisfaction for a successful business
The success of any business depends on several factors, but perhaps the most crucial is the satisfaction of its employees. Employee satisfaction refers to the level of contentment and happiness that employees experience while working for a company. When employees are satisfied, they tend to be ...
How to Generate Leads in Digital Marketing?
The first “e” enterprises launched in the early 1990s and never looked back. The internet has grown significantly in the thirty years since then. The main advantage of internet commerce is that you can do it for substantially less money and in comparatively shorter amounts of time ...
The benefits of integrating AI in your lead generation strategy
Lead generation is a crucial aspect of any business, as it identifies and qualifies potential customers for a product or service. However, in today’s digital age, companies face an ever-increasing amount of data, making it challenging to identify and engage with potential customers.
The Benefits Of Using Customer Testimonials In Business Marketing
If you’re into makeup or the beauty industry, you will be familiar with the substantial success of the makeup brand Charlotte Tilbury in recent years. Despite the company being present for a few years, it’s only recently the company has gained traction and skyrocketed into the spotlight. Due to ...
The power of influencer marketing and how to utilise it effectively
Ten years ago, only A-list superstars could sway consumer opinion. Since everyone can now become an influencer, brands have additional options to connect with their target audience. You hardly ever scroll through your preferred social media site without coming across an influencer marketing ...
How to Develop an AI Marketing Strategy
Artificial intelligence (AI) has the potential to revolutionize the way businesses approach marketing. By automating certain tasks and providing valuable insights, AI can help companies save time and resources while also improving their marketing efforts. However, before you can start using AI ...
How social media has changed the whole marketing industry
Before digital marketing has taken over social media, social media was only a platform for people to connect and virtually socialize. Businesses were using traditional marketing channels such as broadcasting, prints, billboards, and more. These marketing channels are costly and are no longer ...
Why does your business need a marketing strategy?
Every day more and more people are starting to realize the importance of marketing in the growth of their business, and we couldn’t be happier about it. But this has still left some businesses implementing different tactics, across different channels and targeting different audiences, which ...
How to Create a Marketing Strategy That Responds to Disruption
In 2022, creating content with value is more important than ever. There are new and improved ways of doing things that are more effective, and most importantly, create the most noise. The COVID-19 pandemic has made us more and more detail orientated than ever before. That makes marketer’s ...
