How to write the Best Marketing Strategy possible In 2023
All business plans must include a marketing strategy since it describes how a company will connect with its target market and accomplish its objectives. For example, a business can boost sales, differentiate itself from rivals, and build brand awareness with a solid marketing plan. Read more
How to fast track to marketing management
There are many ways a marketer climbs the corporate ladder fast, but for those whose family don’t own the business, are not as connected as they could be, or simply have not done a good job of showing worth, there is hope.
Marketing occupations have evolved significantly. For example, there was no such thing as a CMO when I started, and someone from a marketing role would never make it to the C-suite. Today, not only is the role of CMO something that everyone in marketing strives for, but a c-suite position is now feasible, and in most large businesses, someone with a marketing degree is in senior management or on a board level. If you are starting off your career in marketing, there are a few insights that may help you fast track your path based on the hundreds of marketers that I have worked with over the past three decades. Read more
Is the Role of the Traditional Marketer Dead?
Marketing has seen a significant shift over the years – from the types of mediums used, to the intricacies of content developed. Advancements in technological automation and the rise of marketing artificial intelligence have raised several questions about the future of marketing and the professionals that manage the science.
Why Technology Adoption Is Now Compulsory
We live in a world where not all industries operate on the same level of innovation. Some industries boast impressive digitalisation and technology adoption, whereas others see no value in it, especially the more traditional sectors. But that is all soon to change.
5 Ways Technology is Changing Marketing Consulting
Advances in technology affect every part of our lives, so it’s without question that it has significantly changed the world of marketing too. Marketing consultants have to adapt their strategies to keep up with a very technology-driven society.
The Ultimate Guide to Developing a Go-to-Market Strategy
Here’s the situation. You’ve come up with an incredible idea that you know is going to save businesses a considerable amount of time and money by solving a problem in a way no one has thought of yet (as far as you know). You’ve gone through the process of pitching it to investors and raised enough capital to develop and refine it. Your product is in the final stages of completion and is almost ready to hit the market. You launch it and against all your foreseeable expectations, it flops. Your solution: develop an effective go-to-market strategy.
SEO, Just Another Useless Buzzword?
For many, Search Engine Optimization (SEO) is just another buzzword tossed in a sea of jargon promoted by marketers. However, SEO is much more than just a phrase. How can SEO become part of your game plan and marketing strategy for 2020?
‘Lights, Camera, Keep Up’: The Age of Strategic Video Marketing
Today, consumers are spending 33% of their time watching online video content. To keep up with these staggering figures, companies must keep video content in their wheelbarrow. So then, how do we integrate video into our marketing strategy?